Airport Advertising in Spokane International Airport (Geiger Field)

Advertising in Spokane International Airport (Geiger Field) (GEG)

*All metrics are based on a 4-week advertising campaign

Located in the picturesque Pacific Northwest, Spokane International Airport (Geiger Field) serves as a gateway to the thriving city of Spokane and its surrounding natural beauty. This bustling airport connects millions of passengers annually, offering advertisers a unique opportunity to engage with a diverse audience. At Spokane International Airport, advertising goes beyond traditional boundaries, showcasing local culture and innovation while reaching a wide range of travelers. Here, each advertisement becomes an essential part of the ongoing conversation between cultures, industries, and passengers.

Why advertise at GEG?

Spokane International Airport (GEG) offers a unique advertising platform with its diverse audience and innovative approach. Some notable aspects of GEG include:

• Passenger traffic: Millions of passengers travel through GEG annually, providing a broad audience for advertisers.
• Local culture: Advertising at GEG showcases the vibrant local culture and natural beauty of the Pacific Northwest.
• Industry connections: GEG serves as a gateway to Spokane's thriving industries, connecting passengers to business opportunities in the region.
• Innovative advertising: GEG goes beyond traditional advertising methods, incorporating unique and engaging ways to reach travelers.

Spokane Market

• Population: Spokane is the second-largest city in Washington state, with a population of over 220,000 people, according to the U.S. Census Bureau. The Spokane metropolitan area has a population of over 570,000, providing a sizable market for advertisers.
• Economic growth: Spokane's economy is diverse, with major industries including healthcare, education, manufacturing, and retail. The city is also home to several major companies, such as Avista Corporation and PotlatchDeltic, offering advertisers the opportunity to target a wide range of business sectors.
• Cultural diversity: Spokane is known for its rich cultural heritage and diverse population, which includes a mix of ethnicities, races, and backgrounds. This diversity allows advertisers to target various audiences and demographics, making it an attractive market for advertising campaigns.
• Entertainment and sports: Spokane hosts numerous events, concerts, and festivals throughout the year, such as the Spokane Lilac Festival and Hoopfest. The city is also home to several minor league sports teams, including the Spokane Indians (MiLB) and Spokane Chiefs (WHL), attracting fans and providing additional advertising opportunities.
• Education and innovation: Spokane is a hub for higher education, with institutions such as Gonzaga University, Eastern Washington University, and Washington State University Spokane. This concentration of academic institutions fosters a culture of innovation and research, making the city an appealing market for advertisers targeting educated and tech-savvy audiences.

Spokane Audience

• Local residents: Spokane's population of over 220,000 people consists of a diverse mix of individuals, including young professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience within the Spokane community.
• Regional tourists: Spokane attracts tourists from across the Pacific Northwest and beyond, drawn to its natural beauty, outdoor recreation, and cultural events. This presents a valuable opportunity for advertisers to reach a regional audience and showcase their brand to potential customers visiting the area.
• Language diversity: While English is the predominant language spoken in Spokane, the city is home to a diverse population with various linguistic backgrounds. Advertisers can consider incorporating multilingual campaigns or visual storytelling to effectively communicate with a wider audience in the region.
• Interests and lifestyles: Spokane residents enjoy a range of interests and lifestyles, from outdoor enthusiasts and arts lovers to sports fans and foodies. Advertisers can align their campaigns with popular local events, attractions, or trending topics to create a stronger connection with their target audience.
• Highly educated: With several higher education institutions in the area, Spokane boasts a well-educated population. Advertisers can target this demographic by focusing on topics related to innovation, research, and technology, appealing to the interests of students and professionals alike.
• Connected audience: Spokane residents are increasingly connected through digital devices and social media platforms. Advertisers can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences tailored to the Spokane audience.

Types of Airport Advertising

Here are some of the most common advertising platforms at GEG:

• Video walls: Strategically placed video walls throughout the airport can display eye-catching visuals and animations, capturing the attention of passengers as they navigate the terminal. For example, a local restaurant could showcase their signature dishes on a video wall near the food court.
• Airline lounges: Advertisers can target affluent and business travelers by placing ads in airline lounges, where passengers often spend time relaxing or working before their flights. A luxury car brand could display a sleek ad in a premium lounge, appealing to the high-end clientele.
• Security areas: Advertising in security areas can reach a captive audience as passengers wait in line for security checks. A travel insurance company could place ads near the security checkpoint, reminding passengers of the importance of coverage while they travel.
• In-flight videos: In-flight entertainment systems offer advertisers the opportunity to engage with passengers during their flights. A tourism board could create a short video showcasing the destination's attractions, which would be played during the flight's entertainment program.
• Baggage claim: Ads placed in the baggage claim area can target arriving passengers as they wait for their luggage. A local hotel could advertise their accommodations and services, enticing travelers to book a stay.

These examples represent just a fraction of the numerous advertising opportunities available at airports like GEG, allowing brands to create tailored campaigns that effectively reach their target audience.

Airport price breakdown

Billboard pricing in Spokane varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in Spokane is approximately $1,200.00, offering a cost-effective option for advertisers looking to reach a broad audience.
• Median Price: The median price for a billboard in Spokane stands at around $1,000.00, providing a balanced option for advertisers seeking a mix of affordability and visibility.
• Lowest Price: The lowest price for a billboard in Spokane can be as low as $500.00, making it an attractive choice for advertisers with limited budgets or those looking to test the market.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in Spokane:

• Total Impressions: The total impressions for an advertising campaign in Spokane can reach up to 1,000,000, showcasing the potential for widespread exposure.
• Average Impressions: The average impressions for a campaign in Spokane stand at around 500,000, offering a substantial audience for advertisers to target.
• Median Impressions: The median impressions for a Spokane advertising campaign are approximately 400,000, providing a balanced reach for advertisers seeking a mix of exposure and affordability.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a Spokane advertising campaign is about $2.40, demonstrating a cost-effective option for reaching a large audience.
• Median CPM: The median CPM for a campaign in Spokane is around $2.50, offering a balanced cost per thousand impressions for advertisers seeking a mix of reach and cost-efficiency.

Some of the top airport ad providers for GEG

Here is a list of top providers for advertising at Spokane International Airport (GEG):

• Lamar Airports offers a variety of advertising options at GEG, helping brands reach a diverse audience of travelers.

Other formats for advertising in Spokane

A closer look at the data reveals the depth and breadth of the other opportunities available in Spokane:

• Static Billboards: In Spokane, static billboards get over 349,000 impressions with an average CPM of $8.62. This classic advertising medium offers a consistent presence, making it a reliable choice for outdoor advertising campaigns.
• Digital Billboards: Digital billboards in Spokane receive over 25,000 impressions with an average CPM of $10.86. This dynamic and flexible medium allows for real-time updates and eye-catching visuals, enhancing the impact of outdoor advertising efforts.
• Wallscapes: Wallscapes in Spokane generate over 202,000 impressions with an average CPM of $9.35. These large-scale ads create a memorable visual impact, making them an effective option for brands looking to stand out in the urban landscape.
• Retail Venues: Advertising in retail venues in Spokane garners over 55,000 impressions with an average CPM of $18.69. This targeted approach allows advertisers to reach consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising in Spokane achieves over 7,448,000 impressions with an average CPM of $6.47. This highly visible medium reaches a captive audience of commuters, making it an excellent choice for brands looking to increase awareness and recall.
• Everything Else: Other advertising opportunities in Spokane collectively generate over 617,000 impressions with an average CPM of $7.58. This diverse range of options allows advertisers to explore unique and innovative ways to reach their target audience in Spokane.

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