Billboards in Fresno

*All metrics are based on a 4-week advertising campaign

In the vibrant hub of Central California, Fresno stands out as a thriving city and a prime location for outdoor advertising. Renowned for its agricultural abundance, lively arts scene, and diverse neighborhoods, Fresno provides a unique opportunity for advertisers to integrate their messages into the daily lives of its residents. Billboards in Fresno do more than promote products; they foster connections between communities, brands, and individuals, creating impactful narratives that resonate with each passerby.

What to look for when picking billboards

With 618 billboard locations in Fresno, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Some key aspects to keep in mind include:

• Demographics: Ensure the billboard location aligns with your target audience's characteristics, such as age, gender, and income level. For example, junior posters placed in urban neighborhoods can effectively target local audiences, including specific ethnic groups or elderly individuals who do not travel long distances.
• Traffic Count: Opt for high-traffic areas to maximize exposure and reach as many people as possible. Large bulletins placed along busy roads are particularly effective in capturing the attention of drivers and commuters.
• Visibility: Choose a billboard that is clearly visible without obstructions and at a readable height. This is especially important for larger billboards, such as bulletins, which rely on their size and visibility to make an impact.
• Type and Size: Select the appropriate type and size of billboard based on your campaign goals and target audience. For instance, digital billboards offer dynamic messaging and frequent content changes, while wallscapes can serve as urban beautification efforts in addition to advertising.

Billboards price breakdown

Billboard pricing in Fresno varies significantly, with options available to suit different budgets and campaign objectives:

• Average Price: The average price for a billboard in Fresno is $4,762, offering a wide range of options for advertisers to choose from based on their specific needs and goals.
• Median Price: With a median price of $2,430, advertisers can find billboards that strike a balance between cost and visibility, ensuring a cost-effective campaign.
• Lowest Price: For those on a tight budget, the lowest-priced billboards in Fresno start at just $250, providing an affordable entry point for smaller businesses or niche campaigns.

Billboards Impression and CPM Metrics

In Fresno, the impressions and CPM metrics for billboards showcase the potential reach and cost-effectiveness of outdoor advertising in the city:

• Total Impressions: Fresno's billboards generate a total of approximately 389,126,000 impressions, highlighting the vast audience that can be reached through outdoor advertising.
• Average Impressions: On average, a billboard in Fresno receives about 688,718 impressions, demonstrating the consistent visibility and impact of these advertisements.
• Median Impressions: With a median of 294,278 impressions, billboards in Fresno can effectively target a sizable audience while maintaining a balance between reach and cost.
• Average CPM: The average CPM (Cost Per Thousand Impressions) for billboards in Fresno is $277.82, offering advertisers a cost-effective way to reach a large audience.
• Median CPM: With a median CPM of $4.57, Fresno's billboards provide an affordable advertising option for businesses looking to maximize their return on investment.

Some of the top billboard providers in Fresno

Here are some of the top billboard providers in Fresno, offering a variety of outdoor advertising solutions to help businesses reach their target audience:

• Clear Channel Outdoor is committed to providing partners with more impact, innovation, partnership, and results through effective out-of-home advertising solutions.
• Lamar Advertising Company specializes in outdoor advertising, offering a range of solutions including billboards, digital displays, transit, and airport advertising to effectively reach audiences.
• OUTFRONT Media leverages the power of location, creative excellence, and smart audience data to drive meaningful connections between brands and audiences in the real world with out-of-home advertising.

Other formats for advertising in Fresno

A closer look at the data reveals the depth and breadth of the other opportunities available in Fresno:

• Digital Billboards: In Fresno, digital billboards receive approximately 12,000 impressions with an average CPM of $758.65. This dynamic medium allows for frequent content changes and targeted messaging, making it a popular choice for modern advertisers.
• Wheat Pastings: Wheat pastings in Fresno generate around 1,000 impressions and have an average CPM of $16,660. This creative and eye-catching form of advertising can help brands stand out in urban environments.
• Wallscapes: Wallscapes in Fresno garner about 547,000 impressions with an average CPM of $11.88. These large-scale advertisements can serve as both urban beautification efforts and effective advertising tools.
• Retail Venues: Retail venues in Fresno receive approximately 12,000 impressions and have an average CPM of $37.03. This advertising medium allows brands to engage with consumers in a shopping environment, increasing the likelihood of purchase.
• Transit: Transit advertising in Fresno generates around 6,000,000 impressions with an average CPM of $12,017.25. This medium offers high visibility and the ability to reach a diverse audience of commuters and travelers.
• Everything Else: Other advertising opportunities in Fresno, such as specialty and spectacular formats, receive about 518,000 impressions and have an average CPM of $6.09. These unique advertising options can help brands create memorable experiences for their target audience.

Get started with advertising with AdQuick now!

AdQuick has revolutionized the out-of-home advertising landscape by connecting advertisers with over 1,400 premium media owners and offering a comprehensive suite of tools and services for efficient ad buying and measurement. With resources like the Billboard Cost Calculator and OOH Planner, advertisers can plan and execute campaigns with unprecedented speed and measurability. Praised by customers for its responsiveness and effectiveness, AdQuick is the go-to platform for businesses looking to make a lasting impact with their outdoor advertising. Don't miss out on the opportunity to elevate your brand's presence and reach your target audience with ease. Sign up for AdQuick today and experience the future of OOH advertising.