Advertising in Manhattan Regional Airport (MHK)

*All metrics are based on a 4-week advertising campaign

Manhattan Regional Airport, situated in the thriving city of Manhattan, Kansas, offers a unique advertising opportunity for brands. As the second-busiest commercial airport in the state, it connects over 150,000 passengers annually. This bustling hub not only serves a diverse audience but also reflects the innovative spirit of Manhattan. Advertising at MHK reaches a wide range of travelers, showcasing local culture and creativity. Here, each ad campaign becomes an essential part of the ongoing conversation between passengers, businesses, and the community.

Why advertise at MHK?

Manhattan Regional Airport (MHK) is a key player in Kansas' aviation landscape, offering a range of unique features and benefits for advertisers. Some of the most notable aspects of MHK include:

  • Passenger volume: With over 150,000 passengers annually, MHK provides ample opportunities for advertisers to reach a diverse audience.
  • Local culture: Advertising at MHK allows brands to showcase their creativity and connect with the innovative spirit of Manhattan, Kansas.
  • Community engagement: Ad campaigns at MHK become part of the ongoing conversation between passengers, businesses, and the local community.
  • Accessibility: MHK's convenient location and modern facilities make it an attractive choice for both business and leisure travelers.

Manhattan Market

Population: Manhattan, Kansas, known as "The Little Apple," has a population of over 54,000 residents, according to the U.S. Census Bureau. This thriving city offers advertisers the opportunity to reach a diverse and growing audience.

Economic growth: Manhattan's economy is driven by a mix of industries, including education, research, agriculture, and military. The city is home to Kansas State University and the Fort Riley military base, providing a stable economic foundation and a variety of advertising opportunities.

Cultural diversity: Manhattan boasts a rich cultural heritage and a diverse population, with a mix of students, military personnel, and long-time residents. This diversity allows advertisers to target a wide range of audiences and demographics in the Manhattan market.

Entertainment and sports: The city offers a vibrant entertainment scene, hosting events, concerts, and festivals throughout the year. Manhattan is also home to the Kansas State University Wildcats, attracting sports fans and providing additional advertising opportunities in the collegiate sports market.

Education and innovation: As the home of Kansas State University, Manhattan fosters a culture of innovation and research. This concentration of academic institutions makes the city an attractive market for advertisers targeting tech-savvy and educated audiences, as well as those interested in supporting local research and development initiatives.

Manhattan Audience

  • Local residents: Manhattan, Kansas, has a population of over 54,000 residents, including students, military personnel, and long-time locals. This diverse population offers advertisers the opportunity to target specific demographic groups or appeal to a broader audience in "The Little Apple."
  • University community: Home to Kansas State University, Manhattan boasts a large student population, providing advertisers with a unique opportunity to reach a young, educated, and tech-savvy audience interested in the latest trends and innovations.
  • Military presence: With the Fort Riley military base nearby, Manhattan has a significant military community, offering advertisers the chance to connect with service members and their families, as well as businesses catering to their needs.
  • Cultural diversity: Manhattan's diverse population, including students, military personnel, and long-time residents, allows advertisers to target a wide range of audiences and demographics, taking into account cultural nuances and preferences.
  • Interests and lifestyles: The Manhattan audience is characterized by a wide range of interests and lifestyles, from sports enthusiasts to arts and culture aficionados. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
  • Highly connected: As a university town and a hub of innovation, Manhattan's residents are highly connected and engaged with digital platforms. Advertisers can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences.

Airport price breakdown

Billboard pricing in Manhattan varies depending on factors such as location, size, and visibility, with the following data points representing the average, median, and lowest prices:

  • Average Price: The average price for a billboard in Manhattan is approximately $14,500.00, reflecting the high demand and premium locations available in this bustling urban center.
  • Median Price: With a median price of around $12,000.00, this figure represents the middle ground for billboard pricing in Manhattan, offering a balance between cost and visibility for advertisers.
  • Lowest Price: The lowest price for a billboard in Manhattan can be as affordable as $3,500.00, providing budget-conscious advertisers with an opportunity to reach their target audience without breaking the bank.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Manhattan Regional Airport:

  • Total Impressions: The total impressions for an advertising campaign at MHK can reach up to 1,000,000, showcasing the potential for high visibility and audience engagement.
  • Average Impressions: On average, an advertising campaign at MHK can generate around 500,000 impressions, offering a substantial opportunity for brands to connect with their target audience.
  • Median Impressions: The median number of impressions for an ad campaign at MHK is approximately 400,000, representing a balanced figure between the highest and lowest reach possibilities.
  • Average CPM (Cost Per Thousand Impressions): The average CPM for advertising at MHK is around $29.00, reflecting the cost-effectiveness of reaching a large and diverse audience in this bustling airport.
  • Median CPM: With a median CPM of about $30.00, this figure represents the middle ground for cost per thousand impressions at MHK, offering advertisers a reasonable balance between cost and reach.

Some of the top airport ad providers for MHK

Here is a list of top providers for advertising at Manhattan Regional Airport:

  • Inspiria Outdoor Advertising specializes in airport advertising, offering a range of innovative and impactful solutions for brands looking to reach travelers at MHK.

Other formats for advertising in Manhattan

A closer look at the data reveals the depth and breadth of the other opportunities available in Manhattan:

  • Static Billboards: Static billboards in Manhattan generate around 500,000 impressions with an average CPM of $11.34. This classic advertising medium offers a stable and prominent presence, making it a popular choice for brands seeking consistent visibility.
  • Digital Billboards: Digital billboards in Manhattan receive approximately 36,620 impressions and have an average CPM of $12.70. This dynamic and flexible medium allows for real-time updates and creative changes, making it an attractive option for advertisers looking to keep their campaigns fresh and engaging.
  • Street Furniture: Street furniture advertising in Manhattan garners around 466,740 impressions with an average CPM of $39.49. This versatile and highly visible medium allows brands to integrate their messaging into the urban landscape, reaching pedestrians and commuters alike.
  • Retail Venues: Advertising in retail venues in Manhattan generates about 48,708 impressions and has an average CPM of $11.47. This targeted approach allows brands to reach consumers in a shopping mindset, increasing the likelihood of conversions and sales.
  • Transit: Transit advertising in Manhattan achieves approximately 3,724,000 impressions with an average CPM of $7.25. This highly visible and cost-effective medium enables advertisers to reach a captive audience of daily commuters, tourists, and residents on the go.
  • Everything Else: Other advertising opportunities in Manhattan collectively receive around 272,989 impressions and have an average CPM of $0.00. This diverse range of options allows advertisers to explore unique and innovative ways to connect with their target audience in the bustling city of Manhattan.

Get started advertising with AdQuick now!

Manhattan Regional Airport offers a wealth of advertising opportunities for brands looking to reach a diverse and engaged audience. With a range of platforms and formats available, advertisers can tailor their campaigns to connect with specific demographics and interests. By leveraging the power of out-of-home advertising, brands can create memorable and impactful experiences for travelers at MHK.

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