AdQuick aggregates LA's 22,000+ digital screens -- Sunset Strip, Hollywood, the 405/101/10 freeway LEDs, LAX, SoFi/Crypto.com Arena, and place-based screens in studios, gyms, and rideshare -- into one buy. CPMs $5 programmatic to $55+ on Sunset; from $1,500 to seven-figure Oscars and Coachella takeovers.
Campaigns activate from $1,500 on a programmatic DSP up into seven-figure Hollywood premiere takeovers. LA is one of the three largest DOOH markets in the US and the single most important market for entertainment, studio, and consumer brand campaigns.
DOOH Advertising in Los Angeles
DOOH advertising in Los Angeles spans 25,000+ digital screens across freeway-adjacent digital bulletins, the Sunset Strip, LAX and Hollywood Burbank airports, Metro transit, premium landmark spectaculars (Wilshire Duo, Sunset Spectacular), and thousands of place-based screens in offices, gyms, studios, and retail. CPMs range from $5 on programmatic open exchange to $60+ on iconic Sunset Strip and Miracle Mile landmarks.
For most LA campaigns, a DOOH plan blends four inventory layers. AdQuick aggregates all four into a single plan and handles creative delivery, measurement, and reporting without stitching together separate vendor contracts.
Sunset Strip, Miracle Mile (Wilshire Duo), Hollywood & Highland, LA Live, Rodeo Drive.
405, 101, 10, 110, 5 corridors; Sepulveda, Wilshire, La Cienega, Santa Monica Blvd.
LAX, Burbank, Metro rail stations, bus shelters.
Studios, gyms, coffee shops, offices, dispensaries, retail media.
LA is one of the three largest DOOH markets in the US and the single most important market for entertainment, studio, and consumer brand campaigns.
LA DOOH pricing is as fragmented as its geography. The table below reflects AdQuick marketplace rates and industry benchmarks for Q2 2026.
| Venue Category | Typical LA CPM | Monthly SOV Range | Best For |
|---|---|---|---|
| Sunset Strip spectaculars (direct) | $30–$60+ | $40K–$250K+ | Entertainment, launches, studios, luxury |
| Miracle Mile / Wilshire Duo landmarks | $25–$50 | $35K–$120K | Premium awareness, automotive, luxury |
| Hollywood & Highland / LA Live | $25–$45 | $30K–$100K | Tourism, entertainment, F&B |
| Rodeo Drive / Beverly Hills LEDs | $25–$45 | $25K–$80K | Luxury, fashion, jewelry |
| LAX airport screens | $20–$45 | $15K–$75K | Travel, B2B, premium consumer |
| 405 / 101 / 10 freeway digital bulletins | $8–$18 | $6K–$25K per unit | Reach, awareness, commuter frequency |
| Metro rail + bus shelter digital | $6–$14 | $3K–$15K per cluster | Commuter, transit-riding audiences |
| Place-based (gyms, offices, cafes) | $8–$20 | $2K–$10K | Endemic verticals, dwell-time premiums |
| Studio lot + production community | $15–$30 | $5K–$20K | Trade, awards season, talent-facing |
| Retail media in-store screens | $8–$25 | Varies | Shopper marketing, CPG |
| Programmatic open exchange (blended) | $5–$14 | N/A (impression-based) | Always-on, mid-funnel, DSP-driven |
LA pricing is shaped by five factors that consistently separate premium inventory from commodity reach:
Four pricing models apply; clarify which is in play before comparing quotes:
Standard for programmatic and most place-based.
Monthly flat rate for X% of the loop on a given screen or cluster (common on Sunset Strip, Miracle Mile, Hollywood & Highland direct buys).
Some networks price per insertion.
Pay for a guaranteed impression count via PG deals on Vistar, Place Exchange, VIOOH.
LA is a corridor market. Budgets are planned along freeways and landmarks, not by ZIP code. The clusters below are the ones AdQuick buyers most often pair.
Programmatic DOOH activates LA screens through the same DSP workflows used for display or CTV, with mobile audience extension, dayparting, and contextual triggers (weather, wildfire/air-quality alerts, traffic, sports scores, box office data).
Full-stack DOOH DSP with access to every major LA media owner and every programmatic SSP — direct and programmatic in one seat.
Leading pDOOH DSP with deep LA inventory.
Broadsign's programmatic DSP.
JCDecaux's global pDOOH platform.
Multi-channel DSP with DOOH integrations.
OpenPath DOOH inventory path.
Omnichannel DSP with DOOH supply.
DOOH platform.
Broadsign's supply-side platform.
OUTFRONT's SSP, strong on Metro transit.
JCDecaux's SSP, strong on airport and street furniture.
Sell-side supply for pDOOH networks.
Strong on place-based, office, gym.
| Deal Type | How It Works | LA Use Case |
|---|---|---|
| Open exchange | Auction-based, any buyer wins | Budget-efficient always-on reach; fringe freeway and place-based |
| Private marketplace (PMP) | Invite-only auction, curated inventory | Category exclusivity, brand-safe contexts, studio tentpoles |
| Programmatic guaranteed (PG) | Fixed price, reserved impressions | Sunset Strip, Miracle Mile, LAX reserved at scale |
Every serious LA DOOH plan validates delivery against at least one third-party measurement partner.
Geopath is the OAAA-backed measurement standard. Every major LA media owner reports Geopath visibility-adjusted impressions.
Core LA DOOH KPIs: visibility-adjusted impressions, reach & frequency, CPM/eCPM/cost per incremental viewer, foot traffic lift, store visits, ticket purchases, share of voice within a corridor.
Attribution windows for LA run 7–30 days for foot traffic and up to 90 days for high-consideration categories (auto, streaming sign-up, home services).
LA creative specs follow industry standards but layer on venue-specific variations for landmark spectaculars, freeway digital bulletins, and transit inventory.
The LA DOOH market is served by both the national giants and a tier of LA-native landmark operators.
Metro transit, Sunset Spectacular, major freeway digital bulletins, premium Hollywood/DTLA.
Extensive LA metro freeway digital bulletin network; airport inventory at LAX.
Meaningful LA freeway, arterial, and place-based footprint.
LAX airport, premium street furniture, key bus shelter inventory.
Street furniture, transit-adjacent.
Wilshire Duo landmark and Miracle Mile premium LED.
Interactive kiosks and urban screens in select LA zones.
Office lobby and elevator screens.
Fuel station DOOH across the LA metro.
Rideshare and taxi toppers.
Bar, restaurant, gym place-based.
AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt, The Trade Desk (OpenPath DOOH), Adomni, Yahoo DSP.
AdQuick is the only marketplace aggregating direct landmark inventory (Sunset Strip, Miracle Mile, LAX) alongside programmatic pDOOH in a single plan, with native mapping, creative delivery, and measurement. Positioned above the vendor landscape so buyers run a unified LA campaign without six separate contracts.
Most media owners handle permitting, but understanding the rules shapes feasibility.
LA County and the City of LA restrict new outdoor advertising signs in most commercial zones; existing inventory is grandfathered and in high demand. Los Angeles Municipal Code §14.4 governs off-site signage and has been tightened progressively since 2002.
The modularity of DOOH — cheap creative, flexible dates, programmatic on/off — lets LA campaigns scale across three very different tiers.
30-day programmatic pDOOH test geo-fenced around a new store or launch location in the west side.
Blended direct + programmatic campaign across west side, Hollywood, and DTLA with freeway and Metro layers.
Full LA activation with Sunset Strip or Sunset Spectacular anchor, Miracle Mile layer, LAX takeover, and freeway ring.
Three paths to buy LA DOOH inventory.
Contact OUTFRONT, Clear Channel, Lamar, JCDecaux, Dream Outdoor, etc. individually. Best for flagship landmark buys; requires multiple contracts.
Open a seat on AdQuick, Vistar, The Trade Desk, or StackAdapt. Best for always-on mid-market; premium landmark inventory is not available programmatically.
Plan, price, buy, deliver, and measure across every LA DOOH layer — landmark, freeway, airport, transit, and programmatic — in one platform with unified reporting.
Answers to the questions LA DOOH buyers ask most often — pricing, minimums, programmatic, Sunset Strip, measurement, and regulation.
AdQuick is the only DOOH marketplace that unifies Sunset Strip, Miracle Mile, LAX, freeway, transit, place-based, and programmatic inventory in a single plan. Price inventory by CPM and share-of-voice, deliver creative to every network, and measure impressions, reach, frequency, and foot traffic lift from one dashboard.
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