Portland, OR
Portland, OR is the 1st most populous city in Oregon and a great market to utilize billboards and other out-of-home media formats in your advertising campaign. With a population of approximately 653,467 people, there’s a great opportunity for businesses small and large to leverage out-of-home advertising in finding new customers, building their brand, and growing their business.

Billboard Cost in Portland, OR

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Portland OOH Advertising Advertising Cost

Cost
  • $752
  • Average cost
  • $200.00
  • Lowest price
  • $8.45
  • Median CPM
Impressions
  • 228,446
  • Median Impressions
Inventory
  • 1,729
  • Total Advertising Options
  • 38
  • Portland, OR Outdoor Advertising companies on AdQuick
All outdoor advertising pricing is for a four week campaign
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Portland Billboard Advertising Cost

Billboards in Portland, Oregon are usually located in highly visible, heavy traffic areas such as highways, primary arterials, and major intersections. The billboard advertising artwork is often "rotated" by the outdoor outdoor advertising company amongst several locations to achieve the advertiser's desired CPM, reach, and frequency for their target audience.
Cost
  • $600
  • Average cost
  • $200.00
  • Lowest price
  • $7.00
  • Median CPM
Impressions
  • 153,761,434
  • Median Impressions
Inventory
  • 318
  • Total Billboard Locations
  • 9
  • Portland, OR Billboard companies on AdQuick
All billboard pricing is for a four week campaign
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Portland Digital Billboard Advertising Cost

Digital Billboards in Portland, Oregon are usually located in highly visible, heavy traffic areas such as highways, primary arterials, and major intersections. The billboard advertising artwork is often "rotated" by the outdoor outdoor advertising company amongst several locations to achieve the advertiser's desired CPM, reach, and frequency for their target audience.
Cost
  • $8k
  • Average cost
  • $2,000.00
  • Lowest price
  • $13.04
  • Median CPM
Impressions
  • 5,951,190
  • Median Impressions
Inventory
  • 3
  • Total Billboard Digital Locations
  • 3
  • Portland, OR Billboard companies on AdQuick
All digital billboard pricing is for a four week campaign
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Portland Street Furniture Advertising Cost

Street furniture advertising is a collective term for objects and pieces of equipment installed along streets and roads for various purposes. Some examples of Portland, Oregon street furniture include ads on: bicycles/scooters, transit shelters, bus benches, kiosks, and newsstands. Street furniture media has a long dwell time and is a great OOH media format for ads with call-to-actions to prospective customers waiting on their commute.
Cost
  • $525
  • Average cost
  • $525.00
  • Lowest price
  • $16.56
  • Median CPM
Impressions
  • 84,117,725
  • Median Impressions
Inventory
  • 629
  • Total Advertising Options
  • 1
  • Portland, OR Street Furniture companies on AdQuick
All street_furniture pricing is for a four week campaign
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Portland Wallscape Advertising Cost

Wallscape advertising in Portland, Oregon is typically attached to prime real estate and are able to accommodate a wide variety of unusual shapes and sizes. These advertisements are visible from a distance and provide impact rivaling large billboard ads. Marketers tend to like this OOH format, as it has a large social media impact and is easily shareable.
Cost
  • $10.9k
  • Average cost
  • $1,350.00
  • Lowest price
  • $25.38
  • Median CPM
Impressions
  • 64,085,936
  • Median Impressions
Inventory
  • 202
  • Total Advertising Options
  • 10
  • Portland, OR Wallscape companies on AdQuick
All wallscape pricing is for a four week campaign
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Portland Wildposting Advertising Cost

Wildpostings are a form of out-of-home advertising where static posters are placed in a large number on multiple locations, primarily in dense, urban areas, to attract maximum attention. Wildpostings are a cost-effective form of outdoor advertising that offers advertisers a high degree of exposure for small business owners to drive brand awareness in high traffic areas.
Cost
  • $8.74k
  • Average cost
  • $8,320.00
  • Lowest price
  • $4.43
  • Median CPM
Impressions
  • 3,760,184
  • Median Impressions
Inventory
  • 3
  • Total Advertising Options
  • 2
  • Portland, OR Wildposting companies on AdQuick
All wildposting pricing is for a four week campaign
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Portland Transit Advertising Cost

Portland, Oregon transit advertising is placed in or on modes of public transportation or in high foot traffic public areas targeting commuters. Types of transit ads include airborne banners, airport advertising, bus interiors/posters/wraps, mobile billboards, subway advertising, and ads on top of taxis.
Cost
  • $18k
  • Average cost
  • $875.00
  • Lowest price
  • $2.57
  • Median CPM
Impressions
  • 676,361,710
  • Median Impressions
Inventory
  • 48
  • Total Advertising Options
  • 6
  • Portland, OR Transit companies on AdQuick
All transit pricing is for a four week campaign

Where to advertise in Portland, OR

Tourist Attractions
Out-of-home media placements near popular tourist attractions make great places to advertise in Portland. Billboards, wallscapes, and windowscapes are all great media formats that our customers have targeted with past campaigns near:
  • Washington Park
  • OMSI
  • Pioneer Courthouse Square
  • Portland Japanese Garden
  • Pittock Mansion
Sports Stadiums & Arenas
Place-based out-of-home inventory in stadiums and sports complexes or billboards outside-of or on-the-way to arenas can also be effective in driving. There are some great billboards in Portland near the following stadiums and sports complexes:
  • Moda Center
  • Providence Park
  • Veterans Memorial Coliseum
  • Fred Meyer
  • Walker Stadium
Universities & Colleges
If you’re targeting a college audience with your outdoor advertising campaign, Portland has some great inventory at affordable rates near the following institutions of higher learning:
  • University of Portland
Airports
Out-of-home media placements in or near airports can be effective in growing your business. Some great places to target near Portland include:
  • Portland International Airport
  • Troutdale Airport
  • Atlantic Aviation PDX
  • Portland Oregon airport
Highways
Many of Portland’ most impactful billboards can be found near the following interstate highways and state routes:
  • Interstate 405
  • Interstate 205
  • Interstate 84
  • Interstate 5
OOH Media Formats in Portland, OR

Media Formats

Portland Statistics

  • State in US
  • 653,467
  • Population
  • Area
  • 133
  • Square Miles
  • Population Density
  • 4897.8
  • People per square mile

Demographics

  • Age
  • 37.5
  • Median age
  • Sex
  • 50.26%
  • Female
  • 49.74%
  • Male
  • Race
  • 5.5%
  • Black
  • 9.66%
  • Hispanic
  • 8.11%
  • Asian
  • 70.49%
  • White

Economics

  • Income
  • $45,035
  • Per capita income
  • Poverty
  • 12.35
  • Persons below poverty line
  • Transportation to work
  • 26.32
  • Mean travel time to work

Families

  • Households
  • 280,176
  • Number of households
  • People
  • 2.3
  • Persons per household
  • Marital status
  • 40.97
  • Percent Married
  • Fertility
  • 2.8%
  • Women 15-50 who gave birth during past year

Housing

  • Units & Occupancy
  • 298,837
  • Number of housing units
  • Value
  • $445,200
  • Median value of owner-occupied housing units
  • Owernship of occupied units
  • 53.8
  • Owner occupied
  • Geographical mobility
  • 17.63
  • Moved since previous year

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