7.6M+
Annual passengers (2024 record)
+2.8%
YoY passenger growth (2024 vs 2023)
20
Gates across Concourses A & C
~11
Carriers serving JAX
Access all media formats
Digital ScreensStatic DisplaysBaggage ClaimExperiential
OVERVIEW

Quick Facts: Jacksonville International Airport (JAX)

Jacksonville International Airport (IATA: JAX, ICAO: KJAX) is the primary airport for Jacksonville and Northeast Florida, a growing mid-size US market.

Owned and operated by the Jacksonville Aviation Authority (JAA), JAX handled more than 7.6 million passengers in 2024, an all-time record. A new Concourse B with six additional gates is expected to open in late 2026.

Detail Information
Airport name Jacksonville International Airport
IATA code JAX
ICAO code KJAX
Location 13 miles (21 km) north of downtown Jacksonville, Duval County, Florida
Operator Jacksonville Aviation Authority (JAA)
Annual passengers More than 7.6 million in 2024, an all-time record, up 2.8% on 2023 (Jacksonville Aviation Authority)
Fiscal-year record 7,647,916 passengers in FY2024 (Oct 2023–Sep 2024), up 4.7%
Layout Single main terminal; Concourses A and C, 20 gates total; mezzanine retail and three pre-security galleries
Coming soon New Concourse B (six additional gates) expected to open late 2026
Airlines ~11 carriers, including Delta, American, Southwest, JetBlue, United, Allegiant, Avelo, Breeze, Air Canada
Role Primary airport for Jacksonville and Northeast Florida; growing mid-size US market

Passenger figures noted with year; refresh annually as the Jacksonville Aviation Authority reports new totals.

WHY ADVERTISE

Why Advertise at Jacksonville International Airport?

Airport advertising at JAX puts your brand in front of a growing, captive Northeast Florida audience. Here's why brands choose Jacksonville International:

A record, growing audience. JAX handled more than 7.6 million passengers in 2024, an all-time high, and traffic has set back-to-back records as airlines add routes, frequencies, and larger aircraft.
A captive, attentive environment. Passengers spend extended time across ticketing, the mezzanine, security, concourses, and baggage claim, repeated, distraction-free exposure to your message.
High-value local reach. Air travelers skew toward higher household income and business decision-makers, efficient reach into the Jacksonville and Northeast Florida market for local and national brands alike.
A clean, navigable single-terminal layout. With one main terminal and two concourses, JAX concentrates passenger flow, so well-placed media reaches a large share of travelers.
Growing inventory. A new Concourse B is set to open in late 2026, expanding the airport's footprint and future advertising opportunities.
Always-on visibility. Your placement works across early-morning and evening travel peaks throughout the campaign.
FORMATS & PLACEMENTS

JAX Airport Advertising: Formats & Placements

Jacksonville International Airport offers a range of out-of-home (OOH) and digital out-of-home (DOOH) advertising inventory across the passenger journey. The taxonomy below groups formats by zone.

Ticketing & Check-inPre-Security

Backlit panels, digital displays, and wall murals. Brand-building as travelers arrive and check in.

Best for: Brand-building as travelers arrive and check in

Mezzanine & GalleriesPre-Security

Digital screens, dioramas, and large-format static. High-footfall reach near retail, dining, and galleries.

Best for: High-footfall reach near retail, dining, and galleries

Security Checkpoint AreaStatic / Digital

Static and digital panels along the queue. Guaranteed dwell time in the screening line.

Best for: Guaranteed dwell time in the screening line

Concourses A & CPost-Security

Backlit panels, digital displays, gate-area media, and floor graphics. Deep engagement with waiting, post-security passengers.

Best for: Deep engagement with waiting, post-security passengers

Baggage ClaimArrivals

Baggage-area displays, backlit panels, and wall units. Long, undistracted dwell among arriving passengers.

Best for: Long, undistracted dwell among arriving passengers

Curbside & Ground TransportationExterior

Large-format static and exterior displays. Capturing travelers entering and leaving the airport.

Best for: Capturing travelers entering and leaving the airport

Digital vs. Static at JAX

Digital (DOOH): Dynamic creative, dayparting, flexible flighting, and faster updates across screen networks, similar in flexibility to digital billboard advertising on highways.
Static (backlit panels, murals, dioramas): Sustained, high-impact brand presence, post-security backlit panels in the concourses are a signature JAX format, and large concourse wallscape placements deliver outsized share-of-eye.

AdQuick can build a single-format buy or a multi-zone "path of travel" package that follows passengers from check-in through baggage claim.

PRICING DATA

JAX Airport Advertising Rates & Cost Factors

The official Jacksonville airport rate card and media kit rank in search as PDFs, useful, but hard to scan. Here are the rate ranges and cost factors in a clear, readable form.

What drives the cost of advertising at JAX

Format and media type. Digital (DOOH) screens, static backlit panels, dioramas, and large-format murals sit at different price points.
Placement zone. Post-security concourse positions and high-traffic mezzanine spots command premiums over secondary locations.
Campaign length / flight. Rates are typically quoted per month (per 4-week cycle); longer flights lower the effective rate.
Number of placements. Network buys across multiple panels or screens scale total cost.
Production and installation. Print, materials, and installation for static formats are typically billed separately from media.
Contract terms. Longer campaigns may carry specific deposit and contract conditions (see How to Advertise below).

Indicative rate ranges by format

The ranges below are planning estimates to help you budget. Confirm exact, current rates with a proposal through AdQuick.

Format Indicative Rate (per month) Notes
Digital display / DOOH screen $2,000 – $6,000 Shared digital network; varies by zone and screen
Backlit static panel (post-security) $1,500 – $5,000 Signature JAX concourse format; production billed separately
Diorama / illuminated display $2,000 – $5,500 Premium static with backlit finish
Baggage claim display $2,500 – $6,500 Long dwell among arriving passengers
Wall mural / large-format static $4,000 – $12,000+ High-impact; scales with size and location
Multi-placement network buy Custom Discounted effective rate across multiple units
Metric Figure Source / Year
Annual passengers 7.6 million+ (record) Jacksonville Aviation Authority, 2024
Fiscal-year passengers 7,647,916 (record, +4.7%) Jacksonville Aviation Authority, FY2024
Year-over-year growth +2.8% (calendar 2024 vs. 2023) Jacksonville Aviation Authority
Gates 20 (Concourses A & C); +6 with Concourse B (late 2026) Jacksonville Aviation Authority

Figures are indicative USD ranges for planning only and are not a quote. The digital range aligns with AdQuick's published JAX pricing; Jacksonville International also publishes an official advertising rate card and media kit. For context on wider-market digital rates, compare with Jacksonville DOOH advertising outside the airport perimeter.

HOW TO BOOK

How to Advertise at JAX: Steps, Deposit & Contract Terms

Booking airport advertising at Jacksonville International is straightforward when you know the process and terms.

The five-step process

01

Inquiry

Share your campaign goals, target audience, flight dates, budget, and preferred zones. JAX can be booked on its own or as part of a multi-airport US plan.

02

Proposal

AdQuick returns available JAX formats and placements with rate ranges and recommendations to compare side by side.

03

Contract

Confirm formats, placements, and campaign length; AdQuick handles availability, holds, and contracting.

04

Creative

Submit artwork to each format's specs. AdQuick manages review and coordinates any revisions.

05

Production & Install

Static media is printed and installed; digital creative is loaded to the screen network. Your campaign goes live with verification.

Deposit and contract terms to know

Refundable security deposit. Jacksonville International's published advertising terms include a refundable security deposit equivalent to roughly three months for campaigns running longer than three months. Build this into your budget planning.
Campaign length. Rates are quoted monthly; many advertisers run multi-month flights for sustained presence and better effective rates.
Production and installation lead time. Allow time for printing, installation scheduling, and (for static formats) airport access windows, see below.

Always confirm current deposit, minimum-term, and contract conditions at the time of booking, as airport terms can change.

Who do you contact to advertise at JAX?

You can work directly with the Jacksonville Aviation Authority's advertising program, or book through AdQuick's platform for advertisers, which aggregates JAX inventory and manages availability, contracting, creative, production coordination, and reporting in one place.

CREATIVE

Creative Specs, Production & Installation

From signed contract to live campaign, what to plan for on creative, production, and install at Jacksonville International.

Creative specs. Each format has its own dimensions, file types, resolution, and bleed requirements. AdQuick provides a full spec sheet for every placement you book.
Lead times. Plan for 3–5 weeks from signed contract to live campaign for static formats, covering creative approval, production, and installation. Digital creative can load faster once approved.
Installation windows. Static installs in active terminal areas are scheduled around airport operations; AdQuick coordinates timing with the airport.
Prohibited and restricted categories. Airports restrict certain advertising categories and content. AdQuick reviews creative against airport guidelines and flags issues before submission.
Production billing. Print, materials, and installation are typically billed separately from media space.

JAX audience & traffic snapshot.

A growing, captive Northeast Florida audience across business, leisure, and meeter/greeter segments.

PLATFORM

Why Book JAX Airport Advertising Through AdQuick

An out of home advertising platform that turns JAX media-kit PDFs into a clear, bookable workflow, from inquiry to live campaign.

One marketplace, all inventory

Compare JAX formats and placements, plus other US airports, in a single platform.

Transparent rates

Indicative pricing and cost factors up front, so you can budget before you commit.

PDF rate cards made simple

The details buried in airport media-kit and rate-card PDFs, formats, terms, deposits, presented clearly and bookable online.

End-to-end management

Availability, contracting, creative specs, production coordination, and reporting handled for you.

Flexible scale

Run a single backlit panel at JAX or a coordinated multi-airport campaign across the US.

FAQ

Airport advertising in Jacksonville International Airport (JAX).

Everything you need to know before launching your JAX airport advertising campaign through AdQuick.

JAX offers digital displays (DOOH), backlit static panels, dioramas, baggage claim displays, wall murals and large-format static, gate-area media, and floor graphics. Inventory spans pre-security ticketing and mezzanine areas, the post-security concourses, and baggage claim. See airport advertising examples for how brands use each format.
Indicative rates run roughly $2,000–$6,000 per month for digital displays and about $1,500–$5,000 per month for backlit static panels, with large-format murals higher. Cost depends on format, placement zone, campaign length, and number of placements. These are planning estimates, request a proposal through AdQuick for exact rates, or see how airport ads compare in cost to billboards for budgeting context.
Follow five steps: inquiry, proposal, contract, creative submission, then production and installation. You can book directly through the Jacksonville Aviation Authority's advertising program or through AdQuick, which manages availability, contracting, creative, and production in one place. Unsure where to start? See who to contact for airport advertising.
Jacksonville International's published advertising terms include a refundable security deposit equivalent to roughly three months for campaigns longer than three months. Confirm current deposit and contract terms at the time of booking.
Post-security backlit panels in Concourses A and C are a signature JAX format, reaching travelers with long dwell times. Digital displays, baggage claim units, and large-format murals also deliver strong visibility.
Plan for roughly 3–5 weeks from signed contract to live campaign for static formats, covering creative approval, production, and installation. Digital creative can load faster once approved.
Jacksonville International handled more than 7.6 million passengers in 2024, roughly 630,000 per month. A single placement's reach depends on its zone and format; AdQuick provides an estimate for each placement you consider.
Yes. Airports restrict certain advertising categories and content. AdQuick reviews creative against Jacksonville International's guidelines and flags any issues before submission.
Yes. A new Concourse B with six additional gates is expected to open in late 2026, expanding the airport's footprint and future advertising opportunities.

Ready to Launch Your JAX Airport Advertising Campaign?

Get availability, transparent rates, deposit and contract details, and creative specs for airport advertising at Jacksonville International Airport (JAX), and reach 7.6 million+ travelers a year at Northeast Florida's primary airport.

Transparent JAX rate ranges · All formats & zones · Deposit & contract clarity · End-to-end campaign management

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