Reach roughly 6 million travellers a year in the entertainment capital of the world, steps from the major studios, and at an airport about to launch a near-100% digital media network.
Plan, price, and book your Hollywood Burbank Airport advertising campaign in one place with AdQuick, formats, costs, the current vendor situation, and exactly how to get started, kept current as the new network rolls out.
Hollywood Burbank Airport (BUR) is Southern California's most convenient gateway to the studio corridor, Burbank, Glendale, the San Fernando Valley, and the wider Los Angeles media industry.
Advertising at Hollywood Burbank Airport puts your brand in front of entertainment-industry professionals, business travellers, and Angelenos in a fast, low-stress, easy-to-navigate airport where travellers move at a relaxed pace and pay attention. For broader market reach, BUR pairs naturally with Los Angeles billboard advertising across the metro.
BUR is also at a turning point: a brand-new terminal and a reimagined, almost entirely digital advertising network are arriving in 2026. This page covers everything you need to plan a campaign, formats, costs, the current vendor situation, and exactly how to get started, and it's kept current as the new network rolls out.
Last updated: May 2026. This section is maintained as the Elevate BUR project progresses.
Hollywood Burbank Airport is undergoing the biggest change in its advertising history:
BUR is becoming a far more capable, premium, digital-first advertising environment. Early planning matters, inventory, specs, and availability are being defined as the new terminal comes online. AdQuick tracks the rollout so your plan reflects what's actually bookable today and what's coming next.
A precision buy into one of the most commercially valuable audiences in the country, the Los Angeles entertainment and media industry, without the scale, clutter, and congestion of LAX.
BUR's advertising network is transitioning to an almost entirely digital estate as the new terminal opens. Below are the core formats advertisers can plan around, current inventory and the expanded 2026 network.
A near-100% digital media network across the terminal, the centrepiece of BUR's reimagined program and a full digital out-of-home environment. Rotate creative, run dayparted or flight-banked messaging, and update offers in real time.
High-resolution UHD screens in key terminal zones, including locations designed to support eye-catching 3D anamorphic content, a premium, attention-commanding format suited to the media capital.
Illuminated and printed signage in concourses and public areas, a premium, always-on form of static out of home advertising with 100% share of voice where static inventory remains available.
Large-format, high-impact placements in the terminal's highest-visibility public areas, built to dominate a space.
Integrated sponsorship and experiential opportunities, product displays, activations, and branded moments in high-dwell terminal areas, a classic place-based advertising play.
BUR terminal media combined with digital billboard advertising and static billboards on the LA-metro routes into Burbank, a dual-channel buy reaching travellers before arrival and after departure.
The strongest BUR campaigns combine formats, for example, the digital network for frequency plus a UHD anamorphic feature display for a dominant anchor moment, optionally extended with LA-metro billboards. AdQuick can model the right mix against your budget and objectives.
There is no fixed public rate card for Hollywood Burbank Airport advertising. Pricing is quoted per campaign and depends on format, placement, number of units, campaign duration, season, and current availability, and BUR's inventory is being redefined as the new digital network rolls out. For broader context on how airport ad costs compare to billboards, see our companion guide. The ranges below are directional planning benchmarks to help you budget; final rates are confirmed at quote.
| Format | Typical pricing basis | Directional planning range* |
|---|---|---|
| Digital display network | CPM or package, per 4-week cycle | ~$15 – $30+ CPM |
| UHD / anamorphic feature displays | Premium, per placement, per cycle | Quoted by placement |
| Backlit / static displays | Per face, per 4-week cycle | ~$2,000 – $7,000+ |
| Spectaculars / large format | Premium, per placement, per cycle | Quoted by placement |
| Sponsorships / experiential | Custom, by term, build, and duration | Quoted per program |
| Air + ground billboard pairing | Custom, by billboard mix and term | Quoted per plan |
* Illustrative ranges for planning only. Comparable Los Angeles DOOH and out-of-home benchmarks vary widely by format and placement. Actual BUR rates are set by the airport's advertising partner and will reflect the new digital network as it comes online. Production, installation, and digital creative builds are usually billed separately.
This is the question most pages get wrong, because BUR's advertising is mid-transition. Here is the current, dated picture:
Hollywood Burbank Airport is owned and operated by the Burbank-Glendale-Pasadena Airport Authority. The Authority does not sell advertising directly, it works through a contracted advertising partner.
AIRPORT AUTHORITYHistorically, terminal advertising at BUR was handled under a Lamar arrangement, and older third-party pages and the airport's own materials may still reflect that. However, in December 2025, Clear Channel Outdoor's Airports Division was selected, after a competitive procurement, as BUR's new advertising partner under an eight-year agreement. Clear Channel's reimagined, near-100% digital program is being implemented alongside the Elevate BUR terminal opening in October 2026. Advertisers should expect the new program and inventory to be defined and phased in around that timeline.
CLEAR CHANNEL OUTDOOR · 8-YEAR AGREEMENTAdQuick is an out of home advertising marketplace and campaign platform. We make planning and buying BUR advertising simple by giving you inventory visibility, pricing transparency, creative support, and measurement tools that buying direct doesn't provide on its own, and, critically, by tracking exactly where the vendor transition stands so your plan is based on what's bookable now.
When you plan a BUR campaign with AdQuick, we coordinate the booking with the airport's current advertising partner on your behalf, one point of contact, one workflow, and one partner who can also place LA-metro billboards and other Southern California airports in the same plan.
OUT-OF-HOME ADVERTISING PLATFORMThe Airport Authority operates BUR, Clear Channel Outdoor is the incoming eight-year advertising partner, and AdQuick is how you plan, compare, buy, and measure it, without getting caught out by the transition.
Booking BUR advertising through AdQuick is a straightforward, guided process:
Tell us your goal, target audience, budget range, flight dates, and whether you want to pair in LA-metro billboards. Start a plan online in minutes or with an AdQuick specialist.
We map available formats and placements, current inventory plus what's coming with the new digital network, against your objectives, with reach, impression estimates, and pricing.
We coordinate availability and booking with the airport's advertising partner and lock your placements and dates.
Send finished artwork or use AdQuick's design support. We supply exact specs and templates for every unit, including digital, UHD, and anamorphic formats, so files are production-ready.
All advertising is reviewed against airport and partner guidelines and TSA/security considerations. We manage submission and approval so your campaign clears on time.
Production and installation are scheduled, your campaign goes live, and AdQuick provides reporting and attribution so you can see what the placement drove.
Start 6–10 weeks before launch, and longer during the BUR transition period, when inventory and specs are being defined around the new terminal. Digital placements can move faster once live; UHD, anamorphic, spectacular, and experiential placements need the most runway for availability, production, and approvals.
Hollywood Burbank Airport's value isn't just headcount, it's who is in the terminal:
BUR is the closest major airport to the Los Angeles studio corridor, Warner Bros., Disney, Universal, and the wider media industry. For brands selling to entertainment, tech, and creative-industry decision-makers, few environments are as concentrated.
Studio CorridorBUR's convenience makes it a favourite for frequent regional and business flyers, a receptive, high-value audience for B2B, finance, automotive, and professional-services brands.
B2B & Frequent FlyersLeisure travellers and returning Angelenos from Burbank, Glendale, Pasadena, and the San Fernando Valley make BUR effective for consumer brands targeting the LA market.
SoCal ConsumersBUR is known for being fast and easy, and unhurried, low-stress travellers recall advertising at higher rates than stressed ones. Airport audiences also consistently associate advertised brands with prestige and credibility.
High RecallIf your ideal customer is hard to reach through cluttered LA media, there's a strong chance they move through BUR.
Los Angeles is served by several airports, each with a different advertising profile:
| Airport | Approx. annual passengers | Advertiser profile |
|---|---|---|
| Hollywood Burbank (BUR) | ~6 million | Closest to the studio corridor; entertainment-industry and Valley audience; low clutter; near-100% digital network from 2026 |
| Los Angeles International (LAX) | 75M+ | Massive global and international reach; best for broad scale and worldwide brands |
| Long Beach (LGB) | ~3 million | Small, leisure-leaning; convenient South Bay audience |
| Ontario International (ONT) | ~7 million | Inland Empire gateway; logistics and growing leisure audience |
| Airport | Approx. annual passengers | Advertiser profile |
|---|---|---|
| Hollywood Burbank (BUR) | ~6 million | Closest to the studio corridor; entertainment-industry and Valley audience; low clutter; near-100% digital network from 2026 |
| Los Angeles International (LAX) | 75M+ | Massive global and international reach; best for broad scale and worldwide brands |
| Long Beach (LGB) | ~3 million | Small, leisure-leaning; convenient South Bay audience |
| Ontario International (ONT) | ~7 million | Inland Empire gateway; logistics and growing leisure audience |
When your priority is reaching the LA entertainment industry and the San Fernando Valley specifically, in a low-clutter, premium-digital environment. Many advertisers pair BUR with LAX to balance studio-corridor targeting with global scale, AdQuick can plan a multi-airport Southern California campaign from one brief.
See also: Los Angeles (LAX) Airport Advertising · Long Beach (LGB) Airport Advertising · Ontario (ONT) Airport Advertising
All advertising at Hollywood Burbank Airport must meet airport and partner guidelines, and every campaign is reviewed before it runs.
Advertising creative is reviewed and approved before installation. Build approval time into your timeline.
Airport guidelines and TSA/security considerations govern what can run, and certain regulated or sensitive categories may be restricted. Confirm category eligibility before committing creative resources.
The new network's UHD and 3D anamorphic formats have specific resolution, file, and content-build requirements that differ from traditional static specs. AdQuick provides the exact spec sheet and templates for every placement you book.
Installation and digital/anamorphic creative builds are typically scheduled and billed apart from media. AdQuick coordinates this end to end.
Most pages about BUR advertising are out of date, they list the old vendor and miss the digital transformation entirely. AdQuick is the platform that gives you the current picture and gets the campaign live:
Everything you need to know before launching your Hollywood Burbank Airport campaign on AdQuick.
Put your brand in front of roughly 6 million travellers in the entertainment capital of the world, at an airport about to become a premium, digital-first media showcase.
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