Advertising in Hattiesburg–Laurel Regional Airport (PIB)
Hattiesburg–Laurel Regional Airport (PIB) serves as a vital transportation hub for southeastern Mississippi, connecting the region to national destinations and supporting both commercial and general aviation. Strategically located near Hattiesburg and Laurel, PIB offers advertisers a unique opportunity to reach a diverse audience of business travelers, local residents, and visitors. With its growing infrastructure and proximity to major highways, airport advertising at PIB delivers high-impact visibility and measurable results for brands seeking to engage with the Pine Belt region.
Why advertise at PIB?
- Passenger traffic statistics: PIB handled 13,766 enplanements in 2010 and continues to serve thousands of travelers annually, with recent FAA data showing an average of 103 aircraft operations per day, including commercial and general aviation.
- Regional attractions and market highlights: The airport is a gateway to the University of Southern Mississippi, the Lauren Rogers Museum of Art, and the Hattiesburg Zoo, attracting both leisure and business travelers.
- Gateway benefits and connectivity: Located adjacent to Interstate 59 and within a day’s drive of 40% of the U.S. population, PIB offers direct access to Hattiesburg, Laurel, and the broader Pine Belt region. The airport is also a key connector for regional industries and logistics, with a new FedEx Ground distribution center adding over 200 jobs in 2022 (Wikipedia).
- Engaging advertising opportunities: High dwell times and limited distractions make airport environments ideal for impactful OOH advertising, including digital displays, banners, and experiential activations.
Hattiesburg Market
- Population data and demographics: The Hattiesburg metropolitan area has a population of approximately 150,000, with a median age of 29.7 and a diverse mix of students, professionals, and families (U.S. Census Bureau).
- Economic growth and major industries: Key sectors include healthcare, education, manufacturing, and logistics. The region is home to the University of Southern Mississippi and major employers like Forrest General Hospital and Ashley Furniture (PIB Business Park).
- Cultural diversity and local attractions: Hattiesburg boasts a vibrant arts scene, annual festivals, and historic districts, drawing visitors year-round.
- Entertainment and sports scene: The city hosts NCAA Division I athletics, minor league baseball, and live music events, making it a regional entertainment hub.
- Education and innovation hubs: With institutions like the University of Southern Mississippi and William Carey University, Hattiesburg is a center for research, innovation, and workforce development.
Hattiesburg Audience
- Local residents and demographics: The airport serves a catchment area spanning nine counties, reaching a broad demographic from students to business leaders.
- Regional tourists and visitors: PIB is the primary airport for visitors to the Pine Belt, including tourists attending local festivals, sporting events, and business conferences.
- Language diversity considerations: While English is predominant, the area’s universities and industries attract a growing international community.
- Interests and lifestyles: Residents and visitors are engaged in outdoor recreation, arts, sports, and community events, providing diverse targeting opportunities for advertisers.
- Digital connectivity and social media usage: Hattiesburg’s population is digitally connected, with high smartphone penetration and active social media engagement, amplifying the impact of integrated airport campaigns.
Airport price breakdown
Airport advertising at PIB offers cost-effective options for brands of all sizes. Typical pricing ranges:
- Digital screens: $500–$1,500 per month, depending on location and duration
- Static posters and banners: $300–$900 per month
- Backlit displays: $700–$1,200 per month
- Experiential activations: Custom pricing, generally starting at $2,000 per event
For detailed pricing and availability, visit the AdQuick Hattiesburg–Laurel Regional Airport advertising page.
Airport Impression and CPM Metrics
With annual passenger volumes in the 12,000–14,000 range and high dwell times, advertisers can expect:
- Monthly impressions: 10,000–15,000 per display, depending on placement and format
- Average CPM (cost per thousand impressions): $30–$70, reflecting the premium, targeted nature of airport audiences
These metrics are based on airport traffic data and industry benchmarks for regional airports.
Some of the top airport ad providers for PIB
Leading airport advertising media owners and suppliers at Hattiesburg–Laurel Regional Airport include:
- Lamar Airport Advertising – A major provider of airport OOH advertising solutions across the U.S.
- Clear Channel Airports – Offers digital and static advertising formats in regional airports
- PIB Airport Management – Direct opportunities for terminal and on-site placements
For the latest provider options and media kits, contact the PIB Airport Business Park or AdQuick's PIB airport advertising page.
Other formats for advertising in Hattiesburg
Beyond airport advertising, Hattiesburg offers a range of outdoor advertising and OOH advertising formats, including:
- Billboards along Interstate 59 and U.S. Highway 49
- Transit advertising on local buses and shuttles
- Street furniture and digital kiosks in downtown Hattiesburg
- Event sponsorships at the Hattiesburg Zoo, Saenger Theater, and local festivals
Explore more outdoor advertising opportunities in Hattiesburg with AdQuick.
Get started advertising with AdQuick now!
Ready to reach travelers, business leaders, and local influencers in the Pine Belt? AdQuick makes it easy to plan, book, and measure your airport advertising campaign at Hattiesburg–Laurel Regional Airport (PIB). Get started with AdQuick today and unlock the power of targeted OOH advertising in Mississippi’s fastest-growing region.