Measure
Measure
Lift, attribution, halo
Platform
Resources & tools
Guides
OOH media formats
Billboard cost calculator
OOH advertising examples
Creative library
Launch airport advertising campaigns at London (LGW). Compare in-airport OOH inventory across top media owners—pricing, availability, and formats all on AdQuick.
London Gatwick Airport (LGW) is the UK's second-busiest airport and the busiest single-runway airport in the world, welcoming 46.6 million passengers in 2025 across two terminals. Located just 30 miles south of Central London, Gatwick gives advertisers direct access to a massive, high-value audience of international travellers, business professionals, and affluent holidaymakers — all in a high-dwell, low-distraction environment.
AdQuick lets you book 100% of the printed and digital advertising inventory at London Gatwick Airport, measure your campaign performance, and manage everything from a single platform. Whether you need a two-week digital screen burst or a full terminal takeover, we connect you to every available placement at LGW — with transparent pricing, real-time reporting, and no guesswork.
Gatwick isn't just big — it's uniquely positioned to deliver results that other UK airports can't match.
Airport advertising works because travellers are a captive audience with extended dwell times. At Gatwick, the average passenger spends 90 minutes in the terminal after clearing security. Research consistently shows that 80% of frequent flyers notice airport advertising, and 42% find airport ads directly influential in their purchase decisions.
Gatwick passengers are in a distinctly receptive mindset: 92% are in "holiday mode" and primed to engage with brands, 60% are open to making real-time purchases at the airport, and three in four are in a positive mood that increases ad recall and brand perception.
Gatwick sits at the intersection of major UK transport arteries. Trains reach London Victoria in 30 minutes and run every three to four minutes. The airport connects directly to the M23 and M25 motorways, providing access to Greater London, the South East, and beyond. For advertisers targeting both London residents and international visitors, Gatwick provides dual-audience reach that few venues can match.
AdQuick provides access to every advertising format available at London Gatwick — digital, static, experiential, and sponsorship — across both North Terminal and South Terminal. Below are the core formats with indicative pricing ranges to help you plan your budget before requesting a tailored quote.
High-definition digital displays positioned at head-on sightlines throughout departures, arrivals, security queues, and gate areas. Gatwick's digital network features fully-digital, double-sided 70" LCD screens designed for maximum visibility.
Dominate high-traffic zones with oversized displays in arrivals halls, departure concourses, and terminal connectors. Includes Gatwick's iconic Welcome Arch — visible to every arriving and departing passenger.
Bright, sleek illuminated displays positioned along concourses, walkways, baggage reclaim areas, and terminal connectors. Available in a range of sizes for targeted or sequential storytelling.
Create immersive, hands-on brand experiences in high-footfall zones. Gatwick supports full experiential installations, product sampling, interactive kiosks, and branded pop-up retail spaces.
Gatwick's Virgin Media-powered Wi-Fi network recorded 23.9 million connections in 2023, making the Wi-Fi portal one of the most effective digital touchpoints in UK airport advertising. Every placement includes a custom landing page for direct-response actions, subscriber collection, or high-impact offers.
A unique format exclusive to LGW: dominate the inter-terminal shuttle train with travellator wraps, platform displays, on-board digital screens, and audio. This format delivers 100% share of voice to every passenger moving between North and South Terminals.
Understanding passenger flow at LGW is critical to maximising your advertising impact. Gatwick operates two distinct terminals — each with its own audience profile, dwell patterns, and premium advertising zones.
Gatwick's North Terminal primarily serves full-service carriers including British Airways, Virgin Atlantic, and Turkish Airlines, along with several long-haul operators. This terminal attracts a higher proportion of business travellers, premium-class passengers, and long-haul international visitors.
Key advertising zones:
The South Terminal is home to easyJet (Gatwick's largest airline by passenger volume), Wizz Air, and a mix of charter and leisure carriers. Passenger volumes are high, with a skew toward leisure travellers, families, and younger demographics.
Key advertising zones:
Roadside and forecourt positions capture motorists on the M23 spur road, A23 Airport Way, and terminal roundabouts — extending your campaign reach beyond the terminal walls to the millions of commuters and visitors transiting the area daily.
For brands that want speed, flexibility, and data-driven precision, AdQuick provides access to Gatwick's programmatic digital out-of-home inventory. pDOOH transforms traditional airport advertising into a real-time, automated channel — and Gatwick has 40+ pDOOH-enabled screens across arrivals and departures.
AdQuick connects you to Gatwick's pDOOH inventory through major demand-side platforms (DSPs) and supply-side platforms (SSPs). Whether you buy direct, through your agency's programmatic desk, or via self-serve, we ensure sless access to LGW's digital estate.
Planning a campaign at LGW requires understanding Gatwick's approval process, creative specifications, and compliance rules. Here's what you need to know — or let AdQuick handle the details for you.
| Format | Dimensions / Resolution | File Type | Max File Size | Notes |
|---|---|---|---|---|
| Digital screens (D6 portrait) | 1080 × 1920 px | MP4, JPEG | 50 MB | 10-second loop standard; no audio |
| Digital screens (landscape) | 1920 × 1080 px | MP4, JPEG | 50 MB | Full-motion video accepted |
| Digital spectaculars | Varies by unit | MP4, JPEG | 100 MB | Contact for exact specs per unit |
| Static lightboxes | Varies by unit | High-res PDF, TIFF | 300 DPI minimum | CMYK colour space; bleed required |
| Banners / wraps | Custom per placement | High-res PDF | 150 DPI minimum | Site survey recommended |
| Wi-Fi portal | 300 × 250 px, 728 × 90 px, 320 × 50 px | HTML5, JPEG, GIF | 150 KB | Landing page URL required |
All advertising at London Gatwick must comply with ASA (Advertising Standards Authority) and CAP (Committee of Advertising Practice) codes. Key restrictions include:
AdQuick's t reviews your creative against these requirements before submission, reducing the risk of rejection and minimising delays.
Airport advertising at LGW delivers measurable results. Here's how AdQuick helps you track performance and prove ROI.
Gatwick's impression data is derived from passenger flow counts provided by the airport authority, calibrated by screen location, orientation, and operational hours. Digital screens report verified play counts, and AdQuick layers independent measurement data to validate delivery.
Every AdQuick campaign at Gatwick includes:
LGW airport campaigns pair naturally with London transit advertising and OOH across the capital for full-market brand coverage.
Share your campaign objectives, target audience, budget range, and preferred timing. Our team will recommend the best formats and zones at Gatwick for your brief.
Receive a tailored proposal with specific placements, pricing, estimated impressions, and a zone map — typically within 48 hours of your brief.
Once you approve the plan, submit your creative assets. AdQuick handles the approval process with Global and the airport authority on your behalf.
Your campaign goes live on schedule. Track performance in real time through your AdQuick dashboard, with full support from our team throughout the flight.
Receive comprehensive post-campaign reporting. For pDOOH and digital campaigns, use mid-flight data to optimise creative, targeting, and delivery pacing.
Common questions about London Gatwick Airport advertising.
Gatwick offers a comprehensive range of advertising formats across both the North Terminal and South Terminal. Options include high-definition digital screens throughout departures and arrivals, large-format billboards and spectaculars, illuminated lightboxes, static banners, experiential activations and pop-up shops, Wi-Fi portal sponsorships, and the unique Gatwick Shuttle Domination package. Outdoor and forecourt advertising is also available on approach roads and in car parks.
Gatwick airport advertising rates vary by format, location, season, and campaign duration. Indicative pricing ranges include: digital screens from £3,000 for a 2-week campaign, large-format billboards from £10,000 for 4 weeks, lightboxes from £2,000 for 2 weeks, experiential activations from £15,000, and Wi-Fi sponsorships from £5,000 per month. AdQuick provides detailed, transparent quotes tailored to your specific requirements — request a custom proposal to get exact pricing for your campaign.
Impression volumes depend on format and placement. Digital screens and billboards at high-traffic positions typically deliver 500,000 to 2,000,000+ impressions per week. CPM (cost per thousand impressions) ranges from £10 to £35, with premium placements at the higher end. Gatwick's 46.6 million annual passengers and 90-minute average dwell time ensure substantial and sustained ad exposure across all formats.
Yes. AdQuick allows you to target your campaign to the North Terminal, South Terminal, or both. This is valuable for reaching specific audience segments — the North Terminal skews toward business and long-haul travellers, while the South Terminal is stronger for leisure, budget, and family demographics. You can also target specific zones within each terminal, such as departures, arrivals, baggage reclaim, or gate areas.
Programmatic DOOH lets you buy digital screen advertising at Gatwick through automated platforms, similar to how you buy online display ads. Gatwick has 40+ pDOOH-enabled screens. Benefits include launching campaigns in as little as 48 hours, targeting by terminal, time of day, or flight banks, adjusting creative mid-campaign, and accessing real-time reporting. AdQuick provides full pDOOH access to Gatwick's inventory through major DSPs and SSPs.
Lead times depend on the format. pDOOH campaigns can launch in 48 hours. Standard digital campaigns typically require 5 business days for creative approval. Static formats need 2–4 weeks for production and installation. Experiential activations should be planned 6–8 weeks in advance. For peak travel periods (summer holidays, Easter, Christmas), early booking is strongly recommended to secure premium positions.
All advertising at LGW must comply with ASA and CAP codes. Gatwick's exclusive media partner, Global, reviews and approves all creative before installation. Key restrictions include prohibitions on tobacco advertising, limits on alcohol and gambling creative, and requirements for substantiation of all claims. AdQuick handles the creative review and approval process on your behalf to ensure compliance and minimise delays.
AdQuick provides multiple measurement tools including verified impression delivery reports, proof of play and proof of posting with photographic evidence, brand lift studies, footfall attribution using mobile location data, and digital attribution for Wi-Fi and QR code interactions. pDOOH campaigns include real-time dashboards with live delivery tracking.
Yes. Airport advertising consistently ranks among the most effective OOH channels due to captive audiences and extended dwell times. At Gatwick specifically, research shows that 80% of frequent flyers notice airport advertising and 42% find it influential in purchase decisions. Gatwick's diverse mix of 59 airlines and 224 destinations ensures your message reaches a broad, high-value, and international audience.
Global holds the exclusive advertising contract for London Gatwick Airport, managing the full in-terminal media estate. AdQuick provides a single point of access to Gatwick's entire inventory — digital, static, experiential, and programmatic — alongside planning, buying, creative management, and measurement. You deal with one platform; we coordinate with Global and the airport on your behalf.
| Metric | Detail |
|---|---|
| IATA Code | LGW |
| Annual Passengers (2025) | 46.6 million |
| UK Rank | 2nd busiest (after Heathrow) |
| Terminals | 2 (North Terminal + South Terminal) |
| Airlines | 59 |
| Destinations | 224 |
| Average Dwell Time | 90 minutes |
| Wi-Fi Connections (Annual) | 23.9 million |
| Rail Catchment (60 min) | 15 million people |
| Distance to Central London | 30 miles (30 min by train) |
| Exclusive Media Partner | Global |
| Top Airlines | easyJet, British Airways, Wizz Air, TUI Airways, Virgin Atlantic |
| Top Destinations | Malaga, Barcelona, Dubai, Orlando, Singapore, Shanghai |
---
AdQuick is the leading platform for planning, buying, and measuring out of home advertising. We provide access to 100% of the advertising inventory at London Gatwick Airport and airports worldwide. [Start your campaign today →]
Ready to reach travelers at London Gatwick Airport? AdQuick makes it easy to plan, launch, and measure airport advertising campaigns.
Real-time inventory · Transparent pricing · Expert support
Get Started ->
Launch hyper-targeted OOH campaigns in minutes