Where can I buy DOOH advertising for a self-serve billboard campaign?

Short answer

Self-serve DOOH platforms let you plan, buy, and manage digital billboard campaigns without an agency. Options include AdQuick, AdOmni, StackAdapt, and Broadsign Ads, each offering different inventory types, pricing models, and levels of automation.

What advertisers actually paid on AdQuick

For context, digital bulletins transact at roughly 5-12x the CPM of comparable static bulletins on the marketplace, depending on period and buying mix.

Static-format figures reflect all transactions on the AdQuick marketplace, including large multi-market volume buys.

Source: AdQuick marketplace transactions, July 2025 to June 2026. Figures are transacted prices, not rate cards; percentiles are shown as typical range (25th to 75th) around the median.

Where DOOH inventory lives

Digital out of home screens appear across a wide range of physical environments:

• Digital billboards on highways, urban arterials, and premium locations such as Times Square
• Street-level panels at bus shelters, transit stops, and sidewalks
• Transit screens in subway stations, airport terminals, and on ride-share vehicles
• Place-based screens in gyms, office lobbies, bars, stadiums, retail malls, and medical clinics

Buyers reach this inventory through two routes. Direct deals with media owners offer premium placement and possible exclusivity, but involve longer lead times and fixed schedules. Self-serve and programmatic platforms aggregate inventory from multiple owners into a single dashboard, allowing advertisers to book, adjust, and optimize campaigns quickly with far more flexibility.

Leading self-serve DOOH platforms

AdQuick aggregates inventory from more than 1,700 media owners, covering digital billboards, transit, and place-based screens through a single dashboard with transparent pricing and inventory data.

AdOmni uses an AI engine to assist with audience targeting, budget planning, setup, and optimization, positioning itself as a bridge between real-world media and digital performance marketing.

Broadsign Ads focuses on programmatic buying with access to premium supply, though it may be less flexible for smaller self-serve campaigns than other options.

StackAdapt is a self-serve programmatic DSP that supports DOOH alongside connected TV, display, video, native, and audio, with onboarding support suited to smaller advertisers.

Perion takes a multi-channel approach, incorporating DOOH into broader campaigns alongside connected TV, display, and social, with integrated creative and measurement tools.

The Trade Desk offers sophisticated targeting and integrations but is generally better suited to advertisers or agencies with internal teams managing complex strategies rather than true self-serve buyers.

Pricing models and typical rates

DOOH is most commonly priced on a CPM basis, though per-play and per-slot structures also exist depending on the platform and inventory.

CPM ranges by venue type:

Per-play pricing examples:

Rates vary significantly by venue type, location, screen quality, audience size, and campaign length. Self-serve and programmatic platforms generally allow smaller test buys, lowering the barrier for brands that want to experiment before committing larger budgets.

How to launch a self-serve DOOH campaign

Most self-serve platforms follow a similar workflow:

1. Define your campaign objective, whether brand awareness, a product launch, event promotion, or driving store traffic.
2. Select target locations and venue types based on your audience and goals.
3. Choose your creative format. Common lengths run 7 to 15 seconds for video; static images are also widely supported.
4. Set your budget and bidding parameters, including CPM or per-play pricing and any pacing controls the platform offers.
5. Schedule by audience presence, using platform data to target specific times of day or days of the week.
6. Upload creative for moderation. Platform review typically takes 1 to 3 business days, so have backup assets ready.
7. Launch and monitor in the dashboard, adjusting schedule, budget, or creative in real time as needed.
8. Review proof-of-play reports showing when and where your ads ran, impressions delivered, and audience engagement metrics.

When evaluating platforms, compare inventory coverage, pricing transparency, the quality of audience and traffic data, creative upload and approval processes, minimum spend requirements, and whether the platform integrates with your existing ad tech stack.

How AdQuick handles self-serve DOOH buying

AdQuick connects advertisers directly to digital billboard and place-based screen inventory from more than 1,700 media owners, all managed through one dashboard. Advertisers can filter by location and venue type, compare transparent pricing, upload creatives, and track delivery with proof-of-play reporting, without needing an agency or custom deal negotiations. For brands ready to launch, AdQuick's advertising products covers the full workflow from planning through measurement.