Airport Advertising in Wichita

Advertising in Wichita Dwight D Eisenhower National Airport (ICT)

*All metrics are based on a 4-week advertising campaign

Wichita Dwight D Eisenhower National Airport, located in the thriving city of Wichita, offers a unique advertising opportunity for brands. As the largest airport in Kansas, it serves a diverse mix of business and leisure travelers. With its modern facilities and strong connection to the local community, advertising at this airport allows brands to engage with a captive audience while showcasing the vibrant spirit of Wichita. Here, advertisers can make a lasting impact on travelers, fostering connections between cultures, industries, and countless journeys.

Why advertise at ICT?

Wichita Dwight D Eisenhower National Airport (ICT) is a key transportation hub with several notable features. Some of these include:

• Modern facilities: ICT boasts state-of-the-art amenities, providing a comfortable and efficient travel experience for passengers.
• Strong local connection: The airport is deeply connected to the Wichita community, reflecting the city's vibrant spirit and culture.
• Diverse travelers: ICT serves a wide range of passengers, including business and leisure travelers, offering advertisers a broad audience to engage with.
• Captive audience: Advertising at ICT allows brands to capture the attention of travelers during dwell times, creating memorable impressions and fostering connections.

Wichita Market

• Population: Wichita is the largest city in Kansas, with a population of over 390,000 people, according to the U.S. Census Bureau. This sizable population offers advertisers a substantial audience to target within the local market.
• Economic growth: Wichita's economy is driven by diverse industries, including aerospace, manufacturing, healthcare, and agriculture. The city is known as the "Air Capital of the World" due to its significant contributions to the aviation industry, with major companies like Textron Aviation, Spirit AeroSystems, and Airbus having a presence in the area.
• Cultural diversity: Wichita is home to a diverse population, with a mix of ethnicities, races, and backgrounds. This cultural diversity provides advertisers with the opportunity to target a wide range of audiences and demographics, making it an attractive market for various campaigns.
• Entertainment and sports: The city offers a variety of entertainment options, including museums, theaters, and live music venues. Wichita also hosts several annual events and festivals, such as the Wichita Riverfest and the Tallgrass Film Festival. Additionally, the city is home to minor league sports teams like the Wichita Wind Surge (MiLB) and the Wichita Thunder (ECHL), offering further advertising opportunities.
• Education and innovation: Wichita is home to several higher education institutions, including Wichita State University, Friends University, and Newman University. These academic institutions contribute to a culture of innovation and research, making the city an appealing market for advertisers targeting educated and tech-savvy audiences.

Wichita Audience

• Local residents: Wichita's population of over 390,000 people consists of a diverse mix of individuals, including young professionals, families, students, and retirees. This diversity allows advertisers to target specific demographic groups or appeal to a broader audience within the local market.
• Regional tourists: As the largest city in Kansas, Wichita attracts visitors from surrounding states and beyond. These regional tourists present a unique opportunity for advertisers to reach a wider audience and showcase their brand to potential customers from various locations.
• Language diversity: Wichita's diverse population speaks a variety of languages, presenting both a challenge and an opportunity for advertisers. By creating multilingual campaigns or incorporating visual storytelling, brands can effectively communicate with a wider audience and cater to different cultural backgrounds.
• Interests and lifestyles: The Wichita audience is characterized by a wide range of interests and lifestyles, from aviation enthusiasts to sports fans and foodies. Advertisers can tap into these passions by aligning their campaigns with popular events, local attractions, or trending topics, creating a stronger connection with their target audience.
• Highly educated: With several higher education institutions in the city, Wichita's population is well-educated and tech-savvy. Advertisers can leverage this by targeting educated audiences with campaigns that focus on innovation, research, and technology.
• Connected community: Wichita residents are connected through strong community ties and local pride. Advertisers can capitalize on this by creating campaigns that resonate with the local culture, showcase the city's vibrant spirit, and foster a sense of connection among residents.

Types of Airport Advertising

Here are some of the most common advertising platforms at ICT:

• Video walls: Strategically placed video walls throughout the airport can display eye-catching visuals and animations, capturing the attention of passengers as they navigate the terminal. For example, a brand could showcase a dynamic product demonstration or a captivating promotional video.
• Airline lounges: Advertising in airline lounges allows brands to target a more affluent and business-oriented audience. This could include sponsored charging stations, branded furniture, or digital displays featuring exclusive offers for lounge guests.
• Security areas: Security checkpoints are an ideal location for advertising, as passengers are often waiting in line and looking for distractions. Brands can place ads on security trays, dividers, or even on the walls surrounding the area, such as a promotion for a new travel accessory or a reminder to stay hydrated with a specific bottled water brand.
• In-flight videos: Brands can advertise on in-flight entertainment systems, reaching a captive audience during their flight. This could include pre-roll ads before movies or TV shows, sponsored content, or even branded games and quizzes to engage passengers.
• Interactive kiosks: Interactive kiosks placed throughout the airport can provide passengers with useful information while also displaying targeted advertisements. For example, a kiosk could help travelers find their gate while also promoting a nearby restaurant or retail store.

These are just a few examples of the many advertising opportunities available at airports like ICT, allowing brands to create memorable and impactful campaigns that reach a diverse audience of travelers.

Airport price breakdown

Billboard pricing in Wichita varies depending on factors such as location, size, and visibility, with the following price points:

• Average Price: The average price for a billboard in Wichita is approximately $1,200.00, offering a cost-effective advertising solution for brands looking to reach a wide audience.
• Median Price: With a median price of $1,000.00, advertisers can find billboards that cater to their budget while still providing significant exposure to their target audience.
• Lowest Price: The lowest price for a billboard in Wichita can be as low as $500.00, making it an affordable option for smaller businesses or those looking to test the effectiveness of outdoor advertising.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of an advertising campaign, with the following key data points:

• Total Impressions: The campaign generated a total of 194,000 impressions, showcasing the potential reach of the advertisement.
• Average Impressions: On average, each ad placement received 11,000 impressions, indicating a consistent level of exposure across the campaign.
• Average CPM: The average CPM (Cost Per Thousand Impressions) for the campaign is not provided, but it can be calculated by dividing the total cost of the campaign by the total impressions and multiplying by 1,000.
• Median CPM: The median CPM value is not provided, but it can be calculated by finding the middle value of the CPMs for all ad placements in the campaign.

Some of the top airport ad providers for ICT

Here is a list of top providers for advertising at Wichita Dwight D Eisenhower National Airport:

• Clear Channel Airports is a leading provider of airport advertising solutions, offering a wide range of innovative and impactful ad formats to engage travelers.

Other formats for advertising in Wichita

A closer look at the data reveals the depth and breadth of the advertising opportunities available in Wichita:

• Static Billboards: Static billboards in Wichita generate over 287,000 impressions with an average CPM of $11.24. This classic advertising medium provides consistent visibility and remains a popular choice for outdoor campaigns.
• Digital Billboards: Digital billboards in Wichita receive approximately 95,000 impressions and have an average CPM of $6.90. This versatile and dynamic medium allows for creative flexibility and real-time updates, making it an attractive option for advertisers.
• Street Furniture: Street furniture advertising in Wichita garners around 295,000 impressions with an average CPM of $39.66. This type of advertising integrates seamlessly into the urban landscape, targeting pedestrians and motorists alike.
• Retail Venues: Retail venue advertising in Wichita generates about 10,000 impressions and has an average CPM of $14.57. This targeted approach allows brands to reach consumers in a shopping mindset, increasing the likelihood of conversions.
• Transit: Transit advertising in Wichita boasts an impressive 10,000,000 impressions with an average CPM of $3.40. This cost-effective medium reaches a captive audience of daily commuters, making it an ideal choice for local and regional campaigns.
• Everything Else: Other advertising opportunities in Wichita collectively receive around 200,000 impressions and have an average CPM of $14.32. This category encompasses a variety of unique and innovative formats, allowing advertisers to think outside the box and create memorable campaigns.

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