600,000+
Annual passengers at GRB
60–90 min
Average terminal dwell time
10+
Packers home games per season
100%
Single-terminal passenger reach
Access all media formats
Digital ScreensStatic DisplaysBaggage ClaimExperiential
WHY ADVERTISE

Why advertise at Green Bay–Austin Straubel International Airport (GRB)?

Green Bay–Austin Straubel International Airport (IATA: GRB), owned and operated by Brown County, Wisconsin, is the primary commercial gateway to northeast Wisconsin and one of the most strategic small-hub airports in the Midwest.

With 600,000+ passengers annually and daily nonstop service to Atlanta, Chicago–O'Hare, Detroit, Minneapolis–St. Paul, Charlotte, Dallas–Fort Worth, Orlando, and seasonal destinations, GRB delivers a captive audience to the Green Bay metro, the Fox Valley, Door County, and the wider Packerland region.

For brands targeting Green Bay, Appleton, Oshkosh, De Pere, Fox Valley businesses, Door County tourism, and the unrivaled wave of NFL fans flying in for Lambeau Field, GRB airport advertising is one of the most efficient out-of-home buys in Wisconsin.

Average traveler dwell time inside the terminal is 60–90 minutes, captive, undistracted attention you can't replicate on digital or broadcast.

Who you reach at GRB

Green Bay Packers fans and visiting NFL traveler traffic, 10+ home game weekends, training camp, draft week, and Packers Hall of Fame visitors flying in from across the country
Business travelers serving Schneider National (HQ), Oshkosh Corporation, Kimberly-Clark (HQ), Georgia-Pacific, Humana, Associated Bank, Bellin Health, and the Fox Valley papermaking and manufacturing corridor
Door County tourism traffic, high-spend leisure travelers flying in for one of the Midwest's most popular vacation destinations
EAA AirVenture Oshkosh attendees, the world's largest aviation event drives massive seasonal traffic each July
University traffic, UW–Green Bay, UW–Oshkosh, St. Norbert College, and Lawrence University affiliates
Local residents of Green Bay, Appleton, De Pere, Ashwaubenon, Howard, Suamico, Sturgeon Bay, and the wider northeast Wisconsin region
FORMATS & PLACEMENTS

GRB advertising options & inventory

Green Bay–Austin Straubel International Airport operates from a single, consolidated terminal, meaning every placement reaches 100% of departing and arriving passengers. The compact layout creates exceptionally high frequency on multi-unit campaigns, and the airport's mix of digital out-of-home screens, static panels, and experiential placements delivers an audience that's both broad and high-intent.

Digital airport advertising at GRB

Digital backlit displaysDigital

High-impact digital backlit displays positioned in ticketing, security queue, and gate areas, placed where passengers slow down and look up.

Best for: Reach across every passenger touchpoint

Video walls & LED screensPremium Impact

Premium video walls and LED screens located in the main concourse and atrium, the dominant visual moments inside the terminal.

Best for: Brand launches and big-budget creative

Digital network rotationsRotation

10- or 15-second spots looped across multiple digital screens throughout the terminal. Shared rotation maximizes frequency at an efficient cost.

Best for: Cost-efficient frequency and recall

Interactive kiosksEngagement

Touchscreen kiosks supporting sampling, lead capture, and loyalty enrollment in high-traffic terminal zones.

Best for: Sampling, lead gen, and loyalty signups

Static airport advertising at GRB

Baggage claim wall units & dioramasHigh Dwell

Captive audience averaging 10–15 minutes at carousels, with high-attention meeter-greeter traffic adding incremental reach.

Best for: Highest-dwell-time placements at GRB

Concourse banners & backlit displaysConcourse

Positioned along the path from security to gates, every departing passenger walks past these high-frequency placements.

Best for: 100% departing-passenger reach

Gate hold-area dioramasLong Dwell

30–60 minutes of pre-boarding dwell time make gate-area dioramas one of the most attention-rich placements in the airport.

Best for: Deep brand storytelling pre-boarding

Jet bridge wrapsCaptive

The last impression before takeoff, the first after landing, extremely high attention with virtually no competing distractions.

Best for: Final-impression brand moments

Security checkpoint placementsPeak Attention

Bin advertising, divestiture tables, and queue-line backwalls reach travelers when they are stationary and most focused on their surroundings.

Best for: Maximum unaided brand recall

Restroom advertisingFocused Attention

Mirror clings, stall posters, and wall placements deliver focused attention at one of the most repeatable touchpoints in the airport.

Best for: Niche targeting and high recall

Wall murals & column wrapsCustom Scale

Custom large-format graphics throughout the terminal, column wraps and floor-to-ceiling murals create dominant visual moments. See AdQuick's wallscape advertising playbook for production specs and creative considerations.

Best for: Large-scale brand statements

Integration with the GRB Arts ProgramSponsorship

Co-branded sponsorship of rotating exhibits where appropriate, pair your brand with the airport's curated arts programming.

Best for: Civic-aligned brand integrations

Exterior & curbside GRB placements

Parking lot & garage signageExterior

Banners, wraps, and digital displays positioned to reach travelers before they enter the terminal and again on their way out.

Best for: Pre- and post-flight exposure

Curbside terminal signageCurbside

Visible to every vehicle dropping off or picking up, extends ad reach to meeter-greeters who never enter the terminal.

Best for: Extended reach beyond ticketed passengers

Rental car center & shuttle advertisingGround Transport

Captures arrival traffic between terminal and ground transport via transit advertising placements, including business travelers heading to Oshkosh, Appleton, and Door County.

Best for: Reaching arriving travelers in transit

Roadway billboards along Airport Drive & I-41Roadway

Reaching airport-bound traffic before they ever enter the terminal, approach billboards are a strong pairing with in-terminal placements for frequency.

Best for: Pre-terminal reach and frequency stacking

Sponsorship & experiential opportunities at GRB

Charging station sponsorshipsUtility Sponsorship

Branded power hubs in gate areas put your logo in front of travelers exactly when they need them most, and for the entire charging session. AdQuick's charging station advertising program covers airport and street-level placements.

Best for: Long-dwell brand utility moments

Wayfinding & information desk sponsorshipsCivic Integration

Logo integration on official airport touchpoints, high-trust placements alongside core airport services.

Best for: Brand-trust building and credibility

Family, military & pet relief area sponsorshipsAudience Sponsorship

Sponsor the family lounge, military lounge, and pet relief area, high-empathy place-based advertising moments aligned with key passenger segments.

Best for: Targeted segment alignment

Sampling & pop-up activationsExperiential

Product demos in the atrium or near baggage claim, particularly effective during Packers home-game weekends and EAA AirVenture.

Best for: Product trial and event-driven moments
PRICING DATA

GRB airport advertising rates

Green Bay–Austin Straubel International Airport advertising rates vary by format, placement, share of voice, and term length. Below are indicative ranges based on current Midwest small-hub market data, for live, dated availability and exact rates, request a custom quote from AdQuick. For a structural comparison, see how airport ads compare in cost to billboards.

Indicative GRB rate ranges (4-week minimum)

Placement Type Indicative Rate Range (4 weeks) Notes
Static backlit / diorama (post-security) $1,500 – $4,000 Premium gate and baggage claim units price highest
Static backlit (pre-security / ticketing) $1,000 – $2,500 Reaches departing pax + meeter-greeters
Digital network rotation (15-sec spot) $3,000 – $7,500 Across multiple screens; rotates with other advertisers
Digital feature wall / video wall $4,500 – $11,000 Premium impact placement
Jet bridge wrap $3,500 – $8,500 High-impact, limited inventory
Wall mural / column wrap $3,000 – $9,000+ Custom; price depends on square footage
Baggage claim feature wall $2,800 – $7,000 Highest dwell-time placement
Charging station sponsorship $2,200 – $5,500 / month Branded hub with logo and creative
Packers game-day / event activation Custom quote Single-weekend pop-ups, sampling, branded zones
Full terminal takeover (multi-unit dominant) $20,000 – $65,000+ Custom package

What drives GRB advertising cost

Format, Digital commands higher CPMs than static; jet bridges and feature walls sit at the premium end
Placement zone, Post-security and baggage claim outprice pre-security and curbside
Share of voice (SOV), 100% SOV on static; digital networks split SOV across rotation slots
Term length, 12-week and 52-week commitments unlock 10–25% discounts
Production, Vinyl printing, backlit fabrication, and installation vary by unit size and material
Seasonality, Packers season (September–January), EAA AirVenture (late July), and summer Door County travel drive premium demand
Annual / multi-unit packaging, Dominant packages discounted vs. à la carte
HOW TO BOOK

How to buy advertising at Green Bay–Austin Straubel International Airport

AdQuick is the fastest way to plan, price, and book GRB airport advertising. We work directly with the airport's advertising team and Brown County's airport administration to surface live inventory, pull impression data, and run the campaign end-to-end on your behalf via our OOH media platform for advertisers.

The 5-step GRB booking process

01

Submit your brief

Tell us your dates, budget, target audience, and creative concept (especially useful: flag if you want to align with Packers home games, EAA AirVenture, or Door County tourist season).

02

Receive an inventory plan

Within 24 hours, we send live GRB availability, photos, impression estimates, and a full proposal.

03

Approve and contract

Lock in placements with a single AdQuick contract; we coordinate with the airport.

04

Submit creative

We manage proofing, airport content approval, and production (standard lead time: 2–4 weeks).

05

Go live and measure

Your campaign runs, and you receive proof-of-performance photos and post-campaign impression and lift reports.

Brown County / GRB governance

Green Bay–Austin Straubel International Airport is owned and operated by Brown County, Wisconsin, with advertising overseen by the airport's media and business development team. AdQuick coordinates directly with the airport so you get a single point of contact, no parallel airport negotiations or broker chains.

Creative specs at GRB

AdQuick provides a placement-specific spec sheet with every proposal. General guidelines:

Static print files: High-resolution PDF or AI, CMYK, 150 DPI at full size, with 0.5" bleed
Backlit film: Duratrans or equivalent translucent media
Digital files: MP4 (H.264), 1080p or 4K, no audio (terminal screens are silent)
Spot length: 10 or 15 seconds for rotations; 30 seconds available for select premium placements
Color management: sRGB for digital, CMYK for print
Creative submission lead time: 14 business days before campaign launch
COMPLIANCE

GRB advertising policies & content guidelines

All Green Bay–Austin Straubel International Airport advertising is subject to airport content approval. Standard policy framework below.

Restricted & permitted content categories

The policies below define what creative GRB will approve, what's prohibited outright, and where additional clearance is required before launch.

No tobacco, firearms, adult content, or political advocacy
Alcohol advertising, permitted with required responsible-consumption messaging
No competing ground-transport restrictions on select placements
Cannabis advertising, Subject to state and airport-specific restrictions; case-by-case review
NFL / Packers trademark usage, Requires separate clearance from the NFL and/or Green Bay Packers organization if used in creative
Public-service and government messaging, generally permitted (example: the Green Bay Police Department has run public-information campaigns at GRB, demonstrating the airport's openness to civic and PSA messaging)
Trademark and copyright clearance, required on all submitted creative
Approval timeline: 5–10 business days from creative submission
MARKET DATA

GRB seasonal advertising playbook: events that drive traffic

Few airports have as many traffic-driving events as GRB. Building a campaign around these moments multiplies your effective reach.

Green Bay Packers home games

Sept–Jan

10 home games (preseason + regular season + potential playoffs), plus training camp in late summer. Visiting team fans fly in from every NFL market, plus league media and traveling staff. Game weekends spike both departing and arriving passenger volumes.

Ideal moment for hospitality, automotive, sports betting (where legal), travel insurance, and Wisconsin tourism brands.

EAA AirVenture Oshkosh

Late July

The world's largest annual aviation event brings 600,000+ visitors to Oshkosh over one week, with overflow traffic moving through GRB. Aviation, financial services, and B2B industrial brands see major audience overlap.

Door County peak season

May–Oct

Northeast Wisconsin's premier tourist destination drives steady leisure traveler volume through GRB all summer. Ideal for tourism boards, hospitality, retail, and lifestyle brands.

Lambeau Field events

Year-round

Concerts, Packers Hall of Fame, training camp, NFL Draft watch events, and corporate gatherings keep GRB busy outside the football season.

PLATFORM

Why book GRB airport advertising through AdQuick

AdQuick is the out of home advertising platform purpose-built to make airport campaigns transparent, measurable, and easy to scale, at GRB and across 600+ other markets.

📡

Live GRB inventory

Real-time availability with rates, specs, and impression data on one screen.

📋

One contract, one invoice

Skip broker chains and parallel airport negotiations.

💰

Transparent pricing

Market-rate quotes with no hidden fees.

🎨

Creative and production support

Airport approvals, resizing, and installation handled in-house.

📊

Built-in measurement

Impression delivery, foot-traffic attribution, and brand-lift studies.

🏈

Event-aligned planning

Packers home-game weekends, EAA AirVenture, Door County peak season.

🌎

600+ markets in one platform

Layer GRB with Milwaukee, Madison, Chicago, or visiting NFL team markets.

Trusted by 2,000+ brands

From local Wisconsin advertisers to Fortune 500 marketers.

🚀

End-to-end execution

From brief to live campaign in days, not months, with a single point of contact.

FAQ

GRB airport advertising FAQs.

Everything you need to know before launching your campaign at Green Bay–Austin Straubel International Airport.

GRB is owned and operated by Brown County, Wisconsin, with advertising overseen by the airport's media and business development team. AdQuick works directly with the airport so you get a single point of contact, live availability, and market-rate pricing, no broker chains.
Green Bay–Austin Straubel International Airport serves 600,000+ passengers annually, with average dwell times of 60–90 minutes per traveler. Passenger volumes spike during Packers home-game weekends, EAA AirVenture week, and summer Door County travel season. AdQuick provides placement-level impression estimates in every proposal.
Most static placements have a 4-week minimum, with discounts at 12-week and 52-week commitments. Digital network rotations may accommodate shorter flights — see our guide to running airport ads for a short campaign, or ask AdQuick for current options. Single-weekend Packers game-day activations can also be quoted as custom packages.
For best availability, book 6–8 weeks ahead of your campaign start. Packers season inventory (September–January) often sells out 90+ days in advance, especially gate dioramas, baggage claim feature walls, and jet bridge wraps. EAA AirVenture week inventory should be booked by April.
Yes. AdQuick can build campaigns timed to Packers home-game weekends, training camp, draft week, or specific event dates. Note: any creative using NFL or Green Bay Packers trademarks requires separate clearance from the league and/or team. For non-trademarked tie-ins (game-day specials, hospitality offers, regional pride messaging), no special clearance is needed.
Yes. Compared to Milwaukee Mitchell (MKE) or Chicago O'Hare/Midway, GRB offers significantly lower entry costs while still delivering airport-quality dwell time and a captive Wisconsin audience. For brands focused on the Green Bay metro, Fox Valley, and Door County, GRB delivers better cost-per-impression than driving down to MKE or ORD — and on multi-airport buys, AdQuick can often negotiate airport ad rates across the package.
Common GRB advertisers include regional hospitals (Bellin Health, Aurora BayCare), financial institutions (Associated Bank, credit unions), Schneider National and other trucking/logistics, Oshkosh Corporation suppliers, Kimberly-Clark and papermaking brands, Door County tourism, casinos (Oneida Casino), automotive dealers, universities, and consumer brands targeting the Packers fan and Fox Valley markets. Public-sector advertisers, including the Green Bay Police Department, have also run civic and PSA campaigns at GRB.
Yes, and we recommend it. The strongest GRB campaigns pair high-frequency digital rotations with anchor static placements at baggage claim or gates. AdQuick will model the reach + frequency mix that hits your goals.
Every AdQuick GRB campaign includes proof-of-performance photos, estimated impression delivery reports, and access to AdQuick's measurement suite, including foot-traffic attribution, brand-lift studies, and custom KPI tracking for enterprise campaigns.
Yes. GRB's atrium and baggage claim zones are well-suited for product sampling, pop-up demos, and branded experiences, especially during Packers home-game weekends, EAA AirVenture week, and summer travel peaks. AdQuick handles permitting, staffing logistics, and airport coordination.
You can email the airport's media team directly via flygrb.com/media, but going through AdQuick gets you live inventory across GRB and 600+ other airports and OOH markets in one platform, a single contract for multi-market buys, integrated creative production, transparent market-rate pricing, and built-in measurement, without managing each airport relationship yourself.

Get started: GRB airport advertising quote

Ready to launch your Green Bay–Austin Straubel International Airport campaign? Tell us your dates, budget, and goals, we'll return a custom plan with live GRB availability, rates, and specs within one business day.

Or call AdQuick at 1-888-ADQUICK to speak with an airport advertising specialist · Live GRB inventory · Transparent pricing · Single point of contact · Attribution included

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