Measure
Measure
Lift, attribution, halo
Platform
Resources & tools
Guides
OOH media formats
Billboard cost calculator
OOH advertising examples
Creative library
Digital out-of-home in Ann Arbor runs roughly $4 to $35 CPM depending on venue, with programmatic open-exchange inventory near $4 to $15 CPM and premium University of Michigan-adjacent and airport-corridor screens reaching $25 to $35 CPM.
Ann Arbor sits inside the Detroit DMA (#14), so you can activate a single screen near the U-M campus or scale across the full metro through one programmatic plan. Most pDOOH campaigns start at $500 to $2,500 in test budget.
Digital bulletins along I-94, US-23, and M-14 carry commuter and intercity passage between Ann Arbor and Detroit.
Detroit Metro Airport (DTW) screens and campus shuttle transit reach premium travelers, B2B, and student density.
Downtown and Main Street bar, restaurant, and place-based screens capture dining, nightlife, and professional foot traffic.
Gym, office, elevator, and Briarwood-area retail screens deliver longer-dwell, audience-specific impressions.
DOOH pricing in Ann Arbor is best understood in CPM (cost per thousand impressions) rather than the flat four-week rates used for static billboards. CPM varies by venue dwell time, audience specificity, daypart, and whether you buy programmatically or direct.
| Venue Category | Example Networks | Typical CPM | Best For |
|---|---|---|---|
| digital billboard advertising | Adams Outdoor, Lamar, OUTFRONT | $4–$12 | Reach, commuter awareness |
| Detroit Metro Airport (DTW) screens | Clear Channel Airports, JCDecaux | $25–$35 | Premium travelers, B2B |
| Gas station / convenience | GSTV | $6–$10 | Commuters, captive dwell |
| Gym / health clubs | Zoom Media, Captivate Health | $10–$18 | Fitness, wellness, CPG |
| Office / elevator (downtown, research corridor) | Captivate | $12–$22 | B2B, professional services |
| Retail media (Briarwood, grocery) | Walmart Connect, Kroger Precision | $8–$25 | Shopper marketing, CPG |
| Bars / restaurants (Main Street, South U) | Vibenomics, Zoom Media | $8–$15 | Food, beverage, nightlife |
| transit advertising | OUTFRONT, Intersection | $5–$14 | Student reach, commuter density |
| Programmatic open exchange | AdQuick, Vistar, Broadsign Reach | $4–$15 | Flexible, data-targeted reach |
AdQuick exposes live CPMs for each of these venue categories at the screen level, so you can compare a downtown Ann Arbor office network against a DTW airport package before committing budget.
DOOH does not price one way. When you see a price quoted, confirm which model applies.
Most common for pDOOH: $4 to $35 in Ann Arbor depending on venue. You pay per thousand impressions.
Direct buys at a fixed monthly rate for a percentage of loop rotations, often $2,000 to $6,000/month for a mid-market Ann Arbor digital bulletin.
Some networks price per insertion into the loop.
You pay for a guaranteed impression count regardless of time of day.
So "a downtown Ann Arbor digital screen runs $8 to $15" is incomplete; via programmatic it is $8 to $15 CPM, while a guaranteed share of voice on the same screen might run $2,500 to $4,500/month. AdQuick standardizes all four models in one comparison view.
Ann Arbor proper carries a focused but growing set of digital inventory; counted across the full Detroit DMA, programmatically addressable DOOH inventory runs into the thousands of screens spanning Adams Outdoor, Lamar, OUTFRONT, and place-based networks. Because exact counts shift as operators digitize static faces, AdQuick maintains a live inventory map rather than a static number, letting you filter Ann Arbor-only screens or expand DMA-wide in one plan.
Ann Arbor concentrates audience in a handful of high-value zones that DOOH planning should prioritize.
AdQuick lets you build a plan around any one of these clusters or sequence creative across all of them with frequency caps applied DMA-wide.
Programmatic DOOH lets you buy digital screens through an auction in real time, the same way you buy programmatic display, but for physical screens. A DSP (demand-side platform) sends a bid to an SSP (supply-side platform), which represents the venue owner's screens. When a bid wins, your creative plays in the loop and the impression is counted against the screen's audience data. The flow is DSP → SSP → venue owner, executed in milliseconds.
A DSP and marketplace that transacts programmatically across every major SSP and aggregates direct media-owner inventory: direct plus programmatic in one seat.
Leading pDOOH demand-side platform with broad Detroit DMA supply.
Buy-side access into Broadsign-powered networks.
JCDecaux-aligned programmatic demand platform.
Omnichannel DSP with DOOH buying capability.
OpenPath DOOH access for programmatic out-of-home.
Enterprise demand-side platform with DOOH inventory.
Self-service pDOOH demand platform.
Supply-side platform powering a large share of programmatic DOOH supply.
OUTFRONT's SSP for programmatic out-of-home supply.
JCDecaux's supply-side platform.
Perion-owned supply-side platform with Detroit DMA inventory.
Vistar's supply side, aggregating place-based networks.
AdQuick transacts across all of them, so you are never limited to a single supply source.
| Deal Type | How It Works | Best For |
|---|---|---|
| Open exchange | Real-time auction, lowest entry CPM | Maximum flexibility, data-targeted reach |
| Private marketplace (PMP) | Invite-only access at negotiated floors | Specific premium Ann Arbor screens |
| Programmatic guaranteed (PG) | Locked volume and placement at a fixed rate | Game-day or event windows |
AdQuick supports open exchange, PMP, and PG buying across Ann Arbor inventory, and because it is a DSP and marketplace, it also lets you layer direct media-owner buys into the same plan.
Ann Arbor DOOH buyers expect attribution, not just delivery confirmation.
The market standard for impressions is Geopath, the OAAA-endorsed methodology that models audience by screen using traffic, mobility, and demographic data. Operator-reported impressions and mobile panel verification supplement Geopath where available.
Key KPIs are impressions, reach, frequency, VAC (visibility-adjusted contacts), CPM, CPV, store visits, and attributed conversions. Geopath impressions and attribution reporting wire directly into the campaign dashboard, so an Ann Arbor buyer sees reach, frequency, and footfall lift in one place rather than reconciling vendor PDFs.
Creative specs are a consistent ranking gap, so here are the working standards.
AdQuick validates creative specs per network at upload, flagging any Ann Arbor screen that needs a different ratio or duration before launch.
A neutral map of who does what across the Ann Arbor and Detroit DMA market.
Operates the Ann Arbor-Detroit market with a strong roadside digital bulletin presence.
Detroit DMA digital bulletins.
Detroit transit and roadside digital inventory.
DTW airport screens.
Gas station networks.
Office, gym, and bar/restaurant place-based screens.
AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt, The Trade Desk (OpenPath DOOH), Yahoo DSP, and Adomni all transact in this market.
AdQuick is a DSP and marketplace that transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct inventory from every major Ann Arbor and Detroit media owner in a single unified plan, with native mapping, creative delivery, and measurement. Rather than running separate buys through Adams Outdoor for roadside, a place-based DSP for gyms, and an airport vendor for DTW, AdQuick consolidates Ann Arbor DOOH into one plan, one creative workflow, and one measurement layer.
Michigan regulates highway advertising under the Michigan Highway Advertising Act (PA 106 of 1972, MCL 252.301 et seq.), administered by MDOT. Digital bulletins along controlled highways are subject to message dwell-time and brightness limits, with restrictions on motion and animation on roadside faces.
Gym, office, and retail screens are governed by venue operator policies rather than state highway rules, allowing full motion.
DOOH is IP-free and generally CCPA-compliant, but mobile audience extension that uses device IDs triggers privacy rules and should be run through compliant data partners.
AdQuick surfaces per-screen content and motion policies so cannabis, betting, and pharma advertisers know which Ann Arbor inventory accepts their creative before they buy.
Three worked tiers, with line items. DOOH budgets are more modular than billboard budgets because digital creative is cheap (no vinyl) and durations are flexible.
Single DMA, 30 days. Validate footfall lift near a single cluster before scaling.
Multi-venue, multi-market, 90 days. Sustained reach and frequency with attributed conversions.
Blended direct + programmatic. Dominant share of voice around an event window such as Michigan football season.
AdQuick builds all three tiers in one interface and reallocates budget across venues in flight based on performance.
Why DOOH overdelivers in a compact, education-driven market.
There are three practical paths to running an Ann Arbor DOOH campaign.
Contact a media owner like Adams Outdoor or Lamar directly, negotiate a share-of-voice or guaranteed buy on specific screens, and manage creative and reporting through that vendor. Best when you want a single premium placement and have time for manual negotiation.
Buy through a DSP such as AdQuick, Vistar, The Trade Desk, or StackAdapt. You access auction-based inventory, apply data targeting, and report centrally. Best for flexible, data-driven, multi-venue campaigns.
Plan, buy, and measure Ann Arbor DOOH in one platform. AdQuick transacts programmatically across every major SSP and aggregates direct media-owner inventory, so a single plan can combine an I-94 roadside bulletin, downtown office screens, a DTW airport package, and open-exchange reach extension, with unified mapping, creative delivery, and Geopath-based measurement.
Common questions about pricing, screens, measurement, and buying DOOH in Ann Arbor and the Detroit DMA.
AdQuick is the DOOH DSP and marketplace that unifies programmatic buying across every major SSP with direct media-owner inventory across Ann Arbor and the Detroit DMA, including I-94 and US-23 roadside bulletins, University of Michigan-adjacent screens, downtown Main Street place-based displays, Briarwood retail networks, and DTW airport packages. Plan, buy, map, and measure your entire Ann Arbor DOOH campaign in one platform, with Geopath impressions and footfall attribution built in.
Transparent screen-level CPMs · One unified workflow · From a $1,500 test to a flagship game-day program
Get Started ->
Launch hyper-targeted OOH campaigns in minutes