blog 5 Reads to Help Shape Your Advertising Campaigns in 2020 If you’re a brand marketer or advertiser, you may be wondering how to reach consumers during COVID-19. It’s tough to figure what to say. What types of messages should you put out into the world? After all, times are tough. People are staying home and saving money.
blog Now Is the Time to Level-Up Your Creative Skills Nobody knows when shelter-in-place is going to end. That’s because the COVID-19 problem, at a global and societal level, is tough to solve. What we do know is that the process will likely be gradual.
blog How to Do Creative Research for Out of Home Media Marketing is all about people — that’s what makes the advertising industry so fun. The process of building and launching any media campaign relies on so many different parts of our brain, from planning and ideating to developing, launching, and measuring the results of campaigns.
blog What Are the Different Sizes of a Billboard? One of the most recognizable forms of out of home advertising is the billboard. More than just a large sign on a freeway, a billboard has the ability to capture the attention of a consumer and leave a lasting impression.
blog What Are the Benefits of Outdoor Advertising? Brands that once thought out of home (ooh) or “outdoor” advertising was a dying form of advertising their products in a digital age are now turning back to this highly effective form of product promotion and brand awareness.
blog What Are the Different Types of Outdoor Advertising? You have a million choices when it comes to marketing your products and services. When it comes to selecting advertising avenues, you may think digital, in-home, and web-based advertising are the only result-driven ways to promote your brand, but that is not the case.
blog Behind the Billboard: Meet Emily Nelson at Brooklyn Outdoor Here at AdQuick, one of our guiding principles has been a passion for connecting people. Behind the scenes of every ad, campaign, or marketing strategy, there are teams of brilliant minds orchestrating how dots connect.
blog Featured COVID-19, OOH Advertising, and What AdQuick Has Learned So Far In just a few, short weeks, the world has become a completely different place than what once felt normal to us. COVID-19 is changing the way that people live their lives, everywhere. Almost everyone is experiencing tough times due to the pandemic. The AdQuick team wants to help.
blog What Is Out of Home Advertising? With more and more of our lives occurring digitally, it may seem that in-home, web-based, digital advertising is the only way to promote your brand and increase brand familiarity.
blog Featured Coronavirus' (COVID-19) Impact on OOH Advertising: Weekly Insights From AdQuick AdQuick is making it’s COVID-19 OOH Impact analysis publicly available to give buyers and sellers confidence in the current state of car and foot traffic by state and by DMA.
blog How Vote.org Empowers the American Public with AdQuick It’s undeniable that we’re living in a unique time in human history. Technology has proliferated to the point at which algorithms move infinitely faster than brains can comprehend.
blog Doesn't Make Sense to Advertise in SF, LA, or NYC Right Now? Explore These Fun Options Over the last several years, the United States has experienced a range of powerful, transformative, and unexpected demographic shifts.
blog AdQuick’s Formula for Maximizing OOH Campaign ROI One of the biggest questions that the AdQuick team receives is how to quantify the return on investment for outdoor ad campaigns that include billboards, street furniture, digital signs, transit systems, and other ad units.
blog How Leveraging Psychology Helps Create Engaging Outdoor Ads When it comes to outdoor advertising — or advertising in general — your campaign is only as effective of your ability to reach and engage people. After all, as consumers, we rely on our instincts, intuition, past experiences,
blog The Advantages of Transit Advertising People around the world are in a perpetual state of motion. That’s why transit advertising—the practice of reaching consumers on their bus, cab, or train commutes—has “been around as long as public transportation itself,” according to the New York Times in an archived article from 1984.
blog Why Nextdoor Turned to AdQuick to Break Through a Growth Glass Ceiling Nextdoor is on a mission to strengthen neighborhoods around the world. Since its founding in 2008, the company has expanded its communities to tens of millions of people in hundreds of thousands of neighborhoods in 11 countries across the United States and Europe.
blog How Out-of-Home Fits into Your Advertising Strategy Now more than ever before, marketers need to diversify their advertising strategies. There are a few reasons why. For one, people tend to ignore digital ads—despite the sophistication of personalization and targeting techniques, people aren’t always paying attention.
blog How Turo Uses AdQuick to Reinforce Its Category Leadership Imagine being a user acquisition leader in the peer to peer car sharing industry. It’s an understatement to say that you’re up against a lot of competition. A handful of companies, over the last decade or so, have become household names in the United States and Europe.
blog How Ethos Uses Out of Home to Boost Overall Marketing Outcomes In the United States, life insurance is one of the most complex topics to navigate. It’s not easy to approach the topic of after-life care—and the fine print of a policy can be challenging for everyday people to understand.
blog How Out-of-Home Advertising Increases Lifetime Customer Value (LTV) The consumer advertising space is the most saturated it’s ever been. Take the category of mattresses, for example. Think of how many brands are competing for the same budgets. People don’t buy mattresses often...
blog Avoid These 3 Outdoor Advertising Campaign Pitfalls In the marketing world, what was once considered “old” is now new again. Take outdoor advertising, also known as out of home (“OOH”), as an example. With the evolution of digital media to a company’s branding mix, companies have moved their budgets and advertising interests to campaigns that they
blog Want to Outsmart the Noise of Digital Marketing? Try Out of Home One of the biggest value propositions of digital advertising is the ability to measure impact with precision. A marketer, using a simple dashboard, can easily assess the visibility of how campaigns perform—and how that performance translates back into a clear, return-on-investment picture. That’s a big promise—with guaranteed
blog 3 Tips for Scaling Your Out of Home Advertising Program Developing, launching, and scaling an out of home campaign should be as simple as working with programmatic ads. Fundamentally, the process for generating a high-performing campaign is similar to the experience of scaling up a digital ad program: * identify your ideal audience * run a pre-test on copy and creative concepts
blog How Much Does a Billboard Cost? How much does a billboard cost? Check out AdQuick’s handy guide to understanding billboard advertising cost before you get your next OOH campaign underway.
blog Featured Out of Home Advertising is on the Verge of a Renaissance (Mary Meeker report 2019) Mary Meeker recently released her Internet Trends 2019 report. We wanted to know what implications it held for out of home (OOH) advertising. Here are 4 key takeaways worth noting.