Blog
~3.9M
Annual SAV passengers
#1
U.S. airport, 6 years running
45–120+
Minute terminal dwell
3–6 wks
Inquiry to live campaign
Access all media formats
Digital ScreensStatic DisplaysBaggage ClaimExperiential
Why Advertise

Why advertise at Savannah/Hilton Head International Airport?

Savannah/Hilton Head International Airport (SAV) is the primary gateway to two of the Southeast's most desirable destinations: historic Savannah, Georgia and Hilton Head Island, South Carolina.

It is a high-growth, high-affluence airport that punches well above its size.

Approaching 4 million annual passengers. SAV has been one of the fastest-growing airports in the country, serving nearly 3.9 million travelers in a recent year and continuing to add gates and routes to keep pace with demand.
The #1-rated airport in the United States. SAV has been voted the top domestic airport in the Condé Nast Traveler Readers' Choice Awards for six consecutive years, meaning passengers are relaxed, unhurried, and receptive to advertising rather than rushing past it.
A captive, high-dwell audience. Travelers spend 45–120+ minutes inside the terminal at check-in, security, gate areas, and baggage claim. Airport advertising at SAV reaches them with zero ad-blocking and zero channel-surfing.
A premium, hard-to-reach demographic. SAV draws destination travelers heading to Savannah's historic district, Tybee Island, Hilton Head's resorts, and Lowcountry golf and wedding tourism: a mix of leisure visitors with high discretionary spend and business travelers tied to Gulfstream Aerospace, the Port of Savannah, and a fast-growing logistics corridor along I-95.
Single-airport dominance. SAV has no nearby competing airport of comparable size, so a campaign here owns the air-travel touchpoint for the entire Savannah–Hilton Head region.

In short

SAV delivers a national-quality audience at a regional-airport price point, one of the strongest value propositions in U.S. airport advertising.

Formats & Placements

SAV airport advertising formats

Savannah/Hilton Head International Airport offers a full range of out-of-home (OOH) advertising inventory across the terminal journey. Below are the core formats available through AdQuick, with typical placement zones and creative considerations.

Digital displays / digital networks DIGITAL

Motion and rotation drive high recall; easy to update creative. Found across concourses, gate holdrooms, ticketing, and near concessions.

Where it appears: Concourses, gate holdrooms, ticketing, near concessions.
Why it works: Motion and rotation drive high recall; easy to update creative.
Best for: Flighted messaging, multiple advertisers, time-of-day targeting

Backlit dioramas (lightboxes) STATIC

Always-on illumination; premium feel; long dwell exposure. Positioned along walkways, baggage claim, and concourse corridors.

Where it appears: Walkways, baggage claim, concourse corridors.
Why it works: Always-on illumination; premium feel; long dwell exposure.
Best for: Brand-building, premium image-led campaigns

Baggage claim displays & wraps ARRIVALS

100% of arriving passengers pass through with high dwell time. Placed on baggage claim hall walls, carousels, and columns.

Where it appears: Baggage claim hall walls, carousels, columns.
Why it works: 100% of arriving passengers pass through with high dwell time.
Best for: Arriving-visitor capture, tourism, hospitality, real estate

Wall wraps & wallscapes SPECTACULAR

Unmissable scale; strong photo-op and social-share value. Located on large terminal walls, escalator banks, and atrium areas.

Where it appears: Large terminal walls, escalator banks, atrium areas.
Why it works: Unmissable scale; strong photo-op and social-share value.
Best for: Dominant brand statements, "spectacular" impact

Tension-fabric & column wraps REPETITION

Surrounds travelers; reinforces a single message. Wrapped around structural columns throughout the terminal.

Where it appears: Structural columns throughout the terminal.
Why it works: Surrounds travelers; reinforces a single message.
Best for: Frequency and repetition across the passenger path

Floor and window graphics EXPERIENTIAL

Unexpected placement breaks through clutter. Installed across high-traffic walkways and glazed terminal frontage.

Where it appears: High-traffic walkways and glazed terminal frontage.
Why it works: Unexpected placement breaks through clutter.
Best for: Wayfinding-style or experiential creative

Charging stations & experiential UTILITY

Pairs your brand with a genuinely useful amenity. Located across seating and gate areas.

Where it appears: Seating and gate areas.
Why it works: Pairs your brand with a genuinely useful amenity.
Best for: Tech, telecom, and dwell-time engagement

Inventory and exact placements vary by availability. AdQuick will confirm what is open for your flight dates and send annotated terminal maps with your media kit.

Pricing Data

SAV airport advertising rates and pricing

One of the most common questions about advertising at Savannah/Hilton Head International Airport is simply: how much does it cost? Airport advertising is priced per unit, per 4-week period, and rates depend on format, placement, and how much inventory you book.

The ranges below are typical planning estimates for SAV to help you budget. They are not a fixed rate card. Actual pricing depends on live availability, season, and campaign length. Request a live quote for exact, current numbers. For context on street-level pricing in the surrounding region, compare against Hilton Head OOH rates.

Format Typical SAV rate (per 4 weeks) Notes
Digital display (single unit) From ~$1,500–$4,000 Lower cost of entry; share-of-voice rotation
Backlit diorama / lightbox ~$2,000–$5,000 Premium static placement, always illuminated
Column / tension-fabric wrap ~$2,500–$6,000 Often sold in clusters for frequency
Baggage claim display ~$3,000–$8,000 Captures every arriving passenger
Wall wrap / wallscape (spectacular) ~$6,000–$15,000+ Largest-impact, dominant placements
Full-terminal / multi-unit programs Custom Volume pricing across the passenger journey

Production and installation (printing, materials, and labor) are typically billed separately and usually add a one-time $500–$3,000+ depending on format and size.

What drives SAV advertising cost

Format and size: spectaculars and baggage-claim placements command more than a single digital slot.
Placement and dwell: units in security, baggage claim, and primary concourses cost more than secondary corridors.
Campaign length: longer commitments (12, 26, or 52 weeks) lower the effective weekly rate.
Seasonality: peak spring and fall travel and major-event windows carry premium demand.
Share of voice: exclusive or dominant programs price above single-unit buys.

Budgeting rule of thumb

A meaningful single-format SAV presence often starts in the low four figures per month, while a dominant, multi-touchpoint terminal program scales into the tens of thousands per month. AdQuick can build a plan to almost any budget.

How to Book

How to advertise at SAV: step-by-step

AdQuick streamlines the entire process of advertising at Savannah/Hilton Head International Airport into five clear steps on a single media-buyer platform. Most campaigns go from first inquiry to live in 3–6 weeks.

01

Request availability and a media kit

Tell us your goals, target dates, and budget. We send a SAV media kit with open inventory, photos, terminal maps, and rate ranges, usually the same day.

02

Choose your formats and placements

Pick the units and zones that match your audience and budget. AdQuick handles all negotiation and reserves your inventory.

03

Submit and approve creative

Provide artwork to the required specs (see below). AdQuick coordinates airport and media-owner creative approval. Plan for a few business days of review.

04

Production and installation

Materials are printed and professionally installed during scheduled posting windows. Most installs are completed within the first few days of your flight period.

05

Launch, verify, and measure

Your campaign goes live. AdQuick provides proof-of-posting photos and performance reporting so you can track delivery and outcomes.

Lead time

Allow at least 2–4 weeks before your desired start date for inventory holds, creative approval, and production. Premium and spectacular placements should be booked further ahead, especially for peak travel seasons.

Creative

SAV creative specs and artwork requirements

Exact dimensions and file requirements depend on the specific unit you book. AdQuick provides a per-unit spec sheet with every booking. As a general guide:

Item Typical requirement
Static formats (dioramas, wraps, wallscapes) Vector or high-resolution raster art; supplied at full size or to scale
Resolution 300 DPI at final print size (or 100 DPI at full scale for large-format)
File formats Print-ready PDF, AI, EPS, or layered TIFF/PSD; fonts outlined
Color CMYK; supply a color profile or proof for brand-critical color
Bleed Include bleed and keep critical content inside the safe zone
Digital displays JPG/PNG static or MP4/MOV motion at the unit's native pixel dimensions
Digital spot length Commonly 8–15 seconds in rotation (confirmed per network)

Always build to the final approved spec sheet for your booked unit. AdQuick's team will review files before they go to print.

Target Audience

Who you reach at SAV: audience snapshot

Audience signal What it means for advertisers
~3.9M annual passengers Large, concentrated reach for a regional-cost airport
#1 U.S. airport (Condé Nast Traveler, 6 years running) A relaxed, satisfied audience that is receptive, not rushed
Leisure-heavy destination mix Strong fit for tourism, hospitality, dining, retail, and real estate
Affluent visitors Hilton Head resorts, Lowcountry golf, weddings, and Savannah's historic district draw high-discretionary-spend travelers
Business and logistics travelers Gulfstream Aerospace, the Port of Savannah, and the I-95 logistics corridor sustain year-round business traffic
Pronounced seasonality Spring and fall peaks; holiday travel surges (Thanksgiving volume has run near 76,000 over the holiday period)
National carrier base Delta, American, United, Southwest, JetBlue, and Allegiant feed a broad geographic origin mix

Best-fit advertiser categories at SAV

Hospitality and resorts, tourism and attractions, restaurants, real estate and relocation, financial and legal services, healthcare systems, universities, automotive, and regional and national brands targeting the affluent Southeast leisure traveler.

Measurement

SAV airport advertising case examples

Airport campaigns at destination airports like SAV consistently outperform because the audience is captive, high-dwell, and in a discovery mindset. Representative outcomes from comparable coastal and regional airport programs, all tracked through AdQuick's measurement suite:

Regional hospitality brand

Baggage Claim

A resort group ran backlit dioramas in the arrivals hall to capture inbound leisure visitors. Result: a measurable lift in branded search and direct-booking inquiries during the flight period, attributed to the airport's first-impression placement.

Healthcare system

Digital Network

A health system used rotating digital displays for an awareness campaign. Result: strong frequency against repeat business travelers and meaningful gains in unaided brand recall versus the prior quarter.

Destination tourism board

Spectacular

A wallscape near baggage claim drove social sharing and photo-ops, extending paid reach into earned and organic impressions well beyond the terminal itself.

Examples are illustrative of airport-OOH performance patterns. AdQuick can share format-specific benchmarks and build a measurement plan for your campaign.

How AdQuick measures SAV campaigns

Proof of posting: date-stamped installation photos for every unit.
Impression delivery: audience estimates based on passenger traffic and dwell.
Outcome tracking: branded-search lift, web traffic, QR scans, and promo-code redemption.
Brand studies: optional pre/post recall and awareness measurement.
Platform

Why book SAV airport advertising through AdQuick

AdQuick is the out of home advertising platform that consolidates the full SAV inventory, transparent pricing, and end-to-end campaign management in one place.

Transparent pricing. Real rate ranges and clear cost drivers. No opaque "call for pricing" runaround.
The full SAV inventory in one place. Compare every available format and placement side by side.
Expert negotiation. AdQuick secures competitive rates and manages media-owner relationships for you.
End-to-end management. Planning, creative coordination, approvals, production, installation, and reporting. All handled.
Measurable results. Verification and performance reporting on every campaign.
Multi-market scale. Pair SAV with nearby airports such as Jacksonville (JAX), Charleston (CHS), and Atlanta (ATL), or extend into billboards, transit, and street-level OOH across the Southeast.
Frequently Asked Questions

Everything you need to know about advertising at SAV.

Pricing, formats, lead times, measurement, and how to get a free SAV media kit. If your question isn't here, AdQuick's team can answer it directly.

SAV airport advertising is priced per unit per 4-week period. Single digital displays typically start in the low four figures per month, backlit dioramas and wraps generally run a few thousand dollars per month, and large wallscapes or baggage-claim spectaculars range from roughly $6,000 to $15,000+ per month. Production and installation are usually billed separately. Request a live quote from AdQuick for exact, current pricing, and see our overview of how airport digital advertising is priced.
SAV offers digital displays and digital networks, backlit dioramas (lightboxes), baggage-claim displays and wraps, wall wraps and wallscapes, column and tension-fabric wraps, floor and window graphics, and charging-station and experiential placements. See more airport advertising examples.
Request availability and a media kit from AdQuick, choose your formats and placements, submit creative to the unit's spec sheet for approval, complete production and installation, and launch. Most campaigns go live within 3–6 weeks of the first inquiry.
Allow at least 2–4 weeks before your desired start date for inventory holds, creative approval, and production. Premium spectacular placements and peak spring, fall, and holiday travel windows should be reserved earlier.
Savannah/Hilton Head International Airport serves approximately 3.9 million passengers annually and has been one of the fastest-growing airports in the United States.
Yes. AdQuick provides proof-of-posting photos, impression delivery estimates, and outcome tracking such as branded-search lift, QR scans, and promo-code redemption, plus optional pre/post brand studies.
Yes. AdQuick can plan and manage multi-market airport advertising and out-of-home campaigns, pairing SAV with airports like JAX, CHS, and ATL or extending into billboards and transit across the Southeast.
AdQuick provides a free Savannah/Hilton Head International Airport media kit with available inventory, photos, terminal maps, and rate ranges, usually the same day you request it.

Get started: advertise at SAV today

Ready to put your brand in front of millions of high-value travelers at Savannah/Hilton Head International Airport?

Tell AdQuick your goals, target dates, and budget, and we'll send available SAV inventory, terminal maps, photos, and transparent pricing, typically the same day. No obligation, no guesswork.

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