Capture high-intent travelers at Kansas City (MCI). Plan and buy airport OOH across digital and static formats through AdQuick.
Kansas City International Airport (IATA: MCI, commonly called KCI) is the primary commercial airport serving the Kansas City metropolitan area and a catchment of more than 2.5 million residents across Missouri and Kansas. Following the opening of the $1.5 billion single-terminal in 2023, MCI offers advertisers a modernized, high-dwell environment with consolidated foot traffic — every departing and arriving passenger now flows through one building.
Key audience facts:
Departure Media is the official advertising concessionaire at Kansas City International Airport, operating 80+ display units throughout the terminal. Through AdQuick, you can access Departure Media's full MCI inventory alongside supplemental programmatic DOOH options — all in one booking workflow.
| Placement Zone | Format | Estimated Size | Impressions (4-week est.) | Best For |
|---|---|---|---|---|
| Post-Security Concourse | LED Spectacular | 10'×6' and larger | 800K–1.2M | Mass reach, brand launches |
| Gate-Hold Areas | Digital Network Screens | 55"–65" HD | 300K–600K per screen | Frequency, contextual messaging |
| Arrivals Corridor | Digital Wall | Multi-panel LED | 500K–900K | Welcome campaigns, tourism, rideshare |
| Baggage Claim | Digital Totems & Screens | 55"–75" | 400K–700K | Ground transport, hotels, local events |
| TSA Checkpoint Queue | Digital Posters | 46"–55" | 600K–1M | Captive-audience dwell; finance, tech, insurance |
| Format | Location | Dimensions | Impressions (4-week est.) | Best For |
|---|---|---|---|---|
| Backlit Dioramas | Pre- and post-security corridors | 4'×6' to 5'×8' | 400K–800K | Sustained branding, directional cues |
| Wall Wraps & Murals | Connector walkways, escalator banks | Custom (up to 40'+ wide) | 600K–1M+ | Experiential, product launches |
| Baggage Claim Wraps | Carousel surrounds | Custom per carousel | 350K–600K | Domination, sponsorships |
| Floor Graphics | High-traffic junctions | Custom | 500K–900K | Wayfinding-integrated campaigns |
| Jet Bridge Signage | Gate-side boarding bridges | Varies | 150K–300K per bridge | Airline co-brand, premium targeting |
Select MCI digital screens are available through programmatic demand-side platforms (DSPs) integrated with AdQuick. Programmatic buying enables dayparting, weather-triggered creative, audience-segment targeting, and real-time budget optimization — ideal for performance-driven advertisers and multi-market airport campaigns.
Advertising rates at MCI vary by format, placement zone, campaign duration, and season. Below are estimated cost ranges to help you budget — AdQuick provides exact, up-to-date quotes for every unit.
| Format | Estimated 4-Week Rate | Key Cost Drivers |
|---|---|---|
| Digital Spectacular (Concourse) | $15,000 – $35,000 | Size, share-of-voice rotation, exclusivity |
| Digital Network (Gate-Hold Package) | $5,000 – $15,000 | Number of screens, daypart weighting |
| Static Backlit Diorama | $3,000 – $8,000 | Location (pre- vs. post-security), size |
| Baggage Claim Digital | $6,000 – $18,000 | Carousel proximity, full-motion vs. static loop |
| Wall Wrap / Mural | $10,000 – $40,000+ | Square footage, production, install complexity |
| Programmatic DOOH (CPM-based) | $8 – $25 CPM | Audience targeting, daypart, impression volume |
| Full Terminal Domination | $50,000 – $150,000+ | Scope, duration, event-period premiums |
Seasonal and event premiums: Expect 15–30% rate increases during peak travel (Thanksgiving, December holidays, spring break) and significantly higher demand — with limited availability — around 2026 FIFA World Cup match dates. Early booking is strongly recommended for Q2–Q3 2026 inventory.
> Get a custom quote → Request MCI Airport Advertising Pricing from AdQuick
approval window.
AdQuick provides closed-loop measurement so you can tie MCI airport advertising spend to real business outcomes — not just impressions.
Standard metrics included with every campaign:
Advanced measurement (available on qualifying campaigns):
Kansas City is one of the host cities for the 2026 FIFA World Cup, with matches scheduled at GEHA Field at Arrowhead Stadium. MCI will serve as the primary arrival gateway for hundreds of thousands of domestic and international soccer fans.
What this means for advertisers:
AdQuick recommendation: Begin planning Q2 2026 MCI campaigns now. Contact us for a FIFA-period availability check and early-lock pricing.
> Reserve FIFA 2026 inventory → Request MCI World Cup Advertising Packages
Common questions about Kansas City International Airport advertising.
Departure Media is the official advertising concessionaire at MCI, operating 80+ displays across the terminal. AdQuick provides access to Departure Media's full inventory plus supplemental programmatic DOOH units, allowing you to plan, compare, and book through a single platform.
Rates range from approximately $3,000 per four-week flight for a static diorama to $35,000+ for a concourse digital spectacular. Programmatic DOOH is available on a CPM basis starting around $8–$25. AdQuick provides exact, real-time pricing for every available unit.
MCI offers digital spectaculars, digital network screens at gate-hold areas, static backlit dioramas, baggage claim wraps and digital screens, wall murals, floor graphics, jet bridge signage, and programmatic DOOH placements. The new single-terminal design consolidates all traffic, maximizing reach per placement.
Plan for 4–6 weeks from signed contract to live installation. This includes creative production, submission to Departure Media and the Kansas City Aviation Department for approval (10–15 business days), and physical installation or digital upload.
Yes. Select digital screens at MCI are available through programmatic DSPs integrated with AdQuick. This enables dayparting, weather triggers, audience-segment targeting, and real-time optimization.
Yes, but premium inventory is expected to sell out well in advance. Kansas City is a confirmed FIFA 2026 host city, and MCI will see a major traffic surge. Contact AdQuick now to check availability for June–July 2026.
The Kansas City Aviation Department prohibits tobacco, cannabis, firearms, and political advertising. Alcohol advertisements require separate approval. All creative must meet FAA and local signage regulations. AdQuick's team guides you through the approval process.
Impressions are calculated using TSA throughput data, airline passenger figures, and Departure Media's traffic models. AdQuick layers on advanced measurement options including brand lift studies, foot traffic attribution, and website conversion tracking for qualifying campaigns.
MCI airport ads pair naturally with KC-area billboards, KCATA transit ads, and outdoor advertising for full-metro brand coverage. Reach fans at Arrowhead Stadium and GEHA Field during the 2026 FIFA World Cup.
| Criteria | Booking via AdQuick | Direct with Concessionaire | Other Aggregators |
|---|---|---|---|
| Full MCI inventory access | ✅ Departure Media + programmatic | ✅ Departure Media only | Partial |
| Transparent pricing & rate comparison | ✅ Side-by-side unit comparison | Varies by request | Limited |
| Programmatic DOOH availability | ✅ DSP-integrated | ❌ | Varies |
| Multi-airport campaign management | ✅ 100+ US airports | ❌ Single-airport | Some |
| Advanced measurement & attribution | ✅ Brand lift, foot traffic, conversions | Basic | Basic |
| Creative approval guidance | ✅ Full spec + process support | ✅ | Varies |
Ready to reach travelers at Kansas City International Airport? AdQuick makes it easy to plan, launch, and measure airport advertising campaigns.
Real-time inventory · Transparent pricing · Expert support
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