TL;DR
- Digital billboards typically cost $1,000 to $10,000+ per month, depending on location, size, and share of screen time.
- Smaller markets and shared rotations start near the lower end, while major metro exclusives can exceed $30,000.
- AdQuick’s live map shows real-time pricing across 98% of U.S. inventory.
- You can filter by budget, impressions, or audience to find the best value.
Digital billboard costs vary widely by market and visibility. In smaller cities, you can expect to spend $1,000 to $5,000 per month for shared screen time. In large metros like Los Angeles or New York, prime locations or exclusive displays can range from $10,000 to $30,000+ monthly — and landmark placements like Times Square can go higher. Digital boards are priced by impressions, duration, and frequency of display, so your total depends on how often your ad appears. With AdQuick, advertisers can browse live inventory, compare monthly pricing, and instantly book or test digital placements that match their budget and reach goals.
Factors That Influence Digital Billboard Costs
- Market size and visibility: Bigger cities and higher-traffic areas cost more
- Screen share: Shared slots rotate every 8-10 seconds; exclusives cost more
- Duration and frequency: Longer runs often come with discounted CPMs
- Creative complexity: Motion or animated creative can increase cost
- Demand: Seasonal peaks or limited inventory raise pricing
Key Takeaways
- Expect to pay roughly $1k-$10k+ per month for a digital billboard, depending on reach and exclusivity
- Digital boards rotate ads, making shared slots more affordable
- AdQuick makes it easy to compare rates and secure the best placement in minutes