AdQuick aggregates Atlanta's 11,000+ digital screens -- I-75/85, I-285, I-20, ATL airport, MARTA, Midtown, Buckhead, the Beltline, and Mercedes-Benz Stadium / Truist Park adjacency -- into one plan-buy-measure workflow. CPMs $4 programmatic to $30+ on Midtown and Buckhead; from $1,500 to six-figure SEC Championship takeovers.
Campaigns activate from $1,500 on self-serve DSPs up into six-figure Super Bowl, College Football Playoff, and Falcons playoff takeovers. Atlanta is the eighth-largest US DMA and the dominant DOOH market across the Southeast.
DOOH Advertising in Atlanta: 2026 Pricing, Venues & Buying Guide
DOOH advertising in Atlanta covers 14,500+ digital screens across Downtown, Midtown, and Buckhead LEDs, Hartsfield-Jackson (ATL — the world's busiest airport), MARTA rail and bus, I-75 / I-85 / I-285 (The Perimeter) / GA-400 digital bulletins, Mercedes-Benz Stadium, Truist Park, State Farm Arena, and thousands of place-based screens. CPMs range from $5 on programmatic open exchange to $28+ on Buckhead, Midtown, and Downtown premium LEDs.
A complete Atlanta plan typically combines premium LED corridors, airport and transit, freeway bulletins, and place-based and stadium networks.
Peachtree Street corridor, 5th Street, Ponce City Market, Lenox / Phipps premium LEDs anchoring the city's highest-impact urban inventory.
All seven terminals at Hartsfield-Jackson, MARTA rail platforms, and digital bus shelters across the metro.
I-75, I-85, I-285 (The Perimeter), GA-400, and I-20 — the commuter-frequency backbone of the Atlanta metro.
Mercedes-Benz, Truist Park, State Farm, Lenox, Avalon, The Battery Atlanta, plus offices, gyms, restaurants, and retail.
Atlanta CPMs sit below NYC, LA, Chicago, and Boston but above most other Southeast markets. The table below reflects AdQuick marketplace rates and Atlanta benchmarks for Q2 2026.
| Venue Category | Typical Atlanta CPM | Monthly Share-of-Voice Range | Best For |
|---|---|---|---|
| ATL airport screens | $22–$45 | $12K–$55K | Travel, B2B, international, premium — highest airport CPMs in market |
| Buckhead premium LEDs (Lenox / Phipps / Peachtree) | $18–$28+ | $9K–$32K | Luxury retail, affluent, B2B |
| Midtown LEDs (Peachtree / 10th / 5th) | $16–$26 | $8K–$28K | Corporate HQ, tech, film, creative |
| Downtown Atlanta LEDs (Peachtree / Centennial Park / MARTA) | $14–$24 | $6K–$22K | Tourism, conventions, sports |
| I-75 / I-85 / I-285 (The Perimeter) / GA-400 digital bulletins | $6–$14 | $4K–$14K per unit | Reach, commuter frequency |
| I-20 / I-675 digital bulletins | $5–$12 | $3K–$12K per unit | Suburban reach |
| MARTA rail + transit digital | $7–$14 | $3K–$10K per cluster | Commuter, urban reach |
| Mercedes-Benz Stadium / State Farm Arena / Truist Park event-adjacent | $14–$26 | $5K–$20K | Sports, entertainment, concerts |
| Lenox Square / Phipps / Avalon / The Battery retail | $12–$22 | $4K–$14K | Shopper marketing, luxury |
| Place-based (gyms, offices, restaurants) | $8–$16 | $2.5K–$9K | Endemic verticals |
| Office lobby / elevator screens (Captivate) | $10–$20 | $3K–$12K | B2B, financial, corporate |
| Retail media in-store screens | $8–$25 | Varies | Shopper marketing, CPG |
| Suburban corridors (Alpharetta, Sandy Springs, Marietta, Decatur) | $8–$16 | $3K–$10K | Suburban affluent, family |
| Programmatic open exchange (blended) | $4–$12 | N/A (impression-based) | Always-on, mid-funnel |
Four pricing models apply; always clarify which is being quoted:
Standard for programmatic and most place-based inventory.
Monthly flat rate for X% of loop on a given screen or cluster.
Some networks price per insertion rather than by impression or share.
PG deals on Vistar, Place Exchange, VIOOH.
Atlanta's DOOH map runs from Downtown convention traffic and Centennial Park out to Buckhead luxury, the Perimeter freeway ring, and the Battery/Truist Park entertainment district.
Atlanta is a mature programmatic DOOH market. Vistar and a deep roster of DSPs and SSPs maintain robust Atlanta inventory.
Out-of-home advertising platform with direct + programmatic Atlanta inventory in one seat — every major Atlanta media owner alongside every major SSP.
Largest independent DOOH DSP with strong Atlanta inventory across place-based, office, transit, and freeway.
DSP layered on top of the Broadsign network — reaches Atlanta inventory plumbed through Broadsign Reach.
Premium programmatic DSP with strong street furniture and airport access.
Cross-channel DSP integrating DOOH with display, native, and CTV across Atlanta plans.
Enterprise DSP with OpenPath direct connections to major Atlanta DOOH supply.
Cross-channel DSP with DOOH support for Atlanta open-exchange and PMP buys.
Self-serve DOOH DSP focused on small and mid-market Atlanta buyers.
SSP layer of the Broadsign network — wide reach across Atlanta operators.
OUTFRONT's SSP, strong on MARTA and Downtown.
JCDecaux's SSP, strong on ATL airport and street furniture.
Global SSP with Atlanta supply across multiple operator categories.
Strong on place-based, office, Captivate.
| Deal Type | How It Works | Atlanta Use Case |
|---|---|---|
| Open exchange | Auction-based, any buyer wins | Budget-efficient always-on; suburban and place-based |
| Private marketplace (PMP) | Invite-only auction, curated | Category exclusivity, brand-safe |
| Programmatic guaranteed (PG) | Fixed price, reserved impressions | Buckhead, Midtown, Downtown, ATL reserved at scale |
Geopath visibility-adjusted impressions plus mobile-panel attribution from Kochava, Foursquare, Placed, and Adelaide drive the standard Atlanta measurement stack.
Atlanta DOOH foot traffic lift studies typically report 6–15% lift to exposed venues within a 30-day window, with event-window campaigns (CFP, SEC Championship, Super Bowl when hosted) commonly exceeding 25%.
Atlanta networks accept standard DOOH formats with GDOT-specific rules for interstate-facing digital bulletins.
Atlanta DOOH supply spans national operators with deep metro footprints, regional specialists, and place-based networks across offices, fuel, rideshare, and hospitality.
Extensive Atlanta metro freeway digital bulletin network; 190 digital billboards, 80% adult 18+ weekly reach, 291M+ monthly impressions.
MARTA transit concession, Downtown, Midtown, freeway digital bulletins.
Meaningful Atlanta metro freeway and arterial footprint.
ATL airport and select premium street furniture.
ATL terminal inventory across the world's busiest airport.
Urban kiosks and street furniture footprint across Atlanta.
Office lobby and elevator screens across Buckhead, Midtown, Downtown, Alpharetta, Sandy Springs.
Fuel station DOOH across the Atlanta metro.
Rideshare and taxi toppers across Atlanta vehicles.
Bar, restaurant, gym place-based screens across Atlanta.
Cox-owned multi-market DOOH with meaningful Atlanta footprint.
Aggregator / network for place-based and retail.
Regional digital outdoor operator with Atlanta-area inventory.
Hotel DOOH network with Atlanta-area properties.
AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt, The Trade Desk (OpenPath DOOH), Adomni, and Yahoo DSP all actively buy Atlanta DOOH inventory.
AdQuick is the only marketplace aggregating direct inventory from every major Atlanta media owner alongside programmatic pDOOH in a single plan, with native mapping, creative delivery, and measurement. Positioned above the vendor landscape so buyers run a unified Atlanta campaign across Buckhead, Midtown, Downtown, ATL, MARTA, freeways, and place-based without juggling multiple contracts.
Georgia-specific outdoor advertising rules, GDOT digital bulletin standards, county-level zoning, and category restrictions across the Atlanta metro.
Three reference plans spanning a programmatic test, a mid-market multi-corridor flight, and a national-flagship CFP / Super Bowl tentpole.
Programmatic-led test targeting a 3-mile radius around a Midtown, Buckhead, or Westside launch location.
Eight-week Buckhead + Midtown + Downtown + I-285 corridor flight blending direct LEDs and programmatic extension.
Full Atlanta tentpole takeover spanning stadium-adjacent direct, premium LEDs, ATL airport, freeways, transit, programmatic, and place-based.
Atlanta's marquee event calendar drives 15–50% CPM premium windows across stadium-adjacent, Downtown, and freeway inventory.
Rotates; includes National Championship and semifinals when hosted in Atlanta. Mercedes-Benz Stadium and Downtown / Midtown spike for 1–2 weeks. Book 6–10 weeks out; 30–50% CPM premiums for the window. National brand demand dominates.
Early December, annual at Mercedes-Benz. ~80K attendees; Downtown, Mercedes-Benz adjacent, and I-75/I-85 spike. Book 45 days out; 20–35% premiums.
Mercedes-Benz Stadium event-adjacent spike.
Sept–Jan, plus potential playoff run. Mercedes-Benz Stadium, Downtown, West End spike for home games; 15–25% premiums on game weeks.
Plus potential playoffs. Truist Park and The Battery Atlanta (Cobb County) spike; event-geo-fenced programmatic pairs cleanly with mobile retargeting.
State Farm Arena and Mercedes-Benz Stadium event-adjacent; fluctuating by season.
Labor Day weekend, 4 days. ~85K attendees; Downtown and Peachtree Center spike. Entertainment, gaming, streaming, and comic-book brand activation.
Piedmont Park and Downtown event-adjacent windows.
Most disruptive tentpole possible — all Downtown and Mercedes-Benz-adjacent inventory books out 6+ months ahead.
Three paths to buy Atlanta DOOH inventory:
Contact Clear Channel, OUTFRONT, Lamar, JCDecaux, Captivate, and CMG Local Solutions separately. Best for flagship Buckhead, Midtown, or ATL buys; requires multiple contracts.
AdQuick, Vistar, The Trade Desk, or StackAdapt. Best for mid-market always-on; premium direct and event inventory not available programmatically.
Plan, price, buy, deliver, and measure across every Atlanta DOOH layer — Buckhead, Midtown, Downtown, ATL, MARTA, Perimeter, stadium, place-based, and programmatic — in one platform with unified reporting.
Pricing, screen counts, minimums, top placements, event strategy, programmatic mechanics, measurement, regulations, and small-business viability for Atlanta DOOH.
AdQuick is the only DOOH marketplace that unifies Buckhead, Midtown, Downtown Atlanta, Hartsfield-Jackson (ATL), MARTA, I-75/I-85/I-285/GA-400 freeway digital bulletins, Mercedes-Benz Stadium, Truist Park, State Farm Arena, Lenox/Phipps/Avalon retail, suburban corridors, place-based, and programmatic inventory in a single plan.
Get Started ->
Launch hyper-targeted OOH campaigns in minutes