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Activate Miami DOOH on AdQuick across 9,500+ digital screens -- I-95, the Palmetto, I-195, MIA airport, South Beach, Wynwood, Brickell, the Design District, and place-based networks. Art Basel, F1 Miami, Super Bowl, and Ultra lift Brickell and South Beach CPMs to $42+ (from $5 programmatic); test campaigns from $1,500.
Campaigns activate from $1,500 on programmatic DSPs up into seven-figure Art Basel, F1 Miami Grand Prix, and Super Bowl takeovers. Miami is the US gateway to Latin America and the single most important DOOH market for international, luxury, and Hispanic-market campaigns.
DOOH Advertising in Miami
DOOH advertising in Miami covers 11,000+ digital screens across Brickell and Downtown Miami LEDs, Wynwood creative district, Miami Beach (Ocean Drive, Lincoln Road, Collins Ave), Aventura and Bal Harbour retail corridors, Miami International Airport (MIA) and Fort Lauderdale–Hollywood (FLL), I-95 / SR-826 Palmetto / Florida Turnpike / Dolphin Expressway digital bulletins, Hard Rock Stadium, loanDepot park, Kaseya Center, and thousands of place-based screens. Miami also hosts water-based DOOH on boats and ferries (Ballyhoo Media), an inventory format no other major US market offers at comparable scale. CPMs range from $5 on programmatic open exchange to $35+ on Ocean Drive and Brickell premium LEDs.
Most Miami DOOH plans blend five inventory layers — including the water-based fleet that makes Miami distinct from every other US DOOH market.
Biscayne Blvd, Brickell City Centre, Miami River, Wynwood Walls.
Ocean Drive, Collins Ave, Lincoln Road, Mid-Beach, North Beach.
MIA, FLL, I-95, SR-826 Palmetto, Florida Turnpike, Dolphin (SR-836).
Hard Rock Stadium, loanDepot park, Kaseya Center, Aventura Mall, Bal Harbour, Dadeland, Dolphin Mall.
Ballyhoo Media boats on Biscayne Bay, ferry and yacht digital signage.
Miami is the US gateway to Latin America and the single most important DOOH market for international, luxury, and Hispanic-market campaigns.
Miami CPMs sit between Chicago and NYC on luxury and premium inventory, and well above most Southeast markets. The table below reflects AdQuick marketplace rates and Miami benchmarks for Q2 2026.
| Venue Category | Typical Miami CPM | Monthly SOV Range | Best For |
|---|---|---|---|
| Ocean Drive / Collins Ave premium LEDs | $22–$35+ | $12K–$45K | Luxury, fashion, tourism, flagship |
| Brickell / Brickell City Centre LEDs | $20–$32 | $10K–$40K | Finance, luxury real estate, LatAm business |
| Wynwood / Design District digital | $18–$28 | $8K–$28K | Fashion, art, creative, Gen Z/millennial |
| MIA airport screens | $25–$45 | $12K–$50K | International, luxury, LatAm premium |
| FLL airport screens | $18–$32 | $8K–$25K | Domestic and Caribbean travel |
| Aventura / Bal Harbour / Dadeland retail | $16–$28 | $7K–$25K | Luxury retail, shopper marketing |
| I-95 / Palmetto (SR-826) / Dolphin (SR-836) / Turnpike digital bulletins | $7–$15 | $4K–$15K per unit | Reach, commuter frequency |
| Metrorail / Metromover / Metrobus + shelters | $6–$14 | $2.5K–$9K | Urban commuter, pedestrian |
| Hard Rock Stadium / loanDepot park / Kaseya Center adjacent | $14–$26 | $4K–$18K | Sports, concerts, entertainment |
| Water-based DOOH (Ballyhoo Media boats) | $20–$40 | $10K–$35K (event-window) | Event-adjacent, tourism, brand spectacle |
| Place-based (gyms, offices, restaurants) | $8–$18 | $2.5K–$10K | Endemic verticals, wellness, F&B |
| Retail media in-store screens | $8–$25 | Varies | Shopper marketing, CPG |
| Programmatic open exchange (blended) | $5–$13 | N/A (impression-based) | Always-on, mid-funnel |
Four pricing models apply; always clarify which is being quoted:
Standard for programmatic and most place-based.
Monthly flat rate for X% of loop on a given screen or cluster.
Some networks (and Ballyhoo Media event activations) price per insertion or per-voyage.
PG deals on Vistar, Place Exchange, VIOOH.
Miami's DOOH canvas spans Brickell's LatAm banking core, Ocean Drive's tourism LEDs, Wynwood's creative district, Aventura/Bal Harbour's ultra-luxury retail, the Coral Gables and Dadeland Hispanic-middle-class arterials, Broward County's Fort Lauderdale extension, and the water-based Biscayne Bay fleet.
Miami is a mature programmatic market. Every major DSP maintains strong Miami inventory, with Ballyhoo Media's water-based fleet accessible through direct activation for event windows.
Full-stack DOOH DSP with access to every major Miami media owner and every programmatic SSP — direct and programmatic in one seat.
Leading pDOOH DSP with deep Miami inventory, strong on Brickell and place-based.
Broadsign's programmatic DSP.
JCDecaux's global pDOOH platform; strong on MIA airport and street furniture.
Multi-channel DSP with DOOH integrations.
OpenPath DOOH inventory path.
Omnichannel DSP with DOOH supply.
DOOH platform.
Broadsign's supply-side platform.
OUTFRONT's SSP.
JCDecaux's SSP, strong on MIA airport and street furniture.
Sell-side supply for pDOOH networks.
Strong on place-based, office.
| Deal Type | How It Works | Miami Use Case |
|---|---|---|
| Open exchange | Auction-based, any buyer wins | Budget-efficient always-on; suburban and fringe |
| Private marketplace (PMP) | Invite-only auction, curated | Luxury category exclusivity, LatAm-focused PMPs |
| Programmatic guaranteed (PG) | Fixed price, reserved impressions | Ocean Drive, Brickell, MIA, Aventura reserved at scale |
Miami DOOH measurement combines Geopath visibility-adjusted impressions with third-party attribution — including Hispanic/LatAm segment attribution, tourism attribution (hotel and cruise booking lift), and event-specific ticket attribution for Art Basel, F1, Heat/Marlins/Dolphins.
Geopath is the OAAA-backed measurement standard; every major Miami media owner reports Geopath visibility-adjusted impressions.
Core Miami DOOH KPIs: visibility-adjusted impressions, reach & frequency against target audiences (LatAm, luxury, tourist, local), CPM/eCPM, foot traffic lift to Brickell/Wynwood/Ocean Drive/Aventura/event venues, share of voice within a corridor.
Miami DOOH foot traffic lift studies typically report 6–15% lift to exposed venues within a 30-day window, with event-window campaigns (Art Basel, F1) commonly exceeding 25%.
Miami creative specs follow industry standards but layer on FDOT freeway regulations, bilingual English/Spanish variants (standard across hospitality, CPG, auto, retail, finance), Ballyhoo water-based bespoke specs, and event-lead-time planning for Art Basel, F1, and Ultra.
The Miami DOOH market is led by OUTFRONT's Downtown/Brickell/transit presence, Clear Channel's MIA and freeway footprint, Lamar's Miami-Dade + Broward coverage, Captivate's office network, and Ballyhoo Media's nearly-unique water-based fleet on Biscayne Bay.
Extensive Miami freeway, Downtown, Brickell, and transit inventory; major Miami DMA reach.
Meaningful Miami metro freeway digital bulletin network and MIA airport.
Strong Miami and Broward freeway and arterial footprint.
MIA and FLL airport inventory.
Urban kiosks and street furniture.
Office lobby and elevator screens across Brickell, Downtown Miami, Coral Gables.
Fuel station DOOH across the Miami-Dade and Broward metro.
Rideshare and taxi toppers (Ocean Drive, Brickell, Wynwood nightlife).
Bar, restaurant, gym place-based.
Local Miami DOOH operator.
Local Miami-focused OOH/DOOH operator.
Water-based DOOH on boats along Biscayne Bay and the Intracoastal Waterway — a nearly unique Miami inventory format. Ballyhoo's fleet creates spectacle moments during Art Basel, F1 Miami, Super Bowl, and other event windows, commanding $20–$40 CPM or $25K–$60K event-activation packages.
Aggregator / network for place-based.
AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt, The Trade Desk (OpenPath DOOH), Adomni, Yahoo DSP.
AdQuick is the only marketplace aggregating direct inventory from every major Miami media owner (OUTFRONT, Clear Channel, Lamar, JCDecaux, Captivate, Ballyhoo Media, MSD, PlugTalk) alongside programmatic pDOOH in a single plan, with native mapping, creative delivery, and measurement. Positioned above the vendor landscape so buyers run a unified Miami campaign across Brickell, Wynwood, Ocean Drive, Aventura, MIA, and water-based without juggling multiple contracts.
Miami DOOH placement rules are shaped by Florida Statutes Chapter 479, FDOT permitting, Miami-Dade County Code Chapter 33 and City of Miami Zoning, City of Miami Beach Historic Preservation oversight of Ocean Drive and the Art Deco District, separate Broward County rules, and USCG/Florida DEP oversight of water-based signage.
Florida Statutes Chapter 479 governs outdoor advertising along federal and state highways; FDOT permits and regulates digital bulletins.
The modularity of DOOH — cheap creative, flexible dates, programmatic on/off — lets Miami campaigns scale across three very different tiers, from a $3,000 neighborhood test with bilingual creative to a $400K+ Art Basel, F1, or Super Bowl tentpole with water-based activation.
30-day programmatic pDOOH test with bilingual creative geo-fenced around a Brickell, Wynwood, or Ocean Drive launch.
Blended Brickell + Wynwood + Ocean Drive + freeway + programmatic campaign with bilingual, event-responsive DCO.
Full tentpole activation with Ocean Drive + Brickell + Wynwood direct, MIA takeover, stadium-adjacent, Ballyhoo water-based, and programmatic.
Miami runs one of the most tentpole-dense DOOH calendars in the US — anchored by Art Basel, F1 Miami Grand Prix, Ultra Music Festival, Miami Open, and Super Bowl 2026, with Heat, Marlins, Inter Miami (Messi era), and year-round tourism layering on top.
275K+ attendees across the weekend at Hard Rock Stadium. Hard Rock adjacent, I-95 corridor, Brickell, Aventura, and MIA all spike.
75K+ attendees from the international art world. Miami Beach Convention Center, Ocean Drive, Collins Ave, Wynwood, Design District all spike. Luxury, fashion, and art brand activations dominate. Book 90+ days out; 30–50% CPM premiums.
150K+ attendees at Bayfront Park. Downtown, Brickell, Wynwood, South Beach inventory spikes for music, beverage, lifestyle brands. Book 60 days out; 25–40% premiums.
~400K attendees across 12 days at Hard Rock Stadium. Hard Rock adjacent and Aventura spike.
Miami's biggest single-event window when hosted. Hard Rock Stadium, Miami Beach, Brickell, Downtown, Wynwood all spike; national brand demand dominates; local advertisers book 4–6 months ahead or accept smaller corridors.
Kaseya Center and Downtown spike; sports-adjacent programmatic layers cleanly onto mobile retargeting.
loanDepot park and surrounding Little Havana corridor.
Chase Stadium (Fort Lauderdale) + Miami-adjacent restaurants; Messi's star power drives global brand interest.
Three paths to buy Miami DOOH inventory — including water-based Ballyhoo activation through AdQuick's unified plan.
Contact OUTFRONT, Clear Channel, Lamar, JCDecaux, Captivate, Ballyhoo Media, MSD, and PlugTalk separately. Best for flagship Ocean Drive, Brickell, or Art Basel buys; requires multiple contracts.
AdQuick, Vistar, The Trade Desk, or StackAdapt. Best for mid-market always-on; premium direct and event inventory not available programmatically.
Plan, price, buy, deliver, and measure across every Miami DOOH layer — Brickell, Wynwood, Ocean Drive, Aventura, MIA/FLL, freeway, water-based, place-based, and programmatic — in one platform with unified reporting.
Answers to the questions Miami DOOH buyers ask most often — pricing, water-based DOOH, Art Basel and F1 strategy, programmatic, measurement, and regulation.
AdQuick is the only DOOH marketplace that unifies Brickell, Downtown Miami, Wynwood, Miami Beach (Ocean Drive / Collins / Lincoln), Aventura, Bal Harbour, MIA and FLL airports, I-95 and Palmetto/Dolphin/Turnpike freeway digital bulletins, Hard Rock Stadium, loanDepot park, Kaseya Center, Ballyhoo water-based DOOH, place-based, and programmatic inventory in a single plan. Price inventory by CPM and share-of-voice, deliver bilingual creative to every network, and measure impressions, reach, frequency, and foot traffic lift from one dashboard.
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