Madison, WI
Madison, WI is the 2nd most populous city in Wisconsin and a great market to utilize billboards and other out-of-home media formats in your advertising campaign. With a population of approximately 259,673 people, there’s a great opportunity for businesses small and large to leverage out-of-home advertising in finding new customers, building their brand, and growing their business.

Billboard Cost in Madison, WI

media type icon

Madison OOH Media Cost

Cost
  • $1.76k
  • Average cost
  • $129.35
  • Lowest price
  • $10.00
  • Median CPM
Impressions
  • 50,000
  • Median Impressions
Inventory
  • 601
  • Total Advertising Options
  • 17
  • Madison, WI Outdoor Advertising companies on AdQuick
All outdoor advertising pricing is for a four week campaign
media type icon

Madison Billboard Cost

Billboards in Madison, Wisconsin are usually located in highly visible, heavy traffic areas such as highways, primary arterials, and major intersections. The billboard advertising artwork, is often "rotated" by the outdoor outdoor advertising company amongst several locations to achieve the advertiser's desired CPM, reach and frequency for their target audience.
Cost
  • $2.07k
  • Average cost
  • $438.00
  • Lowest price
  • $5.48
  • Median CPM
Impressions
  • 9,387,872
  • Median Impressions
Inventory
  • 41
  • Total Billboard Locations
  • 3
  • Madison, WI Billboard companies on AdQuick
All billboard pricing is for a four week campaign
media type icon

Madison Digital Billboard Cost

Digital Billboards in Madison, Wisconsin are usually located in highly visible, heavy traffic areas such as highways, primary arterials, and major intersections. The billboard advertising artwork, is often "rotated" by the outdoor outdoor advertising company amongst several locations to achieve the advertiser's desired CPM, reach and frequency for their target audience.
Cost
  • $3.36k
  • Average cost
  • $1,174.61
  • Lowest price
  • $13.56
  • Median CPM
Impressions
  • 9,138,044
  • Median Impressions
Inventory
  • 41
  • Total Billboard Digital Locations
  • 2
  • Madison, WI Billboard companies on AdQuick
All digital billboard pricing is for a four week campaign
media type icon

Madison Transit Cost

Madison, Wisconsin transit advertising is placed in or on modes of public transportation or in high foot traffic public areas targeting commuters. Types of transit ads include airborne banners, airport advertising, bus interiors/posters/wraps, mobile billboards, subway advertising, and ads on top of taxis.`
Cost
  • $3k
  • Average cost
  • $3,000.00
  • Lowest price
  • $24.00
  • Median CPM
Impressions
  • 250,000
  • Median Impressions
Inventory
  • 2
  • Total Advertising Options
  • 1
  • Madison, WI Transit companies on AdQuick
All transit pricing is for a four week campaign

Where to advertise in Madison, WI

Tourist Attractions
Out-of-home media placements near popular tourist attractions make great places to advertise in Madison. Billboards, wallscapes, and windowscapes are all great media formats that our customers have targeted with past campaigns near:
  • Olbrich Botanical Gardens
  • Vilas Park
  • Madison Children's Museum
  • Chazen Museum of Art
  • Wisconsin State Capitol
Sports Stadiums & Arenas
Place-based out-of-home inventory in stadiums and sports complexes or billboards outside-of or on-the-way to arenas can also be effective in driving. There are some great billboards in Madison near the following stadiums and sports complexes:
  • Camp Randall Stadium
  • Kohl Center
  • Breese Stevens Field
  • Veterans Memorial Coliseum
  • Jordan's Big Ten Pub
Universities & Colleges
If you’re targeting a college audience with your outdoor advertising campaign Madison, has some great inventory at affordable rates near the following institutions of higher learning:
  • University of Wisconsin-Madison
Airports
Out-of-home media placements in or near airports can be effective in growing your business. Some great places to target near Madison include:
  • Dane County Regional Airport
  • MSN Runway 36
  • Middleton Municipal Airport
  • Sugar Ridge Airport-WS62
Highways
Many of Madison’s most impactful billboards can be found near the following interstate highways and state routes:
  • Interstate 90
  • Interstate 94
OOH Media Formats in Madison, WI

Madison Statistics

  • State in US
  • 259,673
  • Population
  • Area
  • 79
  • Square Miles
  • Population Density
  • 3273.0
  • People per square mile

Demographics

  • Age
  • 31.7
  • Median age
  • Sex
  • 50.71%
  • Female
  • 49.29%
  • Male
  • Race
  • 7.13%
  • Black
  • 6.83%
  • Hispanic
  • 9.11%
  • Asian
  • 72.87%
  • White

Economics

  • Income
  • $40,834
  • Per capita income
  • Poverty
  • 14.67
  • Persons below poverty line
  • Transportation to work
  • 20.15
  • Mean travel time to work

Families

  • Households
  • 114,096
  • Number of households
  • People
  • 2.2
  • Persons per household
  • Marital status
  • 37.07
  • Percent Married
  • Fertility
  • 4.9%
  • Women 15-50 who gave birth during past year

Housing

  • Units & Occupancy
  • 119,881
  • Number of housing units
  • Value
  • $275,900
  • Median value of owner-occupied housing units
  • Owernship of occupied units
  • 45.93
  • Owner occupied
  • Geographical mobility
  • 25.02
  • Moved since previous year

Ready to see AdQuick in action?

Get Started ->

Launch hyper-targeted OOH campaigns in minutes