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Book every printed and digital ad placement at Appleton International Airport through one platform, with transparent pricing, real impression data, and no RFP required.
Single-terminal reach across the Fox Cities, Green Bay metro, and Northeast Wisconsin's manufacturing, healthcare, and professional services economy.
Appleton International Airport (ATW) is the third-busiest commercial airport in Wisconsin, serving the Fox Cities, the Green Bay metro, and a catchment that stretches from Oshkosh and Neenah-Menasha to the Lake Winnebago region. Statewide, it complements the busier Madison (MSN) and Milwaukee Mitchell hubs while owning the Fox Valley as a dedicated buy.
ATW moves approximately 800,000 passengers per year through a single, compact terminal, which means every advertiser reaches every traveler. There are no missed concourses, no satellite gates, no fragmented attention.
For brands targeting Northeast Wisconsin's manufacturing, healthcare, paper, insurance, and professional services economy, airport advertising at ATW delivers what regional billboards cannot: a captive, high-income audience with average dwell times exceeding 60 minutes per visit and limited competing visual stimuli.
ATW is built for brands focused on Northeast Wisconsin, a region nearly impossible to isolate through other OOH formats.
ThedaCare, Ascension, Bellin, Aurora building brand presence with patients, employees, and recruits.
Advertisers targeting executives flying into the Fox Valley for plant visits, sales calls, and supplier meetings.
Companies anchoring the region's largest legacy industry and its supply chain.
Firms reaching Northeast Wisconsin decision-makers, executives, and business owners.
UW-Oshkosh, Lawrence, FVTC, Marian targeting professionals and parents.
Capturing inbound Door County, Green Bay, and EAA AirVenture visitors.
QSR, retail, automotive, and home services building Fox Cities presence.
ATW's terminal advertising is concessioned through Qfactor, but AdQuick gives advertisers a single-platform path to 100% of printed and digital inventory at the airport, including units historically only available through direct concessionaire contracts. Below are the core placement categories available at ATW.
Networked HD digital out-of-home displays in the ticketing lobby, security queue, and gate-hold areas rotate full-motion creative on a share-of-voice basis. Because ATW operates a single terminal, digital screen placements deliver near-100% reach of departing passengers.
Baggage claim is the highest-dwell zone in the airport. Every arriving passenger waits 5–12 minutes with minimal phone engagement and direct sightlines to advertising. Static and digital units in this zone consistently deliver the strongest recall numbers of any ATW placement type.
Backlit dioramas and wall-mounted prints in the ticketing lobby, pre-security, and concession areas. High dwell time (travelers arrive 60–90 minutes before departure) and excellent for category-exclusive placements.
ATW supports place-based advertising activations such as touchscreen kiosks, branded photo moments, sampling stations, and pop-up experiences, particularly during peak travel periods and EAA AirVenture overflow weeks.
Branded charging station advertising puts your brand at the point of need. Travelers spend 10–25 minutes engaged with their device in your branded environment: a captive, low-distraction moment.
Path-of-travel placements between gate seating and aircraft door. Every departing passenger walks past (often twice on delays), and the format dominates a narrow visual field.
ATW's main approach road and parking areas offer billboard advertising, garage wrap, and wayfinding sponsorship opportunities reaching every vehicle entering or exiting the airport.
ATW advertising rates are not publicly published by the airport or its concessionaire. The ranges below reflect typical AdQuick bookings at Appleton International; final pricing depends on availability, term length, and creative production. For context on how these numbers compare to street-level OOH, see our breakdown of how airport ads compare in cost to billboards.
| Placement Type | Typical Monthly Range | Minimum Term |
|---|---|---|
| Digital screen (SOV rotation) | $1,500 – $3,800 | 4 weeks |
| Baggage claim diorama | $2,500 – $5,500 | 4 weeks |
| Column wrap (baggage / atrium) | $2,200 – $4,800 | 4 weeks |
| Pre-security backlit diorama | $2,800 – $6,000 | 4 weeks |
| Charging station sponsorship | $1,800 – $3,500 | 8 weeks |
| Jet-bridge / gate wrap | $3,500 – $7,000 | 8 weeks |
| Exterior billboard / wallscape | $2,800 – $6,500 | 4 weeks |
| Interactive activation | Custom (project-based) | Varies |
Submit your campaign goals, dates, and budget, and we'll return available units, photos, traffic data, and pricing within one business day. No RFP, no procurement portal.
Buying advertising at ATW has historically meant contacting the airport's concessionaire (Qfactor), navigating an RFP-like process, and waiting weeks for proposals. AdQuick's OOH platform for advertisers consolidates that into four steps.
Share your target audience, geography, budget, and flight dates. We identify which ATW placements fit your KPIs, whether that's reach, frequency, category exclusivity, or proximity to baggage claim.
Within 24 hours, you'll receive a recommendation deck with available units, photos from the terminal, traffic and impression data, pricing, and recommended creative specs. No RFP, no procurement portal.
Our production team handles file-spec review, proofing, and install coordination with ATW operations and the concessionaire. Standard lead times are 3–4 weeks from approved creative to live placement.
Track impressions, reach, frequency, and (where applicable) attributed conversions through AdQuick's measurement dashboard. We integrate mobile-device location data, brand-lift surveys, and conversion lift studies for advertisers who need ROI documentation.
ATW advertising creative must meet airport operational, safety, and content standards. AdQuick handles spec compliance and concessionaire submission, but the high-level requirements are below.
ATW does not accept creative containing:
Final creative approval rests with ATW operations and the concessionaire and typically takes 3–5 business days.
ATW's audience skews higher-income, business-traveler-dense, and regionally rooted compared to national airport averages.
Annual passengers
Median household income (traveler)
Business travel share
College-educated
Below is a side-by-side comparison of ATW airport advertising against other major OOH channels in Northeast Wisconsin and the broader state market.
| Channel | Reach | Dwell Time | Audience Quality | Typical CPM |
|---|---|---|---|---|
| ATW airport advertising | 800K / year | 60+ min | High-income, captive | $9–$24 |
| Fox Cities billboards | High volume | 3–8 sec | Broad commuter | $4–$8 |
| Green Bay transit shelters | Moderate | 30–60 sec | Urban commuter | $5–$11 |
| Milwaukee Mitchell (MKE) airport | 7M / year | 75+ min | Mixed | $9–$24 |
| Green Bay Austin Straubel (GRB) | 320K / year | 60+ min | Regional business | $8–$20 |
ATW delivers a smaller absolute reach than MKE but a more concentrated, Fox Valley–specific audience that is nearly impossible to isolate through other OOH formats. For advertisers focused on Northeast Wisconsin specifically (not the broader Milwaukee or Madison markets), ATW is the most efficient airport buy in the state.
AdQuick's measurement suite closes the loop between airport spend and business outcomes. Available for ATW campaigns:
All measurement is delivered through the AdQuick platform with weekly campaign updates.
Everything you need to know before launching your first campaign at Appleton International Airport.
Get a custom ATW advertising plan with available units, pricing, and projected impressions in under 24 hours. No RFP, no procurement portal, no concessionaire negotiations required.
100% of printed and digital ATW inventory · Transparent pricing · Attribution included · 24-hour quote turnaround
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