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Reach a record-breaking, high-intent travel audience with airport advertising in Daytona Beach International Airport (DAB): the gateway to Central Florida's beaches, the Daytona International Speedway, and a short drive from Orlando's attractions.
This is the comprehensive buyer's guide the DAB search results have been missing: who manages advertising at the airport, what formats are available, what campaigns typically cost, and exactly how to get a campaign live. AdQuick makes it simple to plan, compare, and book DAB terminal advertising through one platform, with one point of contact, one invoice, and built-in measurement.
Daytona Beach International Airport (airport code: DAB) is the primary commercial airport for Volusia County and Florida's Fun Coast. It sits directly beside the Daytona International Speedway and serves as a gateway to the Atlantic beaches, Orlando-area attractions, the Kennedy Space Center, and historic St. Augustine.
Three reasons DAB terminal advertising works: record, fast-growing traffic; a captive, attentive audience; and a high-value, event-driven audience mix.
| Metric | Detail |
|---|---|
| Airport code | DAB |
| Total passengers (2025) | 772,170, a record, highest since 1997 |
| Year-over-year growth | +11% over 2024; seat capacity +20% |
| Year-round nonstop routes (2025) | 11 |
| Airlines | Carriers including American, Avelo, Breeze, Delta, and JetBlue |
| Region served | Volusia County / Daytona Beach & Florida's Fun Coast |
| Adjacent landmark | Daytona International Speedway (next to the airport) |
| Advertising managed by | Clear Channel Airports (exclusive concessionaire) |
| Recognition | FDOT Commercial Service Airport of the Year |
Passenger figures: Daytona Beach International Airport / Volusia County, full-year 2025.
This is the single most important thing to understand before planning a DAB campaign: all advertising at Daytona Beach International Airport is managed by Clear Channel Airports, the airport's exclusive media concessionaire. Advertising contracts are between the advertiser and Clear Channel Airports and are subject to approval by Volusia County Government.
That means there are two ways to buy DAB airport advertising:
You contact the concessionaire, request availability, negotiate, and sign an insertion order. This works if you're buying a single placement and are comfortable handling specs, production, and reporting yourself.
Direct concessionaire pathAdQuick coordinates with the airport's media concessionaire on your behalf, so you can browse inventory, compare rates and CPM, plan a campaign, and book with production coordination, install, and measurement handled in one place. It's the faster path if you want options compared side by side, or plan to run DAB alongside other airports.
AdQuick managed pathEither way, the underlying inventory is the same. AdQuick simply removes the friction: one contact, one invoice, transparent pricing, and post-campaign reporting.
DAB's terminal supports a range of high-impact ad formats. Below are the main types of advertising in airports available at Daytona Beach International Airport, consolidating the out of home advertising formats the airport and its concessionaire offer.
Backlit static panels placed in high-traffic terminal zones: a workhorse format for brand awareness, delivering crisp, always-on visibility along passenger pathways.
Freestanding display cases that put a product or three-dimensional brand presentation directly in the traveler's path. Strong for retail, automotive, consumer products, and experiential storytelling.
Digital out-of-home displays allow rotating creative and faster launch times than static formats; ideal for time-sensitive offers, multi-message campaigns, or refreshing creative mid-flight without reprinting.
Premium illuminated displays positioned along concourses and walkways for high visibility during the longest dwell windows of the trip.
Brochure and literature displays let travelers take your message with them; well suited to tourism, hospitality, real estate, and attractions targeting visitors as they arrive.
Branded product placements and experiential activations are a form of place-based advertising that creates memorable, interactive brand moments in the terminal environment.
| Format | Where it lives at DAB | Best for | Launch speed |
|---|---|---|---|
| Illuminated wall panel | High-traffic terminal zones | Always-on brand awareness | Standard (production lead time) |
| Floor showcase / display case | Concourse & circulation areas | Product, retail, automotive, 3D storytelling | Standard (production lead time) |
| Digital screen | Terminal screens | Rotating creative, time-sensitive offers | Fast (once creative is approved) |
| Backlit diorama | Concourses & walkways | Premium long-dwell visibility | Standard (production lead time) |
| Literature / brochure display | Arrivals & circulation areas | Tourism, hospitality, attractions, real estate | Standard |
| Product display / experiential | Terminal feature spaces | Memorable, interactive brand moments | Longer (custom build) |
Inventory and exact placements change as campaigns book and renew. Request current DAB availability for live units, placements, dimensions, and pricing.
Daytona Beach is a cost-efficient airport advertising market. Pricing depends on format, placement, season, and campaign length, but as an indicative 2025 guide through AdQuick:
| Cost factor | Indicative figure |
|---|---|
| Digital screen | ~$2,000–$6,000 per month, per screen |
| CPM (cost per 1,000 impressions) | ~$15–$45, depending on format and placement |
| Static formats (panels, dioramas) | Quoted per unit; one-time production additional |
| Campaign cycle | Typically sold in 4-week flights or monthly terms |
Rates and CPM are indicative and move with availability and season. Get a live DAB quote for exact pricing and sample packages built around your goals and budget. Comparing to the broader Central Florida market? See benchmarks for Orlando digital out-of-home and how airport ad costs compare to standard billboards.
Strong creative only works if it reaches the right people. Here's a snapshot of the Daytona Beach airport demographics behind every DAB campaign.
Total 2025 passengers: a record, up 11% YoY with capacity up 20%
Year-round nonstop routes driven by new and returning carriers
Typical dwell time in DAB's single, walkable terminal
Daytona 500 / Speedweeks audience spike: the busiest window of the year
Booking Daytona Beach airport advertising through AdQuick follows a clear workflow built for OOH advertisers:
Use AdQuick's interactive map to explore available DAB inventory by format, placement, and budget. Add units to a media plan and compare estimated impressions and CPM.
Tell us your goals, dates, and budget. We coordinate with the airport's media concessionaire and return open DAB units with placements, dimensions, and live pricing.
Your campaign is contracted through Clear Channel Airports and is subject to Volusia County Government approval. AdQuick manages the paperwork and timeline.
Upload artwork built to each unit's specs. Need design help? AdQuick can coordinate production-ready files.
Static formats require print production and installation lead time; digital placements can launch quickly once creative is approved and trafficked.
Your campaign goes live, and you receive proof of posting (and proof-of-play reporting for digital), plus optional impression and attribution measurement.
Airport advertising at DAB is measurable. Through AdQuick's measurement suite, campaigns can include a full-funnel measurement stack:
Verified passenger-traffic data translated into estimated impressions per unit.
Reach & frequencyMobile-device-ID matching to gauge whether exposed travelers later visited a store, dealership, or office.
Offline conversionPost-campaign surveys measuring awareness and recall.
AwarenessPhoto documentation for static units and play logs for digital placements.
VerificationThat means you can tie your DAB terminal ads back to real outcomes, not guesswork.
Browse DAB illuminated panels, floor showcases, digital screens, dioramas, and literature displays side by side, with placements, dimensions, and pricing.
AdQuick coordinates directly with the airport's media concessionaire, so you get one contact and one invoice instead of negotiating the process yourself.
See indicative rates, CPM, and impression estimates up front, and get a live quote fast.
Impression estimates, attribution, and brand-lift studies on every campaign.
Run DAB on its own, or build a multi-airport program across 500+ airports nationwide from the same media plan.
From request to live availability with placements, dimensions, and pricing, usually within one business day.
Planning a Florida campaign? DAB is worth considering alongside (or instead of) the bigger Orlando-area airports:
Leisure-heavy alternatives to MCO for Central Florida visitor targeting.
North Florida coverage with a different metro audience profile, often paired with Jacksonville billboard buys for a metro-plus-airport package.
Less cluttered, lower-cost environment with a distinctive motorsports-and-beach audience and the February Speedweeks spike.
DAB's advantage is a less cluttered, lower-cost environment with a distinctive motorsports-and-beach audience and the February Speedweeks spike. For many regional and event-driven campaigns, DAB delivers a stronger cost-per-impression story than fighting for share of voice in Orlando. AdQuick can model DAB on its own or as part of a Central Florida airport package.
Everything you need to know before launching your first campaign at Daytona Beach International Airport.
Ready to put your brand in front of a record number of Florida Fun Coast travelers? Tell us your goals, dates, and budget, and AdQuick will send back open DAB inventory, placements, dimensions, and live pricing, usually within one business day.
No commitment required · Transparent rates & CPM · One contact, one invoice · Built-in measurement · Scale beyond DAB to 500+ airports
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