Plan, buy, and measure Dublin DOOH on AdQuick across 2,800+ digital screens -- O'Connell Street, Grafton Street, the IFSC, DUB airport, and the Luas tram. CPMs from EUR 5 programmatic to EUR 26+ on College Green and St Stephen's Green LEDs; campaigns from EUR 1,500 on DSPs to six-figure St Patrick's and Web Summit takeovers.
Test campaigns from €1,500 · Enterprise activations to €300K+ · Direct + programmatic in one plan, in EUR, GDPR-compliant.
Digital out of home advertising in Dublin, Ireland.
Roughly 6,000–9,000 digital screens across Dublin City Centre (D1, D2, D4), Grafton Street, Henry Street, O'Connell Street, Temple Bar, the IFSC, Silicon Docks / Grand Canal Dock, Ballsbridge, Ranelagh, Rathmines, Dún Laoghaire, Blackrock, and the Greater Dublin commuter belt — plus Dublin Airport (DUB), the Luas tram network, DART suburban rail, and major shopping centres. CPMs run €3–€50 depending on venue.
DOOH in Dublin is organised by venue environment, not format alone. Here's the working breakdown planners use.
High-impact digital surfaces run along Grafton Street (pedestrian luxury/fashion spine), Henry Street (mass-market retail spine north of the Liffey), O'Connell Street (the widest main thoroughfare in Europe — historic and high-footfall), Temple Bar (tourism and nightlife), Camden Street / Wexford Street (bar and restaurant corridor), Dawson Street / Kildare Street (government, embassies), and across the Silicon Docks waterfront (Sir John Rogerson's Quay, Hanover Quay, Grand Canal Square). These are the reach drivers of any Dublin DOOH plan — ideal for product launches, event campaigns, tech recruitment, and tourism-led creative.
Dublin Airport (DUB), operated by daa plc, is Ireland's primary international gateway. Across Terminals 1 and 2, digital advertising covers arrivals halls, departures concourses, gate corridors, baggage claim, and the duty-free / World Duty Free retail zones. Typical dwell is meaningfully longer than other Dublin venues — CPMs run €22–€50 but with high-value inbound audiences: US and UK leisure travellers, EMEA business travellers into the tech cluster, and transatlantic transit passengers. Advertising concession operators at DUB include AFA JCDecaux / JCDecaux Ireland for certain categories; specific categories are controlled directly by daa's commercial team.
The Luas operates two lines — the Red Line (Connolly / The Point → Tallaght / Saggart, serving Docklands, Heuston, and the west) and the Green Line (Broombridge → Bride's Glen, via Stephen's Green, Dundrum, and Sandyford) — operated by Transdev Ireland on behalf of Transport Infrastructure Ireland (TII). Digital advertising runs on platform screens and selected rolling stock. Key interchanges for DOOH impact: Connolly, Abbey Street, Stephen's Green, Dawson, Westmoreland, O'Connell GPO, Dundrum (for southside commute capture), and Sandyford (office-cluster interchange).
DART (Dublin Area Rapid Transit) operated by Iarnród Éireann (Irish Rail) runs along Dublin Bay from Howth in the north to Greystones in the south, with inland commuter routes to Maynooth, Hazelhatch, and Drogheda. DOOH runs at stations including Connolly, Tara Street, Pearse, Grand Canal Dock (directly serving the Silicon Docks audience), Sandymount, Blackrock, Dún Laoghaire, Bray, Howth Junction, Clontarf Road. Mainline terminus advertising at Heuston Station (to Cork, Galway, Limerick) captures inter-city travellers.
Ireland's retail hierarchy concentrates upper-middle-class footfall in a handful of large centres. CPMs run €8–€16 depending on tier and footfall.
Dublin's corporate density concentrates in three zones: the IFSC (International Financial Services Centre) for finance and fund services, Silicon Docks / Grand Canal Dock for tech and digital (Meta, Google, LinkedIn, Airbnb, HubSpot, Dropbox, Stripe's European HQ and dozens more EMEA headquarters), and Sandyford / Cherrywood / City West for business parks and pharma. Lobby and elevator DOOH networks here deliver uniquely high-concentration B2B and tech audiences — Dublin is the densest cluster of US tech EMEA HQs in Europe, which makes office-tower DOOH here uniquely suited to B2B SaaS, legaltech, recruitment, professional services, and premium consumer brands targeting high-income tech workers. CPMs €10–€22.
JCDecaux Ireland operates the dominant share of Dublin's digital street furniture — bus-shelter screens, pedestrian panels, freestanding MUPIs — with heaviest density on O'Connell Street, Grafton Street, Dame Street, Camden Street, Dorset Street, Rathmines Road, and across the four Dublin local-authority areas (Dublin City Council, Dún Laoghaire–Rathdown, Fingal, South Dublin). Bauer Media Outdoor Ireland and Global (Ireland) operate complementary large-format digital inventory. Orb runs a distinct DOOH screen network across retail and place-based environments in Dublin.
FLYEfit, Ben Dunne Gyms, Westwood fitness chains; Circle K, Applegreen, and Maxol forecourt screens; Odeon, Cineworld, IMC, and Omniplex cinema chains; and bar/restaurant digital networks in Temple Bar, Camden Street, and the Docklands. Best activated via programmatic aggregation rather than individual direct deals.
Dublin DOOH is priced CPM-first, not monthly flat rates — the Irish market has followed its UK and Nordic neighbours onto impression-based pricing, accelerated by the programmatic rollouts from JCDecaux Ireland, Bauer Media Outdoor Ireland, and Global. Rates are quoted in EUR (Ireland is in the Eurozone). Below is the 2026 benchmark CPM table by venue type.
| Venue Type | Example Inventory | Typical 2026 CPM (EUR) | Best For |
|---|---|---|---|
| Urban digital bulletins / street LED | O'Connell Street, Pearse Street, Christchurch, Camden Street | €7–€15 | Mass reach, retail, entertainment |
| Premium LED / large-format spectaculars | Grafton Street, Henry Street, Temple Bar, Silicon Docks | €10–€22 | Launches, tech brands, tourism, landmark takeovers |
| Airport DOOH — Dublin Airport (DUB) | Terminals 1 & 2 arrivals, departures, gates, baggage, duty-free | €22–€50 | Inbound EU/US travel, premium CPG, travel retail |
| Luas tram screens | Red Line and Green Line — platforms and trams | €6–€12 | Commuter frequency, young professionals |
| DART & commuter rail | Connolly, Heuston, Pearse, Tara Street, Bray, Howth, Dún Laoghaire | €5–€12 | Greater Dublin commuters, coastal audiences |
| Dublin Bus station / shelter screens | Central stops on O'Connell St, Stephen's Green, College Green | €5–€10 | Hyperlocal, pedestrian, commuter |
| Shopping centre digital | Dundrum, Blanchardstown, The Square Tallaght, Liffey Valley, Stephen's Green, Jervis, Ilac, Pavilions | €8–€16 | Shopper marketing, retail, QSR |
| Office tower / lobby networks — IFSC, Silicon Docks | IFSC, Grand Canal Dock, Sir John Rogerson's Quay, Hanover Quay | €10–€22 | B2B, tech, financial services, SaaS, EMEA HQ audience |
| Gym / fitness club screens | FLYEfit, Ben Dunne Gyms, Westwood, Ben Dunne Health Club | €9–€15 | Wellness, CPG, pharma OTC |
| Forecourt / convenience | Circle K, Applegreen, Maxol | €5–€10 | Auto, CPG, beverage |
| Street furniture digital (MUPIs) | JCDecaux Ireland bus shelters across Dublin City, Dún Laoghaire–Rathdown, Fingal, South Dublin | €5–€10 | Pedestrian, hyperlocal |
| Cinema | Odeon, Cineworld, IMC, Omniplex | €18–€38 | Younger audiences, entertainment |
| Programmatic open exchange (blended) | Multi-venue across Greater Dublin | €3–€9 | Scale, always-on, test campaigns |
Standard DOOH levers apply — venue dwell time, audience specificity, dayparting, creative format, and programmatic vs. direct model. Four Dublin-specific factors worth budgeting around:
Three worked budgets, in EUR, for brands testing into or scaling DOOH across Greater Dublin.
Single-DSP, single venue type, 30 days.
Multi-venue programmatic + one direct deal, multi-district, 90 days.
Blended direct + programmatic, always-on or event-windowed (All-Ireland finals, Six Nations, St. Patrick's Festival, Web Summit lead-ins, Christmas season).
Programmatic DOOH in Ireland has grown steadily through the 2020s with rollouts from all three major operators onto SSPs. The local agency CNS Media is among the current-SERP pages that explicitly call out programmatic DOOH availability in Dublin. Here's the mechanic.
Buyers activate through a demand-side platform (DSP), which bids into a supply-side platform (SSP) connected to venue owners' ad servers and out-of-home management systems (OMS). When a bid wins, the creative plays in a defined slot inside the venue's loop — typically 7.5-, 8-, 10-, or 15-second slots in a 60- or 64-second loop. The entire transaction happens in milliseconds.
DSP and marketplace that transacts programmatically across every major SSP and aggregates direct media-owner inventory from Irish operators (JCDecaux Ireland, Bauer Media Outdoor Ireland, Global Ireland, Orb, DUB airport concessionaires, Luas and DART networks, mall operators) in a single unified plan.
Global pDOOH DSP with active European / Irish coverage.
DSP side of the Broadsign ecosystem.
JCDecaux-aligned global DSP, relevant for JCDecaux Ireland street furniture inventory.
Omnichannel DSP with DOOH module.
Enterprise DSP with programmatic DOOH access.
Large enterprise programmatic buyer.
DSP with self-serve options.
JCDecaux Ireland inventory.
SSP side of the Broadsign ecosystem with Irish supply.
Programmatic exchange with EMEA inventory.
Global SSP with Irish screen access.
Vistar's supply-side platform with Irish inventory.
| Deal Type | How It Works | Best For |
|---|---|---|
| Open exchange | Lowest CPM, least transparency | Test and always-on scale |
| PMP (private marketplace) | Curated inventory (e.g., DUB airport only, JCDecaux Ireland street furniture, or Dundrum / Blanchardstown mall clusters) with deal IDs | Brand-safe, premium-curated buys |
| Programmatic guaranteed | Locked impression commitments at a fixed CPM, functionally similar to a direct IO but executed through the DSP | Reach guarantees and flagship moments |
AdQuick transacts across all three models and operates as a DSP in the pDOOH ecosystem — not a broker sitting above it.
Irish DOOH measurement combines operator-reported impressions with mobile-panel verification and national audience currencies, all under strict EU GDPR and Irish DPC oversight.
A typical Dublin attribution setup: DSP serves DOOH impression → GDPR-compliant anonymised mobile-panel exposure captured → exposed panel measured against unexposed control → visit lift, conversion lift, or brand lift reported 2–6 weeks post-flight. For shopper campaigns in Dundrum, Blanchardstown, Stephen's Green, and Grafton Street catchments, pair DOOH exposure data with loyalty-card or POS data where available.
Concrete creative specs are a consistent gap across the current Dublin SERP. Here's the 2026 baseline.
Neutral comparison of the entities a buyer encounters when planning a Dublin DOOH campaign, grouped by entity type.
Largest street-furniture operator in Ireland, bus-shelter MUPIs, digital large-format, metro and airport concessions. Programmatic exposure via VIOOH.
Digital outdoor, transit, and retail DOOH across Ireland.
Outdoor advertising across Ireland, large-format and digital.
Specialist DOOH screen network, predominantly retail and place-based environments; frequently cited in Dublin-specific DOOH searches.
Local Dublin agency and DOOH specialist; among the few ranking pages that explicitly covers programmatic DOOH in Dublin.
Dublin-based creative agency with OOH/DOOH focus.
DOOH installer and services provider with Irish footprint.
Controls Dublin Airport advertising; works with concession operators including JCDecaux Ireland for specific categories.
DART and mainline station advertising.
Luas tram advertising concession.
Bus-side and depot-adjacent inventory.
Dundrum (Hammerson), Blanchardstown, The Square Tallaght, Liffey Valley, Stephen's Green, Jervis, Ilac, Pavilions Swords.
FLYEfit, Ben Dunne, Westwood; Circle K, Applegreen, Maxol; Odeon, Cineworld, IMC, Omniplex.
AdQuick, Vistar Media, Broadsign Ads, VIOOH, StackAdapt, The Trade Desk (OpenPath DOOH), Yahoo DSP, and Adomni.
AdQuick is a DSP and marketplace that transacts programmatically across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) and aggregates direct media-owner inventory from Irish operators — JCDecaux Ireland, Bauer Media Outdoor Ireland, Global (Ireland), Orb, Dublin Airport concessionaires, Luas and DART networks, mall operators, and place-based networks — in a single unified plan, with native mapping, creative delivery, and measurement. That dual capability matters in Dublin specifically because the Irish SERP is owner-dominated — there is no neutral buyer guide consolidating JCDecaux, Bauer, Global, Orb, DUB airport, Luas, DART, and programmatic SSP access. Running the full plan through one DSP + marketplace is faster than stitching insertion orders across four operators and three SSPs.
Ireland's DOOH market is concentrated — a high-income, English-speaking, tech-heavy Eurozone country of ~5.3M people where a disproportionate share of global digital advertising decisions route through Dublin-based EMEA offices. DOOH share of total OOH spend is growing steadily; Dublin-Capital catchment anchors the national market, followed by Cork, Galway, Limerick, and the Belfast / Northern Ireland cross-border commuter corridor.
Where a Dublin DOOH plan should concentrate impressions, by audience and use case. Dublin uses postal-district numbers (D1–D24, plus county Dublin) that double as neighbourhood shorthand.
Dublin DOOH operates under a clear Irish and EU regulatory stack, with some Ireland-specific rules that are stricter than the rest of the EU.
Outdoor advertising structures in Dublin are governed by the four local authorities that make up the county: Dublin City Council, Dún Laoghaire–Rathdown County Council, Fingal County Council, and South Dublin County Council. Heritage zones (Temple Bar, Georgian Dublin, Grafton Street designated areas) carry additional placement restrictions. Road-adjacent brightness and motion fall under Transport Infrastructure Ireland (TII) standards.
Enforced by the Data Protection Commission (DPC) — the lead EU supervisory authority for most Big Tech companies under GDPR's one-stop-shop, which makes Ireland a globally critical privacy jurisdiction. DOOH screens do not collect personal data directly, but mobile audience-extension tactics using device IDs or location data must have lawful basis, transparency, and contractual safeguards.
Industry self-regulatory body administering the Code of Standards for Advertising and Marketing Communications in Ireland. Handles most compliance complaints.
Ireland has one of the strictest alcohol advertising regimes in the EU under the Public Health (Alcohol) Act 2018.
The Gambling Regulatory Authority of Ireland (GRAI / Údarás Rialála Cearrbhachais na hÉireann) was established under the Gambling Regulation Act 2024 and gambling advertising restrictions are progressively coming into force through 2024–2026. Gambling DOOH eligibility must be re-verified against the current GRAI framework before every flight.
Three activation paths, ranked by speed and control.
Contract directly with media owners — JCDecaux Ireland (street furniture, some airport categories), Bauer Media Outdoor Ireland, Global (Ireland), Orb, CNS Media, Dublin Airport (via daa concessions), Iarnród Éireann / Irish Rail (DART), Transdev / TII (Luas), mall operators — for premium inventory, custom creative treatments, and guaranteed impressions. Typical lead time: 2–6 weeks. Best for high-impact spectaculars (Grafton Street, O'Connell Street, Silicon Docks), airport takeovers, Luas station dominations, and launch moments where you need locked placements.
Activate through AdQuick, Vistar Media, Broadsign Ads, VIOOH (JCDecaux Ireland), StackAdapt, The Trade Desk, Yahoo DSP, or Adomni. Typical lead time: 24 hours to 2 weeks. Best for always-on, test-and-scale, multi-venue blends, and data-driven targeting.
Run direct buys and programmatic in a single plan, with native mapping of Greater Dublin inventory, transparent EUR CPMs, creative delivery across every venue, and attribution rolled up across the whole flight. Typical lead time: 48 hours to 2 weeks. Best for planners who want the reach of direct spectaculars and the flexibility of programmatic without stitching four Irish operators and multiple SSPs together manually.
Common questions from brands and agencies planning DOOH campaigns in Dublin and across Greater Dublin in 2026 — with EUR pricing, GDPR-compliant measurement, and Irish-specific category rules.
AdQuick is the DOOH DSP and marketplace that unifies programmatic buying across every major SSP (Vistar, Hivestack, Place Exchange, Broadsign Reach, VIOOH) with direct media-owner inventory across Dublin City Centre (D1, D2), Ballsbridge (D4), Rathmines / Ranelagh (D6), the IFSC, Silicon Docks / Grand Canal Dock, Dundrum, Blanchardstown, Tallaght, Swords, Dún Laoghaire, Howth, Bray, and the full Greater Dublin commuter belt — including Dublin Airport (DUB), the Luas tram network, DART and mainline rail, shopping centres from Dundrum Town Centre to Pavilions Swords, JCDecaux Ireland street furniture, IFSC and Silicon Docks office-tower networks, gyms, forecourts, and retail media.
Get Started ->
Launch hyper-targeted OOH campaigns in minutes