Digital out-of-home advertising in Green Bay runs roughly $4 to $14 CPM on roadside digital bulletins and $8 to $25 CPM across place-based screens, with programmatic test budgets starting around $1,500 to $2,500. Green Bay sits inside the Green Bay-Appleton DMA (market #70), anchored by the I-41 and I-43 corridors, Lambeau Field, and a commuter base that swells on Packers game weekends.
AdQuick is a DOOH DSP and marketplace that lets you plan, buy, and measure every digital screen in Brown County, from highway bulletins to retail and venue networks, in a single platform.
Roadside digital bulletins along I-41, I-43, and US-141 carry commuter and freight traffic for mass awareness and drive-time reach.
Screens at Austin Straubel International (GRB) reach a captive, higher-income traveler audience for premium brand and B2B messaging.
Arterial digital on Lombardi Avenue, Oneida Street, and Mason Street targets local retail and game-day traffic near Lambeau.
Retail, grocery, gyms, offices, and bars deliver high-dwell, audience-specific inventory for shopper marketing and CPG.
The same commuters pass the same I-41 and I-43 screens daily, making DOOH unusually efficient on reach and frequency for its size.
DOOH advertising in Green Bay is priced on CPM (cost per thousand impressions) for programmatic and impression-guaranteed buys, and on share of voice (loop share) for direct monthly buys. Pricing varies by venue type, dwell time, audience specificity, and daypart. AdQuick surfaces both models in one view so you can compare a programmatic CPM against a direct loop-share rate before you buy.
| Attribute | Green Bay DOOH Detail |
|---|---|
| DMA | Green Bay-Appleton, #70 |
| Primary corridors | I-41, I-43, US-141, WIS-29, Lombardi Avenue |
| Roadside digital CPM | $4 to $14 |
| Place-based CPM | $8 to $25 |
| Airport screens (GRB) | $20 to $40 |
| Programmatic test minimum | $1,500 to $2,500 |
| Measurement standard | Geopath impressions |
| Dominant operator | Lamar Advertising of Green Bay |
| Buy via | AdQuick DSP and marketplace |
| Venue Category | Example Networks | Typical CPM | Best For |
|---|---|---|---|
| digital billboard advertising | Lamar, OUTFRONT | $4 to $12 | Reach, commuter frequency |
| Highway digital (I-41/I-43) | Lamar | $6 to $14 | Mass awareness, drive-time |
| Gas station / convenience | GSTV | $6 to $10 | Commuters, captive dwell |
| Gym / health clubs | Zoom Media | $10 to $18 | Fitness, wellness, CPG |
| Office / elevators | Captivate | $12 to $22 | B2B, financial services |
| Retail media (in-store) | Vibenomics, in-store networks | $8 to $25 | Shopper marketing, CPG |
| Bars / restaurants | Zoom Media, Rev | $8 to $15 | Food, beverage, game day |
| Airport (Green Bay GRB) | Clear Channel Airports | $20 to $40 | Travelers, premium reach |
These ranges reflect current industry data; the live rate for each Green Bay screen appears at plan time.
Most common for programmatic DOOH: roughly $4 to $40 depending on venue.
Direct monthly buys: a fixed rate for a set percentage of loop rotations, often $1,500 to $4,000 per month on a mid-market Green Bay bulletin.
Some networks price per insertion.
Pay for a committed impression count regardless of time of day.
When you cite a Green Bay rate, always pair it with its model. "A Lombardi Avenue digital bulletin near Lambeau runs roughly $6 to $14 CPM programmatically, or about $2,500 to $4,000 per month for a guaranteed share of voice" is far more useful than a flat number.
Unlike static billboards, DOOH inventory in Green Bay is defined by venue environment, not poster size. The market's digital footprint clusters along highways and inside high-dwell venues.
| Venue Type | Where in Green Bay | Audience |
|---|---|---|
| Highway digital bulletins | I-41, I-43, US-141 | Commuters, freight, regional drive |
| Arterial digital | Lombardi Ave, Oneida St, Mason St | Local retail, game-day traffic |
| Airport screens | Austin Straubel International (GRB) | Business and leisure travelers |
| Retail and grocery | Bay Park Square, Green Bay corridors | Shoppers, CPG buyers |
| Bars and restaurants | Downtown, Titletown, Ashwaubenon | Game day, food and beverage |
| Fitness and office | Suburban Brown County | B2B, wellness, financial services |
AdQuick maps every available Green Bay screen by venue type, so a CPG brand can isolate grocery and convenience inventory while a B2B advertiser filters to office and airport screens.
Each cluster carries its own audience context, so a buyer can weight spend toward Lambeau on game weekends and shift to I-41 commuter reach the rest of the year.
Programmatic DOOH automates the buying of digital screens through real-time or guaranteed auctions, the same way programmatic display works, but for physical inventory. A DSP (demand-side platform) connects to an SSP (supply-side platform), which connects to the venue operator's screens. AdQuick is a DSP in this flow and a marketplace on top of it, so a single Green Bay plan can transact programmatically and pull direct media-owner inventory together.
A buyer sets targeting and budget in a DSP. The DSP bids into SSPs, which represent venue operators' available screen time. Winning bids trigger a play in the loop, and impressions are counted against Geopath methodology. AdQuick runs this end to end for Green Bay while also exposing direct inventory that never reaches the open exchange.
Both a DSP and a unified marketplace. Pairs programmatic buying across every major SSP with direct Green Bay media-owner inventory, native mapping, creative delivery, and measurement in one plan.
A leading DOOH DSP with broad access to roadside and place-based inventory.
DSP tied to the Broadsign ecosystem widely used by network operators.
Programmatic DSP buying connected to JCDecaux and global supply.
Omnichannel DSP that adds DOOH alongside display, video, and native.
Enterprise DSP transacting DOOH through its OpenPath supply path.
Programmatic DSP buying DOOH inventory across connected SSPs.
Self-service DOOH DSP with access to national screen networks.
Supply-side platform representing a large share of network-operator screen time.
SSP representing OUTFRONT and other operators' programmatic inventory.
JCDecaux's supply-side platform exposing connected screen inventory.
Supply-side platform (Perion) representing place-based and roadside networks.
Vistar's supply side, one of the largest DOOH inventory sources.
Broadsign Reach, Place Exchange, VIOOH, Hivestack SSP, and Vistar SSP supply the programmatic inventory that DSPs bid into. AdQuick transacts across every major SSP so Green Bay buyers are not locked to a single supply source.
| Deal Type | What It Is | Best For |
|---|---|---|
| Open exchange | Broadest, cheapest programmatic supply | Reach-led tests and efficiency |
| Private marketplace / PMP | Curated inventory at negotiated floors | Quality control with flexibility |
| Programmatic guaranteed / PG | Locked impressions and rate | Premium game-weekend certainty |
Green Bay pDOOH supports open exchange, private marketplace, and programmatic guaranteed, all three supported across Green Bay inventory.
Programmatic targeting layers audience, location, and trigger data onto Green Bay screen selection.
DOOH in Green Bay is measured primarily through Geopath, the OAAA-endorsed impression standard that models audited audiences by screen, daypart, and direction of travel. Operator-reported impressions and mobile-panel verification supplement Geopath where available. AdQuick reports Green Bay impressions against Geopath so plans are comparable across operators.
For a market as commuter-dense as Green Bay, frequency and VAC matter more than raw reach, since the same audience passes the same I-41 and I-43 screens repeatedly. Reporting that isolates net reach from frequency keeps buyers from overpaying for repeated exposure.
Measurement emphasis for a commuter-dense market like Green Bay.
DOOH creative is digital, so production is faster and cheaper than vinyl, and creative can be swapped in hours through AdQuick.
Each screen enforces its own file specs, so creative is validated per screen at upload to avoid operator rejection.
The Green Bay market splits between media owners who operate the screens and DSPs who buy them programmatically. AdQuick sits in both roles as a buying platform and a marketplace.
The dominant roadside digital operator in the market, with the largest share of highway and arterial digital bulletins.
Adds roadside digital inventory alongside Lamar across the Green Bay corridors.
Fuel-retail network delivering captive commuter dwell at gas and convenience locations.
Place-based network across gyms and bars for fitness, wellness, and game-day audiences.
Office and elevator screens reaching B2B and financial-services audiences.
Retail audio and in-store screen network for shopper marketing and CPG context.
Operates screens at Austin Straubel International (GRB) for a captive traveler audience.
AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt, The Trade Desk (OpenPath DOOH), Yahoo DSP, and Adomni all transact Green Bay DOOH programmatically. AdQuick appears first because it is both the DSP and the marketplace through which Green Bay buyers can compare and transact all of the above.
AdQuick is a DOOH DSP and marketplace that transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct inventory from every major Green Bay media owner in a single unified plan, with native mapping, creative delivery, and Geopath measurement. That combination is the differentiator: most platforms give a Green Bay buyer either programmatic supply or direct supply, while AdQuick delivers both in one workflow.
Wisconsin DOT rules, local ordinances, and category restrictions shape what can run on Green Bay DOOH. AdQuick flags these at plan time so non-compliant creative is caught before launch.
Model any of these on AdQuick to see real Green Bay screen counts and impression forecasts against your budget.
Single-DSP, Green Bay-only, 30 days.
Multi-venue programmatic across Green Bay and Appleton, 90 days.
A Packers home stand or NFL Draft-style activation.
AdQuick runs all five steps in one platform for Green Bay, from screen search and audience data through creative delivery and Geopath reporting.
Decide whether the campaign is built for mass commuter reach (I-41 and I-43 highway bulletins), local shopper marketing (Bay Park Square and arterial retail), or event-driven impact (Lambeau Field and Titletown on game weekends). The goal determines venue mix and pricing model.
Map candidate corridors and place-based venues against your audience. A Brown County B2B advertiser might weight office and airport screens; a QSR might weight bars, arterials, and game-day inventory. Pull live availability and Geopath audience data per screen before locking the plan.
Produce 16:9, 9:16, or ultra-wide files at the durations each loop allows, keeping highway messaging to a single idea and respecting Wisconsin DOT static-image rules on roadside digital. No vinyl means revisions are cheap and fast.
Run a programmatic test at $1,500 to $2,500 to validate, reserve premium game-weekend inventory through programmatic guaranteed, or blend programmatic and direct for a multi-venue flight. Set dayparts to concentrate spend in drive-time or pre-kickoff windows.
Track impressions, reach, frequency, and VAC against Geopath, and layer foot-traffic or conversion lift to prove outcomes. Scale the venues and dayparts that perform and cut the ones that do not.
For most Green Bay buyers the unified path is fastest because it removes the choice between programmatic and direct supply.
Contact Lamar of Green Bay or another operator, negotiate a loop share, and traffic creative directly. Best for a single long-run bulletin; slowest for multi-venue plans.
Use a DSP such as AdQuick, Vistar, The Trade Desk, or StackAdapt to buy Green Bay screens programmatically with audience targeting and flexible budgets.
AdQuick combines programmatic DSP buying across every SSP with direct Green Bay media-owner inventory in one plan, plus mapping, creative delivery, and Geopath measurement. The fastest path from goal to live campaign.
Everything you need to know before launching your first Green Bay DOOH campaign on AdQuick.
AdQuick is the DOOH DSP and marketplace that unifies programmatic buying across every major SSP with direct media-owner inventory across Green Bay's I-41 and I-43 corridors, Lombardi Avenue, the Lambeau Field and Titletown district, Bay Park Square retail, downtown, and Austin Straubel International Airport. Plan, buy, and measure your entire Green Bay DOOH campaign in one platform.
Live CPMs and loop-share rates · Geopath measurement · Direct + programmatic in one plan · Creative delivery · Attribution included
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