Measure
Measure
Lift, attribution, halo
Platform
Resources & tools
Guides
OOH media formats
Billboard cost calculator
OOH advertising examples
Creative library
Activate Orlando DOOH on AdQuick across 7,500+ digital screens -- I-4, the Beachline, the Florida Turnpike, MCO airport, the I-Drive theme-park corridor, Downtown, and the Orange County Convention Center. IAAPA, MEGACON, and Disney/Universal launch windows lift I-Drive CPMs to $26+ (from $4 programmatic); test campaigns from $1,500.
Orlando is uniquely locals + tourists in equal measure, with a year-round visitor base of 75M+ annually — the largest tourist-economy DOOH market in the US. Campaigns activate from $1,500 up into seven-figure IAAPA, NBA Finals (when applicable), WrestleMania, and MegaCon takeovers. Orlando is the 17th-largest US DMA but ranks among the top-3 US DOOH markets for tourism, theme-park, and conference category spend.
DOOH Advertising in Orlando
DOOH advertising in Orlando covers 9,000+ digital screens across International Drive (I-Drive), Downtown Orlando, and Lake Nona LEDs, Orlando International Airport (MCO — one of the US's top-10 busiest airports), the Orange County Convention Center (OCCC — second-largest convention center in the US), the Walt Disney World / Universal Orlando / SeaWorld theme park cluster, I-4 / FL Turnpike / SR-528 Beachline / SR-417 digital bulletins, Camping World Stadium, Kia Center, Inter&Co Stadium, and thousands of place-based screens across hotels, offices, restaurants, and retail. CPMs range from $4 on programmatic open exchange to $28+ on I-Drive and Downtown Orlando premium LEDs.
Most Orlando DOOH plans blend four inventory layers — with the I-Drive + OCCC + theme park corridor functioning as the highest-visibility tourism DOOH spine in the US outside Las Vegas.
International Drive (11 miles), Sand Lake Road, OCCC-adjacent. The highest-visibility tourism DOOH spine in the US outside Las Vegas.
Church Street, Lake Eola, Lake Nona Medical City, Downtown, Park Ave Winter Park.
MCO (top-10 US by volume), I-4, FL Turnpike, SR-528 Beachline, SR-417, SR-408.
Camping World Stadium, Kia Center, Inter&Co Stadium, Daytona International Speedway, beaches, offices, gyms, resort hotels.
Orlando ranks among the top-3 US DOOH markets for tourism, theme-park, and conference category spend — outperforming its 17th-largest DMA position.
Orlando carries some of the highest tourism-corridor DOOH CPMs in the US, reflecting visitor volume, convention traffic, and theme-park audience value. The table below reflects AdQuick marketplace rates and Orlando benchmarks for Q2 2026.
| Venue Category | Typical Orlando CPM | Monthly SOV Range | Best For |
|---|---|---|---|
| I-Drive / International Drive premium LEDs | $18–$28+ | $8K–$32K | Tourism, theme park visitor, QSR, hospitality |
| Downtown Orlando / Church Street / Lake Eola | $14–$22 | $6K–$20K | B2B, local consumer, entertainment |
| OCCC / Orange County Convention Center | $16–$26 | $7K–$25K | Conventions, trade shows, IAAPA, MegaCon |
| Theme park corridor (Disney, Universal, SeaWorld entrances + surrounding) | $15–$25 | $6K–$22K | Theme park visitors, tourism |
| Lake Nona / Medical City corridor | $12–$20 | $4K–$16K | Healthcare B2B, UCF College of Medicine, biotech |
| Winter Park / Park Avenue / Baldwin Park | $12–$20 | $4K–$15K | Affluent residential, luxury retail |
| MCO airport screens | $22–$38 | $10K–$38K | Travel, B2B, tourism inbound, international |
| I-4 / FL Turnpike / SR-528 / SR-417 digital bulletins | $6–$14 | $4K–$14K per unit | Reach, theme park access, commuter |
| Camping World Stadium / Kia Center / Inter&Co event-adjacent | $12–$22 | $4K–$15K | Orlando Magic, Orlando City SC, concerts, bowl games |
| Daytona International Speedway + Daytona corridor | $12–$24 (race window) / $6–$14 (off-peak) | $4K–$20K | NASCAR, racing enthusiasts, Daytona 500 |
| Mall at Millenia / Disney Springs / Pointe Orlando retail | $12–$22 | $4K–$16K | Shopper marketing, luxury retail, entertainment |
| Place-based (hotels, gyms, offices, restaurants) | $8–$18 | $2.5K–$9K | Hospitality, tourism, endemic |
| Resort hotel DOOH (Xpodigital, others) | $10–$20 | $3K–$12K | Captive tourist audience, F&B, attractions |
| SunRail + LYNX bus digital | $5–$11 | $1.5K–$6K | Urban commuter, Downtown to Lake Nona |
| Retail media in-store screens | $8–$25 | Varies | Shopper marketing, CPG |
| Programmatic open exchange (blended) | $4–$12 | N/A (impression-based) | Always-on, mid-funnel |
Four pricing models apply; always clarify which is being quoted:
Standard for programmatic and most place-based.
Monthly flat rate for X% of loop on a given screen or cluster.
Some networks price per insertion.
PG deals on Vistar, Place Exchange, VIOOH.
Orlando's DOOH canvas spans the I-Drive / theme park tourism spine, Downtown's Church Street entertainment core, Lake Nona Medical City, Winter Park's affluent Park Avenue, UCF and Waterford Lakes in East Orlando, the Daytona Beach extension east of the metro, and the I-4 freeway backbone that ties everything together.
Orlando is a mature programmatic DOOH market with strong tourism and hospitality adoption. Every major DSP maintains robust Orlando inventory.
Full-stack DOOH DSP with access to every major Orlando media owner and every programmatic SSP — direct and programmatic in one seat.
Leading pDOOH DSP with deep Orlando inventory, strong on place-based, hotel, and I-Drive.
Broadsign's programmatic DSP.
JCDecaux's global pDOOH platform; strong on MCO airport and street furniture.
Multi-channel DSP with DOOH integrations.
OpenPath DOOH inventory path.
Omnichannel DSP with DOOH supply.
DOOH platform.
Broadsign's supply-side platform.
OUTFRONT's SSP.
JCDecaux's SSP, strong on MCO airport and street furniture.
Sell-side supply for pDOOH networks.
Strong on place-based, office, hotel.
| Deal Type | How It Works | Orlando Use Case |
|---|---|---|
| Open exchange | Auction-based, any buyer wins | Budget-efficient always-on; suburban and place-based |
| Private marketplace (PMP) | Invite-only auction, curated | Tourism PMPs, hospitality category exclusivity |
| Programmatic guaranteed (PG) | Fixed price, reserved impressions | I-Drive, OCCC, MCO, theme park corridors reserved at scale |
Orlando DOOH measurement combines Geopath visibility-adjusted impressions with third-party attribution — including theme park visit attribution (mobile IDs matched to park attendance) unique to Orlando's tourism-first market.
Geopath is the OAAA-backed measurement standard; every major Orlando media owner reports Geopath visibility-adjusted impressions.
Core Orlando DOOH KPIs: visibility-adjusted impressions, reach & frequency (locals + tourists), CPM/eCPM, foot traffic lift to I-Drive/Disney Springs/theme parks/event destinations, share of voice within a corridor.
Orlando DOOH foot traffic lift studies typically report 6–14% lift to exposed venues within a 30-day window, with convention-week campaigns exceeding 20%.
Orlando creative specs follow industry standards but layer on FDOT freeway regulations, multilingual variants (English, Spanish, Portuguese for international tourism), FTC compliance for theme-park-adjacent children's advertising, and long lead times for IAAPA/MegaCon/HIMSS windows.
The Orlando DOOH market is led by Lamar's freeway and theme-park corridor footprint, Clear Channel's I-Drive coverage, OUTFRONT's freeway and transit presence, Xpodigital's resort hotel network, and Captivate's Downtown + Lake Nona + Winter Park office coverage.
Strong Orlando freeway, arterial, and theme-park corridor footprint.
Meaningful Orlando metro freeway digital bulletin network, I-Drive coverage.
Orlando freeway and transit inventory.
MCO airport inventory.
Orlando-based regional operator with meaningful local digital footprint.
Orlando-focused operator.
Hotel DOOH network with significant Orlando resort hotel coverage — captive tourist audience at Disney/Universal/I-Drive resort properties.
Urban kiosks and street furniture.
Office lobby and elevator screens across Downtown Orlando, Lake Nona, Winter Park, Altamonte Springs.
Fuel station DOOH across the Orlando metro.
Rideshare and taxi toppers (Downtown and I-Drive).
Bar, restaurant, gym place-based.
Regional Florida digital outdoor operator.
Aggregator / network for place-based.
AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt, The Trade Desk (OpenPath DOOH), Adomni, Yahoo DSP.
AdQuick is the only marketplace aggregating direct inventory from every major Orlando media owner (Lamar, Clear Channel, OUTFRONT, JCDecaux, Orlando Outdoor, Xpodigital, Captivate) alongside programmatic pDOOH in a single plan, with native mapping, creative delivery, and measurement. Positioned above the vendor landscape so buyers run a unified Orlando campaign across I-Drive, OCCC, Downtown, Lake Nona, theme park corridors, MCO, and place-based without juggling multiple contracts.
Orlando DOOH placement rules are shaped by Florida Statutes Chapter 479, FDOT permitting, the Orlando Land Development Code, separate rules in Orange/Seminole/Lake/Osceola/Volusia Counties, and the Central Florida Tourism Oversight District (formerly Reedy Creek) governing Disney property signage.
Florida Statutes Chapter 479 governs outdoor advertising along federal and state highways; FDOT permits and regulates digital bulletins.
The modularity of DOOH — cheap creative, flexible dates, programmatic on/off — lets Orlando campaigns scale across three very different tiers, from a $3,000 neighborhood test to a $250K+ IAAPA, MegaCon, or national tourism flagship.
30-day programmatic pDOOH test with bilingual creative geo-fenced around an I-Drive, Downtown, or Lake Nona launch.
Blended I-Drive + OCCC + Downtown LEDs + freeway + programmatic campaign with weather and event DCO.
Full tentpole activation with I-Drive + OCCC direct, MCO takeover, theme park corridor, stadium-adjacent, Downtown + Lake Nona, freeway ring, resort hotel layer, and programmatic.
Orlando's event calendar is anchored by year-round OCCC conventions (IAAPA, MegaCon, HIMSS), Magic/Orlando City home games, Daytona 500, and bowl games at Camping World Stadium — plus WrestleMania rotations and NBA Finals potential.
100K+ attendees at OCCC — one of the largest fandom and pop-culture events in the Southeast. Entertainment, gaming, streaming, comic brand activation.
The International Association of Amusement Parks and Attractions global trade show; 40K+ attendees; OCCC hosts. I-Drive, OCCC, Downtown spike. Theme park, attractions, F&B, family-entertainment activation. Book 10–16 weeks out; 25–40% CPM premiums.
40K+ healthcare and health-tech attendees at OCCC; Lake Nona Medical City corridor also spikes.
WWE's flagship event — Camping World Stadium and I-Drive spike during the week-long festival when Orlando hosts.
100K+ attendees for the season-opening NASCAR race. SR-417 east, I-4 east, Daytona Beach corridor spike. 25–40% CPM premiums race week.
NASCAR regular-season Daytona race; smaller than Daytona 500 but meaningful.
Kia Center and Downtown Orlando spike on game nights.
Inter&Co Stadium spike; Downtown and Winter Park adjacent.
Camping World Stadium hosts Pop-Tarts Bowl / Cheez-It Bowl variants; Downtown and Camping World adjacent spike.
Theme-park-adjacent spikes tied to race weekends and event activations.
Three paths to buy Orlando DOOH inventory.
Contact Lamar, Clear Channel, OUTFRONT, JCDecaux, Orlando Outdoor, Xpodigital, and Captivate separately. Best for flagship I-Drive, OCCC, or MCO buys; requires multiple contracts.
AdQuick, Vistar, The Trade Desk, or StackAdapt. Best for mid-market always-on; tourism PMPs valuable for I-Drive / theme-park corridor campaigns.
Plan, price, buy, deliver, and measure across every Orlando DOOH layer — I-Drive, OCCC, Downtown, Lake Nona, theme parks, MCO, freeway, stadium, place-based, and programmatic — in one platform with unified reporting.
Answers to the questions Orlando DOOH buyers ask most often — pricing, OCCC strategy, theme park tourism, programmatic, measurement, and regulation.
AdQuick is the only DOOH marketplace that unifies International Drive (I-Drive), Orange County Convention Center, Downtown Orlando, Lake Nona Medical City, Winter Park, theme park corridors (Disney / Universal / SeaWorld), Orlando International Airport (MCO), I-4 / FL Turnpike / SR-528 / SR-417 freeway digital bulletins, Camping World Stadium, Kia Center, Inter&Co Stadium, Daytona International Speedway corridor, resort hotels, place-based, and programmatic inventory in a single plan across the Orlando–Daytona–Melbourne DMA. Price inventory by CPM and share-of-voice, deliver multilingual creative to every network, and measure impressions, reach, frequency, theme park visit attribution, and foot traffic lift from one dashboard.
Get Started ->
Launch hyper-targeted OOH campaigns in minutes