Yes, you can advertise at Jackson-Medgar Wiley Evers International Airport (JAN), and AdQuick is the fastest way to plan, price, book, and measure your campaign. This is the complete buyer's guide to airport advertising in Jackson: the ad formats and placements available at JAN, what drives the cost, how the airport's concession-based booking process works, and how to get a custom quote in days.
Mississippi's busiest airport, with terminal-wide inventory across baggage claim, ticketing, gates, and the East and West concourses, including digital displays, backlit/static units, and tension-fabric concourse displays.
JAN, also referred to as Jackson-Evers International Airport, is Mississippi's largest and busiest airport and the air gateway to the Jackson metro and the state's Capital region.
Airports are a uniquely strong out-of-home (OOH) environment: passengers wait, dwell, and walk the terminal with few distractions, which is why airport advertising consistently ranks among the most-noticed and best-recalled OOH formats.
What makes JAN especially valuable is who moves through it. The airport concentrates Mississippi's business, government, and professional travel into a single terminal: a high-value, hard-to-reach audience for advertisers across the Southeast.
The airport is named for Medgar Wiley Evers, the Mississippi civil rights leader and NAACP field secretary. It is operated by the Jackson Municipal Airport Authority (JMAA), which also runs Hawkins Field (HKS).
Passenger figures reflect recent publicly reported data from the Jackson Municipal Airport Authority and airport sources. AdQuick verifies current availability and audience data when preparing your quote.
Jackson-Medgar Wiley Evers International Airport advertising inventory is concentrated in the terminal's highest-traffic, highest-dwell zones, across the East and West concourses. JAN has featured a digital advertising network in its terminal since 2019, and exact units rotate with availability. The placements below represent what is typically offered.
High-traffic terminal and concourse locations across JAN. Rotating creative, flexible messaging, and share-of-voice flighting on digital out-of-home screens deployed since JAN's 2019 digital network launch.
Mounted in the East and West concourses, near concession areas where passengers congregate, queue, and pause before boarding or after deplaning. These large fabric panels function similarly to wallscape advertising in airport settings.
Backlit and static OOH units placed throughout the concourses, ticketing areas, and circulation paths. Strong low-light presence keeps brands visible across evening and early-morning flight banks.
Walls and column wraps surrounding the claim carousels, where arriving travelers stand waiting for luggage. The single highest-dwell environment inside JAN.
Placements in hold rooms and along concourse walls deliver repeated exposure as travelers wait for boarding calls and walk between gates.
Dominant atrium, entry, and high-ceiling positions used by brands that want category ownership inside the terminal. This kind of place-based advertising is built for high-impact storytelling rather than frequency.
JAN does not publish a public rate card. In-terminal advertising is contracted through the airport's concession framework, and pricing is quoted per campaign. Rather than guess at numbers, here is an honest breakdown of the factors that determine what a JAN campaign costs, and how AdQuick gives you a real, current quote.
Out-of-home is most often compared on CPM (cost per thousand impressions):
CPM = (Total campaign cost ÷ Total impressions) × 1,000
To estimate impressions at JAN, start from passenger throughput. With more than 1.2 million annual passengers (~6,000 per day), a unit in a high-traffic concourse or baggage claim zone is exposed to a large share of daily travelers. Real impression counts depend on placement, sightlines, and dwell time, which AdQuick models per unit and shows in your quote.
Be cautious of any source quoting an exact JAN price; there is no public rate card, and concession terms can change. Request a quote and AdQuick returns real, current pricing with the impression math shown.
Booking airport advertising at Jackson-Medgar Wiley Evers International Airport works through the airport's concession framework. AdQuick manages the process end to end. Here is the full path so you know what to expect.
Set your target audience, campaign dates (flight), and budget. Decide between digital displays, static placements, or a combined multi-concourse package.
Submit a quote request. AdQuick's OOH media platform checks live JAN inventory (which units, screens, concourses, and dates are open) and returns options with pricing and estimated impressions.
Choose placements and campaign length. Pairing baggage claim with concourse or digital units typically delivers the best reach-and-frequency balance.
JAN's in-terminal advertising is administered by the Jackson Municipal Airport Authority (JMAA) through a concession framework. AdQuick handles the insertion order and agreements and coordinates the required approvals.
Build artwork to exact unit specifications: dimensions, resolution, file format, bleed, and material. AdQuick provides the spec sheet so creative passes review the first time.
Airports and airport authorities restrict certain content categories and apply security-area standards. AdQuick confirms JAN's current content guidelines and routes creative for approval.
Printing and install are scheduled around your flight start date. Once live, AdQuick provides delivery reporting and proof-of-performance (PoP).
Unlike a simple media buy, in-terminal advertising at JAN is governed by an airport advertising concession managed by JMAA. A few things matter for buyers:
The Jackson Municipal Airport Authority oversees terminal advertising assets at JAN, so campaigns follow the authority's process and standards.
AUTHORITY OVERSIGHTJMAA has periodically issued Requests for Proposals (RFPs) for in-terminal advertising services, including recent procurement activity for a non-exclusive in-terminal advertising concession. That means the provider landscape can evolve, and buyers benefit from a partner who tracks it.
RFP & PROCUREMENTA non-exclusive concession structure generally gives advertisers more flexibility in how they access and buy JAN inventory.
BUYER FLEXIBILITYBecause concession terms and availability shift, AdQuick verifies the live picture before you commit, so you are never buying against outdated assumptions.
LIVE VERIFICATIONTell us your campaign window and we will flag relevant openings.
Airport advertising at JAN is subject to JMAA's content and creative standards, plus airport security-area requirements. Exact rules are confirmed per campaign, but plan for the following:
Airport authorities commonly restrict adult content, certain regulated products, political and advocacy messaging, and anything that could be deemed misleading or unsafe in a transportation setting. AdQuick confirms JAN's current restricted-category list before you commit creative.
Artwork is reviewed before posting. Building to spec the first time protects your launch date.
Each unit and digital display has its own dimensions, resolution, file format, bleed, and material requirements. AdQuick supplies the exact spec sheet for your selected placements.
Allow time for concession approval, production, and installation scheduling. Request your quote early, especially for peak travel periods.
AdQuick is the modern way to buy out-of-home. For Jackson-Medgar Wiley Evers International Airport advertising specifically, that means:
Everything buyers ask about advertising at Jackson-Medgar Wiley Evers International Airport: from formats and pricing to JMAA's concession process and measurement.
| Metric | Figure | Why it matters for advertisers |
|---|---|---|
| Annual passengers | More than 1.2 million | A large, consistent audience for sustained campaigns |
| Daily passengers | ~6,000 travelers per day | Steady weekday and weekend reach |
| Daily flights | ~80 arrivals and departures | Frequent turnover and high impression volume |
| Market position | Mississippi's busiest airport; serves the Jackson metro and Capital region | Statewide reach concentrated in one terminal |
| Airlines | Delta (longest-serving, carries the majority), American, Southwest, United, plus seasonal service | National connectivity through major hubs |
| Audience profile | Skews toward business and government decision-makers | Strong for B2B, professional services, and high-consideration categories |
Tell AdQuick your goals, target dates, and budget. We will return live JAN availability, transparent pricing with impression estimates, and a clear path to launch.
Planning beyond Mississippi? AdQuick supports airport advertising in 100+ U.S. cities. Build a JAN campaign and scale it across the Southeast or nationally from one dashboard.
Get Started ->
Launch hyper-targeted OOH campaigns in minutes