Billboards in Modesto

*All metrics are based on a 4-week advertising campaign

Modesto, a thriving city with a rich agricultural history, serves as an ideal location for outdoor advertising. Known for its vibrant arts scene, bustling downtown, and diverse neighborhoods, Modesto provides a unique opportunity for advertisers to engage with a wide audience. Outdoor advertising in Modesto not only promotes products and services, but also fosters connections between communities, brands, and individuals, creating impactful narratives that resonate with residents and visitors alike.

What to look for when picking billboards

With 131 billboards available in Modesto, it's essential to consider various factors when selecting the perfect billboard for your advertising campaign. Here are four key aspects to keep in mind:

• Location: Choose a billboard location that targets your desired demographic and has high traffic counts for maximum exposure. For example, a billboard near a college or university would be ideal for targeting young adults.
• Visibility: Ensure the billboard is clearly visible and aligned with traffic flow. Digital billboards, for instance, offer dynamic messages and are highly visible to a massive audience.
• Demographics: Consider the target audience's age, gender, education, relationship status, and income level when selecting a billboard location. A billboard along a busy interstate frequented by college-educated adults with above-average incomes would be a good choice.
• Size: Pick the appropriate size of the billboard based on the location and target audience. For example, bulletins are suitable for targeting drivers and commuters along highways, while junior posters are ideal for local audiences in urban neighborhoods.

Billboards price breakdown

Billboard pricing in Modesto varies depending on factors such as location, size, and visibility, with the following price data points providing a general overview:

• Average Price: The average price for a billboard in Modesto is approximately $3,767.69, reflecting a range of options for advertisers to choose from.
• Median Price: With a median price of $2,630, this value represents the middle point in the distribution of billboard prices, offering a balanced option for advertisers.
• Lowest Price: The most affordable billboards in Modesto can be found at a price as low as $210, making outdoor advertising accessible to businesses with smaller budgets.

Billboards Impression and CPM Metrics

In Modesto, outdoor advertising campaigns can generate a significant number of impressions, with varying CPM metrics depending on factors such as location, size, and visibility. Here's a breakdown of the impressions and CPM metrics in Modesto:

• Total Impressions: The total number of impressions for a 4-week advertising campaign in Modesto is approximately 73,605,000, showcasing the potential reach of outdoor advertising in the city.
• Average Impressions: On average, a billboard in Modesto can generate around 561,000 impressions during a 4-week campaign, offering a substantial audience for advertisers.
• Median Impressions: The median number of impressions for a billboard in Modesto is about 237,000, representing a balanced option for advertisers seeking to reach a sizable audience.
• Average CPM: The average cost per thousand impressions (CPM) for a billboard in Modesto is approximately $13.93, reflecting a range of options for advertisers to choose from.
• Median CPM: With a median CPM of $3.33, this value represents the middle point in the distribution of CPM metrics, offering a cost-effective option for advertisers.

Some of the top billboard providers in Modesto

Here are the top providers in Modesto for outdoor advertising:

• Clear Channel Outdoor is a company that offers advertising opportunities in multiple markets and airports, helping advertisers reach their target audience with measurable results.
• Cheddar Advertising is an innovative digital and creative agency based in Denver, offering services such as web design, digital advertising, branding, and more.
• GSTV is America's Most Engaging On-The-Go Video Network, delivering moments that matter and providing over 2 billion moments of attention and action.
• IndoorMedia offers in-store advertising and marketing services, helping businesses generate new customers, increase brand recognition, and drive repeat purchases through innovative solutions in grocery stores.
• KeyMe Locksmiths is a trusted locksmith service that provides 24/7 locksmith services for residential, commercial, and car lockouts, with a high customer satisfaction rating.

Other formats for advertising in Modesto

A closer look at the data reveals the depth and breadth of the other opportunities available in Modesto:

• Digital Billboards: In Modesto, digital billboards generate around 50,000 impressions with an average CPM of $15.51. This modern and eye-catching medium allows for dynamic messaging and real-time updates, making it a popular choice for advertisers seeking to stand out.
• Retail Venues: Retail venues in Modesto receive approximately 50,000 impressions and have an average CPM of $16.05. These advertising spaces are strategically placed in shopping centers and stores, capturing the attention of consumers in a buying mindset.
• Everything Else: Other advertising opportunities in Modesto, such as hand-painted murals and alternative formats, collectively generate around 1,355,000 impressions with an average CPM of $7.11. These unique and creative options allow advertisers to think outside the box and engage audiences in unexpected ways.
• Airport: While there are no specific impression or CPM metrics available for airport advertising in Modesto, it's worth noting that the city is served by the Modesto City-County Airport, which offers potential advertising opportunities for brands looking to target travelers and business professionals.

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