Where can I find 14x48 billboards for local advertising campaigns?

Short answer

14x48 bulletins are available through major OOH companies, online marketplaces that map inventory by location and format, and local brokers. Costs range from around $250 for short campaigns in smaller markets to $25,000 or more per four-week period on premium freeway locations.

Static billboards (bulletins) inventory on AdQuick

AdQuick lists 352,229 bookable static billboards (bulletins) across 423 media operators, including 85,647 units in the ten largest US markets.

Source: AdQuick marketplace inventory as of July 23, 2026. Counts are bookable units listed on the marketplace.

What 14x48 billboards are and who provides them

A 14-foot by 48-foot billboard, known in the industry as a "bulletin," is the largest standard outdoor advertising format in the U.S., offering 672 square feet of visual space. These boards are installed along highways, expressways, and major urban arteries to reach drivers and commuters around the clock.

Three types of providers offer access to this inventory:

• Major OOH companies such as Lamar Advertising and OUTFRONT Media operate nationwide networks of 14x48 bulletins in both static vinyl and digital LED formats. Some metro areas feature large digital networks that allow flexible rotations and data-driven targeting.
• OOH marketplaces and aggregators let advertisers search available 14x48 inventory on a map, filtered by location, price, and format, across both major metros and smaller markets.
• Local billboard agencies and brokers are regional specialists who can identify nearby faces, negotiate rates, and manage bookings. Their familiarity with local traffic patterns and available inventory is especially useful for smaller campaigns.

Static vs. digital: key differences for 14x48 bulletins

The same 14x48 frame can hold either a printed vinyl face or a large-format LED screen. The choice affects cost, flexibility, and how you use creative assets.

Static boards suit advertisers who want consistent, extended presence. Digital boards are better when you need to run multiple messages, test creative, or align ads with specific times of day.

How much 14x48 billboards cost to rent

Rental rates depend on market size, specific location, format, and demand. Production costs are charged separately from media fees.

Major metro markets (example: Los Angeles) - Four-week static rental: roughly $2,500 on smaller arterials up to $25,000 or more on premium freeway corridors such as the 405 or 101. - Digital monthly rotations: commonly $3,500 to $15,000 depending on the network and location.

Smaller or secondary markets - Static and digital boards can run around $1,000 per month. - Short campaigns in select secondary locations can be as low as $250 for two weeks.

Production add-ons - Vinyl printing for a 14x48 face: $400 to $900. - Digital creative production may carry additional fees, particularly for dynamic or time-triggered content.

How to find, evaluate, and book a 14x48 board

Start by mapping the routes your customers travel most, then search for available bulletins along those corridors. High-traffic highways and expressways generate the greatest daily impressions. Urban corridors near downtown cores, airport approaches, and entertainment districts offer premium audiences. Boards near your storefront or service area reinforce brand presence and drive direct response. Locations with limited competitor billboard activity can also improve recall.

Once you have a shortlist, examine site photos and traffic data before committing. Verify sightlines are unobstructed and that nearby signage will not compete with your message. For static boards, plan for at least four weeks to accommodate production and installation lead times. Digital campaigns can often launch faster and run for shorter periods.

When requesting quotes, ask operators or brokers for pricing, availability windows, and any production specifications you need to meet. Confirm posting schedules in writing before signing, and track performance after launch using indicators such as website traffic, sales, and store visits.

Most local businesses rent rather than own billboard structures. Purchasing or building a bulletin involves land rights, permits, and local signage laws, and many cities restrict or prohibit new bulletin construction outright.

How AdQuick handles billboard locations

AdQuick is an OOH marketplace that aggregates 14x48 bulletin inventory from multiple operators so advertisers can search, compare, and book without contacting each owner individually. The platform maps available billboard locations by format, price, and geography, covering both major metros and smaller markets. Advertisers can review site-level photos and data before booking, which helps avoid placements with poor sightlines or mismatched audiences. Campaigns can be planned and purchased in one place, streamlining the process for local advertisers working without a dedicated media team.