Airport Advertising in Coastal Carolina Regional Airport (was Craven County Regional)

Advertising in Coastal Carolina Regional Airport (was Craven County Regional) (EWN)

*All metrics are based on a 4-week advertising campaign

Coastal Carolina Regional Airport, formerly Craven County Regional, offers a unique advertising opportunity in the charming city of New Bern. As the gateway to North Carolina's picturesque Crystal Coast, this airport connects over 200,000 passengers annually. Advertisers can tap into a diverse audience of tourists, business travelers, and locals, while showcasing their brand in a region steeped in history and natural beauty. At Coastal Carolina Regional Airport, advertising becomes an engaging conversation with a captivated audience.

Why advertise at EWN?

Coastal Carolina Regional Airport (EWN) offers a unique advertising opportunity with its notable features and ranking. Some highlights include:

• Location: Situated in New Bern, North Carolina, EWN serves as a gateway to the picturesque Crystal Coast.
• Passenger traffic: The airport connects over 200,000 passengers annually, catering to tourists, business travelers, and locals.
• Historic region: EWN is located in a region steeped in history and natural beauty, attracting a diverse audience.
• Engaging advertising: Advertisers can showcase their brand through captivating conversations with a captivated audience at EWN.

New Bern Market

Population: New Bern is a charming city in North Carolina with a population of over 30,000 residents, as reported by the U.S. Census Bureau. This smaller market offers advertisers the opportunity to connect with a tight-knit community.

Economic growth: New Bern's economy is driven by diverse industries such as healthcare, manufacturing, and tourism. The city is home to several major employers, including CarolinaEast Health System, Moen, and BSH Home Appliances, offering advertisers a range of target audiences.

Cultural heritage: New Bern boasts a rich cultural heritage, being the second-oldest colonial town in North Carolina. The city's historic downtown, Tryon Palace, and numerous museums attract visitors and residents alike, providing advertisers with a unique backdrop for their campaigns.

Outdoor recreation: Situated at the confluence of the Neuse and Trent Rivers, New Bern offers ample opportunities for outdoor activities such as boating, fishing, and kayaking. Advertisers can tap into the active lifestyle of residents and tourists who enjoy the city's natural beauty.

Education and community: New Bern is home to Craven Community College, which serves over 3,000 students. The city also hosts various community events and festivals throughout the year, such as MumFest and the North Carolina Seafood Festival, offering advertisers additional opportunities to engage with local audiences.

New Bern Audience

• Local residents: New Bern's population of over 30,000 residents consists of a mix of families, retirees, and young professionals. Advertisers can target specific demographic groups or appeal to a broader audience within this tight-knit community.
• Regional tourists: As a gateway to North Carolina's picturesque Crystal Coast, New Bern attracts tourists seeking history, culture, and outdoor recreation. Advertisers can capitalize on this influx of visitors by showcasing their brand to potential customers from across the region.
• Cultural interests: New Bern's rich cultural heritage, including its historic downtown, Tryon Palace, and numerous museums, appeals to history buffs and art enthusiasts. Advertisers can align their campaigns with these cultural attractions to create a stronger connection with their target audience.
• Outdoor enthusiasts: With its location at the confluence of the Neuse and Trent Rivers, New Bern offers ample opportunities for boating, fishing, and kayaking. Advertisers can tap into the active lifestyle of residents and tourists who enjoy the city's natural beauty.
• Education and community: Home to Craven Community College and various community events and festivals, New Bern offers advertisers the chance to engage with local students and residents attending these gatherings. Brands can create targeted campaigns to connect with this audience during events like MumFest and the North Carolina Seafood Festival.
• Connected audience: New Bern residents are increasingly connected through digital platforms, providing advertisers with opportunities to engage with consumers through targeted online campaigns and social media. Brands can leverage this connectivity to reach their target audience in a more personalized and interactive manner.

Airport price breakdown

Billboard advertising prices in New Bern vary depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for billboard advertising in New Bern is approximately $1,200.00, offering a cost-effective option for advertisers looking to reach a broad audience.
• Median Price: With a median price of around $1,100.00, advertisers can find a balance between affordability and visibility for their billboard campaigns in New Bern.
• Lowest Price: The lowest price for billboard advertising in New Bern can be as low as $800.00, providing an accessible entry point for businesses with smaller advertising budgets.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns at Coastal Carolina Regional Airport:

• Total Impressions: The total impressions for a 4-week advertising campaign at EWN can reach up to 1,000,000, showcasing the potential reach of an advertiser's message.
• Average Impressions: The average impressions for a 4-week campaign at EWN are approximately 500,000, offering a substantial audience for advertisers to connect with.
• Median Impressions: With a median impression count of around 450,000, advertisers can expect a consistent level of exposure for their campaigns at EWN.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a 4-week advertising campaign at EWN is approximately $2.40, demonstrating the cost-effectiveness of reaching a large audience.
• Median CPM: The median CPM for a 4-week campaign at EWN is around $2.20, offering a balanced approach to cost and reach for advertisers.

Some of the top airport ad providers for EWN

Here is a list of top providers for advertising at Coastal Carolina Regional Airport:

• Advance Media: Advance Media specializes in aviation advertising, offering tailored solutions for businesses looking to advertise at airports like EWN.

Other formats for advertising in New Bern

A closer look at the data reveals the depth and breadth of the other opportunities available in New Bern:

• Static Billboards: Static billboards in New Bern receive 260,000 impressions with an average CPM of $0.96. This classic advertising medium provides a constant presence, making it a reliable choice for advertisers seeking a traditional approach.
• Retail Venues: Retail venues in New Bern garner 260,000 impressions with an average CPM of $0.96. This targeted advertising option allows brands to reach consumers in a shopping mindset, increasing the likelihood of conversions.

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