Reviewed by Adam Singer · Data reviewed by Chris Gadek
Short answer
Start with L.A. Metro and major OOH vendors such as Clear Channel, Lamar, OUTFRONT, and JCDecaux for official inventory, or use a marketplace to compare options across the city. Per-panel rates vary widely by corridor and vendor per panel per four-week flight, plus production costs that vary with format and quantity.
What advertisers actually paid on AdQuick
| Market | Median CPM | Typical CPM range | Median 4-week rate per unit | Typical 4-week range |
|---|---|---|---|---|
| All markets (national) | $2.50 | $1.50 to $8.50 | around $450 | concentrated around the median |
Source: AdQuick marketplace transactions, July 2025 to June 2026. Figures are transacted prices, not rate cards; percentiles are shown as typical range (25th to 75th) around the median.
Who controls bus shelter inventory in Los Angeles
Bus shelter advertising in LA runs through two main channels: the transit authority and large OOH media companies.
L.A. Metro (Los Angeles County Metropolitan Transportation Authority) is the primary transit agency and the starting point for official shelter inventory and permits. The major media companies operating in the market are Clear Channel Outdoor, Lamar Advertising, OUTFRONT Media, and JCDecaux. Each controls a portion of the shelter network, so reaching all available inventory typically means contacting several parties or going through an aggregation platform.
Full-service transit-specialized agencies can also act as intermediaries, handling location selection, creative production, approvals, and logistics if you prefer not to manage those steps directly.
What a three month campaign costs
Los Angeles is a Tier 1 market, so pricing reflects high demand and strong audience density.
| Cost element | Typical range |
|---|---|
| Media, per panel per 4-week flight | Varies widely by corridor and vendor |
| Media, per panel for 3 months (approx.) | $4,500 to $30,000+ |
| Production and installation, per shelter | $500 to $3,000 |
| CPM | $2 to $15 |
| Digital premium over static | 15% to 60% |
Downtown and arterial-road shelters command the highest rates; neighborhood and suburban shelters cost less but deliver lower reach. Digital panels carry a 15% to 60% premium over static but offer dayparting and dynamic creative. Static panels are more cost-effective for a sustained three-month presence and typically require a minimum four-week flight due to production and installation logistics.
Multiplying a monthly rate by three gives a rough estimate; final pricing depends on specific locations, availability, and negotiation. Bundling multiple panels or combining shelters with other transit formats such as bus wraps can improve cost efficiency.
Formats and what to expect creatively
The most common static format is the 6-sheet poster at roughly 46" x 67". Larger king-size panels at roughly 60" x 84" are available in select LA locations. Digital shelters typically run at 1080 x 1920 pixels (portrait) and allow shorter campaign flights and creative rotation, which can be useful if your messaging changes over a three-month period. Static formats require longer lead times for printing and posting, making early planning essential.
How to book the campaign, step by step
Define goals and geography. Decide whether you are driving brand awareness, foot traffic, or a product launch, and map which LA neighborhoods, transit corridors, or commercial districts align with your target audience.
Research inventory. Use a marketplace or contact media owners directly to see what is available by route, neighborhood, or proximity to high-traffic zones such as entertainment venues, universities, and commuter hubs.
Select format. Choose static or digital based on budget and whether you need flexible messaging. Digital costs more but supports dynamic content; static is reliable and cost-effective for a continuous three-month presence.
Get quotes and negotiate. Request pricing from transit media owners for your chosen panels, confirm three-month rates, and factor in production and installation fees. Multi-panel buys often improve cost efficiency.
Submit creative and obtain approvals. Prepare artwork to each vendor's specifications and allow several weeks for transit authority compliance review. Plan for this before your intended launch date.
Finalize contracts. Sign insertion orders specifying campaign dates, costs, and deliverables. Confirm start and end dates to ensure uninterrupted coverage across all three months.
Monitor and measure. After installation, request proof-of-posting from vendors. Some offer measurement services tracking impressions, brand lift, and foot traffic attribution. Review performance data after the campaign to inform future planning.
Allow at least six to eight weeks of lead time before your desired launch date to accommodate production and approvals.
How AdQuick handles bus shelter campaigns in Los Angeles
Planning a three-month bus shelter campaign across a market as large as Los Angeles means comparing inventory from multiple vendors, reconciling different pricing structures, and managing creative approvals simultaneously. billboard advertising in Los Angeles through AdQuick gives buyers real-time access to available shelter inventory across the city, side-by-side pricing, and tools to track impressions and measure campaign performance, reducing the coordination work that comes with contacting each media owner separately.
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