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Book every printed and digital ad placement at Augusta Regional Airport, including the private FBO terminal, through one platform, with transparent pricing, real impression data, and no RFP required.
AGS, formerly Bush Field, is the primary commercial gateway to the Central Savannah River Area, and during Masters week becomes one of the most concentrated affluent-traveler environments in the world.
Augusta Regional Airport (AGS), formerly known as Bush Field, is the primary commercial gateway to the Central Savannah River Area (CSRA), serving the Augusta metro, Aiken County, and the broader Georgia–South Carolina border region.
AGS handles approximately 700,000 passengers per year through a single, modernized terminal and a private FBO that, for one week each April, becomes one of the most concentrated affluent-traveler environments in the world: The Masters.
For brands targeting the Augusta MSA's healthcare, military (Fort Eisenhower / Fort Gordon), cyber, university, and golf-tourism economies, and especially for advertisers looking to reach Masters Tournament attendees, sponsors, and corporate-jet travelers. AGS delivers a captive, high-income audience that no other Georgia OOH channel can replicate.
AGS's terminal advertising program is managed by Departure Media as the airport's concessionaire, covering both the main commercial terminal and the private FBO terminal. AdQuick partners with Departure Media and the airport to give advertisers a single-platform path to 100% of printed and digital inventory at AGS, without requiring direct concessionaire contracts for standard media units.
AGS's networked HD digital out-of-home displays span the ticketing lobby, security queue, gate-hold areas, and baggage claim. Because AGS operates a single, compact terminal, digital screen placements deliver near-100% reach of every departing and arriving passenger.
Baggage claim is the highest-dwell zone at AGS. Every arriving passenger waits 6–12 minutes with minimal phone engagement and direct sightlines to advertising. These place-based static and digital units consistently deliver the strongest recall numbers of any AGS placement type, and they are the single most coveted inventory category during Masters week.
Backlit dioramas and static wall-mounted prints in the ticketing lobby, pre-security, and concession areas. High dwell time (travelers arrive 60–90 minutes before departure) and excellent for category-exclusive placements.
AGS's private FBO terminal is one of the most distinctive ad environments in U.S. aviation. During Masters week, the FBO handles a dense concentration of private jet traffic carrying corporate executives, professional athletes, tournament sponsors, and ultra-high-net-worth travelers. Advertising in this terminal reaches an audience that is essentially impossible to isolate through any other media channel.
Branded charging station advertising puts your brand at the point of need. Travelers spend 10–25 minutes engaged with their device in your branded environment: a captive, low-distraction moment.
Path-of-travel placements between gate seating and aircraft door. Every departing passenger walks past, often twice on delays, in a narrow visual field with no competing media.
AGS's main approach road and parking areas offer billboard advertising, garage wrap, and wayfinding sponsorship opportunities reaching every vehicle entering or exiting the airport.
AGS advertising rates are not publicly published by the airport or Departure Media. The ranges below reflect typical AdQuick bookings at Augusta Regional outside of Masters week; final pricing depends on availability, term length, and creative production. Masters week (early April) pricing is priced separately and books out 9–12 months in advance.
| Placement Type | Typical Monthly Range | Minimum Term |
|---|---|---|
| Digital screen (SOV rotation) | $1,600 – $4,000 | 4 weeks |
| Baggage claim diorama | $2,600 – $5,800 | 4 weeks |
| Column wrap (baggage / atrium) | $2,300 – $5,000 | 4 weeks |
| Pre-security backlit diorama | $2,900 – $6,200 | 4 weeks |
| Private FBO placement | $3,500 – $8,500 | 8 weeks |
| Charging station sponsorship | $1,900 – $3,600 | 8 weeks |
| Jet-bridge / gate wrap | $3,500 – $7,500 | 8 weeks |
| Exterior billboard / wallscape | $2,800 – $6,500 | 4 weeks |
| Masters week premium (any unit) | Custom, request quote | 1 week min |
Buying advertising at AGS has historically meant contacting the airport's Marketing & PR team, getting routed to Departure Media, and waiting weeks for proposals, particularly painful for Masters-week campaigns where availability moves fast. AdQuick consolidates that into four steps.
Share your target audience, geography, budget, and flight dates. We identify which AGS placements fit your KPIs: reach, frequency, category exclusivity, FBO access, or Masters-week alignment.
Within 24 hours, you'll receive a recommendation deck with available units, photos from the terminal and FBO, traffic and impression data, pricing, and recommended creative specs. No RFP, no procurement portal.
Our production team handles file-spec review, proofing, and install coordination with AGS operations and Departure Media. Standard lead times are 3–4 weeks from approved creative to live placement (longer for Masters week; book 9–12 months ahead).
Track impressions, reach, frequency, and (where applicable) attributed conversions through AdQuick's advertiser platform. We integrate mobile-device location data, brand-lift surveys, and conversion lift studies for advertisers who need ROI documentation.
AGS offers two distinct programs that buyers frequently confuse:
Paid airport advertising is commercial media inventory (digital screens, dioramas, wraps, FBO placements) sold through Departure Media and AdQuick. It's commercial brand exposure with measurable impressions, defined flight dates, and pricing based on placement and term.
Community sponsorships are charitable or community-event partnerships handled directly by the airport's Marketing & PR team. These are typically non-profit-aligned, smaller-scale, and processed through AGS's sponsorship request form.
If your goal is to reach AGS travelers with brand messaging, you want paid advertising, and AdQuick is the fastest path. If you're a non-profit seeking event support or a community partner, you want AGS's sponsorship program directly.
AGS advertising creative must meet airport operational, safety, and content standards. AdQuick handles spec compliance and concessionaire submission, but the high-level requirements are below.
AGS does not accept creative containing:
Final creative approval rests with AGS operations and Departure Media and typically takes 3–5 business days (longer for Masters-week creative due to tournament trademark review).
AGS's audience is shaped by the CSRA's distinctive economic mix: healthcare, defense and cyber, university, and one of the most affluent annual sporting events in the world.
Annual passengers (excluding private FBO traffic, which spikes during Masters week)
Median household income (traveler)
Business travel share (healthcare, defense, cyber)
College-educated travelers
AGS delivers a smaller absolute reach than ATL or SAV but a more concentrated, CSRA-specific audience year-round. For a deeper breakdown of airport ad cost vs. billboards, see our buyer's reference.
| Channel | Reach | Dwell time | Audience quality | Typical CPM |
|---|---|---|---|---|
| AGS airport advertising | 700K+ / year | 60+ min | Healthcare, defense/cyber, university, affluent (Masters) | $9–$24 |
| Augusta billboards | High volume | 3–8 sec | Broad commuter | $4–$8 |
| Augusta transit shelters | Moderate | 30–60 sec | Urban commuter | $5–$10 |
| Atlanta (ATL) airport | 100M+ / year | 75+ min | Mixed leisure/business | $14–$32 |
| Savannah (SAV) airport | 3M+ / year | 75+ min | Leisure/tourism mix | $10–$26 |
| AGS during Masters week | High-density, week-long | 60+ min | Ultra-affluent, corporate, global | Custom (premium) |
| Channel | Reach | Dwell time | Audience quality | Typical CPM |
|---|---|---|---|---|
| AGS airport advertising | 700K+ / year | 60+ min | Healthcare, defense/cyber, university, affluent (Masters) | $9–$24 |
| Augusta billboards | High volume | 3–8 sec | Broad commuter | $4–$8 |
| Augusta transit shelters | Moderate | 30–60 sec | Urban commuter | $5–$10 |
| Atlanta (ATL) airport | 100M+ / year | 75+ min | Mixed leisure/business | $14–$32 |
| Savannah (SAV) airport | 3M+ / year | 75+ min | Leisure/tourism mix | $10–$26 |
| AGS during Masters week | High-density, week-long | 60+ min | Ultra-affluent, corporate, global | Custom (premium) |
AGS delivers a smaller absolute reach than ATL or SAV but a more concentrated, CSRA-specific audience year-round. And during Masters week, no airport in North America offers a comparable concentration of affluent global travelers per capita. For brands aligned with golf, luxury, finance, healthcare, or defense, AGS is one of the most strategically valuable airport buys in the Southeast.
AdQuick's measurement stack closes the loop between airport spend and business outcomes. Available for AGS campaigns:
All measurement is delivered through the AdQuick platform with weekly campaign updates.
Everything you need to know about advertising at Augusta Regional Airport, from Masters-week strategy to standard placement specs.
Get a custom AGS advertising plan, including Masters-week availability and private FBO options, with available units, pricing, and projected impressions in under 24 hours. No RFP, no procurement portal, no vendor negotiations required.
Masters-week inventory · Private FBO access · Single-terminal near-100% reach · Measurement included · Transparent pricing
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