20 million
Annual passengers
60–90 min
Avg dwell time
$60
Avg household income
82%
Ad recall rate
Access all media formats
Digital ScreensStatic DisplaysBaggage ClaimExperiential
OVERVIEW

Why Advertise at Austin–Bergstrom International Airport?

Austin–Bergstrom International Airport (AUS) is the gateway to one of America's fastest-growing tech and cultural hubs. Advertising at AUS puts your brand in front of a high-income, highly educated traveler audience — including executives, conference attendees, and tourists drawn to Austin's booming live-music, tech, and food scenes. Airport ads are one of the highest-impact forms of out-of-home advertising, combining captive audiences with premium environments.

AUS serves nonstop routes to over 75 domestic and international destinations, giving advertisers access to a diverse mix of business and leisure travelers with extended dwell times throughout the terminal.

Key audience stats:

20M+ annual enplanements and growing
Average household income well above the national median
Heavy representation from tech, finance, healthcare, and government sectors
Extended dwell times of 60–90 minutes in gate and concession areas
FORMATS & PLACEMENTS

Austin Airport Advertising Options and Formats

AUS offers a full range of airport advertising formats across the Barbara Jordan Terminal, from check-in through baggage claim. Formats span static print, backlit displays, and digital out-of-home (DOOH) screens. Here's a breakdown of available inventory at Austin–Bergstrom:

Digital Displays and Video WallsDigital

High-impact digital screens placed in high-traffic corridors, gate areas, and the central marketplace. Formats include full-motion video, animated content, and static rotations on large-format LED and LCD networks. Digital airport ads at AUS typically run on 8- to 15-second loops shared with a small rotation of advertisers.

Best for: Brand awareness, product launches, event promotions, and time-sensitive campaigns.

Backlit Dioramas and Static DisplaysStatic

Illuminated, large-format static units positioned in concourse walkways, near security checkpoints, and along connector corridors. Backlit dioramas at AUS deliver sustained visibility with 24/7 illumination and dedicated facings — no rotation or share-of-voice dilution.

Best for: Long-running brand campaigns, tourism boards, and university or healthcare system branding.

Baggage Claim AdvertisingArrivals

Dominate the last touchpoint of the passenger journey. Baggage claim ads at Austin Airport include overhead digital screens, wall-mounted displays, and carousel-adjacent placements. Travelers spend an average of 10–20 minutes in the AUS baggage claim area, creating one of the longest captive-audience dwell times in the terminal.

Best for: Local businesses, rideshare and ground transportation, hotels, and destination marketing.

Concourse and Gate Area PlacementsHigh Dwell

Capture travelers during their longest idle time. Gate-area and concourse advertising at AUS — a form of place-based advertising — includes digital totems, charging station wraps, and suspended banners near departure lounges. Passengers in gate hold areas average 30–45 minutes of dwell time.

Best for: Tech brands, apps, financial services, and B2B companies targeting business travelers.

Arrivals and Ground Transportation CorridorArrivals

Greet inbound passengers as they exit security or move toward ground transportation. Arrivals advertising at AUS includes wall wraps, freestanding displays, and digital columns lining the path to rideshare pickup, rental car counters, and parking garages.

Best for: Hotels, car rental, tourism, and local event promotion.

Private Terminal and FBO AdvertisingFormat

Austin's growing private aviation traffic creates a premium opportunity. FBO and private terminal advertising at AUS reaches ultra-high-net-worth individuals, corporate flight departments, and charter passengers in exclusive lounge environments. Formats include digital screens, branded lounges, and print collateral placements. Pair with inflight advertising to extend your reach through the full travel journey.

Best for: Luxury brands, wealth management, private aviation services, and premium real estate.

PRICING DATA

How Much Does Airport Advertising at AUS Cost?

Pricing for Austin Airport advertising varies based on format, placement zone, campaign duration, and time of year. Here are typical cost ranges to help you budget:

Format Estimated Cost (4-Week Flight) Key Cost Factors
Digital screens (network rotation) $5,000 – $15,000 Loop length, share of voice, screen location
Backlit dioramas $4,000 – $12,000 Size, corridor traffic volume, exclusivity
Baggage claim placements $6,000 – $20,000 Format (digital vs. static), carousel proximity
Video walls / spectaculars $15,000 – $25,000+ Size, prominence, full-motion capability
Gate area / concourse $3,500 – $10,000 Gate cluster traffic, digital vs. static
Private terminal / FBO Custom pricing Audience exclusivity, format, sponsorship level

What affects your final cost:

Placement zone: High-traffic choke points (security exit, baggage claim) command premium rates compared to secondary concourse locations.
Campaign duration: Longer commitments (8–12 weeks or more) typically unlock volume discounts.
Creative production: Most formats accept advertiser-supplied creative; production services are available at additional cost.
Seasonality: Peak travel periods (SXSW in March, ACL in October, summer, holidays) can increase demand and pricing.
Share of voice: Full-ownership of a digital loop costs more than shared rotation spots.

> Get an instant estimate: Use AdQuick's out-of-home advertising platform to browse live AUS inventory, see real-time pricing, and build a campaign in minutes — no phone calls or RFPs required.

HOW TO BOOK

How to Advertise at Austin Airport: Step-by-Step

01

Define Your Campaign Goals

Determine what you want to achieve — brand awareness, foot traffic, lead generation, or event promotion. Your goals will shape format selection, placement strategy, and budget.

02

Select Formats and Placements

Choose from digital, static, experiential, or a combination. Consider passenger flow: are you targeting departures (concourse, gates), arrivals (baggage claim, ground transport), or both?

03

Submit Creative for Approval

All advertising at Austin–Bergstrom must meet airport and media-owner creative guidelines. Standard requirements include:

04

Campaign Launch and Reporting

Once creative is approved, your campaign goes live on the contracted start date. AdQuick provides proof-of-play documentation, impression estimates, and campaign performance reporting through your dashboard.

No political or controversial content without prior approval
Compliance with TSA and Department of Aviation content policies
File specs vary by format (typical digital specs: 1920×1080 or 3840×2160, MP4/JPEG, under 100MB)
Creative review and approval typically takes 5–10 business days

Typical timeline from booking to launch: 2–4 weeks, depending on creative approval and installation logistics.

HOW TO BOOK

Buying Paths Compared: Media Owner vs. Agency vs. AdQuick

Not sure which route is right for your Austin Airport ad buy? Here's how the three main options compare for airport, billboard, and transit advertising purchases:

Factor Clear Channel (Media Owner) Traditional Agency AdQuick (Marketplace)
Pricing transparency Limited; quote-based Varies by agency Real-time pricing online
Inventory access AUS Clear Channel units only Multi-vendor sourcing Multi-vendor, multi-format
Minimum spend Often higher minimums Depends on agency Lower entry points available
Speed to launch Moderate (sales cycle) Moderate to slow Fast (self-serve + managed)
Reporting Basic proof-of-play Varies Dashboard with impressions, proof-of-play
Service model Direct sales rep Full-service, commission-based Self-serve or managed service
Best for Advertisers wanting a direct relationship Brands needing hands-off execution Brands wanting transparency, speed, and options
COMPLIANCE

Austin Airport Advertising Regulations and Compliance

Advertising at AUS is subject to approval by the City of Austin Department of Aviation and the contracted media operator. Key compliance considerations:

Content review: All ad creative must be submitted for approval before installation. The airport reserves the right to reject content deemed inappropriate, misleading, or politically divisive.
TSA and security zones: Certain placements near security screening areas may have additional content restrictions or physical installation constraints.
Permitting: Large-format installations, experiential activations, and anything involving structural modifications require additional permitting through the Department of Aviation.
Alcohol and tobacco: Restrictions may apply to advertising for alcohol, tobacco, cannabis, and related products per city and airport policy.
Digital specs: All digital creative must meet technical specifications provided by the media operator (resolution, file format, file size, loop duration). Non-compliant files will be rejected.

For questions about AUS advertising policies, contact the Austin Department of Aviation at (512) 530-2242 or visit austintexas.gov.

FAQ

Frequently Asked Questions

Common questions about Austin-Bergstrom International Airport advertising.

Austin Airport advertising typically ranges from $3,500 to $25,000+ per four-week flight, depending on the format, placement, and share of voice. Digital screen rotations start around $5,000, while premium video walls and spectaculars can exceed $25,000. Use AdQuick to get real-time pricing for specific units.

AUS offers digital screens, backlit dioramas, baggage claim displays, gate-area placements, video walls, arrivals corridor signage, and private terminal advertising. Both static and full-motion video formats are available.

Clear Channel Airports holds the primary advertising concession at Austin–Bergstrom International Airport. JCDecaux operates advertising in the private terminal. You can buy inventory through the media owners directly, through an agency, or through a marketplace like AdQuick.

Plan for 2–4 weeks from booking to campaign launch. High-demand periods around SXSW (March), ACL Festival (October), and major holidays may require longer lead times. Booking 6–8 weeks ahead is recommended for peak seasons.

Yes. AUS has one main commercial terminal (Barbara Jordan Terminal) with multiple concourses. You can select placements by concourse, gate cluster, baggage claim carousel, or specific high-traffic zones. AdQuick's platform lets you filter and select individual units.

Digital formats typically require 1920×1080 or 3840×2160 resolution files in MP4 or JPEG format. Static dioramas require print-ready files at specified dimensions. All creative must pass content review by the media operator and airport authority. Turnaround for approval is usually 5–10 business days.

Airport advertising delivers one of the highest-quality outdoor advertising audiences available. AUS passengers skew affluent, tech-savvy, and business-oriented — and they're a captive audience with long dwell times. Brands in tech, finance, healthcare, hospitality, and luxury goods see particularly strong returns from AUS campaigns.

AdQuick provides impression estimates based on airport traffic data, proof-of-play reports confirming your ad ran as scheduled, and optional attribution studies to measure downstream actions like website visits, app downloads, or store visits.

Start Your AUS Airport Advertising Campaign

Ready to reach travelers at Austin-Bergstrom International Airport? AdQuick makes it easy to plan, launch, and measure airport advertising campaigns.

Real-time inventory · Transparent pricing · Expert support

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