Where can I find proven results from DOOH ad campaigns?

Short answer

Proven DOOH results come from curated case studies published by media vendors and industry bodies, benchmarked against metrics like footfall lift, branded search growth, and incremental revenue. The strongest examples combine real-time data triggers, location intelligence, and cross-channel attribution to document measurable outcomes.

Real-world DOOH campaigns with documented outcomes

Several well-documented campaigns show the range of results DOOH can produce.

Travel Texas used day-parting, tailored messaging, and mobile retargeting in its "Let's Texas" campaign and recorded a 3x increase in trip planning intent, earning recognition from the OAAA and The Drum Travel and Tourism awards.

Guinness ran a weather-triggered campaign in Australia, activating ads only during cold weather near pubs that served the brand. The result was an 18% year-over-year revenue increase and a 15% rise in pub foot traffic.

A gaming console retail campaign combined DOOH placements near stores with mobile retargeting and measured a 46% visitation lift from mobile alone, 69% from DOOH alone, and a 127% combined lift when both ran together.

A streaming service campaign running across streets and subways in New York City produced a 9% increase in brand awareness, 10% growth in app usage within one week, and 1.1 million earned social impressions.

A Nokia campaign across multiple high-traffic DOOH networks recorded a 68% lift in purchase intent.

These examples share a common structure: exposure at scale, a mechanism linking exposure to behavior, and a control or baseline for comparison.

Common benchmarks to set realistic expectations

Understanding what typical DOOH campaigns deliver helps contextualize any single result.

Footfall and store visit uplifts in well-run campaigns range from roughly 9% to 15% or more, depending on category, proximity to the point of sale, and creative relevance. Revenue uplifts attributable to DOOH exposure, as seen in the Guinness example, can reach double digits when the channel is tightly integrated with the purchase occasion.

Branded search volume increases are a frequently used proxy metric: campaigns that lift awareness tend to produce correlated spikes in search during flight periods. Website traffic and app install growth follow a similar pattern and are trackable through standard analytics.

CPMs for DOOH are generally competitive with digital display. Multi-channel campaigns that incorporate DOOH alongside paid social and search often show stronger engagement than either channel alone.

How DOOH ROI is measured

Linking screen exposure to business outcomes requires combining several measurement approaches.

Footfall analytics use anonymized location data and device counts near DOOH screens to quantify audience size and engagement. Geo-lift studies compare exposed markets against hold-out control markets to isolate incremental impact. Proxy metrics for direct response, including unique QR codes, vanity URLs, and promo codes, create a direct path from screen to action without relying on modeled data.

Cross-channel attribution integrates DOOH exposure data with search, social, and web analytics to assess how DOOH influences the broader funnel. When combined, these methods allow marketers to present a complete ROI narrative: media cost, incremental revenue above baseline, and brand health indicators like recall and consideration.

There is an industry-wide shift away from modeled audience estimates toward measured exposures validated by independent or academic review. Privacy-compliant, anonymous data collection is now the standard expectation, and campaigns that rely on validated dwell and exposure metrics carry more credibility with finance teams and regulators alike.

Selecting partners and platforms with credible reporting

The quality of DOOH measurement depends heavily on the tools and partners involved.

Vendors that provide screen-level, privacy-compliant exposure metrics validated by independent bodies offer more trustworthy rate cards and ROI claims than those relying solely on traffic estimates. Programmatic platforms that integrate DOOH buying with conversion tracking and multi-touch attribution enable unified reporting across channels.

Mid-flight reporting, AI-driven optimization, and server-side tracking allow marketers to monitor DOOH impact alongside other digital channels in near real time, rather than waiting for a post-campaign summary. The most actionable reports correlate DOOH exposure with search volume, social engagement, and web analytics so that campaign adjustments can be made while the buy is still running.

Targeting, creative, and placement choices also affect how measurable a campaign becomes. Location planning using points of interest and audience profiles, day-part scheduling during peak engagement windows, and simple mobile-friendly calls to action all improve both effectiveness and the ability to attribute results to the DOOH investment.

How AdQuick handles DOOH campaign measurement

AdQuick's airport advertising platform gives buyers access to high-dwell-time DOOH inventory alongside the planning and reporting tools needed to document results. Campaigns can be built around specific audience profiles and locations, with mid-flight data and post-campaign attribution reporting that connects screen exposure to search, traffic, and conversion outcomes. This makes it possible to apply the same geo-lift and cross-channel frameworks described above without assembling separate vendor relationships for buying, measurement, and reporting.