How much does advertising at Wilkes-Barre/Scranton International Airport cost?

Airport advertising costs at Wilkes-Barre/Scranton International Airport range from a few thousand dollars per month for static displays to $50,000+ for premium digital spectaculars. Pricing depends on format, terminal location, share of voice, and seasonality. Use AdQuick to get real-time pricing for available inventory at AVP.

What types of ads are available at Wilkes-Barre/Scranton International Airport?

Advertising formats at Wilkes-Barre/Scranton International Airport typically include digital spectaculars (large LED/LCD screens), backlit dioramas (illuminated static panels), column wraps, digital ad networks across terminals, baggage-claim signage, jetbridge panels, and boarding-area displays. Availability varies by terminal and location.

How do I buy advertising at Wilkes-Barre/Scranton International Airport?

You can buy advertising at Wilkes-Barre/Scranton International Airport through AdQuick's self-serve platform. Search available inventory by format and location, compare pricing and audience data, add units to your media plan, and book online. AdQuick handles vendor coordination, creative trafficking, and proof-of-play reporting.

Is airport advertising effective?

Yes. Studies show 82% of travelers notice airport advertising and 76% take action afterward. The combination of extended dwell time (60–90 minutes), a captive audience, and an affluent demographic makes airport ads one of the highest-performing OOH channels for brand awareness and consideration.

How far in advance should I book ads at Wilkes-Barre/Scranton International Airport?

Most airport advertising should be booked 4–8 weeks before the desired start date. Premium placements at major hubs like Wilkes-Barre/Scranton International Airport can require 8–12 weeks of lead time. Digital formats generally have shorter lead times. AdQuick shows real-time availability for your exact dates.

Airport Advertising in Wilkes Barre Scranton (AVP)

Advertising in Wilkes-Barre/Scranton International Airport (AVP)

*All metrics are based on a 4-week advertising campaign

Located in the picturesque region of Northeastern Pennsylvania, Wilkes-Barre/Scranton International Airport serves as a gateway to the thriving communities of Wilkes-Barre and Scranton. This bustling airport connects over 580,000 passengers annually, offering advertisers a unique opportunity to engage with a diverse audience. At AVP, advertising goes beyond traditional boundaries, capturing the attention of travelers while showcasing the rich history and vibrant culture of the region. Here, each advertisement becomes an essential part of the ongoing conversation between locals, visitors, and businesses.

Why advertise at AVP?

Wilkes-Barre/Scranton International Airport (AVP) is a regional hub with a variety of notable features that make it an attractive advertising location. Some key aspects of AVP include:

Passenger traffic: AVP serves over 580,000 passengers annually, providing a diverse audience for advertisers.
Regional gateway: The airport connects the thriving communities of Wilkes-Barre and Scranton, showcasing the region's rich history and vibrant culture.
Advertising opportunities: AVP offers a range of advertising options, from traditional static billboards to hand-painted murals, capturing the attention of travelers.
Engaging environment: Advertisements at AVP become an essential part of the ongoing conversation between locals, visitors, and businesses, fostering a sense of community and connection.

Wilkes Barre/Scranton Market

Population: Wilkes-Barre/Scranton is home to a combined population of over 560,000 residents, creating a vibrant and diverse market for advertisers to target. The region's population is spread across several counties, including Luzerne and Lackawanna, offering a wide range of demographics and interests.
Economic growth: The Wilkes-Barre/Scranton area boasts a diverse economy, with key industries such as healthcare, education, logistics, and manufacturing. The region is also home to several major employers, including Geisinger Health System, the University of Scranton, and the Tobyhanna Army Depot, providing a stable economic base for advertisers to tap into.
Cultural diversity: Wilkes-Barre/Scranton is known for its rich cultural heritage, with a mix of ethnicities, races, and backgrounds. This diversity offers advertisers the opportunity to target a wide range of audiences and demographics, ensuring their message reaches the right people.
Entertainment and sports: The region offers a variety of entertainment options, including concerts, festivals, and sporting events. Wilkes-Barre/Scranton is home to the minor league sports teams such as the Wilkes-Barre/Scranton Penguins (AHL) and the Scranton/Wilkes-Barre RailRiders (MiLB), attracting thousands of fans and providing additional advertising opportunities.
Education and innovation: The Wilkes-Barre/Scranton area is a hub for higher education, with institutions such as Wilkes University, King's College, and the University of Scranton. This concentration of academic institutions fosters a culture of innovation and research, making the region an attractive market for advertisers targeting tech-savvy and educated audiences.

Wilkes Barre/Scranton Audience

Local residents: The combined population of Wilkes-Barre and Scranton is over 560,000 residents, encompassing a diverse range of demographics, including young professionals, families, students, and retirees. This offers advertisers the opportunity to target specific demographic groups or appeal to a broader audience within the region.
Regional tourists: Wilkes-Barre/Scranton attracts tourists with its rich history, vibrant culture, and outdoor recreational activities. This presents a unique opportunity for advertisers to reach a regional audience and showcase their brand to potential customers visiting the area for leisure or business purposes.
Cultural diversity: The area is known for its mix of ethnicities, races, and backgrounds, offering advertisers the chance to target a wide range of audiences and demographics. By considering cultural nuances and crafting inclusive messaging, brands can effectively communicate with the diverse Wilkes-Barre/Scranton audience.
Interests and lifestyles: The Wilkes-Barre/Scranton audience is characterized by various interests and lifestyles, including outdoor enthusiasts, sports fans, and arts and culture aficionados. Advertisers can align their campaigns with popular events, local attractions, or trending topics to create a stronger connection with their target audience.
Education and innovation: The region is a hub for higher education, fostering a culture of innovation and research. Advertisers can target tech-savvy and educated audiences by aligning their campaigns with academic institutions, research centers, and local startups in the area.
Highly connected: With widespread internet access and a strong presence on social media platforms, the Wilkes-Barre/Scranton audience is highly connected and receptive to digital advertising. Brands can engage with consumers through targeted online campaigns, social media influencers, and interactive experiences to maximize their reach in the region.

Airport price breakdown

Billboard pricing in the Wilkes-Barre/Scranton area varies depending on factors such as location, size, and visibility, with the following price breakdown:

Average Price: The average price for a billboard in the Wilkes-Barre/Scranton area is approximately $1,200.00, offering a cost-effective advertising solution for businesses targeting this region.
Median Price: With a median price of around $1,100.00, billboards in this area cater to a wide range of budgets, making them accessible to both small and large businesses.
Lowest Price: The lowest price for a billboard in Wilkes-Barre/Scranton can be as affordable as $800.00, providing an economical option for advertisers looking to maximize their reach without breaking the bank.

Airport Impression and CPM Metrics

Impressions and CPM metrics provide valuable insights into the reach and cost-effectiveness of advertising campaigns in the Wilkes-Barre/Scranton area:

Total Impressions: The total impressions for a 4-week advertising campaign in this region can reach up to 1,000,000, showcasing the potential for significant brand exposure.
Average Impressions: On average, a billboard in the Wilkes-Barre/Scranton area generates around 500,000 impressions during a 4-week campaign, offering a substantial audience for advertisers.
Median Impressions: The median number of impressions for a billboard in this region is approximately 450,000, indicating a consistent level of visibility across various locations.
Average CPM (Cost Per Thousand Impressions): The average CPM for a billboard in the Wilkes-Barre/Scranton area is around $2.40, providing a cost-effective solution for businesses targeting this market.
Median CPM: With a median CPM of approximately $2.44, advertising in this region offers a balanced cost-to-reach ratio for businesses of all sizes.

Some of the top airport ad providers for AVP

Here is a list of top providers for advertising at AVP:

Clear Channel Airports is a leading provider of airport advertising solutions, offering a wide range of innovative and engaging advertising formats to help brands connect with travelers.

Other formats for advertising in Wilkes Barre / Scranton

A closer look at the data reveals the depth and breadth of the other opportunities available in Wilkes Barre / Scranton:

Static Billboards: Static billboards generate approximately 181,000 impressions with an average CPM of $6.84. This classic advertising medium provides consistent visibility and a strong presence in the local market.
Billboards: Billboards in Wilkes Barre / Scranton receive around 50,000 impressions and have an average CPM of $12.40. This traditional yet impactful medium offers visibility like no other, making it a staple in outdoor advertising strategy.
Street Furniture: Street furniture advertising garners about 268,000 impressions with an average CPM of $16.66. This versatile format allows advertisers to reach pedestrians and motorists alike, creating a lasting impression in the urban landscape.
Wallscapes: Wallscapes in the area generate approximately 43,671 impressions and have an average CPM of $10.73. These large-scale advertisements make a bold statement, capturing the attention of passersby and creating a memorable brand experience.
Retail Venues: Retail venue advertising in Wilkes Barre / Scranton receives around 50,000 impressions with an average CPM of $8.36. This targeted approach allows brands to engage with consumers in a shopping mindset, increasing the likelihood of conversion.
Everything Else: Other advertising opportunities in the region generate about 1,169,158 impressions and have an average CPM of $8.18. This diverse range of formats offers advertisers the flexibility to create unique and engaging campaigns tailored to their specific goals and target audience.

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Airport Advertising in Wilkes-Barre/Scranton International Airport