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Launch airport advertising campaigns at Brisbane (BNE). Compare in-airport OOH inventory across top media owners—pricing, availability, and formats all on AdQuick.
Brisbane Airport (BNE), also known as Brisbane Airport, is Australia's third-busiest airport and the primary aviation gateway to Queensland. With 23.1 million passengers in 2024 — a 7.4% year-over-year increase — and record-breaking international traffic surpassing pre-COVID levels, BNE offers advertisers exceptional access to a high-value, captive audience of domestic business travellers, international tourists, and fly-in fly-out (FIFO) mining workers.
Operated by Brisbane Airport Corporation (BAC) around the clock, BNE connects to 35 international destinations and 62 domestic ports — more domestic connections than any other Australian airport. As host city for the Brisbane 2032 Olympic and Paralympic Games, BNE is undergoing a $5 billion Future BNE transformation that includes a brand-new Terminal 3, major refurbishments to the existing Domestic and International terminals, and expanded capacity to handle 50 million passengers by 2040. For advertisers, this means rapidly growing audience volumes, premium terminal environments, and an unprecedented window of global attention in the lead-up to the Games.
Airport advertising at Brisbane Airport puts your brand in front of affluent travellers during extended dwell times — averaging 60–90 minutes for domestic passengers and up to 137 minutes for international departures — in a premium, distraction-free environment where 82% of travellers notice airport advertising and 76% take action after exposure.
Brisbane Airport offers a comprehensive range of out-of-home (OOH) advertising formats across both the Domestic Terminal and the International Terminal, managed primarily by oOh! Fly (a division of oOh!media Group Limited), the exclusive in-terminal advertising concessionaire. Additional opportunities are available through the Brisbane Airport Visitor Information Centres operated by Southern Queensland Tourism Pty Ltd.
Digital advertising dominates BNE's in-terminal media landscape with high-definition, full-motion screens positioned at critical passenger touchpoints throughout the airport.
| Format | Description | Location | Estimated Impressions |
|---|---|---|---|
| Digital Screen Network (DSN) | Double-sided 70″ LCD HD screens in head-on positions | Throughout Domestic and International terminals | 1.5–2.5M monthly per network |
| Digital Spectaculars | Large-format LED displays in highest-traffic zones | Terminal concourses, central hubs, departures | 2.0–3.5M monthly |
| "Big Mortey" | Australia's largest digital airport advertising screen | Domestic Terminal exterior/approach | 1.8–2.8M monthly |
| "The Drop" | Premium digital billboard on the Skywalk | Skywalk connecting terminal to Airtrain | 1.0–1.5M monthly |
| "Brisbane Boss" | High-impact digital billboard at taxi rank | Ground transport / taxi rank area | 1.2–2.0M monthly |
| Qantas Lounge Digital Screens | Screens at entrances and within all Qantas domestic lounges | Domestic Terminal lounges | 300K–600K monthly |
| Format | Description | Location |
|---|---|---|
| Lightboxes | Backlit panels in prominent positions | Arrivals, departures, concourses, gate areas |
| Large-Format Static Billboards | High-visibility wall-mounted signage | Terminal connectors, baggage claim, concourses, ticketing |
| Tension Fabric Displays | Eye-level backlit fabric displays | Baggage claim area, check-in zones |
| Dioramas and Spectaculars | Illuminated display units in high-traffic arteries | Arrivals, departures, baggage claim carousels |
| Format | Description | Best For |
|---|---|---|
| Experiential Activations | Custom pop-up brand zones and sampling areas | Product launches, brand engagement campaigns |
| WiFi Sponsorship | Branded login portal for BNE's free WiFi network | Digital-first brands, app downloads, lead generation |
| Column Wraps and Wall Wraps | Adhesive vinyl branding on structural surfaces | Terminal domination, awareness campaigns |
| Brochure Racks and A4 Posters | Print collateral at Visitor Information Centres | Tourism operators, hospitality, local attractions |
| BNE Magazine Advertising | Print and digital placements in the official airport magazine | Long-form brand storytelling, destination marketing |
| Format | Description | Location |
|---|---|---|
| External Digital Billboards | Large-format digital screens on airport approach roads | Airport Drive, roadways approaching Domestic and International terminals |
| Car Park Structures | Signage within multi-storey car parks | P1, P2, long-term parking facilities |
| Roadside Static Billboards | Traditional billboard sites on airport perimeter | Gateway Motorway approaches, East West Arterial Road |
Brisbane Airport advertising rates vary based on format, placement, terminal, campaign duration, and seasonality. Below are indicative rate ranges in AUD to help you budget your next BNE advertising campaign. All rates are approximate and subject to availability — contact AdQuick for a tailored, no-obligation quote.
| Format | Estimated Rate (AUD) | Campaign Period | Notes |
|---|---|---|---|
| Digital Screen Network (DSN) | $8,000–$30,000 | 4 weeks | Price varies by number of screens and terminal |
| Digital Spectaculars | $15,000–$55,000 | 4 weeks | Premium pricing for highest-traffic placements |
| Large-Format External Billboards ("Big Mortey," "Brisbane Boss") | $12,000–$45,000 | 4 weeks | Includes "The Drop" on Skywalk |
| Static Lightboxes | $3,000–$10,000 | 4 weeks | Minimum 28-day booking |
| Large-Format Static Panels | $5,000–$18,000 | 4 weeks | Baggage claim and concourse placements command premium |
| Baggage Claim Displays (Dioramas / Tension Fabric) | $5,000–$20,000 | 4 weeks | High-dwell zone, 100% arrivals exposure |
| Qantas Lounge Digital Screens | $5,000–$25,000 | 4 weeks | Reaches premium business and frequent-flyer audience |
| WiFi Sponsorship | $4,000–$15,000 | 4 weeks | 100% share of voice, guaranteed digital engagement |
| Experiential Activations | $15,000+ | Custom | Custom pricing based on scope, footprint, and duration |
| Full Terminal Domination Package | $80,000+ | 4 weeks | Exclusive branding across multiple formats and touchpoints |
| Brochure Rack / Visitor Centre | $500–$2,000 | Monthly | Tourism and hospitality operators |
Several factors influence Brisbane Airport advertising costs:
| Metric | Range (AUD) |
|---|---|
| Average CPM — Digital Screens | $18–$45 |
| Average CPM — Static/Lightbox | $12–$30 |
| Average CPM — External Billboards | $8–$20 |
| Average CPM — Lounge Placements | $35–$65 |
Understanding Brisbane Airport's physical layout is essential for selecting the highest-impact advertising placements.
The Domestic Terminal is a two-storey curved building with three satellite concourse arms handling approximately 17 million domestic passengers annually (FY24). It is divided into three airline zones:
Top Domestic Terminal advertising zones:
The International Terminal is a four-level facility handling approximately 5.6 million international passengers annually (FY24), with record months exceeding 638,000 passengers (January 2025). It features 14 aerobridge-equipped gates, including four capable of accommodating Airbus A380 aircraft.
Top International Terminal advertising zones:
Identify your target audience (business travellers, international tourists, FIFO workers, domestic leisure), preferred terminal (Domestic, International, or both), and campaign goals (brand awareness, product launch, lead generation, destination marketing).
Use AdQuick's platform to search real-time BNE advertising inventory across all formats and placements. Compare pricing, estimated impressions, and availability side by side — no phone calls or RFP processes required.
Request a no-obligation quote through AdQuick. Our team can recommend optimal format mixes and placement strategies based on your budget, audience, and campaign objectives.
All advertising creative at Brisbane Airport requires approval by Brisbane Airport Corporation and/or oOh!media prior to installation. Creative must comply with BAC's advertising guidelines covering content standards, dimensions, file formats, and animation specifications.
AdQuick provides campaign measurement and attribution tools including impression tracking, audience analytics, foot traffic data, and brand lift studies to quantify your BNE advertising ROI.
| Path | Best For | How |
|---|---|---|
| AdQuick Marketplace | Full-service planning, buying, and measurement across all BNE inventory | Browse BNE inventory on AdQuick |
| oOh! Fly (Direct) | In-terminal digital and static media, Qantas lounge network | Contact oOh!media directly or through AdQuick |
| Southern Queensland Tourism | Visitor Information Centre brochure racks, posters, BNE Magazine | Via The Tourism Group or AdQuick |
All creative for BNE airport advertising must meet oOh!media and Brisbane Airport Corporation specifications. Below is a general guide — confirm exact specs with AdQuick or your oOh! Fly representative before production.
| Specification | Requirement |
|---|---|
| File Formats | JPEG, PNG, MP4, HTML5 |
| Resolution | Minimum 72 DPI at native screen resolution; HD (1920×1080) or higher preferred |
| Video Length | 10–15 seconds standard; up to 30 seconds for spectaculars |
| Animation | Full-motion video permitted on most digital formats; no strobing or flashing effects |
| Audio | Not permitted on in-terminal digital screens |
| File Size | Varies by format; typically under 50 MB for video, under 10 MB for static digital |
| Colour Space | sRGB |
| Specification | Requirement |
|---|---|
| File Formats | High-resolution PDF (300 DPI minimum), AI, EPS |
| Bleed | 10 mm bleed on all sides |
| Colour Space | CMYK for print production |
| Material | Substrate and finishing specifications provided per format (backlit film for lightboxes, vinyl for wraps, fabric for tension displays) |
| Delivery | Digital files submitted electronically; physical materials shipped to oOh!media's Brisbane production facility |
Brisbane Airport delivers access to a premium, diverse audience that is difficult to reach through other media channels:
Brisbane's selection as host city for the 2032 Olympic and Paralympic Games represents a once-in-a-generation advertising opportunity. Brisbane Airport will be the first and last impression for every athlete, official, media member, and spectator arriving for the Games. With BAC investing $5 billion in the Future BNE transformation, including a new Terminal 3 positioned between the airport's two runways, advertising inventory and audience volumes will expand significantly through the 2030s. Brands establishing a BNE advertising presence now will benefit from growing impressions as the global spotlight intensifies.
Airport environments deliver among the longest dwell times in all of out of home advertising:
Brisbane is the capital of Queensland, Australia's fastest-growing state. The Greater Brisbane region is home to over 2.6 million residents and serves as the economic hub for a state contributing significantly to Australia's mining, tourism, agriculture, and technology sectors. Advertisers at BNE reach not only travellers but also the thousands of airport employees, meeters-and-greeters, and Skygate retail precinct visitors who pass through the airport precinct daily.
Understanding the vendor landscape at BNE helps advertisers navigate the buying process efficiently.
| Vendor | Role at BNE | Formats |
|---|---|---|
| oOh! Fly (oOh!media) | Exclusive in-terminal advertising concessionaire | Digital screens, static billboards, lightboxes, spectaculars, experiential, external billboards, Qantas Lounge network |
| Southern Queensland Tourism / The Tourism Group | Visitor Information Centre operator | Brochure racks, A4 posters, monthly promotions, website listings |
| AdQuick | Marketplace aggregator — plan, book, and measure all BNE inventory in one platform | Access to all oOh! Fly and additional OOH formats; real-time availability, pricing, and analytics |
oOh!media holds the exclusive advertising partnership with Brisbane Airport Corporation for all in-terminal and major external advertising. The oOh! Fly division manages the full end-to-end airport advertising product nationally, including BNE, Melbourne Airport, and Qantas lounges across all five Australian capital cities plus the ACT. This partnership provides advertisers with a sless national airport advertising solution and ensures consistent quality standards across BNE's advertising inventory.
AdQuick simplifies Brisbane Airport advertising by providing:
| Zone | Monthly Passenger Volume | Estimated Monthly Impressions |
|---|---|---|
| Domestic Terminal — Post-Security Concourses | ~1.4M departing passengers | 2.5–4.0M |
| Domestic Terminal — Baggage Claim | ~1.4M arriving passengers | 1.8–3.0M |
| International Terminal — Departures Lounge | ~230K–530K departing passengers | 800K–1.8M |
| International Terminal — Arrivals / Baggage Claim | ~230K–530K arriving passengers | 700K–1.5M |
| External Billboards (Airport Approach Roads) | All vehicle traffic entering/exiting airport precinct | 2.0–4.0M |
| Qantas Lounges (Domestic) | Lounge members and business travellers | 300K–600K |
AdQuick and oOh!media offer robust campaign measurement tools for BNE advertising:
Common questions about Brisbane Airport advertising.
Brisbane Airport offers a comprehensive range of OOH advertising formats including digital screen networks (DSN), digital spectaculars, large-format static billboards, backlit lightboxes, tension fabric displays, dioramas, WiFi sponsorship, experiential activation spaces, external digital and static billboards, Qantas lounge screens, and print opportunities through the Visitor Information Centres. All in-terminal advertising is managed by oOh! Fly, a division of oOh!media, and can be booked through AdQuick.
Brisbane Airport advertising rates vary by format, placement, terminal, and campaign duration. Indicative rates range from AUD $3,000–$10,000 per four-week period for static lightboxes, $8,000–$30,000 for digital screen networks, $15,000–$55,000 for digital spectaculars, and $80,000+ for full terminal domination packages. Seasonal demand, share of voice, and campaign length all influence final pricing. Contact AdQuick for a free, tailored quote based on your specific requirements.
In-terminal and major external advertising at Brisbane Airport is managed exclusively by oOh! Fly, a division of oOh!media Group Limited. The Brisbane Airport Visitor Information Centres are operated by Southern Queensland Tourism Pty Ltd, which offers brochure rack, poster, and magazine advertising opportunities. AdQuick provides access to all available BNE inventory through a single marketplace platform.
The highest-impact advertising locations at BNE include the post-security central retail precinct in the Domestic Terminal (highest foot traffic convergence), baggage claim halls in both terminals (100% passenger capture, 15–30 minute dwell), security checkpoint queuing areas, the International departures duty-free zone (137-minute average dwell), Qantas and Virgin Australia lounge entrances, the Skywalk ("The Drop"), and the taxi rank area ("Brisbane Boss").
For digital campaigns, booking 4–6 weeks in advance is recommended to secure preferred placements and allow time for creative approval. Static and print campaigns typically require 6–8 weeks lead time to account for production, shipping, and installation. Experiential activations may require 8–12 weeks. Peak periods (December–January, Easter, school holidays, and major events) should be booked as early as possible — ideally 3–6 months ahead.
All creative must be approved by Brisbane Airport Corporation and/or oOh!media before installation. Digital creative is typically supplied as JPEG, PNG, MP4, or HTML5 at native screen resolution. Static creative requires high-resolution PDF at 300 DPI minimum with 10 mm bleed. Video content is generally limited to 10–15 seconds for standard placements and up to 30 seconds for spectaculars. Audio is not permitted on in-terminal screens. Creative must be submitted at least 5 business days before scheduled go-live.
Brisbane Airport's 23.1 million annual passengers make it Australia's third-busiest airport after Sydney (40.5M) and Melbourne (39M+). BNE typically offers more competitive rates than SYD or MEL while still delivering access to a premium, high-spending audience. BNE's growing international traffic (109% of pre-COVID levels), the 2032 Olympics trajectory, and $5 billion in infrastructure investment make it an increasingly attractive market with strong long-term audience growth potential.
Absolutely. Brisbane Airport is a hub for both Qantas and Virgin Australia, two of Australia's largest business-travel carriers. The Domestic Terminal handles approximately 4,000 FIFO mining and resources workers daily, and the airport's connection to 62 domestic destinations means heavy business-travel traffic on routes like Brisbane–Sydney, Brisbane–Melbourne, and Brisbane–Townsville. Qantas Lounge advertising specifically targets C-suite and frequent-flyer audiences with extended dwell times of 45–120+ minutes.
The 2032 Olympic and Paralympic Games will drive significant increases in passenger volumes, global media attention, and advertiser demand at Brisbane Airport. BAC's $5 billion Future BNE transformation — including a new Terminal 3, expanded International Terminal, and modernised Domestic Terminal — will substantially increase advertising inventory and impressions. Early booking is recommended to secure premium placements during what will be one of Australia's highest-profile global events.
Yes. AdQuick enables you to plan, book, and measure coordinated airport advertising campaigns across Brisbane (BNE), Sydney (SYD), Melbourne (MEL), Perth (PER), and additional Australian airports, all through a single platform. oOh! Fly's national airport network also allows consolidated buys across all major Australian airports, including Qantas lounge screens in every capital city.
Brisbane Airport's tenant marketing programme (managed through BNE Community) is a separate initiative for airport retailers and tenants to promote their on-site businesses. Paid airport advertising through oOh! Fly and AdQuick is available to any brand — whether or not they operate at the airport — and provides access to premium digital and static media placements throughout the terminals and surrounding precinct.
BNE airport ads pair naturally with broader Brisbane transit and DOOH campaigns for full-market coverage across South East Queensland.
Beyond the airport, Brisbane offers extensive outdoor advertising opportunities to extend your campaign's reach:
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Ready to reach millions of travellers and Queensland's most influential audiences? AdQuick makes it easy to plan, book, and measure your airport advertising campaign at Brisbane Airport (BNE). Access real-time inventory, transparent pricing, and advanced analytics — all in one platform.
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