Billboards in Lenexa
*All metrics are based on a 4-week advertising campaign
Lenexa, a thriving suburban city, boasts a unique blend of business, residential, and recreational spaces, making it an ideal location for outdoor advertising. With its strong economy, diverse population, and commitment to community development, advertisers can effectively engage with a wide range of audiences. Outdoor advertising in Lenexa not only promotes products and services but also fosters connections between brands, communities, and individuals, creating impactful narratives that resonate with every passerby.
What to look for when picking billboards
When selecting billboards for advertising, there are 11 key factors to consider in order to maximize the effectiveness of your campaign. Some of these factors include:
- Demographics: Choose a location that aligns with your target audience's characteristics, such as placing a billboard near a college to target young adults.
- Traffic Count: Opt for high traffic areas to ensure a larger audience and more exposure for your advertisement.
- Visibility: Ensure the billboard is aligned to face traffic and placed at a readable height within the driver's frame of vision.
- Proximity: Place billboards close to your business location to attract local customers and encourage impulse purchases.
Billboards price breakdown
In Lenexa, billboard pricing varies depending on factors such as location, visibility, and traffic count. Here's a breakdown of the average, median, and lowest prices for billboards in the area:
- Average Price: The average price for a billboard in Lenexa is approximately $1,384.55, which takes into account a wide range of billboard options and locations.
- Median Price: The median price for a billboard in Lenexa is $400, indicating that half of the available billboards are priced above this amount and half are priced below.
- Lowest Price: The lowest price for a billboard in Lenexa is $250, offering a more budget-friendly option for advertisers looking to maximize their reach without breaking the bank.
Billboards Impression and CPM Metrics
Outdoor advertising in Lenexa offers a range of impressions and CPM metrics, providing advertisers with various options to suit their campaign goals and budget:
- Total Impressions: Lenexa's outdoor advertising reaches a total of approximately 5,243,000 impressions over a 4-week campaign.
- Average Impressions: On average, a billboard in Lenexa generates around 524,000 impressions during a 4-week campaign.
- Median Impressions: The median number of impressions for a billboard in Lenexa is 157,500, indicating that half of the available billboards generate more impressions and half generate fewer.
- Average CPM: The average cost per thousand impressions (CPM) for a billboard in Lenexa is $3.99, offering a competitive rate for advertisers.
- Median CPM: The median CPM for a billboard in Lenexa is $2.20, showcasing a range of pricing options for advertisers to choose from.
Some of the top billboard providers in Lenexa
Top billboard providers in Lenexa include:
- Lamar Advertising offers free design services, dedicated support, and nationwide coverage with over 363,000 outdoor advertising displays across the U.S. and Canada.
- Outfront Media is one of North America's most innovative media companies, leveraging the power of location, creative, and smart audience data to drive meaningful connections between brands and audiences in the real world with out of home advertising.
- Digital Outdoor Advertising is a woman-owned advertising business that has built a network of hundreds of independent billboard operators, with access to over 20,000 digital and static billboards in over 200 markets across the United States.
- Integration Media is an outdoor advertising company, but their website does not provide specific information about their services, offerings, or locations of billboards in Lenexa.
- Link Media Outdoor specializes in billboards and out-of-home advertising, with testimonials from notable clients such as New, Taylor & Associates, Valley Fir, Rooted Marketing, Door County Medical Center, and more. However, the locations of billboards in Lenexa are not mentioned on their webpage.
Other formats for advertising in Lenexa
A closer look at the data reveals the depth and breadth of the other opportunities available in Lenexa:
- Digital Billboards: In Lenexa, digital billboards generate approximately 50,000 impressions with an average CPM of $10.77. As a modern and dynamic advertising medium, digital billboards offer flexibility and real-time updates, making them an attractive option for advertisers looking to stand out.
- Retail Venues: Retail venues in Lenexa garner around 50,000 impressions and have an average CPM of $9.42. By targeting consumers in shopping environments, retail venue advertising can effectively influence purchasing decisions and drive sales.
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