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Plan, buy, and measure Memphis DOOH on AdQuick across 3,500+ digital screens -- I-40, I-55, I-240, MEM airport, Downtown / Beale Street, Midtown, and the FedExForum / FedEx Hub corridor. CPMs from $4 programmatic to $18+ on Beale St and Downtown LEDs; campaigns from $1,500 through Memphis in May and St Jude Marathon takeovers.
Programmatic test campaigns launch from $1,500; managed direct buys with Lamar, OUTFRONT, and Clear Channel Outdoor typically start at $5,000–$10,000 per flight. AdQuick unifies programmatic across every major SSP with direct media-owner inventory across the tri-state market (TN/MS/AR) in a single plan.
DOOH Advertising in Memphis: Costs, Screens, DSPs & How to Buy
Digital out of home advertising in Memphis runs $4–$45 CPM across roughly 2,500+ activatable digital screens spanning Beale Street LED walls, Memphis International Airport (MEM), FedExForum and the Grizzlies arena district, I-40/I-55/I-240 digital bulletins, Poplar Avenue retail corridors, and Memphis Area Transit Authority (MATA) digital transit assets.
Memphis DOOH is concentrated in a handful of buyer-relevant clusters. Plan against the audience, not the screen list.
Beale Street LED walls, Memphis International Airport (MEM) digital, and FedExForum / Grizzlies arena premium placements. Trophy inventory for tourism, sports, and event-window flagship campaigns.
I-40, I-55, and I-240 digital bulletins from Lamar, Clear Channel Outdoor, and OUTFRONT — plus MATA bus shelters, rail platforms, and the Main Street Trolley corridor for commuter and tri-state through-traffic.
Poplar Avenue, East Memphis, Germantown, Collierville, Wolfchase Galleria, and Cordova retail corridors — Walmart Connect, Kroger Precision, Captivate elevator and lobby networks, and shopper-marketing inventory.
Vibenomics-powered bars on Beale, Cooper-Young, and Overton Square; Zoom Media gyms; Captivate Health clinics; GSTV gas stations; rideshare toppers via Firefly; and cinema networks (NCM, Screenvision).
Memphis DOOH is priced on four distinct models — it's not the four-week flat rate that legacy billboard buyers know. Always confirm which model applies before comparing quotes.
Most common for programmatic. $4–$45 per thousand impressions across Memphis venues — the standard auction currency on every major DSP.
Direct buys priced as a fixed monthly rate for X% of the loop on a specific screen or network. Common with Lamar, OUTFRONT, and Clear Channel Outdoor.
Some venue-specific networks — gyms, bars, elevators — price per insertion rather than per impression. Predictable unit economics for venue-targeted campaigns.
Pay for a guaranteed impression count regardless of dayparting. Standard for must-have inventory like MEM airport or Beale Street LED.
| Venue Category | Example Networks (Memphis) | Typical CPM | Best For |
|---|---|---|---|
| Roadside digital bulletins (I-40, I-55, I-240, Poplar Ave) | Lamar, Clear Channel Outdoor, OUTFRONT | $4–$11 | DMA reach, awareness |
| Memphis International Airport (MEM) digital | Clear Channel Airports | $25–$45 | Business travelers, FedEx HQ visitors, tourism |
| Gas station / convenience digital | GSTV, Volta EV chargers | $6–$10 | Commuters, tri-state through-traffic |
| Gyms / health clubs | Zoom Media, Captivate Health | $10–$18 | Fitness, wellness, CPG |
| Office buildings / elevators | Captivate (Downtown, East Memphis) | $12–$22 | B2B targeting (FedEx, AutoZone, IP corridors) |
| Retail media in-store | Walmart Connect, Kroger Precision | $8–$25 | Shopper marketing, CPG |
| Bars / restaurants (Beale Street, Cooper-Young, Overton Square) | Vibenomics, Rev, Zoom Media | $8–$15 | F&B, entertainment, tourism |
| Rideshare toppers / taxi | Firefly, T-Mobile Advertising Solutions | $5–$12 | Beale, FedExForum, downtown nightlife |
| MATA transit digital (rail, bus shelters) | OUTFRONT, Intersection | $5–$13 | Commuter, dense urban reach |
| Cinema / place-based entertainment | National CineMedia, Screenvision | $20–$40 | Younger audiences, entertainment |
| FedExForum / Grizzlies arena district | Venue and partner networks | $18–$35 | Sports, tourism, premium reach |
Memphis DOOH is concentrated in a handful of buyer-relevant clusters. Plan against the audience, not the screen list.
Programmatic DOOH is how most Memphis campaigns now activate. The plumbing is straightforward: a DSP (the buying platform) sends bids into an SSP (the supply platform), which controls the venue operator's screens. Auctions run in milliseconds; creative is delivered via the SSP's CDN to the screen on the next available slot.
DSP and marketplace that transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct media-owner inventory from Lamar, OUTFRONT, Clear Channel Outdoor, Clear Channel Airports, Vibenomics, GSTV, and dozens of Memphis-area operators in a single unified plan with native mapping, creative delivery, and measurement.
pDOOH-native DSP with deep Memphis venue coverage.
Broadsign-network buying platform with strong roadside and place-based reach.
JCDecaux-anchored DSP with global premium DOOH inventory.
Omnichannel DSP with DOOH module — useful for cross-channel plans.
TTD's direct DOOH path for buyers already operating in the TTD seat.
Full-funnel buying with DOOH inventory alongside display, video, and native.
Self-serve pDOOH platform popular with SMBs and regional advertisers.
Broadsign Reach, Place Exchange, VIOOH, Hivestack SSP, and Vistar SSP all carry Memphis inventory. AdQuick transacts across all of them in a single plan rather than forcing buyers to stitch together separate seats.
The Broadsign network's SSP — wide roadside and place-based reach across Memphis and the tri-state.
OUTFRONT Media's SSP — premium roadside, transit, and street-level inventory.
JCDecaux's SSP routing premium street furniture and global DOOH inventory.
Global pDOOH supply platform aggregating venue, retail, and roadside operators.
The supply side of Vistar Media — deep place-based and venue coverage in Memphis.
| Deal Type | Use Case | Memphis Application |
|---|---|---|
| Open Exchange | Cheapest reach via real-time auction | Roadside reach, polygon retargeting, SMB tests |
| Private Marketplace (PMP) | Premium inventory with transparency and curated supply | Beale Street, FedExForum-area, MEM airport-adjacent |
| Programmatic Guaranteed (PG) | Pay for guaranteed impression count, fixed price | Must-have inventory like MEM airport, Beale LED, Memphis in May flagships |
Targeting capabilities active in Memphis go well beyond polygon and daypart. AdQuick supports all three transaction types in a single workflow.
Memphis buyers care about attribution, not just impressions. The measurement stack combines Geopath impression currency with operator-reported plays and a verification layer for attention, foot traffic, and sales lift.
Because the tri-state metro spans Tennessee, Mississippi, and Arkansas, foot-traffic attribution should explicitly include DeSoto County MS and Crittenden County AR polygons or you'll undercount cross-border conversions — particularly for Walmart, Kroger, healthcare, and QSR campaigns. AdQuick's native mapping draws tri-state polygons by default and feeds Geopath impressions and partner verification into a single reporting view.
Plan two creative tracks: one roadside-compliant static set for I-40/I-55/I-240 digital bulletins (TDOT motion restrictions apply) and one full-motion set for venue, retail, transit, and place-based screens. AdQuick auto-routes the right creative version to the right venue type so buyers don't have to manage parallel trafficking workflows.
Media owners, network operators, and platforms active across the Memphis tri-state market.
Dominant roadside DOOH operator across I-40, I-55, I-240, and Poplar Avenue digital bulletins. Long-flight share-of-voice deals and direct-buy minimums starting around $5,000–$10,000.
Roadside DOOH plus MATA transit assets — bus shelters, rail platforms, and digital transit inventory. Routed programmatically via Place Exchange for premium pDOOH access.
Roadside digital bulletins and street-level inventory across the Memphis loop and tri-state corridor. Strong I-55 / Hernando de Soto Bridge gateway coverage.
Memphis International Airport (MEM) digital network — uniquely high-value audience including FedEx HQ visitors, freight decision-makers, and St. Jude / corporate visitors.
Transit DOOH partner active on MATA digital assets and urban-core street furniture.
Audio-visual place-based network powering bars, restaurants, and entertainment venues across Beale Street, Cooper-Young, and Overton Square.
Gym, health-club, and bar/restaurant networks reaching fitness, wellness, CPG, and F&B audiences.
Office building, elevator, and lobby networks plus healthcare clinic screens — strong B2B reach into FedEx, AutoZone, and IP corridors plus Methodist Le Bonheur clinical settings.
Place-based screens in bars, restaurants, and entertainment venues complementing Vibenomics in Memphis nightlife corridors.
Gas station and convenience network reaching commuters and tri-state through-traffic at the pump.
EV charging-station digital network — growing footprint at Memphis-area chargers.
In-store retail media at Memphis-area Walmart locations including the Cordova / Wolfchase suburban ring.
Kroger in-store retail media network — strong shopper-marketing reach across Memphis grocery footprint.
Target's retail media platform with in-store and digital extensions for Memphis-area Target stores.
Cinema pre-roll across Memphis-area theaters — younger audiences, entertainment, and lifestyle CPG.
Cinema network covering the secondary Memphis theater footprint with motion creative and audio.
Rideshare topper network reaching Beale Street, FedExForum, and downtown nightlife corridors.
Taxi and rideshare advertising reaching urban-core movement around Beale and downtown Memphis.
AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt, The Trade Desk (OpenPath DOOH), Yahoo DSP, and Adomni all transact Memphis DOOH inventory. Measurement and verification partners active in market include Geopath, Adelaide, Foursquare, Placed, Kochava, and LocationSmart.
AdQuick is a DSP and marketplace that transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct inventory from every major Memphis media owner — Lamar, OUTFRONT, Clear Channel Outdoor, Clear Channel Airports, Vibenomics, GSTV, MATA, and dozens of place-based networks — in a single unified plan with native mapping, creative delivery, and Geopath-grade measurement. That dual capability is the differentiator: programmatic flexibility plus direct guaranteed inventory for the placements (MEM airport, FedExForum district, Beale LED) that don't reliably surface in open exchange.
Tennessee, Mississippi, and Arkansas each set the rules that govern Memphis DOOH creative — particularly for roadside motion, sports betting, cannabis, and cross-border campaigns.
Tennessee Code Annotated §54-21 (Tennessee Highway Beautification Act) and TDOT rules generally require static images on roadside digital bulletins along interstates and federal-aid primary highways.
Campaigns spilling into DeSoto County, Mississippi or Crittenden County, Arkansas (West Memphis) must comply with the relevant outdoor advertising statutes in each state.
Standard venue-by-venue restrictions apply; airports and retail media generally prohibit alcohol creative in family-facing zones. Pharmaceutical and political creative must follow standard FDA, FTC, and FEC disclosure rules.
DOOH itself is IP-free and broadly GDPR/CCPA compliant.
Three realistic build patterns by spend tier. Pricing reflects active marketplace ranges and assumes Geopath-standard impressions.
Single-DSP, single-DMA, 30-day open-exchange flight to validate creative and measurement before scaling.
Multi-venue programmatic over 90 days blending roadside, retail, and transit with mobile audience extension and a foot-traffic lift study.
Memphis in May, Grizzlies playoffs, or Elvis Week flagship blending direct guaranteed inventory and programmatic into a single AdQuick-orchestrated buy.
Programmatic DOOH has lowered the entry barrier for small Memphis businesses and given enterprise advertisers a measurable, real-time channel against the city's defining buyer dynamics.
Three buying paths. Pick the one that matches campaign size and complexity.
Call Lamar, OUTFRONT, Clear Channel Outdoor, or Clear Channel Airports directly. Best for single-asset trophy buys (a specific Beale Street LED, MEM airport takeover, FedExForum partner board) or long-flight share-of-voice deals. Minimums typically $5,000–$10,000 per flight.
Self-serve programmatic via AdQuick, Vistar Media, The Trade Desk (OpenPath DOOH), or StackAdapt. Best for impression-based budgets, multi-venue plans, and campaigns that need contextual triggers, dayparting, or DCO. Programmatic test minimums start at $1,500.
The unified DSP + marketplace approach. Plan the entire Memphis market in one tool: programmatic across every major SSP plus direct guaranteed inventory from every Memphis media owner, with single-creative delivery, native mapping of the tri-state polygon, and Geopath-grade measurement. Best when you need both programmatic flexibility and direct premium inventory (MEM airport, Beale LED, FedExForum district) that doesn't reliably surface in open exchange.
Common questions about Memphis DOOH costs, screen counts, programmatic, measurement, creative specs, minimum budgets, and Memphis in May strategy.
AdQuick is the DOOH DSP and marketplace that unifies programmatic buying across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) with direct media-owner inventory across the Memphis tri-state market — Lamar, OUTFRONT, Clear Channel Outdoor, Clear Channel Airports (MEM), MATA transit, Vibenomics, GSTV, Zoom Media, Captivate, and dozens of place-based networks across Beale Street, FedExForum, Poplar Avenue, Crosstown Concourse, Wolfchase, Cooper-Young, Overton Square, the I-40/I-55/I-240 loop, and the cross-border DeSoto County MS and Crittenden County AR polygons.
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