Airport Advertising in St Pete–Clearwater International Airport

Advertising in St Pete–Clearwater International Airport (PIE)

*All metrics are based on a 4-week advertising campaign

Located in the picturesque region of Florida, St Pete–Clearwater International Airport serves as a gateway to the beautiful beaches and thriving arts scene of St Petersburg and Clearwater. This bustling airport connects millions of passengers annually, offering advertisers a unique opportunity to engage with a diverse audience. At St Pete–Clearwater International Airport, advertising goes beyond traditional boundaries, capturing the essence of the vibrant local culture while reaching a wide range of travelers from around the world.

Why advertise at PIE?

St Pete–Clearwater International Airport (PIE) offers a unique blend of convenience and local charm, making it a popular choice for travelers. Some notable aspects of PIE include:

• Convenience: PIE is known for its easy access and hassle-free experience, making it a preferred choice for many travelers.
• Local charm: The airport showcases the vibrant culture of the region, providing a warm welcome to visitors.
• Destination gateway: Serving as a gateway to the beautiful beaches and thriving arts scene of St Petersburg and Clearwater, PIE attracts a diverse range of travelers.
• Advertising opportunities: With millions of passengers passing through annually, PIE offers advertisers a unique platform to engage with a wide audience.

St Petersburg Market

• Population: St Petersburg is the fifth-largest city in Florida, with a population of over 250,000 people, according to the U.S. Census Bureau. The city is part of the larger Tampa Bay metropolitan area, which has a population of over 3 million people.
• Economic growth: St Petersburg has a diverse economy, with major industries including tourism, healthcare, marine sciences, and financial services. The city is also home to the headquarters of several notable companies, such as Raymond James Financial and Jabil Circuit.
• Cultural diversity: St Petersburg is known for its rich cultural heritage and diverse population, which includes a mix of ethnicities, races, and backgrounds. This diversity offers advertisers the opportunity to target a wide range of audiences and demographics.
• Arts and entertainment: The city is a hub for arts and entertainment, hosting numerous events, concerts, and festivals throughout the year. St Petersburg is also home to several museums, galleries, and performing arts venues, attracting millions of visitors and providing additional advertising opportunities.
• Outdoor activities: St Petersburg is famous for its beautiful beaches, parks, and outdoor recreational opportunities. The city's warm climate and abundant sunshine make it a popular destination for tourists and residents alike, offering advertisers the chance to reach active and outdoor-loving audiences.
• Education and innovation: St Petersburg is a center for higher education, with institutions such as the University of South Florida St Petersburg and Eckerd College. This concentration of academic institutions fosters a culture of innovation and research, making the city an attractive market for advertisers targeting tech-savvy and educated audiences.

St Petersburg Audience

• Local residents: St Petersburg's population of over 250,000 people consists of a diverse mix of individuals, including young professionals, families, students, and retirees. This variety allows advertisers to target specific demographic groups or appeal to a broader audience in the St Petersburg area.
• International tourists: St Petersburg and Clearwater attract millions of visitors each year, drawn by the beautiful beaches, vibrant arts scene, and warm climate. This influx of tourists presents a unique opportunity for advertisers to reach a global audience and showcase their brand to potential customers from around the world.
• Language diversity: St Petersburg's diverse population speaks a variety of languages, reflecting the city's rich cultural heritage. Advertisers should consider language barriers and cultural nuances when crafting their messaging, using multilingual campaigns or visual storytelling to effectively communicate with a wider audience.
• Interests and lifestyles: The St Petersburg audience is characterized by a wide range of interests and lifestyles, from arts and culture enthusiasts to outdoor adventurers and foodies. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly connected: St Petersburg residents are highly connected, with widespread smartphone usage and a strong presence on social media platforms. Brands can leverage this connectivity to engage with consumers through targeted online campaigns, social media influencers, and interactive experiences, reaching both local residents and visitors to the area.
• Educated and innovative: With a concentration of higher education institutions in St Petersburg, the city's audience is characterized by a culture of innovation and research. Advertisers targeting tech-savvy and educated audiences can find a receptive market in St Petersburg, connecting with students, faculty, and professionals in various industries.

Types of Airport Advertising

Here are some of the most common advertising platforms at PIE:

• Video walls: Strategically placed video walls throughout the airport can display eye-catching advertisements, engaging travelers as they navigate the terminal. For example, a large video wall near the baggage claim area can showcase a local restaurant's mouth-watering dishes, enticing hungry passengers to visit.
• Airline lounges: Advertisements in airline lounges can target a more affluent audience, as these spaces are typically reserved for premium passengers. An example could be a luxury car brand promoting their latest model to the lounge's discerning clientele.
• Security areas: Advertising in security areas can capture the attention of passengers during a typically mundane part of their journey. For instance, a travel insurance company could place ads on security trays, reminding passengers of the importance of coverage while they wait in line.
• In-flight videos: In-flight videos offer a captive audience for advertisers, as passengers are often looking for entertainment during their flight. A popular clothing brand could showcase their latest collection in a short video, encouraging passengers to shop online or visit their store upon arrival.
• Interactive kiosks: Interactive kiosks placed throughout the airport can engage passengers with immersive experiences, such as virtual reality or touchscreen games. For example, a tourism board could create an interactive kiosk that allows passengers to explore local attractions and plan their itinerary before they even leave the airport.

These examples represent just a fraction of the advertising opportunities available at airports like PIE, with countless other platforms and formats to explore.

Airport price breakdown

Billboard pricing in St Petersburg varies depending on factors such as location, size, and visibility, with the following price ranges:

• Average Price: The average price for a billboard in St Petersburg is approximately $1,500.00, offering a cost-effective advertising solution for businesses looking to reach a wide audience.
• Median Price: With a median price of around $1,200.00, billboards in St Petersburg cater to a variety of budgets, making them accessible to both small and large businesses.
• Lowest Price: The lowest price for a billboard in St Petersburg can be as low as $500.00, providing an affordable option for advertisers seeking to maximize their exposure without breaking the bank.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of billboard advertising in St Petersburg:

• Total Impressions: The total number of impressions for a billboard campaign in St Petersburg can vary widely, depending on factors such as location, size, and visibility.
• Average Impressions: On average, a billboard in St Petersburg can generate around 100,000 impressions per month, offering advertisers a significant opportunity to reach their target audience.
• Median Impressions: The median number of impressions for a billboard in St Petersburg is approximately 90,000 per month, reflecting the diverse range of advertising opportunities available in the city.
• Average CPM (Cost Per Thousand Impressions): The average CPM for a billboard in St Petersburg is around $15.00, providing a cost-effective solution for businesses looking to maximize their advertising impact.
• Median CPM: With a median CPM of approximately $13.33, billboard advertising in St Petersburg caters to a variety of budgets and campaign objectives.

Some of the top airport ad providers for PIE

Here is a list of top billboard providers for St Pete–Clearwater International Airport:

• Departure Media is a leading provider of airport advertising solutions, offering a range of innovative platforms and formats to help brands connect with travelers at PIE.

Other formats for advertising in St Petersburg

A closer look at the data reveals the depth and breadth of the advertising opportunities available in St Petersburg:

• Static Billboards: With 102,500 impressions and an average CPM of $10.28, static billboards offer a traditional and effective advertising medium that can reach a wide audience in St Petersburg.
• Digital Billboards: Digital billboards generate 28,000 impressions and have an average CPM of $39.84, providing a dynamic and eye-catching platform for advertisers to showcase their brand.
• Street Furniture: Street furniture advertising garners 194,880 impressions with an average CPM of $3.65, offering a cost-effective solution for brands looking to target pedestrians and commuters in urban areas.
• Wheat Pastings: Wheat pastings boast an impressive 4,050,000 impressions and an average CPM of $1.00, making them an affordable and high-impact option for advertisers seeking to make a bold statement in St Petersburg.
• Retail Venues: Advertising in retail venues generates 22,904 impressions and has an average CPM of $36.69, allowing brands to engage with consumers in a shopping environment where purchasing decisions are often made.
• Transit: Transit advertising reaches 2,800,000 impressions with an average CPM of $4.01, providing a highly visible platform for advertisers to target commuters and travelers on the go.
• Everything Else: Other advertising opportunities in St Petersburg generate 461,310 impressions and have an average CPM of $5.80, showcasing the diverse range of platforms and formats available to advertisers in the city.

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