Reach 17 million-plus travelers at the gateway to Western Australia. Airport advertising at Perth Airport (PER) places your brand in front of international visitors, interstate business travelers, and the high-income FIFO and leisure audiences moving through Australia's western hub.
AdQuick makes it simple to plan, book, and measure a Perth Airport advertising campaign across digital and static formats, across all four terminals, with transparent rate guidance and real-time analytics.
Perth Airport, IATA code PER, is the primary aviation gateway for Western Australia and one of the country's fastest-growing major airports.
It is Australia's western hub for long-haul international travel, the busiest gateway for the state's fly-in fly-out (FIFO) resources workforce, and the front door for tourism across WA. Brands running national Australian campaigns typically pair PER with airport advertising at Sydney Airport (SYD) for full east-to-west reach.
What makes Perth Airport advertising compelling:
For finance, mining and resources, tourism, retail, technology, and B2B brands targeting Western Australia, airport advertising in Perth is one of the most efficient ways to reach a wealthy, captive, hard-to-target audience.
Key metrics and operational facts that shape every campaign at PER.
| Metric | Detail |
|---|---|
| IATA / ICAO code | PER / YPPH |
| Location | Perth, Western Australia |
| Role | Primary gateway to Western Australia; Qantas long-haul international hub |
| Passengers | 16.9 million (calendar 2024, record); 17.48 million (FY2024–25) |
| International passengers | 5.14 million (FY2024–25, +18.3% YoY) |
| Terminals | Four terminals (T1–T4); "One Airport" consolidation underway |
| Media owner | JCDecaux, exclusive OOH provider across all four terminals |
| Key carriers | Qantas (largest, ~36% of seats), Virgin Australia, Jetstar, Singapore Airlines |
| Investment | $5B+ capital program, new terminals, parallel runway, hotel, car parks |
Sources: Perth Airport corporate releases and Australian aviation press. Verify current figures before campaign launch.
Perth Airport is mid-way through a multi-billion-dollar "One Airport" program that will reshape its terminals over the next 6–10 years, including a new international terminal and a new domestic terminal for Qantas and Jetstar. The estate is being modernised, and JCDecaux has already deployed 110+ new digital assets across Perth and Adelaide. An advertising environment that is actively growing and upgrading.
Perth Airport's advertising inventory is exclusively held by JCDecaux, which won a competitive tender for a six-year estate-wide concession that began in August 2023. JCDecaux covers all four Perth Airport terminals plus retail centres and the airport road network, and trades programmatically across all digital assets.
This matters for buyers: there is one media owner, and planning a campaign means working within JCDecaux's inventory, specs, and availability. AdQuick works in alignment with that, we plan your campaign, secure quotes, manage creative and approvals, and add independent measurement, so you get a single, transparent point of contact instead of navigating the concession yourself.
AdQuick brings Perth Airport's advertising inventory into one marketplace, so you can compare formats, check availability across terminals, and book, with measurement other providers don't offer.
Digital out-of-home is the most flexible way to advertise at Perth Airport, and JCDecaux trades all PER digital assets programmatically.
Across check-in, departures, arrivals, and retail areas, flexible reach with full daypart control.
Landmark digital placements in the busiest terminal zones, designed for maximum brand impact and share of voice.
Digital placements along key transit routes and the airport road network, reach travelers before they reach the terminal.
Data-triggered buying by time of day, flight bank, terminal, or audience, short bursts, specific dayparts, or audience-defined windows.
Static OOH formats own the space for the full booking period, ideal for single-brand impact.
Premium static placements in concourses and arrival halls, full share of voice across the booking period.
Guaranteed dwell time as passengers wait for luggage, stationary attention in a low-distraction environment.
High-impact wallscape advertising in high-traffic corridors and terminal connectors, unavoidable scale within the passenger flow.
Static and digital billboard advertising approaching and within the airport precinct, reach before travelers enter the terminal.
Dedicated experiential footprints for product launches, sampling, and live engagement — a focused form of place-based advertising with a captive premium audience.
Reach both travelers and those collecting them across the wider airport precinct with transit advertising formats — high-frequency exposure across the journey.
JCDecaux's inventory spans all four PER terminals, and each reaches a distinct audience. Choosing the right terminal, or combining them, is central to campaign strategy.
Long-haul arrivals and departures: international visitors, tourists, and premium long-haul travelers.
Best for: tourism, luxury, finance, and welcome campaigns.
Interstate business and leisure travelers, plus the high-income FIFO workforce flying to and from WA's resource regions.
Best for: B2B, finance, telecom, and consumer brands.
The FIFO and regional WA audience, a distinctly high-earning, high-frequency segment.
Best for: mining, resources, energy, and B2B brands.
Because Perth's "One Airport" program is consolidating operations into the Airport Central precinct over the coming years, terminal assignments are evolving, AdQuick maps your campaign to the current live inventory.
JCDecaux doesn't publish an open rate card, pricing is quoted per campaign. AdQuick gives you realistic planning ranges up front. Rates for airport advertising at Perth Airport vary by format, terminal, flight bank, season, and campaign length, the table below is for budgeting purposes, with firm pricing confirmed in your quote. For a broader benchmark on how airport ad costs compare to standard billboards, see our pricing breakdown.
| Placement | Type | Estimated planning range (AUD) | Best for |
|---|---|---|---|
| Digital screen network (shared rotation) | Digital (DOOH) | ~$2,000–$8,000 / week | Flexible reach, dayparting |
| Digital spectacular (hero format) | Digital | ~$15,000–$50,000 / month | Landmark, maximum-impact moments |
| Large-format static / illuminated displays | Static | ~$4,000–$15,000 / month | Concourse visibility, full share of voice |
| Baggage-claim displays | Static / digital | ~$5,000–$18,000 / month | Guaranteed dwell time |
| External billboards (airport precinct) | Static / digital | ~$5,000–$25,000 / month | Reach before travelers enter the terminal |
| Programmatic DOOH | Digital (pDOOH) | Quote-based / flexible | Data-targeted, in-flight optimisation |
Estimated CPM (cost per thousand impressions): typically efficient for an audience this affluent and this captive, AdQuick provides verified CPM figures per placement in your quote.
Figures are planning estimates only and will vary by terminal, availability, exact placement, flight bank, season, and term. AdQuick confirms firm rates in Australian dollars (AUD).
Perth Airport advertising is sold exclusively through JCDecaux. AdQuick brings the whole process into one platform, working in alignment with JCDecaux's inventory:
Share your audience, budget, dates, and objectives; we map the right PER terminals, zones, and formats.
We secure transparent pricing and availability across digital and static inventory and present it side by side.
We manage creative specs and airport content approvals so your campaign clears review on time.
Your campaign goes live, and we track impressions, reach, and impact with real-time analytics and verified reporting.
| Route | What it is | Best for |
|---|---|---|
| AdQuick (marketplace) | One platform to plan, quote, book, and independently measure PER campaigns | Transparency, measurement, and a single point of contact |
| JCDecaux (media owner) | The exclusive concession holder for all PER advertising inventory | Buyers with in-house media teams and local presence |
| OOH agencies | A media agency manages the buy on your behalf | Brands wanting full-service local handling |
One marketplace, transparent guidance, real measurement, and full access to PER inventory without navigating the concession alone.
Airport media is one of the most measurable forms of out-of-home. JCDecaux runs a proprietary Airport Audience Measurement (AAM) system across its Australian airports, providing passenger numbers per terminal by day, audience profiles, dwell-time and frequency data, and movement data around the airport.
For a Perth Airport campaign, the key performance indicators are:
AdQuick's measurement suite provides verified reporting against these KPIs, so a PER campaign is accountable, not just visible.
Build the right buffer for approvals and production so your creative is production-ready the first time.
All campaigns are subject to airport and JCDecaux content review before installation. Build in time for sign-off.
Plan 2–4 weeks ahead for digital placements and 4–6 weeks for static and large-format formats that require print production and installation. Book earlier around WA school holidays and peak tourism periods.
Each screen and static site has its own dimensions, resolution, and animation rules. AdQuick supplies a complete spec sheet, consistent with JCDecaux's format standards, for every booked placement, so your creative is production-ready the first time.
Perth Airport advertising performs best for brands whose audience overlaps with PER's affluent, captive traveler base:
Reach WA's high-income FIFO workforce and the sector's decision-makers.
Connect with business travelers and a high-income state economy.
Capture international visitors arriving in Western Australia.
High-frequency reach with a connected, high-spend audience.
Reach travelers and shoppers in a spending mindset.
A high-consideration category suited to large-format and long-dwell placements.
Meet decision-makers on WA's busiest air routes.
Everything brands ask before booking a Perth Airport advertising campaign, costs, formats, terminals, lead times, and how to buy.
Put your brand in front of 17 million-plus travelers at the gateway to Western Australia. AdQuick makes Perth Airport (PER) advertising transparent, measurable, and easy to book, across all four terminals, from programmatic digital screens to spectaculars and baggage-claim displays.
All four terminals · Transparent AUD rates · Programmatic DOOH · Verified measurement · Single point of contact
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