Where can I buy 3D billboard advertising?

Short answer

You can buy 3D billboard advertising through large outdoor media companies, local media owners, programmatic DOOH platforms, or OOH agencies. Landmark screens in places like Times Square or Shibuya command the highest rates, while secondary city screens offer more accessible entry points.

What advertisers actually paid on AdQuick

For context, digital bulletins transact at roughly 5-12x the CPM of comparable static bulletins on the marketplace, depending on period and buying mix.

Static-format figures reflect all transactions on the AdQuick marketplace, including large multi-market volume buys.

Source: AdQuick marketplace transactions, July 2025 to June 2026. Figures are transacted prices, not rate cards; percentiles are shown as typical range (25th to 75th) around the median.

What 3D billboard advertising is

3D billboard advertising combines large-format LED screens with anamorphic video content to create convincing illusions of depth and motion, visible without special glasses. Also called 3D Digital Out of Home (3D DOOH) advertising, these displays are typically positioned on building corners or curved surfaces that reinforce the perspective trick from designated vantage points. The primary goals are to surprise viewers, encourage social sharing, and cut through visual clutter in busy urban environments.

Not every digital billboard supports the effect. Ideal screens are large, high-resolution, and physically configured with corners or curves that make the anamorphic illusion convincing from a specific viewing zone.

Where to buy it and who sells it

Large outdoor advertising companies own networks of digital billboards at iconic locations including New York's Times Square, London's Piccadilly Circus, Tokyo's Shibuya Crossing, and Shanghai's Nanjing Road. These vendors offer access to landmark 3D-capable screens and are commonly used by global brands seeking prestigious placements.

Local media owners manage specific 3D-enabled digital billboards in individual cities, often controlling exclusive inventory at transit hubs, shopping districts, or city squares. Reaching these operators directly, or through an authorized agency, is typically necessary to access their screens.

Programmatic DOOH platforms provide access to digital inventory across multiple screens and cities. They may not always include the most iconic 3D locations, but they offer scalable options for brands seeking 3D-capable digital boards at a broader scale.

Specialized 3D content studios do not generally sell media space. Instead, they partner with media owners to bundle creative production and media buying. They provide technical expertise in 3D animation, visual effects, and post-production tailored to anamorphic billboard specifications.

How the booking process works

1. Define your campaign goals and target location. Common objectives include product launches, PR stunts, and brand repositioning.
2. Identify and contact the relevant media owner or an OOH agency experienced with 3D campaigns. Agencies can assist with location selection and rate negotiation.
3. Request a media proposal covering available dates, spot lengths, loop frequencies, and audience metrics such as foot traffic and estimated impressions.
4. Commission a specialized 3D animation studio to develop content aligned with the screen's technical specifications: resolution, framerate, file format, safe zones, and viewing angles. Standard 2D video will not produce the desired effect.
5. Conduct pre-flight testing to verify the 3D illusion from primary viewing zones.
6. Launch the campaign and use measurement tools to track impressions, social shares, and earned media.
7. Assess effectiveness post-campaign through footfall estimates, social engagement data, and brand lift studies.

Typical costs

Costs vary widely by location, screen size, duration, and exclusivity.

The main cost drivers are the prestige and fame of the screen, campaign length and frequency, exclusivity of the placement, creative complexity, and any supplementary PR or social activity built around the campaign.

Ads typically run 10 to 30 seconds per loop. Content must be produced specifically for each screen's geometry and viewing angle; reusing standard 2D creative is not recommended.

Where 3D billboards are concentrated

The format is most established in a handful of global markets:

• North America: Major metropolitan areas with high foot and vehicle traffic, with Times Square in New York as the most prominent example.
• Europe: Capital squares and shopping districts such as London's Piccadilly Circus, where curved and corner LED configurations support anamorphic content.
• East Asia: Tokyo, Seoul, Shanghai, and Shenzhen host some of the most widely shared examples, including a giant 3D dog billboard at Tokyo's Shibuya Crossing and Nike's Air Max Day campaign in Japan.
• Middle East: New developments and luxury malls increasingly feature large, curved LED screens capable of displaying 3D content.

3D billboards work best for high-impact product launches, entertainment campaigns, and luxury or lifestyle brands that benefit from spectacle and viral sharing. Smaller brands can participate by targeting shorter campaigns, simpler effects, or less expensive secondary screens.

How AdQuick handles billboard costs

Planning a 3D billboard campaign starts with understanding what inventory actually costs across markets. AdQuick's marketplace surfaces pricing and availability data for digital OOH screens, so you can compare locations and formats before committing to a buy. Whether you are evaluating a landmark screen or a more accessible secondary placement, the platform gives you a grounded starting point for budgeting. For a broader overview of what to expect across formats and markets, the billboard costs guide walks through the key variables that move rates up or down.