Reach 3.2+ million travelers at Alabama's busiest airport. Birmingham–Shuttlesworth International Airport (BHM), in Birmingham, Alabama, is the largest airport in the state and a prime out-of-home opportunity for brands targeting the Greater Birmingham market.
AdQuick brings every BHM airport advertising option, format, and rate factor into one place, so you can plan, book, and measure a campaign without piecing together airport pages and vendor sites.
BHM is the largest and busiest airport in Alabama by passenger volume and the main air gateway for Birmingham, Tuscaloosa, and much of central Alabama.
That makes airport advertising at BHM one of the most efficient ways to reach the state's traveling, higher-value audience.
Airport advertising in Birmingham–Shuttlesworth International Airport works for national brands building an Alabama presence, local businesses targeting inbound visitors, B2B advertisers reaching corporate travelers, and tourism and destination marketers welcoming arrivals.
This page covers Birmingham–Shuttlesworth International Airport (BHM) in Birmingham, Alabama, USA. Not Birmingham Airport (BHX) in the United Kingdom.
BHM terminal advertising spans both digital and static formats across baggage claim, concourses, and ticketing. The table below outlines the placement types commonly available. AdQuick confirms live inventory for your specific campaign window.
| Ad Format | Type | Where It Appears | Why Advertisers Choose It |
|---|---|---|---|
| Baggage claim digital screens | Digital | Ground-level baggage claim | Long dwell time as arriving passengers wait. A signature BHM placement, strong for local services and welcome messaging |
| Concourse digital displays / DOOH | Digital | Concourses, gate areas | Dynamic creative, dayparting, fast rotation. Ideal for time-sensitive or multi-message campaigns |
| Backlit dioramas | Static | Concourse walls, walkways | Illuminated, high-impact still imagery in heavy-traffic corridors |
| Ticketing & security area displays | Mixed | Ticketing lobby, security queues | Reaches departing passengers during long, focused dwell time |
| Wall wraps & murals | Static | Terminal walls, columns, corridors | Large-format takeovers that own a sightline |
| Floor & window graphics | Static | Walkways, terminal glazing | Adds unexpected, eye-level touchpoints and directs foot traffic |
| Charging stations & furniture wraps | Static | Gate seating areas | Utility-driven placements that earn extended attention |
| Terminal takeovers / spectaculars | Mixed | Entrance, ticketing, key thresholds | Full-environment branding for launches and tentpole moments |
BHM's digital out-of-home (DOOH) inventory, including its baggage claim digital screens, lets you rotate multiple messages, schedule by daypart, swap creative without reprinting, and run short-burst or seasonal campaigns. It's the best fit for advertisers who want flexibility or want to align messaging with peak travel windows.
Static out of home advertising placements (dioramas, wallscape advertising wraps, ticketing displays) deliver constant, undivided presence. Because the creative never rotates away, static formats build the deepest recall and are the strongest choice for sustained brand awareness and signature terminal takeovers.
A blended buy (a digital network for flexibility plus an anchor static placement for permanence) usually delivers the best mix of reach, frequency, and recall. AdQuick can build that mix to your budget. Utility-driven units like charging station advertising and seating wraps add place-based advertising touchpoints in gate areas where dwell time is highest.
Birmingham–Shuttlesworth International has a single modernized terminal with concourses and 19 gates. Knowing the layout helps you choose placements that match your goal.
High dwell time among arriving passengers. Best for local businesses, hospitality, real estate, and destination/welcome messaging aimed at people who have just landed in Birmingham.
The busiest zone for departing passengers, from check-in through the security queue. Best for broad reach and brand awareness, with long, focused attention near security.
Gate placements reach a captive boarding audience with extended dwell time. Strong for considered-purchase categories and B2B.
AdQuick provides placement-level detail (location, format, and audience estimates) so you can target arrivals, departures, or both.
Birmingham–Shuttlesworth International Airport does not publish a public rate card. Pricing is quoted per campaign, which is why most buyers struggle to budget for BHM, and why AdQuick sources current Birmingham–Shuttlesworth ad rates and returns a clear, itemized quote. For broader context on how airport units price against street-level inventory, see our breakdown of airport ads versus traditional billboards alongside Birmingham, AL billboards.
While pricing is quoted per campaign, these factors drive what you'll pay:
| Cost Factor | How It Affects Price |
|---|---|
| Format | Digital/DOOH and large-format wraps command higher rates than standard static displays |
| Location | Placements near baggage claim, security, and gates see more impressions and price accordingly |
| Dwell time & traffic | Higher-traffic, longer-dwell zones carry premium rates |
| Campaign length | Longer flights (3, 6, or 12 months) usually lower the effective monthly rate |
| Inventory volume | Multi-placement packages can improve cost per impression |
| Production & installation | Printing, materials, and install are typically quoted separately from media |
| Booking minimums | Most airport placements carry a minimum commitment, confirmed at quote |
Tell AdQuick your budget and goals, and we'll return current BHM pricing, available placements, and projected impressions.
Advertising at Birmingham–Shuttlesworth International Airport is operated by Lamar, the airport's appointed advertising partner, under the Birmingham Airport Authority's business development program. It's worth knowing the difference between two contact paths.
Booking through an OOH media marketplace built for advertisers is the fastest route for most buyers. Here's the three-step process with AdQuick:
Share your budget, target audience, and campaign dates. AdQuick sources available BHM inventory (formats, locations, impressions, and current rates) into one proposal.
Compare placements side by side, lock in your flight dates, and confirm. AdQuick coordinates contracting, creative specs, production, and installation scheduling.
Your campaign goes live in the terminal, and you track performance in the AdQuick dashboard from day one.
Plan 4–6 weeks of total lead time to cover creative approval, production, and installation. Terminal takeovers and premium placements should be reserved further ahead.
Each BHM placement has its own dimensions, file requirements, and approval process. AdQuick provides the exact current spec sheet for any placement you book. Use this checklist to plan production.
| Spec Item | What to Expect |
|---|---|
| Artwork dimensions | Set per placement; confirm exact size before designing; large-format needs bleed |
| File format | Print-ready PDF/EPS or high-resolution raster for static; MP4/JPG/PNG for digital |
| Resolution | High-resolution at final output size for static; native screen resolution for DOOH |
| Color profile | CMYK for print production; RGB for digital displays |
| Digital duration | Standard slot lengths (e.g., 8–15 seconds) within the screen loop |
| Content approval | Airport/operator review required; restricted categories not permitted; lead time applies |
| Production & install | Coordinated through the media partner; build install windows into your timeline |
Airport advertising at Birmingham–Shuttlesworth is fully measurable through AdQuick's measurement suite.
Audience and traffic estimates by placement, not vague terminal-wide numbers.
Photo verification confirms your creative is live and correctly installed.
Connect terminal exposure to store visits, site traffic, or conversions.
Manage BHM alongside any other market in a single campaign view.
This is the advantage of booking through a marketplace: you see what you bought, prove it ran, and measure what it did.
Everything advertisers want to know about formats, costs, vendors, lead times, and measurement at BHM, including the Alabama vs. UK disambiguation.
Get current BHM airport advertising rates, real-time availability, projected impressions, and a recommended placement plan built around your budget and goals.
Prefer to talk it through? Reach the AdQuick team and we'll respond within 24 hours with available BHM inventory and pricing.
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