Where can I advertise on digital spectaculars?

Short answer

The top locations for digital spectacular advertising are Times Square, major stadiums and arenas, and large airports. Costs range from roughly $30,000 to $600,000+ for a 4-week Times Square flight, with airports and stadiums also commanding premium rates based on location and exclusivity.

Times Square inventory on AdQuick

AdQuick currently lists 146 bookable Times Square units across 26 media operators. The mix spans classic large-format inventory and premium digital spectaculars:

Times Square pricing is negotiated placement by placement; transacted volume is too concentrated to publish reliable market-level rates, so treat any flat Times Square price you see quoted elsewhere with caution.

Source: AdQuick marketplace inventory as of July 23, 2026. Counts are bookable units listed on the marketplace.

What digital spectaculars are and why they command premium prices

Digital spectaculars are large-format LED or digital video screens, typically exceeding 15 feet in width, positioned in iconic high-traffic venues. They support full-motion video, vibrant illumination, and in some cases interactive or 3D effects. Because of their size, visibility, and audience engagement potential, they sit at the premium end of out of home inventory.

Ownership is concentrated among large OOH media companies and venue operators. Programmatic buying is uncommon for true landmark spectaculars; most inventory is sold through direct relationships with the media owner or venue commercial team. This structure keeps supply constrained and prices high.

The three primary location categories

Times Square, New York City

Times Square is widely regarded as the most valuable OOH placement in the world. Screens at One Times Square, Times Square Tower, Two Times Square, 1540 Broadway, and the Everest Digital sign at 46th and Broadway are among the most sought-after. The area generates more than 360,000 daily pedestrian impressions, and placements often earn additional exposure through tourist photos, news coverage, and social media. The format is best suited to brand launches, IPO-day campaigns, entertainment releases, and global awareness efforts.

Stadiums and arenas

Stadium inventory includes interior LED ribbon boards, scoreboards, end-zone screens, and large exterior facades. Venues such as Madison Square Garden use high-definition LED technology for immersive experiences. Inventory is typically controlled by the team or venue management, sometimes in partnership with an OOH or experiential operator. Sponsorship packages often bundle season-long digital rights with hospitality. This environment suits sports betting, beverage, automotive, and regional brands targeting captive, engaged audiences.

Airports

Airports combine high volume with long dwell times and an often affluent traveler profile. Formats include large digital video walls, backlit dioramas, banners, and shuttle ads. Prime placements sit at central concourses, security checkpoints, baggage claim, and car rental centers. Major operators include JCDecaux, OUTFRONT, and local concessionaires. Key international hubs include JFK, LAX, London Heathrow, Dubai International, and Singapore Changi. Airports are well matched to luxury, finance, technology, and travel brands.

Other high-profile sites include Piccadilly Circus in London, Shibuya Crossing in Tokyo, and transit hubs such as Grand Central and Penn Station in New York City, all commanding rates comparable to Times Square for full takeovers.

Typical costs by location

Several factors push prices up or down: audience volume and demographic quality, whether the buy is a full takeover or a shared loop, screen size and technical capability, seasonality, event timing, and contract length. Multi-location buys and longer contracts can reduce unit costs. Short-term takeovers tied to major events such as New Year's Eve or a product launch command the highest rates. Airport discounts for short-term campaigns are rare, and payment is typically required upfront.

How to book a digital spectacular

The booking process follows a straightforward sequence regardless of venue type.

First, define your geography and audience. For U.S. national campaigns, the main media owners to contact are Lamar Advertising, Clear Channel Outdoor, and OUTFRONT Media. For airports, approach the exclusive OOH partner at the specific terminal. For stadiums, contact the venue or team's sponsorship department directly.

Second, decide on format. Landmark spectaculars require direct buys. Broader DOOH networks, including smaller place-based screens, may be available programmatically and are a practical option for tighter budgets.

Third, reach out to the media owner or venue operator with your campaign dates, budget, target audience, preferred locations, and creative formats. Negotiate package options, flight durations, and pricing, then confirm with a signed insertion order.

Fourth, deliver creative assets in the required specifications and coordinate launch dates and any event-day activations with the media owner.

Lead times matter. Book months ahead for high-demand events such as New Year's Eve in Times Square or playoff weekends. For airports and general spectaculars, four to eight weeks is a common minimum. Smaller brands can access meaningful inventory through shorter flights, less-premium screen positions, or programmatic DOOH across multiple smaller screens.

How AdQuick handles digital spectacular advertising

AdQuick simplifies the process of planning and booking premium out of home placements, including large-format digital screens in landmark venues. The platform centralizes inventory discovery, audience data, and campaign management so buyers can evaluate locations, compare costs, and move toward booking without managing multiple direct vendor relationships independently. For brands exploring digital billboard advertising across Times Square, airports, stadiums, or other high-footfall environments, AdQuick provides the tools to scope campaigns, set budgets, and track performance in one place.