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Plan, buy, and measure Jacksonville DOOH on AdQuick across 4,500+ digital screens -- I-95, I-10, I-295, JAX airport, Downtown, the Beaches, and place-based networks. CPMs from $4 programmatic to $20+ on Downtown and St Johns Town Center LEDs; campaigns from $1,500 through Jaguars-season, TPC Players, and Florida-Georgia takeovers.
Campaigns activate from $1,500 on programmatic DSPs up into six-figure Jaguars playoff and Florida–Georgia (Rivalry) game takeovers. Jacksonville is the largest city in the contiguous US by land area (875 sq mi) and Florida's most expansive DOOH market by geographic footprint.
DOOH Advertising in Jacksonville
DOOH advertising in Jacksonville covers 6,500+ digital screens across I-95, I-10, I-295, and JTB (Butler Boulevard) digital bulletins, Jacksonville International Airport (JAX), Downtown Jacksonville and Southbank LEDs, the Sports and Entertainment Complex (EverBank Stadium, VyStar Veterans Memorial Arena, Daily's Place, VyStar Ballpark), the Beaches corridor, and thousands of place-based screens in offices, gyms, restaurants, and retail. CPMs range from $4 on programmatic open exchange to $22+ on Downtown Jacksonville and St. Johns Town Center premium LEDs.
Most Jacksonville DOOH plans blend four inventory layers.
Bay Street, Laura Street, San Marco Square, 5 Points LEDs.
I-95, I-10, I-295 (E and W), JTB (SR-202), SR-9B, US-1.
JAX airport, Sports & Entertainment Complex, St. Johns Town Center, The Avenues.
Offices, gyms, restaurants, Beaches corridor, Southside, Mandarin, Nocatee.
Jacksonville is the largest contiguous US city by land area at 875 square miles — plans think in corridors and sub-markets rather than a single urban core.
Jacksonville CPMs sit below Orlando, Miami, and Tampa but compare favorably for reach given the market's size. The table below reflects AdQuick marketplace rates and Jacksonville benchmarks for Q2 2026.
| Venue Category | Typical Jacksonville CPM | Monthly SOV Range | Best For |
|---|---|---|---|
| Downtown Jacksonville / Southbank premium LEDs | $12–$22 | $5K–$20K | Flagship awareness, downtown B2B, tourism |
| JAX airport screens | $15–$28 | $6K–$22K | Travel, B2B, military inbound, tourism |
| I-95 / I-10 / I-295 digital bulletins | $5–$12 | $3K–$12K per unit | Reach, commuter frequency |
| JTB (Butler Boulevard) / SR-9B / US-1 digital bulletins | $5–$11 | $2.5K–$10K per unit | Beaches commuter, suburban reach |
| EverBank Stadium / Sports Complex event-adjacent | $10–$20 | $3.5K–$14K | Jaguars, concerts, Florida–Georgia |
| St. Johns Town Center / The Avenues retail | $9–$18 | $3K–$10K | Shopper marketing, retail, luxury |
| Nocatee / Ponte Vedra / TPC Sawgrass adjacent | $10–$20 | $3K–$12K | Affluent suburban, golf, The Players |
| Beaches corridor (Jacksonville Beach, Atlantic, Neptune) | $8–$16 | $2.5K–$9K | Tourism, beach, summer seasonal |
| Place-based (gyms, offices, restaurants) | $6–$14 | $1.8K–$6K | Endemic verticals |
| Retail media in-store screens | $8–$25 | Varies | Shopper marketing, CPG |
| Digital bus shelters + JTA transit | $4–$10 | $1.5K–$5K | Urban reach, pedestrian |
| Military-base-adjacent (NAS JAX, Mayport) | $6–$14 | $2K–$7K | Military, financial services, retail, auto |
| Programmatic open exchange (blended) | $4–$11 | N/A (impression-based) | Always-on, mid-funnel |
Four pricing models apply; always clarify which is being quoted:
Standard for programmatic and most place-based.
Monthly flat rate for X% of loop on a given screen or cluster.
Some networks price per insertion.
PG deals on Vistar, Place Exchange, VIOOH.
Jacksonville's DOOH canvas spans Downtown's urban core, the Southside/JTB retail corridor, the Beaches, the fast-growing St. Johns County suburbs, and freeway and event anchors that stretch across 875 square miles.
Jacksonville programmatic DOOH has grown as the metro's population and corporate base expand. Every major DSP maintains Jacksonville inventory.
Full-stack DOOH DSP with access to every major Jacksonville media owner and every programmatic SSP — direct and programmatic in one seat.
Leading pDOOH DSP with deep Jacksonville inventory.
Broadsign's programmatic DSP.
JCDecaux's global pDOOH platform; strong on JAX and street furniture.
Multi-channel DSP with DOOH integrations.
OpenPath DOOH inventory path.
Omnichannel DSP with DOOH supply.
DOOH platform.
Broadsign's supply-side platform.
OUTFRONT's SSP.
JCDecaux's SSP, strong on airport and street furniture.
Sell-side supply for pDOOH networks.
Strong on place-based and office.
| Deal Type | How It Works | Jacksonville Use Case |
|---|---|---|
| Open exchange | Auction-based, any buyer wins | Budget-efficient always-on; suburban and fringe inventory |
| Private marketplace (PMP) | Invite-only auction, curated | Category exclusivity, brand-safe |
| Programmatic guaranteed (PG) | Fixed price, reserved impressions | Downtown, JAX, St. Johns Town Center, TPC Sawgrass reserved at scale |
Jacksonville DOOH measurement combines Geopath visibility-adjusted impressions with third-party attribution — especially valuable given the metro's 875 sq mi distributed footprint across Downtown, the Beaches, Southside, and St. Johns County.
Geopath is the OAAA-backed measurement standard; every major Jacksonville media owner reports Geopath visibility-adjusted impressions.
Core Jacksonville DOOH KPIs: visibility-adjusted impressions, reach & frequency, CPM/eCPM, foot traffic lift to Downtown/Town Center/Beaches/event venues, share of voice within a corridor.
Jacksonville DOOH foot traffic lift studies typically report 5–13% lift to exposed venues within a 30-day window, with event-window campaigns (The Players, Florida–Georgia, Jaguars playoffs) exceeding 20%.
Jacksonville creative specs follow industry standards but layer on FDOT freeway regulations, hurricane-season weather-reactive DCO, and beach-season dayparts tuned to Friday–Sunday windows.
The Jacksonville DOOH market is served by national giants plus Lamar's deep freeway footprint along I-95, I-10, and JTB, Captivate's SOMA/Downtown office network, and regional Florida operators with Jacksonville-specific coverage.
Extensive Jacksonville freeway, Downtown, and transit inventory.
Meaningful Jacksonville metro freeway digital bulletin network.
Strong Jacksonville freeway and arterial footprint, particularly along I-95, I-10, and JTB.
JAX airport inventory.
Select Jacksonville street furniture and kiosks.
Office lobby and elevator screens across Downtown, Southbank, Deerwood.
Fuel station DOOH across the Jacksonville metro.
Rideshare and taxi toppers (Downtown and Beaches nightlife).
Bar, restaurant, gym place-based.
Regional multi-market DOOH with Jacksonville footprint.
Regional Florida digital outdoor operator.
AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt, The Trade Desk (OpenPath DOOH), Adomni, Yahoo DSP.
AdQuick is the only marketplace aggregating direct inventory from every major Jacksonville media owner alongside programmatic pDOOH in a single plan, with native mapping, creative delivery, and measurement. Positioned above the vendor landscape so buyers run a unified Jacksonville campaign across Downtown, JAX, EverBank Stadium, St. Johns Town Center, Beaches, and freeways without juggling multiple contracts.
Jacksonville DOOH placement rules are shaped by Florida Statutes Chapter 479, FDOT permitting, and the consolidated Jacksonville–Duval County government — with surrounding counties maintaining stricter rules around Ponte Vedra and TPC Sawgrass.
Florida Statutes Chapter 479 governs outdoor advertising along federal and state highways; FDOT permits and regulates digital bulletins.
The modularity of DOOH — cheap creative, flexible dates, programmatic on/off — lets Jacksonville campaigns scale across three very different tiers, from a $2,800 sub-market test to a $120K+ Players / Florida–Georgia tentpole.
30-day programmatic pDOOH test geo-fenced around a Downtown, Southside, or Beaches launch location.
Blended freeway + urban core + Southside/Town Center + programmatic campaign with weather DCO.
Full tentpole activation with Downtown/Sports Complex direct, JAX airport inbound layer, Nocatee/TPC Sawgrass corridor, freeway ring, and programmatic.
Jacksonville's event calendar is anchored by The Players Championship at TPC Sawgrass in March and the Florida–Georgia rivalry at EverBank Stadium in late October — with Jaguars seasons, ONE Spark, and summer Beaches windows layered year-round.
200K+ weekly attendance at TPC Sawgrass in Ponte Vedra Beach. Nocatee, US-1, JTB east, and Jacksonville Beach corridor spike.
85K+ attendance at EverBank Stadium; one of the largest annual college football rivalries. Downtown, Sports Complex, and I-95 corridor spike. Book 45–60 days out; 25–40% premiums the week of the game.
EverBank Stadium game-day and surrounding week. 15–30% CPM premiums on game weeks; higher for primetime and playoff games.
Historic annual crowdfunding/innovation festival. Downtown corridor spike; tech and creative brand activation.
Route-adjacent DOOH for fitness, hydration, and CPG brands.
Sustained 3–4 month window of tourism and visitor-driven foot traffic along Jacksonville Beach, Atlantic Beach, Neptune Beach, JTB corridor.
Three paths to buy Jacksonville DOOH inventory.
Contact OUTFRONT, Clear Channel, Lamar, JCDecaux, and Captivate separately. Best for flagship Downtown or TPC Sawgrass buys; requires multiple contracts.
AdQuick, Vistar, The Trade Desk, or StackAdapt. Best for mid-market always-on; premium direct and event inventory not available programmatically.
Plan, price, buy, deliver, and measure across every Jacksonville DOOH layer — Downtown, JAX, EverBank Stadium, St. Johns Town Center, Beaches, freeways, place-based, and programmatic — in one platform with unified reporting.
Answers to the questions Jacksonville DOOH buyers ask most often — pricing, minimums, placements, The Players Championship strategy, programmatic, measurement, and regulation.
AdQuick is the only DOOH marketplace that unifies Downtown Jacksonville, Southbank, JAX airport, EverBank Stadium and the Sports Complex, St. Johns Town Center, Nocatee/TPC Sawgrass, Beaches corridor, I-95/I-10/I-295/JTB freeway digital bulletins, place-based, and programmatic inventory in a single plan. Price inventory by CPM and share-of-voice, deliver creative to every network, and measure impressions, reach, frequency, and foot traffic lift from one dashboard.
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