What are some DOOH agencies?

Short answer

DOOH agencies include global media owners such as Clear Channel Outdoor, Lamar Advertising, JCDecaux, and Outfront Media, alongside programmatic platforms like Broadsign and AdOmni, full-service specialists like Refuel Agency, and measurement partners such as Foursquare and PlaceIQ. The right partner depends on your buying model, creative needs, and measurement requirements.

What DOOH agencies actually do

DOOH agencies help brands plan, buy, and measure advertising on internet-connected digital screens in public and commercial spaces, including digital billboards, transit displays, retail signage, and venue screens. Because the screens are networked, creative can be updated remotely and campaigns can be scheduled based on time, location, weather, or events.

Most agencies offer some combination of the following: strategic planning for ad placements across digital screen networks, media buying through programmatic platforms for real-time inventory access, creative development optimized for short high-impact messaging suited to public viewing, and measurement and analytics covering impressions, audience reach, dwell time, and attribution metrics such as foot traffic lift. Some agencies also offer proprietary software tools that let brands control and optimize spending directly, which blurs the line between agency and technology provider.

The main types of DOOH providers

The DOOH landscape breaks into four broad categories.

Global media owners control large screen networks and sell inventory both directly and programmatically. Clear Channel Outdoor operates roadside and transit digital billboards with premium placements. Lamar Advertising has a large footprint of digital billboards and transit screens across North America, known for long-term buys and large-format spectaculars. JCDecaux is prominent for street furniture and transit advertising globally, with high-impact digital screens in urban environments and airports. Outfront Media focuses on transit and roadside digital displays with programmatic options alongside traditional sales.

Programmatic platforms and DSPs specialize in the technology layer. Broadsign enables programmatic DOOH buying and has pioneered AI-powered OOH campaigns. AdOmni is an AI-powered platform focused on simplifying DOOH campaign management, providing dashboards with actionable reporting. Choozle takes an audience-first approach to programmatic buying across industries such as automotive and travel, and integrates a tool called BillboardsIn to streamline OOH media purchasing.

Full-service and specialist agencies bring creative and strategic depth. Refuel Agency combines DOOH with omnichannel digital strategies including social, native, video, and experiential marketing, with noted expertise in military, Gen Z, and multicultural audiences. Screenverse specializes in transforming traditional static billboards into dynamic, data-driven digital displays for hyper-contextual targeting. Vector Media takes a data-driven approach to experiential and place-based DOOH. Draft Digital collaborates with technology providers to deliver end-to-end AI-powered DOOH campaigns.

Measurement and attribution vendors quantify campaign outcomes. Foursquare, PlaceIQ, Cuebiq, and GroundTruth provide measurement solutions to quantify foot traffic lift, brand engagement, and conversions linked to DOOH exposure using privacy-compliant, aggregated data methods.

How to evaluate a DOOH partner

Choosing among these providers comes down to a handful of practical criteria.

Buying model preference matters first: some brands want direct, guaranteed inventory; others want the flexibility of programmatic auctions. Creative capability is equally important, since DOOH messaging must communicate quickly to audiences in motion, and not all agencies have experience adapting creative for screen environments and dayparting. Measurement rigor is a growing priority, so it is worth confirming whether the agency has third-party attribution partnerships or proprietary tools, and whether those tools use privacy-preserving methods. Transparency in inventory, pricing, and reporting separates strong partners from opaque ones. Finally, cultural and local-market fit matters for campaigns targeting specific communities or geographies, and integration with broader omnichannel strategies determines how well DOOH activity connects to the rest of a media plan.

How AdQuick handles DOOH

AdQuick is an OOH marketplace that brings media planning, buying, and measurement into a single platform, making it straightforward to access both traditional and digital out of home inventory alongside each other. Rather than managing separate relationships with individual media owners or DSPs, advertisers can plan campaigns across screen types, compare inventory, and track performance in one place. For brands exploring DOOH advertising, AdQuick provides access to digital screen inventory with transparent pricing and campaign reporting built in, removing much of the coordination complexity that comes with working across multiple DOOH providers.