Where can I find the best DOOH media planning and ad inventory pricing?

Short answer

DOOH media planning tools range from self-serve DSPs to AI-assisted marketplaces. CPMs typically run $10 to $30+ depending on format and location, platform fees add 7 to 18% of media spend, and minimum spends vary from accessible entry points for small buyers to five figures monthly for enterprise DSPs.

Leading platforms for planning and buying DOOH

Several platforms are commonly used for end-to-end DOOH planning, buying, and measurement:

AdOmni provides an AI planning assistant with access to over one million screens across venue types including highway billboards, airports, transit, retail, and event venues. It supports both self-service and managed-service buying, with entry points suited to smaller budgets as well as larger brands.

StackAdapt is a self-serve DSP with programmatic DOOH capabilities alongside connected TV, display, native, audio, and in-game advertising, enabling cross-channel planning in a single interface.

Google Display and Video 360 (DV360) is an enterprise-grade DSP that buys DOOH alongside YouTube, display, video, and audio with cross-channel attribution. Its practical minimum spend runs to five figures monthly, with platform fees typically in the 7 to 15% range.

Basis is an agency-focused platform integrating planning, programmatic buying, direct deals, reporting, and billing across channels including DOOH. It is feature-rich but can become costly as capabilities are added.

Simpli.fi specializes in localized campaigns with advanced geofencing, foot-traffic measurement, and real-time budget optimization.

GaleForceMedia is noted for affordability and ease of use, covering scheduling, traffic, reconciliation, and analytics.

TapClicks focuses on workflow automation, duplicate-order prevention, and comprehensive reporting, making it practical for media companies managing client reporting across channels.

Marketplaces that aggregate DOOH inventory

Beyond planning platforms, dedicated marketplaces reduce the need for manual negotiations across fragmented inventory sources:

Place Exchange is a programmatic DOOH marketplace that integrates mobile location data for cross-channel attribution, with 100% proof-of-play verification and real-time impression data at the per-screen, per-hour level.

Screenverse offers unified self-service and managed-service planning across DOOH and other digital channels, aimed at brands, agencies, and franchises looking to consolidate their technology stack.

Choozle provides audience-first programmatic routing with spend control and campaign governance across environments.

Intersection is a technology-driven urban media operator specializing in DOOH inventory within transit and public spaces.

These marketplaces support programmatic workflows and reduce the manual coordination that comes with buying across multiple operators directly.

Pricing models and rate benchmarks

DOOH pricing has three main components: media cost, platform fees, and minimum spend thresholds.

CPMs range from roughly $10 to $30+ depending on format and location. Highway digital billboards tend to command higher rates than indoor retail or transit screens. Market, time of day, and audience data layers all affect where a specific buy falls in that range.

Platform fees for DSPs and media platforms typically run 7 to 18% of media spend. DV360 generally falls in the 7 to 15% range, with approximately 10% common for large enterprise clients. Other platforms may charge toward the higher end of that range.

Minimum spend requirements vary significantly. DV360 carries a practical monthly minimum of around $35,000. Platforms targeting small and mid-sized buyers tend to offer lower entry points without strict minimums.

Direct buying versus programmatic also affects pricing. Direct buys involve negotiated flat rates or CPMs, insertion orders, and longer lead times. Programmatic DOOH enables near-real-time bidding and flexible pricing but adds platform fees to the total cost. Advertisers weigh the targeting precision and speed of programmatic against the cost predictability of direct deals.

What to look for in a DOOH planning tool

Regardless of budget or scale, the most useful DOOH platforms share several characteristics. Look for comprehensive workflow coverage: inventory discovery, scheduling, programmatic buying, and billing in one place. Audience targeting and geofencing with foot-traffic measurement improve both precision and attribution. Cross-channel support, meaning DOOH managed alongside connected TV, display, video, and audio, simplifies omnichannel reporting. Real-time measurement tools including proof of play, impression data, and location analytics allow ongoing optimization. Managed-service options and AI-assisted planning assistants lower the barrier for teams without in-house programmatic expertise.

Scalability matters too: the ability to run a local test and expand to national coverage without switching platforms reduces operational friction as campaigns grow.

How AdQuick handles DOOH media planning and pricing

DOOH advertising through AdQuick brings together inventory discovery, planning, and measurement in a single marketplace, removing the need to negotiate separately across dozens of operators. Buyers can browse and compare inventory across formats and markets, review pricing transparently, and execute both direct and programmatic buys. Measurement tools track delivery and attribution, giving teams the data to evaluate performance and make media mix decisions alongside other digital channels.