Reach 3.5+ million Southern California travelers a year in one of America's most acclaimed airport environments. Book your Long Beach Airport advertising campaign with AdQuick.
Boutique gateway to LA and Orange County: an award-winning, low-clutter terminal with high-value leisure, business, and private aviation audiences.
Long Beach Airport (LGB), also known as Daugherty Field, is the boutique gateway to the Los Angeles and Orange County market, a low-stress, high-design alternative to LAX. Its historic 1941 Streamline Moderne terminal and open-air concourses make LGB one of the most photographed and highest-rated airports in the country, which makes it an exceptional, brand-safe environment for out of home advertising.
This is the complete guide to airport advertising in Long Beach Airport: what it costs, every ad format available, who manages the inventory, creative specs, how to book, and how to measure results. AdQuick lets you plan, buy, and track LGB inventory in one place, and benchmark it against other Long Beach out-of-home options.
LGB is small by design, slot-controlled and uncongested, but its audience quality and environment punch well above its size.
If your goal is to reach Southern California's affluent travelers and decision-makers in a prestigious, low-clutter environment, advertising in Long Beach Airport is one of the most efficient premium buys available.
Advertising at Long Beach Airport is managed by Clear Channel Outdoor, the airport's media concessionaire, as confirmed by the City of Long Beach's official "Doing Business with LGB" page. That gives advertisers two viable buying paths:
Works well for advertisers who already know exactly what they want and only need LGB.
Works well for advertisers who want transparent comparison, planning support, multi-market coordination, and unified measurement.
This page is vendor-agnostic: it explains both. AdQuick coordinates with the airport's operator on your behalf, with one point of contact from quote to live-campaign reporting.
There is no published LGB-specific public rate card. Pricing depends on format, placement, campaign length, and production. For directional context, the average billboard placement across the broader Long Beach market runs roughly $3,400+ per unit; airport placements are priced separately and reflect LGB's captive, premium audience.
Use the matrix below for budget planning. (These are planning estimates. Request a live quote for exact, current LGB rates.)
| Ad Format | Typical Rate Basis | Planning Range | Best For |
|---|---|---|---|
| Static / printed banners & panels | Monthly, per face | $ – $$ | Always-on awareness, budget efficiency |
| Backlit / illuminated displays | Monthly, per unit | $$ | High-visibility brand presence |
| Digital display networks | Monthly or CPM, rotating | $$ – $$$ | Flexible messaging, dayparting |
| Video walls / large-format digital | Monthly, premium | $$$ | Dominant, can't-miss brand statements |
| Baggage claim displays | Monthly, per unit | $$ – $$$ | Long dwell, guaranteed arriving-traveler exposure |
| FBO / private aviation placements | Project-based | $$$ | Reaching private-jet travelers (see below) |
LGB's advertising inventory centers on digital networks, video walls, banners, and static/print placements throughout the terminal.
| Format | Description | Where It Appears |
|---|---|---|
| Static banners & panels | Printed advertising faces | Ticketing, concourses, corridors |
| Backlit dioramas | Illuminated, high-contrast printed displays | Concourses, gate areas |
| Digital display networks | Rotating digital screens, single or shared advertisers | Ticketing, security exit, concourses |
| Video walls / large-format digital | High-impact motion content | High-traffic crossroads, baggage claim |
| Baggage claim displays | Static or backlit units around carousels, a strong place-based advertising environment | Baggage claim hall |
| Spectaculars & wall wraps | Oversized and full-wall brand takeovers | Concourses, terminal entrances |
| Floor graphics | Adhesive floor decals | Concourses, baggage claim, entries |
| FBO / lounge media & sponsorships | Branded placements and amenities | Private aviation terminal, lounges |
Exact inventory and availability rotate, and premium units (especially video walls) are often single-advertiser and limited. Request current availability before finalizing a plan.
LGB's compact footprint creates clearly defined zones with strong, predictable dwell, each suited to different objectives.
A high-visibility, photogenic first touchpoint unique to LGB.
First impression for every departing traveler.
Concentrated dwell time in queues.
Open-air, long-dwell environments near gates and concessions.
Guaranteed exposure to every arriving passenger, with multi-minute carousel dwell.
Reaches travelers in transition.
Long Beach Airport's private aviation community is a genuine differentiator, and an audience almost no airport advertising page operationalizes.
LGB is one of the busiest general aviation airports in the world, with an active private-jet and FBO (fixed-base operator) presence including Signature Aviation. These travelers are executives, owners, and ultra-high-net-worth individuals.
FBO lounges and private terminals have far fewer competing messages than the main terminal, making sponsorships and lounge media disproportionately impactful.
Private aviation audiences index high for luxury automotive, financial services, wealth management, real estate, premium hospitality, and B2B technology.
Beyond static and digital media, FBO environments support branded amenities, lounge takeovers, and experiential activations.
If reaching decision-makers and HNWIs is your objective, ask about LGB's FBO and private aviation inventory specifically. AdQuick can scope it alongside your main-terminal plan.
Airport advertising is one piece of the Long Beach out-of-home landscape. Here's how LGB placements compare:
| Channel | Audience | Strength | Trade-off |
|---|---|---|---|
| Long Beach airport advertising (LGB) | Affluent SoCal travelers, private aviation | Long dwell, award-winning premium environment | Smaller absolute reach than highway OOH |
| Long Beach billboards / highway OOH | Broad commuter population | Massive reach, low CPM | Short exposure, less targeted |
| Long Beach digital out-of-home (DOOH) | Urban / retail audiences | Flexible, dynamic creative | More fragmented attention |
| Transit advertising | Local commuters | Repeat exposure, neighborhood-level | Lower-income skew than airport |
For the full market picture, see AdQuick's Los Angeles DOOH advertising guide, then return here to lock in your Long Beach Airport placements. For broader market context, see how airport ads compare in cost to standard billboards.
Long Beach Airport advertising creative must meet the operator's specifications and pass content approval before printing and installation. General guidance:
| Stage | Time to Allow |
|---|---|
| Availability check & quote | 1–3 business days |
| Contracting | 2–5 business days |
| Creative / spec submission & approval | 3–7 business days |
| Production | 1–2 weeks |
| Installation | Scheduled with airport operations |
| Total | Plan to start 3–5 weeks before launch |
AdQuick coordinates specs, approvals, and production timelines so nothing slips between booking and live date.
AdQuick makes booking LGB inventory a simple, three-step process, with one point of contact instead of chasing operators, media kits, and approvals yourself. See the full AdQuick platform for advertisers for how planning, buying, and reporting come together.
Share your target audience, budget, campaign dates, and objectives, including whether you want main-terminal, FBO, or both. We'll recommend the LGB formats and placement zones that fit.
Receive current inventory availability, exact rates, projected impressions, and creative specs in one proposal. Compare options side by side and adjust before you commit.
We handle contracting, creative approval with the airport and operator, production, and installation. Once live, you get campaign measurement and reporting in the AdQuick platform.
We respond to new Long Beach airport advertising inquiries within 24 hours.
A key advantage of booking LGB through AdQuick is measurement. Instead of an information-only media kit, AdQuick treats airport advertising as accountable media.
This closes the loop between spend and outcome, so you can prove ROI and optimize future flights with AdQuick's measurement suite.
Standard and optional measurement included with every LGB campaign.
Everything you need to know before launching your Long Beach Airport campaign on AdQuick.
Long Beach Airport puts your brand in front of millions of affluent Southern California travelers every year, in an award-winning environment they genuinely enjoy. With AdQuick, planning and booking airport advertising in Long Beach Airport is fast, transparent, and measurable, from your first rate request to live-campaign reporting.
Transparent rates · Terminal-level targeting · FBO & main-terminal coverage · Unified reporting · 24-hour response time
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