Seattle-Tacoma DOOH Guide · 2026

DOOH Advertising in Seattle

Run DOOH campaigns in Seattle on AdQuick across 6,500+ digital screens -- I-5, I-90, SR-520, SEA-Tac airport, Downtown, South Lake Union, Capitol Hill, and Pike Place. CPMs from $5 programmatic to $30+ on Downtown and SLU LEDs; activate from $1,500 through Bumbershoot and Seahawks-season takeovers.

Campaigns activate from $1,500 on DSPs up into six-figure Seahawks playoff, Mariners / Kraken playoff, and Amazon HQ-adjacent takeovers. Seattle is the fourteenth-largest US DMA and the dominant DOOH market in the Pacific Northwest — uniquely high-value for B2B tech, biotech, and cloud audiences.

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Transparent CPM pricing
Direct + programmatic in one seat
Foot traffic attribution
Unified measurement
6,000+
Digital screens across 35+ venue types
$5–$28+
CPM range
$1,500
Campaign minimum
#14
US DMA rank
Access all DOOH formats
Digital Billboards
Transit & Airport
Place-Based
Programmatic

DOOH Advertising in Seattle-Tacoma: 2026 Pricing, Venues & Buying Guide

DOOH advertising in Seattle-Tacoma covers 6,000+ digital screens across 35+ venue types — Downtown Seattle and Bellevue LEDs, South Lake Union and Amazon campus, the Link light rail system, Seattle-Tacoma International Airport (SEA), I-5 / I-405 / I-90 / SR-520 digital bulletins, Climate Pledge Arena, Lumen Field, T-Mobile Park, and thousands of place-based screens. Programmatic Seattle DOOH can start from $5 CPM on open exchange, with premium Downtown and Bellevue LEDs reaching $28+ CPM.

Overview

What Is DOOH Advertising in Seattle?

Digital out-of-home (DOOH) advertising is advertising delivered on digital screens in public environments — transacted direct with media owners or programmatically through DSPs — as distinct from printed vinyl billboards. Seattle's DOOH market is shaped by four drivers that differ meaningfully from other West Coast markets: Amazon's HQ1 concentration in South Lake Union and the broader tech-audience density extending into Bellevue, Redmond, and Kirkland; a strong cruise and tourism economy driven by Alaska cruise embarkation; the Sea-Tac metro's bi-city structure across the Duwamish/Puget Sound geography; and a Pacific Northwest outdoor-lifestyle audience that advertisers specifically target for apparel, outdoor retail, and wellness.
Inventory Layers

Four Layers of a Seattle DOOH Plan

Most Seattle-Tacoma campaigns blend these four inventory layers to build reach across Downtown, South Lake Union, the Eastside tech corridor, SEA, and the stadium anchors.

Downtown Seattle + SLU + Bellevue LEDs

Westlake, 2nd Ave, Pike Place, Capitol Hill, Bellevue Square, Amazon Spheres corridor.

SEA Airport + Transit

Link light rail, Sounder commuter rail, King County Metro bus, SEA terminals.

Freeway Digital Bulletins

I-5, I-405, I-90, SR-520, SR-99, SR-167.

Stadium + Place-Based

Climate Pledge Arena, Lumen Field, T-Mobile Park, Amazon campus, Microsoft Redmond, offices, gyms.

DOOH in Seattle: Why It Works
Industry benchmarks and Seattle-specific lift data that anchor the format's effectiveness.
62%
Consumers who notice DOOH ads weekly
6–14%
Foot traffic lift, 30-day window
20%+
Event-window lift (playoffs, festivals)
50K+
Amazon HQ1 employees in SLU
Pricing Data

Seattle DOOH Advertising Cost

Seattle CPMs sit between Portland and San Francisco. The table below reflects AdQuick marketplace rates and Seattle-Tacoma benchmarks for Q2 2026. Programmatic benchmarks from major Seattle networks note inventory starting from $5 CPM on open exchange across 35+ venue types.

Venue Category Typical Seattle CPM Monthly Share-of-Voice Range Best For
Downtown Seattle / Pike Place / 2nd Ave premium LEDs $18–$28+ $9K–$32K Tourism, cruise, flagship, luxury
South Lake Union / Amazon campus corridor $18–$28 $8K–$28K B2B tech, cloud, startups
Bellevue Square / Bellevue Downtown LEDs $16–$26 $7K–$25K Affluent retail, tech, luxury
SEA airport screens $22–$40 $10K–$40K Travel, B2B, tech executive, Alaska inbound
I-5 / I-405 / I-90 / SR-520 digital bulletins $7–$15 $4K–$14K per unit Reach, tech-commuter frequency
Tacoma Downtown + Pierce County digital bulletins $5–$12 $3K–$10K per unit Tacoma reach, JBLM military, suburban
Link light rail platforms + Sounder commuter rail $6–$14 $3K–$10K per cluster Commuter, urban reach
Digital bus shelters (JCDecaux / OUTFRONT) $5–$11 $2K–$7K Pedestrian, commuter
Stadium event-adjacent (Climate Pledge / Lumen / T-Mobile Park) $12–$22 $4K–$16K Kraken, Storm, Seahawks, Sounders, Mariners
Redmond / Kirkland / Microsoft corridor $12–$22 $4K–$14K B2B tech, enterprise, SaaS
Capitol Hill / Ballard / Fremont place-based $9–$18 $3K–$10K Young-adult, creative, DTC
Office lobby / elevator screens (Captivate) $12–$22 $4K–$14K B2B, cloud, enterprise, fintech
Bar / restaurant screens $7–$15 $2.5K–$7K F&B, entertainment, young-adult
Retail media in-store screens $8–$25 Varies Shopper marketing, CPG
Programmatic open exchange (blended) $5–$12 N/A (impression-based) Always-on, mid-funnel

What Drives Seattle DOOH CPMs

Amazon + tech audience premium. South Lake Union (Amazon HQ1), Bellevue (Amazon second HQ, Microsoft), Redmond (Microsoft HQ), and Kirkland (Google, Tableau) concentrate one of the highest-density B2B tech audiences in the US. B2B and cloud-brand inventory here commands premiums similar to San Jose and SF.
Tourism and cruise. Downtown Seattle (Pike Place, Pier 66, Pier 91) is the largest Alaska cruise embarkation point in the US; May–September tourism windows drive 15–25% CPM premiums on Downtown and waterfront inventory.
Bellevue and Eastside affluence. Bellevue, Mercer Island, Kirkland, Redmond, and Sammamish form one of the highest-income suburban clusters in the country.
Event windows. Seahawks playoff runs, Mariners playoff potential, Kraken playoff runs, Sounders playoffs, Bumbershoot, Capitol Hill Block Party, Seattle International Film Festival, and major tech conferences (AWS re:Invent in Las Vegas drives Seattle spillover) all create 20–35% CPM premium windows.
Programmatic vs. direct. PG typically runs 15–30% below rate-card; open-exchange clears $4–$7 CPM. Open-exchange can start as low as $5 CPM on select Seattle place-based inventory.

Seattle DOOH Pricing Models

Four pricing models apply; always clarify which is being quoted:

CPM

Standard for programmatic and most place-based.

Share of voice (SOV)

Monthly flat rate for X% of loop on a given screen or cluster.

Per-play / per-slot

Some networks price per insertion.

Impression-based guaranteed

PG deals on Vistar, Place Exchange, VIOOH.

Venues & Corridors

Seattle-Tacoma DOOH Venues and Corridors

The corridors, neighborhoods, and anchors that define where DOOH reach builds across the Seattle-Tacoma metro — from the Amazon HQ1 cluster in SLU to the Eastside tech belt and the South Sound.

Downtown Seattle

Westlake Center / Pine Street / Pike Place Market: tourism, retail, cruise visitors
2nd Ave / 3rd Ave / 4th Ave: corporate office, B2B, hotels
Waterfront / Pier 66 / Pier 91: cruise embarkation, Alaska-bound tourists
Pioneer Square: tourism, sports adjacency (Lumen Field, T-Mobile Park)
International District / Chinatown: multicultural, dining, transit-adjacent

South Lake Union + Belltown

South Lake Union / Amazon Spheres / Denny Way: Amazon HQ1; 50K+ Amazon employees + surrounding tech
Belltown: residential, dining, nightlife
Seattle Center / Climate Pledge Arena: Kraken, Storm, Space Needle tourism, concerts
Queen Anne: residential, Space Needle adjacent

Capitol Hill + Central Seattle

Capitol Hill / Pike-Pine corridor: young-adult, nightlife, LGBTQ+ reach, creative
University District / UW campus: student audience
Fremont / Wallingford / Green Lake: young family, creative, DTC
Ballard: dining, craft beer, residential

Bellevue + Eastside

Bellevue Downtown / Bellevue Square: Eastside retail anchor; Nordstrom flagship, Apple, luxury
Amazon Bellevue campus: secondary Amazon HQ
Redmond / Microsoft: Microsoft HQ concentration
Kirkland / Totem Lake: Google, Tableau, Eastside affluent
Issaquah / Sammamish: ultra-affluent residential
Mercer Island: affluent residential enclave

South Sound / Tacoma

Tacoma Downtown / UW Tacoma: Pierce County hub
Joint Base Lewis-McChord (JBLM) corridor: major military audience
SeaTac / Kent / Auburn: suburban, airport-adjacent
Federal Way / Puyallup: suburban retail

North Sound

Shoreline / Lynnwood: suburban retail, Boeing-adjacent
Everett: Boeing HQ, aerospace industry
Bothell / Kenmore: suburban residential

Airport and Stadium Anchors

Seattle-Tacoma International Airport (SEA): Alaska Airlines hub, Delta secondary hub; international and tech executive inbound
Climate Pledge Arena (Kraken, Storm)
Lumen Field (Seahawks, Sounders)
T-Mobile Park (Mariners)
Space Needle / Seattle Center / Pacific Science Center

Freeway Anchors

I-5: north–south spine, Seattle through Tacoma to Portland
I-405: Eastside freeway, Bellevue/Redmond/Kirkland
I-90: east, across Lake Washington to Bellevue and east
SR-520 (Evergreen Point Bridge): east across Lake Washington, secondary Eastside route
SR-99 (Aurora Avenue / Alaskan Way): Downtown tunnel and north arterial
SR-167: south to Tacoma and Kent
SR-16: west to Gig Harbor and Kitsap Peninsula
Programmatic

Programmatic DOOH (pDOOH) in Seattle

Seattle is one of the more programmatic-forward DOOH markets in the US, reflecting its tech audience's preference for digital-native media buying. Vistar, Hivestack, Place Exchange, and VIOOH all maintain strong Seattle inventory.

Major DSPs buying Seattle DOOH inventory

AdQuick

Plug into every major media owner and every programmatic SSP from one seat — direct + programmatic Seattle inventory unified with mapping, creative delivery, and measurement.

Vistar Media

Largest DOOH DSP with deep place-based, office, and Captivate inventory across Downtown, SLU, Bellevue, and the Eastside tech corridor.

Broadsign Ads

Network-centric DSP built on Broadsign's CMS footprint; strong on large-format and digital bulletins.

VIOOH

JCDecaux-aligned DSP with strength on SEA airport and street furniture inventory.

StackAdapt DOOH

Omnichannel DSP with DOOH as part of broader programmatic buys across Seattle.

The Trade Desk (OpenPath DOOH)

Enterprise DSP with OpenPath pipes into DOOH supply for large programmatic buyers.

Yahoo DSP

Cross-channel DSP with DOOH activation across Seattle inventory.

Adomni

Self-serve DOOH DSP popular for SMB and mid-market Seattle campaigns.

Amazon Ads (DOOH integrations)

Amazon's DSP extends DOOH integrations to buyers leveraging Amazon audience data — relevant for the SLU / Bellevue / Redmond tech corridor.

Major SSPs / networks with Seattle inventory

Broadsign Reach

SSP tied to the Broadsign CMS footprint across large-format and place-based.

Place Exchange

OUTFRONT's SSP — strong on OUTFRONT-operated Seattle inventory.

VIOOH SSP

JCDecaux's SSP — strong on SEA airport and street furniture.

Hivestack SSP

Global DOOH SSP with Seattle supply across multiple operators.

Vistar SSP

Strong on place-based, office, and Captivate tech corridor inventory.

Programmatic Deal Types in Seattle

Deal Type How It Works Seattle Use Case
Open exchange Auction-based, any buyer wins Budget-efficient always-on; suburban and fringe place-based
Private marketplace (PMP) Invite-only auction, curated Category exclusivity, B2B tech audience PMPs
Programmatic guaranteed (PG) Fixed price, reserved impressions Downtown, Bellevue, SEA, South Lake Union reserved at scale

Contextual and Moment-Based Activation

Seattle-specific contextual triggers buyers activate against programmatically:

Weather-reactive — Seattle's rain patterns make DCO highly effective for apparel, coffee, indoor attractions, and wellness brands
Sports scores — Seahawks, Mariners, Kraken, Storm, Sounders live-score activation
Event-reactive — Bumbershoot, Capitol Hill Block Party, Emerald City Comic Con, Seahawks/Mariners/Kraken playoff runs
Cruise arrivals — Pier 91 cruise embarkation triggers for hospitality, retail, Alaska tourism
Ferry delays — Washington State Ferries delays trigger rideshare and transit creative
Flight delays — SEA delays trigger hospitality and rideshare creative
Measurement

How Seattle DOOH Advertising Is Measured

Seattle DOOH uses Geopath-standard impressions alongside mobile-panel verification, foot traffic lift, and Amazon / Microsoft / Google B2B tech audience delivery verification.

1. Impression Methodology

✓
Geopath — OAAA-backed measurement standard; every major Seattle media owner reports Geopath visibility-adjusted impressions
✓
Operator-reported impressions, reconciled against Geopath
✓
Mobile panel-based verification — Kochava, Foursquare, Adelaide

2. Attribution Approaches

✓
Foot traffic lift — mobile IDs exposed to DOOH vs. control, matched to Downtown, Bellevue, South Lake Union, or venue visits
✓
Online conversion lift — web visits, app installs, e-commerce
✓
Tech B2B audience delivery — verified reach against Amazon / Microsoft / Google employee mobile panels where available
✓
Sales lift / MMM — CPG, auto, QSR, outdoor retail
✓
Brand lift studies — awareness, recall, favorability via panels
✓
Event attribution — Seahawks / Mariners / Kraken ticket sales, cruise booking lift, Bumbershoot attendance lift

3. Core Seattle DOOH KPIs

✓
Visibility-adjusted impressions (Geopath)
✓
Reach and frequency against target audiences (tech, tourist, affluent suburban)
✓
CPM, eCPM
✓
Foot traffic lift to Downtown, Bellevue, South Lake Union, or event venues
✓
Share of voice within a corridor

Seattle DOOH foot traffic lift studies typically report 6–14% lift to exposed venues within a 30-day window, with event-window campaigns exceeding 20%.

DOOH NOTICE RATE62%
SEATTLE FOOT TRAFFIC LIFT (30-DAY)6–14%
EVENT-WINDOW LIFT20%+
CRUISE-SEASON / PLAYOFF CPM PREMIUM15–25%
OPEN-EXCHANGE ENTRY CPM$5
Creative Specs

DOOH Creative Specs for Seattle

Aspect ratios, file formats, durations, and Seattle-specific creative considerations — including weather-reactive DCO for rain-city audiences and cruise-season lead times.

Standard aspect ratios and resolutions

1920×1080 (16:9) — freeway digital bulletins, most place-based, office lobbies
1080×1920 (9:16) — Link light rail portrait, bus shelters
Custom ultra-wide — select Downtown and Bellevue premium LEDs
Square (1080×1080) — some retail media and place-based

File formats and delivery

MP4 (H.264), MOV, JPG, PNG accepted on most networks
Max file size typically 100–500 MB
Delivery via AdQuick portal, Vistar, Broadsign, operator FTP

Duration

Standard slot: 7.5, 8, 10, or 15 seconds
Loop length: 60–90 seconds on most Seattle networks

Motion and animation

Supported on most place-based, transit, airport, and LED inventory
WSDOT regulates motion and brightness on digital bulletins facing interstates — static frames with 8-second dwell are standard for I-5, I-405, I-90, SR-520
Audio rarely supported outdoors
DCO supported on Vistar, Hivestack, Place Exchange, VIOOH

Best practices for Seattle

Design for 3-second freeway readability; use the 1/10 text rule
Weather-reactive DCO is highly effective given Seattle's rain and seasonal patterns
Tech-brand creative with higher copy density performs well given audience skew
Cruise-season creative (May–Sept) should account for 45-day lead times on Downtown and waterfront premium inventory
Vendor Landscape

DOOH Companies in Seattle: The Vendor Landscape

The media owners, network operators, DSPs, and marketplaces that operate across Seattle-Tacoma DOOH inventory — including Pacific Northwest regional operator Pacific Outdoor Advertising.

Media Owners & Network Operators

OUTFRONT Media

Extensive Seattle-Tacoma freeway, Downtown, and transit inventory.

Freeway · Transit · Downtown

Clear Channel Outdoor

Meaningful Seattle metro freeway digital bulletin network.

Freeway · Digital Bulletins

Lamar Advertising

Seattle and Tacoma freeway and arterial footprint.

Freeway · Arterial

JCDecaux / Clear Channel Airports

SEA airport inventory.

Airport

Pacific Outdoor Advertising

Pacific Northwest regional operator with Seattle footprint.

Regional Outdoor

Intersection

Urban kiosks and street furniture.

Street Furniture

Captivate

Office lobby and elevator screens across Downtown Seattle, South Lake Union, Bellevue, Redmond.

Office · Place-Based

GSTV

Fuel station DOOH across the Seattle-Tacoma metro.

Place-Based · Fuel

Firefly / Curb

Rideshare and taxi toppers across Downtown and Capitol Hill nightlife.

Rideshare

Vibenomics, Zoom Media, Rev

Bar, restaurant, gym place-based.

Place-Based

Screenverse

Aggregator / network for place-based.

Network · Place-Based

Brooklyn Outdoor / BMO Outdoor

Regional OOH operators with Seattle footprint.

Regional Outdoor

DSPs Actively Buying Seattle Inventory

AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt, The Trade Desk (OpenPath DOOH), Adomni, Yahoo DSP, Amazon Ads.

AdQuick — The Marketplace Above the Landscape

AdQuick is the only marketplace aggregating direct inventory from every major Seattle-Tacoma media owner alongside programmatic pDOOH in a single plan, with native mapping, creative delivery, and measurement. Positioned above the vendor landscape so buyers run a unified Seattle-Tacoma campaign across Downtown, South Lake Union, Bellevue, SEA, Link light rail, freeways, and place-based without juggling multiple contracts.

Compliance

Seattle DOOH Regulations and Lead Times

State, city, and venue-level rules that govern Seattle outdoor advertising — including the relatively strict Pike Place and Seattle Center frameworks, plus Washington cannabis and cruise-season lead times.

Placement and Zoning

Washington State Scenic Vistas Act and Title 47 RCW govern outdoor advertising along interstates and primary highways; WSDOT permits and regulates digital bulletins
City of Seattle regulates local signage through Seattle Municipal Code Title 23; Seattle maintains relatively strict rules particularly around Pike Place Market, the Seattle Center, and historic districts
Bellevue, Kirkland, Redmond, Tacoma, and surrounding municipalities each maintain separate signage rules
WSDOT digital bulletin standards — minimum 8-second static frames, no animation on interstate-facing units, brightness limits day/night

Transit and Airport

Port of Seattle (SEA airport) creative passes airport concessionaire content review
Sound Transit (Link light rail, Sounder commuter) and King County Metro DOOH follow agency content review

Category Restrictions (Vary by Operator)

Alcohol: permitted broadly; school-zone buffers on transit and street-level
Cannabis: Washington has legalized recreational cannabis; cannabis creative is permitted with age-gate and zoning restrictions, but SEA airport and Sound Transit restrict cannabis creative
Political: permitted with standard disclosure
Pharma: permitted with DTC disclosures
Firearms, tobacco, adult content: broadly restricted

Lead Times

Programmatic: 24–72 hours for creative review
Direct standard Seattle DOOH: 5–10 business days
Downtown / Bellevue / South Lake Union premium LEDs: 2–3 weeks
SEA airport premium: 2–4 weeks
Cruise season (May–Sept) Downtown / waterfront: 4–6 weeks, advance booking recommended
Seahawks / Mariners / Kraken playoff runs: 2–4 weeks
Budget Examples

Seattle DOOH Budget Examples

Representative media plans at three tiers — from a $3,000 test flight to a $225,000+ Seahawks playoff or national flagship takeover.

Tier 1: Test Campaign
$3,000 total

Programmatic-first launch around a single Downtown, SLU, or Bellevue location for a 30-day run.

Media: $2,100 programmatic pDOOH via AdQuick or Vistar, targeting 2 miles around a Downtown, South Lake Union, or Bellevue launch location
Creative: $450 (16:9 + 9:16 assets)
Measurement: $450 Geopath impressions + AdQuick foot traffic attribution
Duration: 30 days
Tier 2: Mid-Market Campaign
$38,000 total

Blended direct + programmatic across Downtown, South Lake Union, Bellevue, and Capitol Hill over eight weeks.

Media: $26K blended — $10K on South Lake Union + Bellevue place-based, $9K on three I-5 + I-405 + I-90 digital bulletins, $7K programmatic extension
Creative: $3K (three variants, weather and sports DCO)
Measurement: $3K (foot traffic lift, Geopath)
Production and contingency: $6K
Duration: 8 weeks, Downtown + SLU + Bellevue + Capitol Hill
Tier 3: Seahawks Playoff / National Flagship
$225,000+ per campaign

Full Seattle takeover across Downtown LEDs, Bellevue / Eastside tech corridor, SLU Amazon-adjacent, SEA, stadiums, and programmatic extension.

Downtown Seattle / Pike Place / 2nd Ave direct LEDs: $50K–$90K
Bellevue Square + Eastside tech corridor: $30K–$60K
South Lake Union Amazon-adjacent: $25K–$50K
SEA airport: $25K–$50K
Lumen Field / Climate Pledge Arena event-adjacent: $20K–$40K
Programmatic DOOH extension (Vistar + Place Exchange PG): $20K–$40K
Place-based layer (Captivate SLU / Bellevue offices): $15K–$30K
Creative production: $15K–$25K
Measurement and reporting: $10K–$20K
Effectiveness

Seattle Event Playbook

The pro-sports, cruise, festival, and convention windows that drive Seattle DOOH demand — including the sustained May–September Alaska cruise season.

Seattle Seahawks

Sept–Jan

Lumen Field, Pioneer Square, I-5 spike on game weeks. 15–25% CPM premiums; higher for primetime and playoff games. Book 45 days out for playoff runs.

Seattle Mariners

Apr–Oct

T-Mobile Park, Pioneer Square, and SoDo spike. Playoff runs drive the largest windows.

Kraken + Storm

Oct–Jun + WNBA

Climate Pledge Arena. Seattle Center and Downtown spike; Kraken's newer NHL franchise drives sustained interest.

Sounders FC (MLS)

Feb–Oct

Lumen Field spike on home match days; event-geo-fenced programmatic pairs with retargeting.

Alaska Cruise Season

May–September

Sustained 5-month window. Downtown Seattle, Pike Place, Waterfront (Piers 66/91), and SEA airport spike. Book 30–60 days ahead; 15–25% CPM premiums for prime cruise weeks.

Bumbershoot

Labor Day Weekend

~75K attendees at Seattle Center. Downtown, Capitol Hill, Belltown spike for music, lifestyle, beverage brands.

Capitol Hill Block Party

Late July

Capitol Hill spike for 3 days — music, creative, nightlife.

Emerald City Comic Con

March

~90K attendees at Washington State Convention Center. Downtown spike for entertainment, gaming, comic brand activation.

Seattle International Film Festival

May–June

Downtown theater-adjacent and Capitol Hill spike.

How to Buy

How to Buy DOOH Advertising in Seattle

Three paths to buy Seattle-Tacoma DOOH inventory, from direct media-owner contracts to a single unified AdQuick plan.

01

Direct with each media owner

Contact OUTFRONT, Clear Channel, Lamar, JCDecaux, Pacific Outdoor, and Captivate separately. Best for flagship Downtown, SEA, or Bellevue buys; requires multiple contracts.

02

Programmatic self-serve via a DSP

AdQuick, Vistar, The Trade Desk, StackAdapt, or Amazon Ads. Best for mid-market always-on; tech audience PMPs effective for B2B cloud campaigns.

03

Through AdQuick

Plan, price, buy, deliver, and measure across every Seattle-Tacoma DOOH layer — Downtown, South Lake Union, Bellevue, SEA, Link light rail, freeways, stadium, place-based, and programmatic — in one platform with unified reporting.

FAQ

Frequently Asked Questions

Answers to the most common questions about Seattle DOOH pricing, the Amazon / Microsoft tech audience, cruise season, measurement, and Washington regulations.

DOOH advertising in Seattle is digital out-of-home advertising displayed on 6,000+ digital screens across 35+ venue types in the Seattle-Tacoma metro, including Downtown Seattle, South Lake Union / Amazon campus, Bellevue Downtown, SEA airport, Link light rail, I-5 / I-405 / I-90 / SR-520 freeway digital bulletins, Climate Pledge Arena, Lumen Field, T-Mobile Park, and place-based screens in tech campuses, offices, gyms, and restaurants. It's transacted direct and programmatically through DSPs like AdQuick, Vistar, and Amazon Ads.
Seattle DOOH costs range from $5 CPM on programmatic open exchange to $28+ CPM on Downtown Seattle and Bellevue premium LEDs. Monthly share-of-voice on a freeway digital bulletin runs $4K–$14K; Downtown and Bellevue premium LEDs $7K–$32K. Test campaigns on programmatic DSPs launch from $1,500–$2,100, while Seahawks playoff, cruise-season tentpole, and national flagship campaigns typically run $175K+ per campaign.
Reconciled across all formats and operators, Seattle-Tacoma has roughly 6,000+ buyer-accessible digital screens across 35+ venue types — from Downtown and Bellevue LEDs to Link light rail, SEA airport, place-based office lobbies, gyms, bars, and retail media. Programmatic open-exchange inventory starts around $5 CPM.
The practical minimum is about $1,500–$2,100 on a programmatic DSP like AdQuick or Vistar targeting a specific Seattle corridor or sub-market. Direct buys on place-based, transit, or single freeway digital bulletins typically start at $2,500–$6,000 per month.
Seattle-Bellevue-Redmond concentrates Amazon HQ1 + Microsoft HQ + major Google, Meta, and Salesforce regional presence within a compact corridor. This creates the densest B2B cloud and enterprise-software audience in the Pacific Northwest. Tech-audience PMPs, South Lake Union and Bellevue office-lobby networks (Captivate), and Microsoft Redmond–adjacent inventory all support B2B cloud and developer-targeted campaigns that are difficult to execute at similar scale outside of Seattle, San Jose, and San Francisco.
The highest-performing placements depend on objective. For tourism and cruise, Downtown Seattle, Pike Place, 2nd Ave, and Waterfront. For B2B tech, South Lake Union, Bellevue Downtown, Redmond Microsoft corridor. For affluent retail, Bellevue Square, Bellevue Collection. For reach, I-5, I-405, I-90, SR-520 digital bulletins. For travel and B2B inbound, SEA airport. For sports and events, Climate Pledge Arena, Lumen Field, T-Mobile Park.
Programmatic DOOH in Seattle runs through DSPs like AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt, The Trade Desk, Yahoo DSP, Adomni, and Amazon Ads. Buyers target by venue, daypart, audience, or context and bid through open exchange (starting around $5 CPM), PMP, or programmatic guaranteed. Weather-reactive, tech-audience, cruise-season, and sports-score DCO are especially effective.
Seattle DOOH is measured using Geopath visibility-adjusted impressions, vendor-reported delivery, and third-party attribution from Kochava, Foursquare, Placed, and Adelaide. Foot traffic lift studies typically show 6–14% lift to exposed venues in a 30-day window. Tech B2B audience delivery verification is available via panel-based measurement.
Washington's Title 47 RCW and Scenic Vistas Act govern outdoor advertising along interstates; WSDOT permits and regulates digital bulletins with 8-second static frames and brightness limits. The City of Seattle (Municipal Code Title 23) regulates local signage with relatively strict rules around Pike Place Market, Seattle Center, and historic districts. Bellevue, Kirkland, Redmond, and Tacoma maintain separate codes. Cannabis is legal in Washington and permitted on most inventory, except SEA airport and Sound Transit.
Yes — programmatic DOOH makes Seattle screens accessible to small advertisers. A local retailer, restaurant, service business, or startup can geo-fence a 1–3 mile radius of their location for $1,500–$5,000 and measure foot traffic lift. Seattle's compact neighborhoods (Capitol Hill, Ballard, Fremont, Queen Anne, Bellevue Downtown) make hyperlocal DOOH especially effective, with open-exchange CPMs starting as low as $5 on select place-based inventory.

Plan Your Seattle-Tacoma DOOH Campaign

AdQuick is the only DOOH marketplace that unifies Downtown Seattle, South Lake Union, Bellevue, Redmond / Microsoft corridor, SEA airport, Link light rail, I-5 / I-405 / I-90 / SR-520 freeway digital bulletins, Climate Pledge Arena, Lumen Field, T-Mobile Park, place-based, and programmatic inventory in a single plan.

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