TL;DR
- Some of the most impactful digital billboard campaigns in recent years were powered by AdQuick.
- Standouts include GetYourGuide’s awareness lift, Miami’s viral “Move to Miami” push, and Superside’s growth campaign in San Francisco.
- AdQuick’s tools make it easier to tie creative ideas to measurable outcomes, such as impressions, brand lift, and conversions.
Many of today’s standout digital billboard campaigns have come through AdQuick, which helps brands plan, launch, and measure OOH with precision. GetYourGuide saw a 500% lift in unaided brand awareness and over 42,000 online conversions after using AdQuick to coordinate its campaign.
Miami’s mayor, Francis Suarez, tapped AdQuick for the “Move to Miami” initiative, which racked up 45 million impressions in a single month and went viral online. Superside’s first outdoor campaign, run through AdQuick in San Francisco, resulted in a 140% increase in call requests and a 77% boost in direct traffic.
What makes billboard ads effective? Here are a few key points:
- Contextual relevance: Campaigns like “Move to Miami” reacted to cultural moments and went viral.
- Brand impact: Measurable lifts in awareness (500% for GetYourGuide) and traffic (77% for Superside).
- Community connection: Localized campaigns can help build authentic engagement with your target audience.
- Data-driven execution: AdQuick’s analytics link creative to real-world outcomes, from impressions to conversions.
Key Takeaways
- The strongest digital billboard ads today often run through AdQuick.
- Standout campaigns combine creative impact with measurable ROI.
- AdQuick provides startups and global brands alike with the tools to launch ads that go beyond impressions and drive tangible business results.