Advertising in Florence Regional Airport (FLO)
Florence Regional Airport (FLO) is the premier gateway to Florence, South Carolina, serving as a vital hub for business and leisure travelers in the Pee Dee region. With a renewed focus on growth, convenience, and customer experience, FLO offers advertisers a unique opportunity to reach a diverse and engaged audience. Airport advertising at FLO delivers high-impact visibility, connecting brands with travelers at key moments of influence.
Why advertise at FLO?
- Passenger traffic statistics: FLO handles over 22,000 annual enplanements, supporting a total economic impact of $67.9 million and facilitating millions in direct visitor spending each year. South Carolina Aeronautics Commission
- Regional attractions and market highlights: Florence is home to major employers like McLeod Health, AESC, GE Healthcare, Honda, and QVC, making it a center for healthcare, manufacturing, and logistics. Business View Magazine
- Gateway benefits and connectivity: FLO offers direct access to the Florence region and is undergoing major upgrades, including terminal rehabilitation and runway extensions to support future cargo and passenger growth.
- Engaging advertising opportunities: Airport advertising at FLO enables brands to reach business travelers, tourists, and local residents in a captive environment with high dwell times and strong message retention.
Florence Market
- Population data and demographics: Florence has a 2025 population of 40,950, with a median age of 37.6 years and a racial composition of 49.5% Black or African American, 43.1% White, and 3.1% Asian. World Population Review
- Economic growth and major industries: The region boasts major employers in healthcare, manufacturing, and distribution, including McLeod Health, GE Healthcare, Honda, and QVC. The average household income is $80,416, with a median of $56,433.
- Cultural diversity and local attractions: Florence features the Florence County Museum, Francis Marion University Performing Arts Center, and annual events like the South Carolina Pecan Festival.
- Entertainment and sports scene: The city supports minor league baseball, college sports, and a vibrant arts community.
- Education and innovation hubs: Home to Francis Marion University and Florence-Darlington Technical College, Florence is a center for education and workforce development.
Florence Audience
- Local residents and demographics: The city’s population is diverse, with a strong mix of families, professionals, and students. Median age is 37.6 years.
- Regional tourists and visitors: FLO facilitates millions in visitor spending annually, attracting both business and leisure travelers.
- Language diversity considerations: English is predominant, with growing representation of Spanish and other languages due to international business and tourism.
- Interests and lifestyles: Residents and visitors are engaged in healthcare, manufacturing, education, and cultural activities.
- Digital connectivity and social media usage: Florence’s population is digitally connected, with high smartphone penetration and active social media engagement, making integrated OOH and digital campaigns highly effective.
Airport price breakdown
Airport advertising at FLO offers competitive rates for a range of formats:
- Digital screens: $1,500–$3,500 per month per screen
- Static posters and lightboxes: $800–$2,000 per month
- Baggage claim wraps: $2,500–$5,000 per month
- Terminal banners: $2,000–$4,500 per month
- Experiential activations: $5,000–$10,000 per activation
Pricing varies by location, format, and campaign duration. For custom packages and volume discounts, contact AdQuick Airport Advertising.
Airport Impression and CPM Metrics
Florence Regional Airport delivers high-impact impressions due to captive dwell times and targeted audience segments:
- Monthly impressions: 20,000–40,000 per format, depending on placement and season
- Average CPM (cost per thousand impressions): $25–$60, varying by format and campaign length
Advertisers benefit from strong message retention and brand recall in the airport environment. For detailed impression data and audience analytics, visit AdQuick Airport Advertising Metrics.
Some of the top airport ad providers for FLO
- Clear Channel Airports – Leading provider of airport advertising displays and digital screens. Clear Channel Airports
- Lamar Airport Advertising – Offers static and digital formats in regional airports. Lamar Airport Advertising
- JCDecaux Airport – Global leader in airport OOH advertising solutions. JCDecaux Airport Advertising
Other formats for advertising in Florence
Expand your reach in Florence with additional OOH advertising options:
- Billboards and digital displays along major highways and city corridors
- Transit advertising on buses and shuttles
- Street furniture including benches and shelters
- Event sponsorships at local festivals and sports venues
- Retail and mall advertising in high-traffic shopping centers
Learn more about Florence outdoor advertising solutions with AdQuick.
Get started advertising with AdQuick now!
Unlock the power of airport advertising at Florence Regional Airport (FLO) and connect your brand with a dynamic audience of travelers, business leaders, and local residents. AdQuick makes it easy to plan, book, and measure your airport advertising campaign with transparent pricing, real-time analytics, and access to top providers. Get started with AdQuick today and elevate your brand in Florence and beyond.