Advertising in Rochester International Airport (RST)

*All metrics are based on a 4-week advertising campaign

Located in the flourishing city of Rochester, Rochester International Airport (RST) offers a unique advertising opportunity for brands. Serving as a gateway to the world-renowned Mayo Clinic, RST connects over 370,000 passengers annually. This bustling airport not only links travelers to major hubs but also reflects the innovative spirit of Rochester. Here, advertising reaches a diverse audience, showcasing local culture and global connections. At RST, each advertisement becomes an essential part of the conversation between industries, communities, and travelers.

Why advertise at RST?

Rochester International Airport (RST) is a thriving hub with unique features that make it stand out among other airports. Some of the most notable aspects of RST include:

Rochester Market

Population: Rochester is the third-largest city in Minnesota, with a population of over 120,000 people, according to the U.S. Census Bureau. This growing city offers advertisers the opportunity to reach a significant and diverse audience.

Economic growth: Rochester's economy is primarily driven by the healthcare industry, with the Mayo Clinic being the city's largest employer. Additionally, the city is experiencing growth in the technology and manufacturing sectors, providing a diverse economic landscape for advertisers to target.

Cultural diversity: Rochester is home to a diverse population, including a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target a wide range of audiences and demographics, making it an attractive market for various industries.

Entertainment and sports: The city offers a variety of entertainment options, including theaters, museums, and parks. Rochester also hosts numerous events and festivals throughout the year, attracting visitors and providing additional advertising opportunities. While the city does not have major professional sports teams, it is home to the Rochester Honkers, a collegiate summer baseball team, and the Med City Freeze, a semi-professional football team.

Education and innovation: Rochester is a hub for education and innovation, with institutions such as the University of Minnesota Rochester, Mayo Clinic College of Medicine and Science, and Rochester Community and Technical College. This concentration of academic institutions fosters a culture of research and innovation, making the city an appealing market for advertisers targeting educated and tech-savvy audiences.

Rochester Audience

Airport price breakdown

Billboard pricing in Rochester varies depending on factors such as location, size, and visibility, with the following price ranges:

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Rochester:

Some of the top airport ad providers for RST

Here is a list of top providers for RST:

Other formats for advertising in Rochester

A closer look at the data reveals the depth and breadth of the other opportunities available in Rochester:

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